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GETTING THE MOST OUT OF EVERYACTION https://www.everyaction.com/usersummit_decks

GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

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Page 1: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

GETTING THE MOST OUT OF EVERYACTION

https://www.everyaction.com/usersummit_decks

Page 2: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

The EveryAction Support and Account Management Teams

Rebecca Straley, Jon Schadt, Amy

LaPorta, Rumi Matsuyama

https://www.everyaction.com/usersummit_decks

Page 3: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Training & Support

Page 4: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Training & SupportTo get you to better experts, faster, we’ve opened up

access to our support teams via direct email:

• Organizing: [email protected]

• Development: [email protected]

• Digital: [email protected]

• Political/Compliance: [email protected]

Your old email contacts still work, and if you use the

“wrong” email, we’ll still get you to the right place. We’re

working on a project to update our phone prompts with

these options, as well.

Page 5: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Account Management

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1. ActionID

Page 7: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Got an ActionID issue?

• Put the person having the issue in touch

with our support team. 1:1 troubleshooting is

nearly always best.

• When you contact support:

• Tell us your organization name as it appears in the system.

• Be sure to include the email address and name of the person

who is having the issue (if it's not yourself).

• Send your message from the email associated with your

account.

• Be specific with the issue that you're having.

Page 8: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

2. My Email Won't "Deliver"

There are 1000s of factors that impact email

delivery and deliverability, and we've got lots of

resources to help you figure it out when happens.

• DKIM/SPF

• Send from a real email address that you own and use

• Segment by recent activity

• Make sure you have permission to send to the email

addresses you load into your database

Page 9: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Got an Email Deliverability issue?

• Review our "Learning Email Deliverability Essentials" help doc.

• Reach out to our support team with information:• Have you done all the "basics" in the "Learning Email Deliverability Essentials" help doc?

• What domains do you send email blasts from?

• How large are your average email blasts?

• If you are aware of specific delivery issues, what email blasts have had issues?

• Provide a list of email addresses that went into spam and which email they were associated with.

• John Pepper, our Deputy Director of Client Services who specializes

in Targeted Email and Deliverability will be available at our

ActionBar tomorrow from 12pm-2:45pm.

• We have a year-end Email Deliverability webinar planned for

October/November.

Page 10: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

3. Tracking Your Efforts in EveryAction

Component Example

Source Code AHQ1908A3C

Campaign Type & Campaign Annual Fund: 2019 Appeals

Channel & Contact Type Mail: Direct Mail

General Ledger Fund Unrestricted

Cost Center 11300

Power of EA Tracking

• Your Pathway to Multi-Channel

• Robust Reporting & Analysis

• Acquisition ROI Reporting

Anatomy of EA Tracking

Page 11: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Got some Tracking issues?

Best Practices

Use campaigns and channels

Make codes unique and for one-time use only.

Use a consistent naming convention.

Remember, in our system we track RFM separately, so most orgs don't

need to include them in your source codes.

Resources

EveryAction Source Codes Feature Workshop

Page 12: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

4. Bulk Upload

When do I use "Load data with VANID" or "Load new contacts directly?"

Page 13: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

How can I tell what EveryAction used for match criteria when matching files from my file to the records is in my database?

Page 14: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Common Errors on Bulk Upload

Page 15: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Got Bulk Upload issues?

• Start with the Bulk Upload Basics video on the EveryAction Help Docs.

• If you have problems decoding the Bulk Upload error message, check out

the "Uploading Data" document in our Help Docs.

• Reach out to [email protected], and we will send you the form

to request a 1:1 help session for your bulk upload.

Page 16: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

5. What are other organizations doing that I’m not?

Page 17: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

FastAction and One-Click Donate

Who Can One-Click Donate?What it Looks Like

Page 18: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Be sure to enable on your

form, and then set up your

Targeted Email…

Page 19: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Learn more by watching this video:

https://tinyurl.com/EAportal

Donor Self-Service Portal

Page 20: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Subscription Confirmation Email

Page 21: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Email to Notes

Page 22: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help
Page 23: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help
Page 24: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

PDF Report Builder

Page 25: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help
Page 26: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help
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Fundraisers Management

Page 28: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help
Page 29: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help
Page 30: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

MiniVAN

Page 31: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Engagement Points

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Got more “feature” issues?

Fundraisers Roundtable on Thursdays at 4:00 PM• Oct 3rd: Targeted Messaging and Segmentation

• Oct 17th: Grow Your Supporter Base by Recapturing Your Lapsed Donors• Oct 31st: Don’t ever do these very SCARY things in your fundraising campaigns

• Nov 14th: Lighten Your Load, Automate Everything

Interested? Email [email protected].

Feature Webinars on Wednesdays at 3:30 PM

Subscribe for New Feature announcements: https://tinyurl.com/EAFeature

Page 33: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Want these slides?

• Give one of us a card after the presentation, or

• Email [email protected] and we’ll send you a link, or

• https://www.everyaction.com/usersummit_decks

More questions?

• Email [email protected] and we’ll answer, and/or setup a

Feature Webinar to talk through common requests

Page 34: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Questions?

Page 35: GETTING THE MOST OUT OF EVERYACTION · 2. My Email Won't "Deliver" There are 1000s of factors that impact email delivery and deliverability, and we've got lots of resources to help

Thank You