• Gift of $250,000,000 from Bernie Marcus

• More animals than any aquarium• Over 8 million gallons of water• 500,000 square feet• Over 5,000,000 guests so far

• Gift of $250,000,000 from Bernie Marcus

• More animals than any aquarium• Over 8 million gallons of water• 500,000 square feet• Over 5,000,000 guests so far

Georgia Aquarium OverviewGeorgia Aquarium Overview

Galleries – River Scout

River Scout

• Fresh Water

• Animals from American, Amazon and African rivers

River Scout

• Fresh Water

• Animals from American, Amazon and African rivers

Ocean Voyager •Over 6 million gallons and 85,000 fish

Ocean Voyager •Over 6 million gallons and 85,000 fish

Galleries – Cold Water Quest Coldwater Quest

•Marine mammals – sea otters, sea lions, penguins

• Beluga whales from Mexico and New York

Coldwater Quest

•Marine mammals – sea otters, sea lions, penguins

• Beluga whales from Mexico and New York

Galleries – Tropical Diver Tropical Diver•Largest Living Reef Exhibit in the US•Jellies and other “jewels of the sea” as “living art”

Tropical Diver•Largest Living Reef Exhibit in the US•Jellies and other “jewels of the sea” as “living art”

Galleries – Georgia Coast

Georgia Explorer•Highly interactive gallery with a large children’s play area •Touch tanks with shrimp, horseshoe crabs, sharks and stingrays•Sea turtles

Georgia Explorer•Highly interactive gallery with a large children’s play area •Touch tanks with shrimp, horseshoe crabs, sharks and stingrays•Sea turtles

• 800 cable locations

• 5 companies

• 220 Full time employees

• 150 Part time employees

• 1000 Volunteers

• 5 IT Staff

• 800 cable locations

• 5 companies

• 220 Full time employees

• 150 Part time employees

• 1000 Volunteers

• 5 IT Staff

IT FactsIT Facts

Responsibilities

• Data networking

• Voice networking (including call center)

• Web site

• Business applications

• Cellular voice and data

ExhibitInfo. Systems

Signage & Graphics

EXHIBIT TECHNOLOGY

Parking

HOSPITALITY, MARKETING and FUNDRAISNG

Up-Charges

Web/eChannel

Ticketing RetailSystems

Queuing

Restaurant

GuestServices

EventManagement

Membership/Loyalty

Programs

FinancialManagement

BACK OFFICE

HumanResources

Fulfillment/Supply Chain

ContractorManagement

InventoryManagement

OfficeProductivity

OfficeCommunications

Operational &ReportingRecruiting

VisitorInsight

Marketing

PlantOperations

AQUARIUM OPERATIONS

AnimalOperations

Life Support ITHelp Desk

INFRASTRUCTURE

Electricity

DisasterRecovery

Communications(Phone/Fax)

EnterpriseStorage

Wide AreaCommunications

SystemsOperations

WirelineCapabilities

AnnouncementsPA

Desktop PCs/OS/Appl/Servers

Walking/Visual Tours

MediaDisplays

Event Notification/

Time Call

LocationBased

Sensing

VISITOR EXPERIENCE

Security

Kiosks

VolunteerManagement

Systems Blueprint

Key Infrastructure Decisions• High Bandwidth

• Flexibility to support diverse and changing business applications

• Support for multiple companies

• Easy to support with limited resources

• Familiar support/integration tools

Infrastructure “By Products”

• Offsite backup

• Internet II

• Diverse Access

Call Center• Cisco IPCC

• 4 PRI Circuits

• 20 Agents

• Up to 2,500 inbound calls per day– Ticket Orders– Directions– Hours– Web site help desk

• 95 Tanks

• 61 Miles of pipe and wire

• 454 Miles of electrical conduit

• 281 Pumps

• 95 Tanks

• 61 Miles of pipe and wire

• 454 Miles of electrical conduit

• 281 Pumps

Life Support SystemsLife Support Systems

• 2,000,000 #’s of salt • 11 Control computers on a separate network• Maintain tight water temperature parameters• 25% of systems (larger tanks) 100% controlled

by computer– Water Flow– Backwash filters– Ozone generation– Pump speed – conserves energy

• Pages technicians automatically• 15 staff 24 X 7

• 2,000,000 #’s of salt • 11 Control computers on a separate network• Maintain tight water temperature parameters• 25% of systems (larger tanks) 100% controlled

by computer– Water Flow– Backwash filters– Ozone generation– Pump speed – conserves energy

• Pages technicians automatically• 15 staff 24 X 7

Life Support SystemsLife Support Systems

Exhibits

• 35 projectors (approx. 123,000 ANSI lumens)

• 13 LCD screens

• 3 stationary pan and tilt cameras

• 2 Hi-Def Video cameras

• 35 projectors (approx. 123,000 ANSI lumens)

• 13 LCD screens

• 3 stationary pan and tilt cameras

• 2 Hi-Def Video cameras

• Barrisol Wall– 550 LED fixtures– Computer and Timecode Controlled– Wall is also used as a projection screen when

running promos and special event graphics

• Barrisol Wall– 550 LED fixtures– Computer and Timecode Controlled– Wall is also used as a projection screen when

running promos and special event graphics

Special purpose ExhibitsSpecial purpose Exhibits

6 Wide format projectors

7 IBM Compatible Media Servers

Technology:- Infra-Red Cameras- Infra-Red Emitters

6 Wide format projectors

7 IBM Compatible Media Servers

Technology:- Infra-Red Cameras- Infra-Red Emitters

Ocean Voyager Touch WallOcean Voyager Touch Wall

Fish ScalesFish Scales

• 35,000 Fish Scales – Aquarium version of Olympic Brick program

• Sold on-line before opening to raise money and generate interest

• 12,650 LED Lights in the wall

• Locator Application

• 35,000 Fish Scales – Aquarium version of Olympic Brick program

• Sold on-line before opening to raise money and generate interest

• 12,650 LED Lights in the wall

• Locator Application

National AttentionNational Attention

• Audience 2,881,319,000+ • Number of news stories

1100+

• Audience 2,881,319,000+ • Number of news stories

1100+

“Business” Systems“Business” Systems

• Digital Asset Management

• Video Editing

• Ticketing/Donation

• Voice/Office

• Security

• Medical Records

• Digital Asset Management

• Video Editing

• Ticketing/Donation

• Voice/Office

• Security

• Medical Records

Digital Asset ManagementDigital Asset Management

• 850 Photos

• Attribute and Free text search

• Restricts downloading by “watermarking” the photos

• 850 Photos

• Attribute and Free text search

• Restricts downloading by “watermarking” the photos

Video EditingVideo Editing

• 350 Hours of video – 20 hours in HD

• Fish-eye video

• Jellyfish video

• Open Ocean video

• Right Whale theater video

• 350 Hours of video – 20 hours in HD

• Fish-eye video

• Jellyfish video

• Open Ocean video

• Right Whale theater video

• 50% of Tickets Sold on-line

• Over 3,000,000 tickets sold

• Over $2 million raised through Fish Scales and 4Rs

• Over 125,000 Annual Pass Members

• Annual Pass Members from 49 states

• 50% of Tickets Sold on-line

• Over 3,000,000 tickets sold

• Over $2 million raised through Fish Scales and 4Rs

• Over 125,000 Annual Pass Members

• Annual Pass Members from 49 states

Ticketing/Donation Ticketing/Donation

Voice/OfficeVoice/Office

• Collection activities in 12 Countries worldwide

• Up to 12 staff involved in collection activities during transport

• Voice and e-mail are mission critical to coordinating these activities

• Collection activities in 12 Countries worldwide

• Up to 12 staff involved in collection activities during transport

• Voice and e-mail are mission critical to coordinating these activities

SecuritySecurity

• 102 Camera Locations• Exterior Door Contact Switches• Card Access System• Walk thru magnetometers• Fire Alarms• 6 DVR’s• Homeland Security – Critical

Infrastructure

• 102 Camera Locations• Exterior Door Contact Switches• Card Access System• Walk thru magnetometers• Fire Alarms• 6 DVR’s• Homeland Security – Critical

Infrastructure

Medical RecordsMedical Records

• 5,800 sq. ft. Vet Clinic• Focus on Pathology and Preventive

Medicine • Apply new discoveries to the

conservation of aquatic life • 150 Active cases• Case folders include video, images,

ultrasound, x-rays and photo-microscopy

• 5,800 sq. ft. Vet Clinic• Focus on Pathology and Preventive

Medicine • Apply new discoveries to the

conservation of aquatic life • 150 Active cases• Case folders include video, images,

ultrasound, x-rays and photo-microscopy

On-Going Projects

• Low latency/high bandwidth video conferencing – University of Georgia School of veterinary medicine

• Distance Learning

• Enhanced PR support

Lessons Learned

• Appropriate sizing is key

• Provide for redundancy

• Don’t forget “legacy” devices

• Choose implementation partners wisely