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The Genware Brochure A great opportunity to increase your sales Heritage | Quality | Product Range | Maintenance | Sharpening | Plus More Giesser Professional Chef Knives Introduction & Sales Guide

Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

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Page 1: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

The Genware Brochure

A great opportunity to increase your sales

Heritage | Quality | Product Range | Maintenance | Sharpening | Plus More

Giesser Professional Chef KnivesIntroduction & Sales Guide

Page 2: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Welcome to your guide to Giesser Knives

This guide has been developed to help introduce

you to the range of Giesser professional chef knives supplied through Nevilles and to

showcase their features and benefits, as well as to supply important practical information

for the maintenance and optimal sharpening of the knives.

This guide will help steer you through a range of important functions to help improve your

knowledge and your ability to confidently promote Giesser Knives. Below is a breakdown of

the contents found within this training guide.

1. Heritage of Giesser page 2

2. Quality Construction page 3 - 4

3. Meet the Giesser Range page 5 - 7

4. Cleaning & Storage page 8

5. Sharpening page 9

6. Blade Types page 9

7. Endorsement page 10

8. Summary page 10

Introduction to Giesser1

Page 3: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Heritage of Giesser

In 1776 Johannes Giesser, a master Blacksmith and Grinder, laid the foundations of the

company Giesser. By 1865 the first knives were being produced and sold in Winnenden,

Southern Germany. Since then, Giesser have grown from strength to strength and are

synonymous in Germany for quality, reliability and precision.

Today, Giesser are recognised as a leading manufacturer of professional catering knives to

both the European and worldwide market. They are the best-selling manufacturer in the

German meat market and export to such far off places as Vietnam, South Korea, Colombia

and Guatemala to name but a few. They remain true to their traditional roots based in the

city of Winnenden and operate as a family owned and managed business by brothers Hans

and Hermann Giesser.

A timeline highlighting some crucial markers in Giesser’s history can be seen below:

Heritage of Giesser 2

Page 4: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Quality Construction & Build

Giesser knives are manufactured using a combination of modern state of the art automation

and century’s old hand craft skill. Each knife goes through a meticulously managed

construction process which starts from a single sheet of metal and follows through to the

stylish and ergonomic end-product used by chefs around the world. The process for

creating Giesser Knives involves three stages of heating, three stages of sharpening and

manual eye inspection prior to completion. A breakdown of the process is as follows:

Quality Construction3

Raw blades are stamped from first class chrome molybdenum

steel from sources located in France and Germany. They are

pressed from an original template with the pressure of 120

tons by a manual technician. The remaining material is now

recycled (but will not be used for making blades).

The metal is still soft at this point and will now go through a

period of heat and cooling treatment to fire the particles of

the blade together, hardening it. Blades are hung and placed

into a special vacuum hardening oven where they are heated

to 1050°C over 4 1/2 hours and then gently cooled with

liquid nitrogen to 70°C in a complete vacuum so that the

heating is even and there are no impurities. Vacuum

hardening is designed to evenly distribute the different

materials within the steel alloy to ensure consistency. They

are then tempered in a 2nd heating stage at 200°C which

takes away any stress or tension in the blade.

Phase 3: The Grinding

The first stage of the grinding of the blade is a fully automatic

precision-led process managed by robots to ensure

consistency. This also forms the first stage of sharpening. The

second step of grinding is done by a master grinder. The blade

is finished by hand with experience and know-how in the old

world tradition—better than any machine could accomplish.

Water is used throughout the process to keep the knives cool

and to avoid overheating, which could in turn lead to

microscopic cracks in the blade.

Phase 2: Vacuum Hardening

Phase 1: The Material

Page 5: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Quality Construction & Build

Quality Construction 4

The final phase that the knife will go through involves the

honing and etching of the blade.

Blades are etched with logos and codes using either laser or

acid branding techniques.

The knife will now go through its final sharpening stage (the

honing) which will add the last 15% of sharpness and is done

by skilled workers using hand techniques. They will ensure

that the blades have the optimum cutting angle and that it is

perfectly symmetrical. A final eye check of the blade is now

also undertaken before the knife is packaged and stored in

the warehouse ready for shipping.

Once the grinding and initial sharpening process has been

completed, the blade will then undergo the polishing phase.

The finish of the blade is achieved by a polishing machine

which ensures a smooth and flawless finish. This will prevent

rust from forming on the blade and will make it easier to

clean the knife whilst providing an aesthetically pleasing

shine to the blade.

Blades will then have their handles attached, where

Professional Chef knives will have injection moulded rubber

based thermoplastic handles attached. Handles are attached

in conformance with DIN EN ISO8442-1, which means that it

should take at least 40kg of force to remove the handle

without it coming off. PrimeLine knives undergo the same

process but with a different, more rubber based, material.

BestCut Knives undergo the process of attaching the riveted-

handle and then polishing the rivets & handle to give a

perfect finish. Stainless steel rivets are used as they are more

durable and less prone to rust.

Phase 4: The Polishing

Phase 5: The Handle

Phase 6: The Honing

Page 6: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Meet the Giesser Range

Professional Chef

The Professional Chef features an ergonomic rubber thermoplastic handle with built-in

slip resistance.

• Blade has consistent performance and can be re-sharpened again and again.

• Ergonomic handle design with built-in slip resistance.

• Handle designed to ensure safe and precise cutting.

• Highly polished finish to reduce the chance of rusting.

• Designed for high demands of the butcher market but with professional chefs in mind.

• Weight and balance designed for accurate positive feel and handling.

• 30 items available in this range.

Meet the Giesser Range5

Ideal for

professional

chefs and

fantastic for

students

Price point: £

Page 7: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Meet the Giesser Range 6

• Unique handle with no direct competitor in the market.

• Blade has consistent performance and can be re-sharpened again and again.

• Ergonomic handle with textured soft grip design and built-in slip resistance for high

endurance usage.

• Highly polished finish to reduce the chance of rusting.

• Red band between the handle and blade creates a perfect seal to reduce the chance

of food being trapped.

• Red band and red button on end enable easy identification within the kitchen.

• Hygienic design, anti-microbiotic sanitized silver precondition.

• Designed for high demands of the butcher market but with professional chefs in mind.

• Weight and balance designed for accurate positive feel and handling.

• 12 items available in this range.

Unique, and

perfect for a

busy

commercial

kitchen

environment

Price point: ££

Meet the Giesser Range

PrimeLine

The PrimeLine is unique within the market owing to its textured soft grip handle designed

to enable the user to overcome fatigue associated with excessive use. This is especially so

within busy kitchen environments, college training or from the intense knife usage of

butchers.

Page 8: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Meet the Giesser Range

BestCutX55

The BestCutX55 is a premium level professional knife range. These prestigious and

meticulously designed knives provide optimum cutting performance with a visually

stunning aesthetic appearance. The blade is forged from a single piece of steel and has a

particularly high carbon content, helping to keep the blade sharper for longer. It combines

extreme sharpness, durability and rust resistance.

Meet the Giesser Range7

• Blade has consistent performance and can be re-sharpened again and again.

• Prestigious item with appeal to senior and head chefs.

• Triple riveted, full tang handle for strength and durability.

• The handle is made from a plastic especially developed for the food service industry.

• Highly polished finish to reduce the chance of rusting.

• Designed to deliver a sharper, more precise and more accurate cutting performance.

• Available with a lifetime warranty.

• 9 items available in this range.

The ultimate

knife for the

modern

professional

chef

Price point: £££

Page 9: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Cleaning Giesser Knives

It is important to ensure that Giesser knives, like all professional chef knives, are well

maintained and properly cleaned between each use.

Technically, Giesser knives are suitable for cleaning in the dishwasher, however, we would

recommended that the knives be cleaned by hand to avoid any possible damage or stains.

There are a number of reasons why professional standard chef knives should not be

machine washed, these include:

• Dishwasher baskets - when knives are placed in the dishwasher basket they can be

damaged during the loading and unloading as well as from the force of the water

pressure. The blades are also at risk of being damaged by other objects in and around

the basket.

• Dishwasher draws - dishwashers that have cutlery drawers may be damaged by

the knives themselves and may lose the protective coating which prevents rust. If

rust sets in it can lead to rust deposits on the blade. Blades may also be damaged in

the loading and unloading stages.

• Caustic food remains - the dishwasher may be susceptible to left-over caustic food

particles such as pickles, spicy sauces or citrus fruits that can lead to unsightly spots

or corrosion.

Cleaning & Storage 8

Storage

Knife blocks or inserts for gastronorm containers offer good storing methods to protect the

blades from damage. Magnetic hanging knife strips are an alternative and popular way to

keep your knives out on display and within easy reach of use.

To easily transport your knives we would recommend you use either a knife case or a knife

roll for convenient and safe transportation.

Page 10: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Sharpening

The ideal recommended hand honing and sharpening

technique involves holding your knife in your strongest hand

and your sharpening steel in the other.

You then simply guide the blade with light pressure across the

steel. You do this in an arching motion, side to side, at a 20

degree angle between the blade and the steel.

Repeat this process 6 - 8 times.

Never stroke each side more than once in succession.

With practice, this process will become easier.

Be sure to use a sharpening steel which is, at the minimum,

the length of the blade you hone.

Sharpening & Blade Types9

Blade Types

Giesser provide perfect blades for all types of applications and requirements. Among the

Giesser knives available through Nevilles, you can choose from a variety of blade types

and lengths. The different blade types are highlighted below:

Straight Edge

A straight edge enables a

smooth, clean cut and is ideal

for slicing and carving meat or

poultry and helps to eliminate

undesirable shredding.

This edge can be used for firm

and soft foods alike and for

delicate functions such as

peeling, coring and decorative

garnishing.

Serrated Edge

A serrated edge achieves an

easy, crush-free cut through

food which may have a firm

exterior and a soft interior.

Ideal for fresh bread or ripe

tomatoes, a serrated edge

provides an effortless and

controlled cut.

Scalloped Edge

A scalloped edge blade

achieves a fine, delicate cut

and is ideal for slicing through

fish or ham. The hollow edges

prevents drag from the

minute air pockets which

form between the hollow

edge and the food itself,

allowing for paper-thin slices.

Page 11: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

Endorsement & Summary

Product Endorsement

As part of their introduction into the UK & Eire market, Giesser knives

have been tested against the vigorous demands of the industry by a panel

of professional chefs organised by the Craft Guild of Chefs. Having been

tested, they have now been officially endorsed through the Craft Guild of

Chefs as being of high quality and fit for purpose within the professional

service industry. Below are two quotes from the testing report:

“These are excellent knives; good grip and easy to clean and maintain.”

“Really good to work with, excellent in all ways.”

The chefs on the testing panel came from a varied background to measure the range of

application for each knife type. These were a 5* Hotel, a prestigious Gastro Pub and a top

London based Chef College.

10

Summary

Below is our ten point summary outlining the benefits of Giesser professional chef knives:

• Knives are constructed through the combination of hand-craft skill and modern

state of the art automated technology for precision, accuracy and a stunning finish.

• The knives have the best edge-holding guarantee due to the Chrome-Molybdenum

steel used to construct the blades.

• Long lasting and reduced wear of the blade due to modern vacuum hardening

technology.

• The polish provides consistently high performance and easy re-sharpening of the

edge.

• Less effort and greater slip resistance among all handles and materials.

• Highest security in product and hygiene by meeting all known legislation.

• Developed on-site in Germany by a family owned manufacture for over 100 years.

• Comprehensive range of knives available in three attractive handle designs.

• Designed with the demanding needs of professional chefs in mind.

• Fully endorsed and approved by the Craft Guild of Chefs and a panel of top level

professional chefs.

Page 12: Giesser Professional Chef Knives - Neville UK PLC...W ˘ G K This guide has been developed to help introduce you to the range of Giesser professional chef knives supplied through Nevilles

For further training and guidance on Giesser knives

or other Genware products and services contact Neville UK:

Tel | +44 (0)1322 443143

Email | [email protected]

Web | www.nevilleuk.com

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