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P O B o x 3 6 6 7 1 , M e n l o P a r k , P r e t o r i a , 0 1 0 2 / P h . : 0 8 2 5 5 1 1 3 7 5
2015
CURRICULUM VITAE
Gillian Elson
CURRICULUM VITAE GILLIAN HEATHER ELSON
Date Prepared: 07/03/2015 Home Phone Number: +27 12 9983462 Work Phone Number: +27 82 5511375 Mobile Number: +27 82 5511375 E-Mail Address: [email protected] PERSONAL INFORMATION
ID Number 6608060116088
Nationality: South African
Race: White
Gender: Female
Driver’s Licence: Code 08/ EB
Country: South Africa
Availability: Immediately
Salary Expectations: Very Negotiable
MY CAREER OBJECTIVE AND OVERVIEW
My Objective is to obtain a position within a growth-oriented organisation where my knowledge, skills, experience and
expertise in all areas of Marketing Management, Sales Management, Strategy Development, Digital and Online Marketing,
Business Development Staff Training including Key Account Management and Channel Management, Travel and Tourism,
Partner Enablement and Logistics across several industries, including ICT/Telecommunications (fixed line and Mobile) (retail and
consumer) and Retail Finance (microfinance and insurance) will have an immediate impact on corporate profits and productivity.
A challenging position, which has an opportunity for personal growth.
I have worked locally and internationally in Africa, in all areas of my Expertise. Coupled to that, my expertise in Customer
Service, having developed several training programs in Customer Service Excellence/ Marketing, Exhibition Management and
Sales and an extensive research paper on the low income market in South Africa.
I have extensive experience with Advertising, PR, and Brand Management as well as in promotions and Events with a proven
track record in all these area, including several awards for top achievement in Sales and Marketing. I also have several years of
experience handling Corporate Social Responsibility/ Sponsorships/ PR / budgeting, branding, PR and communications as well as
logistics
I am very motivated and Energetic - Results orientated Marketing Profession, skilled in all areas of Marketing Management,
Sales Management, Channel Management, marketing organizations in dynamic, competitive environments. A self-starter who is
proactive ambitious, with an inspiring personality, and excellent communication skills, an overachiever that is success driven and
goal orientated, shows initiative and displays high levels of commitment to service excellence, quality and ethical standards.
Structured and methodical and able to execute efficiently, take ownership and maintain accountability.
References
Logan Pather – 084 7777836 (Telkom and Nortel)
Lloyd Wood – 082 905 6464 (Huawei Symantec)
Alan Maguire - 082 773 5762 (Telkom)
Teresa Christophers – 082 439 2976 (Senator Travel)
Laurence Botha -073 2200 204 (Bridge)
Riaan Cloete – 0820500105 (1Surance)
Skills Overview/ Core Competencies Strong Leadership / managerial skills.
Technical ability
Marketing Management, All areas including Strategy, Planning and Execution of plans, Budgets
Sales Management – Targets, motivating Sales Teams, Sales Strategy
Call Centre Marketing
Strong interpersonal skills.
Ability to build strong relationships with team members, company management and clients.
Ability to work with organisational complexity and diversity
Ability to work in a fast paced environment
Strong communication skills, both verbal and written.
Strict attention to detail./ analytical
Supportive and Empathetic
Strong time management skills - the ability to prioritise and manage workflow.
A strong work ethic.
Logistics
Distribution
Consumer Marketing
Key Account Management
Channel Marketing / Sales/ Development
Personnel Management
Media, Public, and Government relations in
Creative and Strategic Thinking
Research Market trends
Digital Marketing
Brand Management and Strategy
Participation at Exco Level
Reporting and Measurement
Budgeting
Fluent in English – communication, written, spoken
EXPERIENCE Overview • Tertiary qualification X 2 ( Business Management diploma MDP and Technology Business
Diploma TBP) • MBA – Marketing - Currently enrolled to do Masters in Marketing completion 2015/2016 • Marketing Management – 20 years • Social Media / Digital Marketing/ Online Marketing – 7 Years • General Management Level 20 Years • Business To Business 9 Years • Travel and Tourism 14 years
• Retail Finance – 6 years’ experience
• Business to Consumer – 15 years
• Executive Level - 4 years
• Project and Event Management experience 25 years
• Cosmetic Sales Part Time – 7 years • Weighless Nutrition group motivation 7 years
• Channel Sales and Marketing Management 5 years
• Computer Literate – MS Office and Publisher
• Experience developing partners, VARS and channels locally and Africa.
• Budgeting
• Procurement • Advertising and Promotions • Event Management
• Agency and Media Work
• Strategy Planning and Execution
• Legal and Regulatory
• Microfinance • Insurance • Research
• Telecommunications and ICT • Consulting Services
Qualities
Confident
Achiever
Adaptable and Ambitious
Maturity
Competitive
Consistent
Open/Broad Minded
Enthusiastic and Passionate
Easy Going
Flexible
Customer Orientated
Integrity
Energetic
Attendance
Assertive
Focused
Outgoing
Results / Goal Orientated
Initiative
Professional
Organized
Team Player
Reliable
Accountability
Stress Management
Task Orientated
Persuasive
Versatile
Good Judgement
Positive
Professional Competencies/ Attributes
Leadership
Analytical
Adapting to Change
Communication, Presentation & Demonstration Skills
Accountable
Sales Management
Marketing Management
Advertising, Promotions,
Customer Business Knowledge / Orientated
Results Orientated
Dynamic Team Player
Driven Hard / Self Starter
working Sense of Humour
Flexible
Personal & Task Management
Customer Business Knowledge / Orientated Show initiative/ Self starter
Able to travel
Committed to Excellence
LEADERSHIP POSITIONS SUMMARY
Position Organisation dates Sales Manager Telkom SA Ltd 1999 - 2001
Chairperson SA Red Cross 2005 - 2008
Mrs Africa 2006 Pageants SA 2006 - Head of Marketing Advertising and Promotions Telkom SA Ltd 2001 - 2006
Marketing and Channel Sales Manager Nortel 2006 - 2007
Chief Sales and Marketing Officer Select Africa Microfinance 2007 - 2009
Marketing and Channel Sales Director HS Storage and Network Security 2009 - 2011
Marketing Manager Bridge Loans/ 1Surance 2011 - 2015
Consulting Scan, Glenwegians 2009-
Board Member ITU 2001 - 2006
Education Current Enrolled to Study my MBA – Marketing (due to complete the MBA at end
2015 (Kentsbridge University – Texas)
Tertiary Education
Institution: University of Natal – Durban, South Africa
Qualification: Business Management Diploma (NQF 6)
Year of Graduation October 2001
Major Subjects Marketing Management
Financial Management
Business Management
Human Resource Management
Secondary subjects Strategic Planning
Goal Setting for Productivity
Assertiveness in Business
Management of Groups
Commercial Law
Organisational Behaviour
Institution Alison Learning Interactive
United Kingdom
Qualification Diploma in Business Management and Legal
Year of Graduation 2013
Major Subjects Legal Studies/ Finance/Accounting
Corporate management, human resources, operations management,
Accounting, types of law, how laws are created,
The adversary system and legal procedures.
Institution: Telkom Centre for Learning/ Unisa /
University of North West
Qualification: Technology Business Programme Diploma (NQF 6)
2 Year programme Full Time
Year of Graduation November 2005
Major Subjects the regulatory environment
Finance
Customer Relationship Management
Marketing
Next Generation Networks
Project Management
Elements of the Marketing Strategy
Advanced Negotiation
Budgeting
Competitive Strategies
Intro to Business Law
Marketing Management
Branding
Developing Target Market Strategies
Managing Business
Human Capital / Managing Incapacity
Institution Pietermaritzburg Msunduzi College
Pietermaritzburg – South Africa
Qualifications: Marketing Management (NQF 5)
Public Relations Management
Year of Graduation December 1991
Major Subjects Marketing Management
Public Relations Management
High School:
Queensburgh Girls High School, Durban South Africa
Highest Grade: Grade 12/ Matric
Year of Completion: December 1984
Subjects Passed: English / Afrikaans/ Geography/ Biology/ Accounting/
Typing
Other Significant Courses
A summary of all other courses and certificates completed are noted at the end of this CV
Successes, Achievements
Winner Mrs South Africa Gauteng 2006
Winner MRS AFRICA 2006/7
Author of - In search of the Crown
Author Of - True Service Excellence
Author of – Planning and Goal Setting for Success
1996 – 2002 Head of Pietermaritzburg Chamber of Commerce, Customer Care Committee, required to Plan Lead and
implement the Customer Care Competition and programme for Corporate business in Pietermaritzburg till 2002
Successful in developing, and executing a Customer Care Appraisal system which involves doing company appraisals
on various companies with regard to their customer care. This involved being consulted by various companies for a
fee to do appraisals, as well as conduct customer care training using a programme written by myself.
Successful in improving Tourism to Pietermaritzburg through the Tourism Industry Customer Service Campaign
Nortel
o Channel Sales from 4 Million USD to 20 Million USD in 1 year –
o Awarded Golden Circle Award
o Significant Increased Channel Partners – had to turn some away
o Implemented Marketing Plans and communication strategies to achieve revenue targets
Telkom
o Top Achievers award for 5 years in a row for Sales
o Played a key role in Increasing Market Share through PR and Marketing as well as implementation of
Consumer focus at Shows and Exhibitions
o Telkom – 2004 – Award Most loved and trusted brand
o Appointed to the Board of ITU from 2002 to 2006
o Several years of delivering measurable business results highlighted by successes in Marketing to a diverse
range of B2b and B2C markets
Huawei
o From Zero Sales to 120 million USD (MEA) Middle East and Africa
o Zero Channel Partners to 37 – Target was 15 -20
o Zero Brand Recognition to well positioned in South Africa
o Establishment of Legal entity in South Africa
o From Zero Distributors to 4 – target was 2 in 1 year
o Implemented Marketing Strategy and Plans to significantly achieve Revenue Targets through the use of
Marketing and PR as well as Training of clients
o Successfully positioned the brand in South Africa through various initiatives
o Achieved Revenue targets year on year for several years
Red Cross
o Chairperson SA Red Cross
o Humanitarian Award
o Significant increase in exposure and Donations
Other Achievements
o Nedbank Business woman of the Year
Select Africa
o Established a footprint in 15 Countries – with Sales and Marketing
o Successful Sales of USD 400 Million in Uganda, 250 Million in Swaziland and Lesotho
o Implemented successful Strategy to establish Select as the Preferred provider in AFRICA
o Being a hands on leader inspiring teams to reach full potential and exceed expectations and targets
o Secured funding for the Implemented very profitable and Successful Housing product, still in operation.
o Identified new Niche Markets
Bridge
o Member of the team that reversed Negative Sales Trends with 32% Growth through implementation of
successful Sales and Marketing Strategies and campaigns
o Implemented Marketing Plans and strategies with winning strategies and campaigns to significantly increase
Growth and Sales of Mobile Sales from 200 per month to over 1000 per month
o Complete rebranding strategy of over 185 branches and re positioning of brand in the market
o Successfully implemented strategy and plans for increase in Insurance Sales from 200 sales per month to
well over 2500
o Achieved revenue targets year on year for several years, to an extent that the organisation ran out of
funding to lend out
o Delivered measurable business results by using a broad range of skills and experience that cover all areas of
Marketing, Creative thinking – being a hands on Leader
Employment History
FULL TIME Employment History
CURRENT EMPLOYMENT
Employer: 1Surance Brokers (Pty) Ltd
Department: Marketing Manager
Position: Head of Group Marketing for 1Surance and all subsidiaries
Dates: July 2014 – Current (was formerly part of the Bridge Group as below)
Salary: Market Related including bonuses and performance incentives
1Surance Brokers (Pty) Ltd was formerly part of Bridge until 2011 and formally split from the Group in
2014 – I was headhunted to 1Surance from Bridge Corporate
Reporting directly to the COO Assume overall responsibility for all Marketing, Sales, Digital Marketing, ATL, BTL, Call Centre Marketing - for Group Marketing 1Surance and all Subsidiaries
responsibility for Strategy Development – Marketing and Sales, Planning, and execution
Manage and Implementation of Above the Line, Below the Line, Digital Marketing, Social Media and Online Marketing
Market research
Preparing and Controlling and management of all Marketing budgets
Support the Branch Network and Subsidiaries with all their marketing Needs (Marketing centralised at head office)
Development of Marketing Policies and Procedures for The Group including Traditional, Digital and Social Marketing
Manage all Advertising and Promotion Campaigns through a variety of mediums including Traditional, Digital and Social
Manage all Brand Governance, PR, Social Investment
Implement Creative Marketing strategies and plans to drive acquisition costs down (Digital, Social and Traditional)
Implement Marketing plans and strategies for Call Centre, Inbound and Outbound
Utilising a wide range of Digital tools for Lead generation and Acquisition – SEO/ Social Media/ Website
Tracking Online Campaigns
Monitor and report on effectiveness of marketing activities
Prepare and communicate all board and management reports
Managing and design company websites
Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles)
Strategy and implementation for all Internal and External Communication (appointed company spokesperson)
Develop and manage all client relationship strategies and Customer service Experience.
Logistics for all company related despatches
Improve brand awareness & brand growth and Increase market share through various Online, Digital and Traditional campaigns
Creation, development and implementation of effective media strategies and plans that respond to the brands advertising and marketing objectives, that will give the brand a competitive edge in the market place
measure Competitive brand
All PR and Communication for the company and Subsidiaries
Handling of all Social Responsibility /CSI Strategy Planning and execution
Design and implement a national regional and branch marketing plan directed at consumer (retail) market for effective achievement of sales targets.
Effectively make use of all advertising, promotional, communication, sales enablement tools and relationship building activities to grow and retain the consumer base end improving customer experience.
Understand and Comply with the Regulatory environment - required to be fully conversant with not only Regulatory issues such as FSB and FAIS but
development of business plans of core projects and management of projects
Drive Strategic Marketing direction of the company
Negotiate contractual agreements with Advertising agencies, media houses and various suppliers.
Procurement of Promotional materials and stock control of Promotional items
Operations:
People management: Motivate teams and Oversee the development of branch staff from Marketing perspective in all areas to ensure their growth and harmonious integration into the teams and efficient execution of all marketing programs/ Provide relevant training and development to all staff in each branch from a Marketing perspective, .
Office management: Oversee day-to-day administrative functions to ensure smooth daily operations.
Work closely with Group Finance and oversee financial and business planning activities, including: Development of budgets and forecasts for marketing.
Preparation of management and monitoring reports.
Collection and communication of relevant business metrics for reporting
Negotiate the Advertising agency / Supplier remuneration.
Measure ROI targets and marketing success
Analysis of market trends, consumer and competitor behavior
Participation at Executive level
Employer: Bridge Loans (formerly SA Multi Loan)/ Bridge Mobile
Department: Marketing
Position: Head of Marketing for Bridge Loans
Dates: August 2011 – Current
Salary: Market Related including bonuses and performance incentives
Reporting directly to the CEO Marketing
The primary objective of the role is a Marketing role as Head of Group Marketing for SA Multi Loan (Later rebranded to Bridge
Loans) as well as Bridge Mobile, Digital and Social Marketing.
Assume overall responsibility for ALL marketing, Including Traditional and Digital and Social Marketing with specific focus on
Loans, Insurance and Mobile Phone Sales within the 185 branches nationwide.
The role includes Developing Strategy and Plans for Traditional, Digital and Social Media Marketing and Brand Management, PR,
and Social Investment. Preparing and Controlling a Marketing Budget of R 18 000 000-00 per annum or more
as well as head of the Retail Cell Phone Portfolio as well as all Activations countrywide
• Strategy - Drive strategic marketing direction of the company • Group Marketing - Handling the overall Marketing for the Group including implementing above the Line and
Below the Line as well as Digital and Social Media Strategies. • Use of a variety of mediums for Traditional, Digital and Social Media Strategy • Planning and Execution of the Marketing plans at Branch Level • Marketing Plans - Design and implement a national and regional branch marketing plan directed at consumer
(Retail markets) to effectively achieve sales targets. • Marketing Strategies and plans for Call Centre Acquisitions • Events for all Branches as well as all Marketing and management of Bridge Mobile • Handling all Social Responsibility for Bridge Loans • Logistics for despatches to all 185 branches • All Digital Marketing Online for Loan Buddy – online loan platform • Combination of Digital and Traditional Marketing campaigns to drive business to the Online Loan Platform • Media Liaison and External PR for all social responsibility projects • Implement Creative Marketing strategies and plans to drive acquisition costs down (Digital and Traditional) • Utilising a wide range of Digital tools for Lead generation and Acquisition – SEO/ Social Media/ Website • Manage all Above the Line and Below the Line Strategies including Digital Marketing • Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles) • Strategy and implementation for all company internal and external communication • Creation, development and implementation of effective media strategies and plans that respond to the
brands advertising and marketing objectives, that will give the brand a competitive edge in the market place • Plan implement and co-ordinate all Marketing activations and campaigns to increase new customer base,
ensure Sales of products and create awareness. • Manage a number of Retail Stores as a commercial business entity and to maintain and increase customer
satisfaction, product penetration and Sales • Manage all Call Centre Activities • Synergy between the Sales and Marketing environments in Bridge Loans
• Budgeting – determine and manage all marketing budgeting requirements - Responsible for setting of, forecasting, management and optimisation of financial resources (budgets) whilst ensuring that all expenditure is in line with the agreed budget. This include sourcing, negotiation and management of media, advertising, promotions, and costing from external service providers, whilst ensuring the most efficient spend of budget.
• Negotiate all contractual agreements with Agencies, Media Houses and Suppliers for materials, stock and advertising
• Preparation of management And monitoring reports and effectiveness of marketing activities • Collection and communication of relevant business metrics for reporting • Procurement of Promotional materials • Prepare and Control all above the line campaigns • Prepare and Control all below the line campaigns • Measure competitive brands • Stock control of all promotional and Marketing Materials • Understand and comply with Regulatory environment – Required to be fully compliant with requirements of
the NCR • Responsible for the planning and execution on all media strategies through the effective management of
agreed commitments, performance of campaigns and spend. • responsible for establishing and maintaining a high level of organisational co-operation in order to ensure a
professional service delivery as well as the development and maintenance of collaborative working relationships within the media communities.
• Implementing, benchmarking and ensuring improvement of all business processes in my designated areas of responsibility which includes all branches countrywide
• Analysing, preparing and researching market trends, target market motivational factors and purchasing media habits
• Reporting - Developing, designing and establishing the reporting standards and principles for media • Establishing, preparing and delivering of detailed monthly and annual reports that reflect performance against
set standards and requirements within a required deadline • Managing people capabilities that enhance business performance and profitability through regular training
programs • Digital Marketing – Manage the company’s Digital Marketing Strategy / Social Media • People Management – oversee the development of the branch staff from a marketing perspective • Provide relevant training and development to branch staff from marketing perspective • Handle all campaigns driven through Advertising, print and radio/ Promotions through various activations
aimed specifically at the target market. • Drive unique client service experience through regular research methodologies and mystery shopping and
customer service training with all branches. • Prepare and implement Marketing Strategies and plans , for Advertising, Events and Promotions • Effective management of all aspects of brand included in sponsorship agreements, including advertising,
signage, events, PR, promotion • Extensive internal communication and online presence • Ongoing communication with sponsorship stakeholders to ensure maximum ROI • reporting on all aspects of Marketing including sponsorships, activations progress and ROI • All administration related to sponsorship agreements • Contribution to annual review of sponsorship agreement • formal research on all aspects of marketing including Social Investment • A portion of my role includes support to product research, Identification, research and implementation of
certain products for the group e.g. Cell Phones • Brand – Manage all Brand Matters • Develop brand strategy to protect and enhance the brand equity • Improve brand awareness and brand growth and increase market share • Emphasis is on increasing Sales and market share in all regions through Aggressive marketing efforts whilst
positioning the brand effectively. Key performance areas include:
Marketing Strategy / Marketing Strategic Plan aligned to Sales Strategy
Prepare Strategy and budgets for Cellular Sales and Marketing
Sales Strategy for Cellular Sales
Social Responsibility portfolio management
Client Education – Financial Literacy
Logistics
PR, Advertising Promotions, events
Executing the Loan group Marketing strategy and Plans in consultation with the Sales Environment
Executing the Mobile Phones Sales and Marketing strategy
Manage and control Marketing budget and Spend for all Marketing in the Loans Group
Support to all Branches and regions to assist in prepare their own Marketing plans
Preparing National Marketing plans on a monthly basis as well as Marketing plans for individual branches
Analyse Marketing Spend and trends
Competitor Intelligence / Analysis
Control of All Marketing events, branch specific and nationally
Control of all Marketing budgets for all branches
Market Research/ trends
Digital Marketing input and Oversee implementation of plans for Social Media Platforms
Input to the Loans Group communication Newsletters and Brochures
Preparing documentation for brochures and sales kits/ Sales tools
Handle all Marketing Training matters/ marketing skills transfer to Areas and Branches
Brand management and positioning of Loans Brand
Brand and product visibility
Agency communication briefing and approvals
Extensive travel to all branches around the Country
Weekly, Monthly and quarterly updates on Plans in Loans environment
Reporting
Procurement
Retail branch branding
Employer: HUAWEI SYMANTEC / HUAWEI / KNOWN AS HS Storage and Network
Security South Africa
Department: International Sales and Marketing
Position: Marketing and Channel Director
Dates: March 2009 to July 2011
Reason for Leaving: Wanted to move closer to Pretoria (home) contractual position renewable
annually – decided not to renew to move work in Pretoria
Salary R780 000-00 p.a excluding incentive bonus of R45 000 per quarter
Key Success areas Establishment in country of the Company
From Zero sales to over $120 000 000 per annum
Top performer Channel Sales and Marketing Award
HS Storage and Security is an internationally based ICT and Telecommunication organisation with branches internationally
reporting to China
Main Duties:
Channel Marketing, Sales and Business Development for Middle East and Africa and Channel Sales Director for Middle East
and Africa, Travel Co-ordinator, Training Co coordinator, Partner Enablement
Reporting directly to the CEO and a double reporting line to Head office in China Handling a Budget of $100 000-00 per Quarter Roles and Responsibilities –
Marketing and Channel Director for Middle East and Africa
Leading B2B Marketing Efforts as well as B2C marketing Efforts through channel partners in Africa.
Handle all aspects relating to Marketing, PR, Branding, Advertising, Events and event management as well as Training Co coordinator, internationally including Business Development in a competitive ICT and Telecommunications environment
Outdoor Marketing strategy to All market segments (Billboards, Building Wraps, Street Poles)
Communication – Internal and external – Strategy, planning and implementation ( appointed as company spokesperson)
To drive Marketing and Sales effort of the entire product portfolio through a Channel / Dealer Environment ( Storage, Security and Server portfolio) across all countries through various means including events, seminars and conferences, Advertising, Promotions, PR.
emphasis was on increasing Sales, market share and supporting the Sales teams in all Channel/ Reseller/ Dealer Environments, in all countries and positions the company as well as the brand including Business Development
Identify potential new business partners both locally and internationally through Marketing efforts with Events, Conferences, Advertising
Channel Marketing Director, Travel Co-ordinator, Training Co coordinator, All areas of Channel Marketing, Business Development. Employed by Huawei to start up Huawei Symantec - establish from scratch and Implement a Channel Sales and Marketing department for the Group
Reporting directly to the CEO and a double reporting line to Head office in China
Handling a Budget of $100 000-00 Per Quarter
all aspects relating to Channel Marketing, Strategy Planning and Implementation of Marketing, Online Marketing (Web Site), PR, Branding, Advertising, Events locally and EMEA and event management as well as Training Co coordinator, For Middle East and Africa Area, including Business Development in a competitive ICT and Telecommunications environment
To drive Marketing and Sales effort of the entire product portfolio through a Channel / Dealer Environment ( Storage, Security and Server portfolio) across all countries through various means including events, seminars and conferences
Develop and Present briefs to Agencies
Partner Enablement
Develop Marketing Plans for Regional operation and Partners in Country of operation
Ensure Brand Governance and Positioning of brand in all countries
Prepare and communicate all reports on effectiveness of marketing campaigns for the company and channel partners
full responsibility for driving all marketing activities and localised to align with the global strategy
execution of the regional marketing plan in country as well as handling
events with partners and for partners in EMEA,
Localize corporate marketing campaigns and replicate in the region to align with global strategy
Lead generating activities through seminars, Round Tables, webinars, advertising, local PR, Partner events
formulating distribution and partner marketing plan
Managing MDF and Co Op Marketing Funds • Evaluate, measure, and report on all marketing campaign effectiveness and ROI.
Multi-task between all tasks, Marketing, Channel Management, Business Development
Support Sales to Achieve and exceed Channel / Dealer Targets through marketing efforts
Provide relevant training and development to all sales staff in each country
Business Planning
Creation, development and implementation of effective media strategies and plans that respond to the brands advertising and marketing objectives, that will give the brand a competitive edge in the market place – in each country of operation – Dubai, Mauritius, Nigeria, Swaziland, Lesotho, Ghana
Implement Creative Marketing strategies and plans to drive brand recognition through (Digital and Traditional marketing
Utilising a wide range of Digital tools for Lead generation and Acquisition – SEO/ Social Media/ Website
Manage all Above the Line and Below the Line Strategies including Digital Marketing
Attend regular status meetings with all Agencies and PR Agencies in Country of operation
Office Management – day to day admin functions / General Management functions to ensure smooth operations
Regulatory – stay up to date with all relevant legislation and regulations – Compliance with all regulatory requirements
Reporting
Partner product literacy program
Legal – setting up of legal entity in the Country
Financial Management oversight o Development of Budgets and Forecasts o Preparation of reports for Head office China
Manage and assist the Channel sales team with acquisition or new partners / clients, retention and expansion on new
and existing partners / clients, offering complex client solutions through tailor made offerings and products to suit the
client’s needs.
Drive Joint Partner Marketing/ Demand Generation
Partner Enablement workshops and training
Support the execution of Country Initiatives for the company and Brand Positioning e.g. Exhibitions and conferences
Support the execution of initiatives with our Alliance partners
Drive Joint Marketing execution with partners – Budget and Plans
Work with Channel Managers to build joint marketing plans with partners
Manage the use of MDF funding with each of the partners to ensure effective use of Budget
Approve partner marketing plans and budget requests and ensure execution Partner Enablement workshops
Enable/ support the partner marketing managers to effectively market all products
Enable partners understanding of product portfolio through various training activities workshops and tools Provide Reporting on All Marketing on a monthly basis
Responsible for management of the pipeline and cross sales of all existing transactions in driving the execution thereof
in the shortest time possible and to manage the potential business outflow.
Set specific sales and financial performance targets aligned to the Business Unit's financial targets.
Event Management and Travel Role includes –
Planning, organizing and controlling all Events, workshops, conferences for the organization Locally and Internationally
Working with various travel companies and other suppliers including Hotel Groups to arrange conferences
Coordinate all aspects of travel function for the company locally and internationally - appointing suppliers, identifying cost saving opportunities and processing all travel related requests and payments including Coordinate all car hire and Hotel
Training Co coordinator
Identify all Dealer / Channel / Reseller staff training needs
Handle all Partner enablement activities
Coordinate with technical and product staff to prepare training manuals and training events for dealers / resellers/ channels
Appoint necessary training partners and suppliers
Co ordinate all testing of candidates
Identify and book all training venues and Provide all logistics for Training
Ensure Training Schedule updated and released regularly
All Customer Product Literacy training programs
Effectively supervises personnel within the various regions ensuring optimal performance.
Responsible for all sales, operations, related administrative services, and support functions for the region. Manages,
directs, and coordinates all activities including sales, service, special events, and functions. Ensures that personnel are
efficient and effective. Maintains and promotes trade contacts and ensures that company standards and sales
promotions are properly executed. Develops and executes sales plans and goals designed to increase sales and profits
and to minimize expenses. Responsible for the growth and development of sales and market share within the region
for all Business Practices.
Take responsibility for the planning, development and implementation of effective sales and marketing programmes for
the region.
Assumes responsibility for establishing and maintaining professional relations with business partners, customers and
trade contacts.
Assumes responsibility for the effective performance of sales functions within the region.
Marketing Management - Key performance areas include:
All Marketing Management and Event Management Function for Channel
Budgeting and Finance management – prepare and manage budgets effectively
Negotiate all contractual agreements with advertising agencies, media houses and various suppliers
Travel Management and appointment of Travel Suppliers
Web Site development and updating
Working with various resellers and Channels on Marketing Matters
Transfer of skills to International staff (training in marketing and customer service)
Maintain a competitive position in the Market
Improve brand and product awareness and brand growth to increase market share
Identify new business opportunities and devise plans to position brand growth
Identify and analyse new trends in the industry through research at various events
Design an implement new event promotion and conference opportunities
Implement company Brand Strategy internationally
Training, manage and motivate all subordinate staff of all Sales and Marketing staff in international countries
Handle all PR matters in all countries in which the company operates
Handling some legal and contractual matters
Adopt an aggressive Marketing Advertising and PR approach through channels
Handle all Channel Marketing internationally
Manage all Sales and Marketing performance internationally and encourage staff in branches/ Channels to achieve
Sales targets
Develop marketing and advertising strategy suitable for the markets which the company operated in
Responsible for Strategic Marketing strategies for the company
Assessing and managing implementation Marketing Plans and strategies
Implementation and management of Marketing Calendars
Prepare Total Marketing and PR Strategy –annually and then broken down quarterly
Plan and Control overall Branding Strategy
Handle all Advertising
Liase with Channel to implement channel marketing plan
Handle all the updates for the company Web Site
Manage and control all marketing activities, competitor intelligence and marketing materials for the group.
Plan lead organise and control all events locally and internationally in all countries where the company operates, e.g.
Mauritius
Support all Sales activities
Process and approve all Marketing requests from Channels / Dealers
Dealing with Executive Directors in Channels and translate Channels objectives into programs that will aid success
overall.
General Duties
Liaison with and appoint several service providers in all aspects of the Job, Travel, Marketing and Training
Comply with company policy and procedure, regulation per country
Provide suitable and adequate documentation of all work performed via reporting on a weekly and quarterly basis
Perform all such duties and exercise all such powers in relation to the business of the company and required by me from time to time to perform
Employer: Select Africa February 2007 to February 2009
Department: Marketing / Sales
Position: Chief Sales and Marketing Officer
Duties Marketing and Sales as well as
Date: February 2007 – February 2009
Reason for Leaving: Head Hunted by Huawei to begin their operation in South Africa
Salary R650 000-00 p.a
Key Success Increase Loan book in each country from $100 000 to $250 000
Expansion to 15 Countries in 2 years ahead of schedule
Select Africa is an internationally based Microfinance organisation with branches in Several Countries across Africa including Mauritius, Kenya, Malawi, Lesotho, Swaziland, Tanzania, Mozambique, Ghana, Rwanda, Angola and Nigeria. Select Africa Limited, a subsidiary of African Alliance Group, was established in 2001 as a holding company for a number of subsidiaries based in various African countries its business focus is to provide retail financial markets with personal loans, savings products and insurance policies. The company has a total staff complement of around 110 people.
Appointed group Chief Sales and Marketing Officer. Reporting to the CEO, main focus Marketing and Sales
Ultimately my direct reports included: the country GM’s; and Marketing and Sales Managers, Call Centre Manager in each country
Reporting to the CEO my duties as Marketing Manager include a Strategic Role, as well as hands on approach to preparing the annual Group Marketing Strategy and Strategic Plan - Co coordinating the Sales Strategy - Managing Marketing Budget of $15 Million per annum, Driving Sales and Extensive travel to all countries of operation.
Roles and Responsibilities
The primary objective of the role was Head of Marketing and Head Sales role as Chief Sales and Marketing Officer, where all Marketing and Sales functions was centralized in South Africa with 15 Marketing Managers , one from each of the respective countries reporting in to me directly, as well as 15 Sales Managers from each of the respective countries.
Handle the entire group marketing efforts, from Strategic Planning to implementation, Marketing Planning, organizing and controlling, for all products including Microfinance, Insurance, Housing, and Cell Phones, as well as leading the marketing teams, as well as to drive the Sales effort of the entire product portfolio across all countries in the Retail branches of Select Africa.
My role included handling the Entire Group’s Sales and Marketing Efforts in all 15 countries with 15 Sales Managers reporting in to me as well 15 Marketing Managers reporting to me
Grow the number of Business Partners and Loan Revenue
Grow revenue through Sales and acquiring profitable quality customers in each country of operation
Ensure achievement of sales revenue and acquisition targets on a consistent basis and in line with Sales Targets communicated
Set and Manage KPIs for Regional, Sales Staff and Call Centre Staff, performance targets in each country of operation
Manage Sales performance of Key Accounts Sales team/ Call Centre / Branches and Regional Managers through various initiatives, training and business practices
Effectively supervise all personnel within the various regions ensuring optimal performance (Branches, Call Centres
and Sales Staff)
Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles) in all countries of operation
Communication – Internal and External, strategy, planning and Media Spokesperson
Responsible for all sales, operations, related administrative services, and support functions for the region.
Manage, direct, and coordinate all activities including sales direct, Call Centre, service, special events, and
functions.
Ensure that personnel are efficient and effective. Maintain
Maintain and promotes trade contacts and ensures that company standards and sales promotions are properly
executed.
Creation, development and implementation of effective media strategies and plans in each country of operation
for Call Centre, Online and Direct Sales that respond to the brands advertising and marketing objectives, that will
give the brand a competitive edge in the market place – in each country of operation – Dubai, Mauritius, etc.
Take responsibility for the planning, development and implementation of effective sales and marketing
programmes for the region.
Assumes responsibility for establishing and maintaining professional relations with business partners, Government
Customers and trade contacts.
Logistics for all dispatch of items to branches from South Africa to Branches in Africa
Provide input at Exco and Exco Risk board
work with product management with the identification, research and implementation of certain products for the group, Specific to the needs of each country and with particular focus on Insurance, and Housing products
I operated in several regions and Countries as Chief Sales and Marketing Officer in an extremely competitive microfinance environment; Emphasis was on increasing market share in all countries.
Preparing Marketing plans
Competitor Intelligence
Control of all Marketing and Sales budgets in all 15 countries
Control of all Sales Targets and performance in all 15 countries
Control of all Social Investment in all 15 Countries
Implement corrective action with non performing staff
Brand Positioning for growth
Budgeting and management of budgets
Brand Awareness and brand growth strategies
Market Research/ trends
Web Design /Intranet design
Group communication/ Group Newsletters
Working on a regional Growth Strategy for the organisation to expand into other African Countries
Brand development and awareness,
Research and Analysis of Research
Implement a Marketing and Sales environment for the Group across 15 Countries
Identify and analyse new trends in the industry through research for product
Design an implement new products and product opportunities
Train Sales Staff and manage all Sales matters in Country
Ensure up to date Sales and customer care training in respective countries
Assessing and managing implementation of account plans and strategies
Manager all Sales performance and encourage staff of branches to achieve Sales targets of a minimum of $300 000 000-00 per Country
Employing Sales and Marketing Staff in each country and manage such staff
Handle all HR matters in various countries with Sales and Marketing staff
Establishing legal entity and offices in all focus countries.
Responsible for Strategic Marketing Strategies and Plans for the group and filtering down per country
Responsible for all Advertising, Branding, Promotions, and PR for the group and in each country
Procure all marketing materials for the Group, Promotional items, Branding materials and Exhibition materials
Appoint suppliers for the supply of various marketing materials for the Group as well as in the respective countries
Handle all retail branch branding and marketing collateral, promotions, product positioning etc.
Process and approve all required requests at Group level for Marketing events, promotions etc.
Event Management Role includes –
Planning, facilitate organizing and controlling all Events, Shows, Promotions, workshops, conferences for the
organization throughout all 15 countries
Planning, and controlling the budget events
Training Co coordinator
Identify all staff Sales and Marketing training needs of staff in all 15 Countries relating to Customer Service
Management/ Sales Skills and Customer Care as well as product training
Appoint necessary training partners and suppliers for the above
Identify and book all training venues
Provide all logistics for Training
Ensure Training Schedule updated and released regularly to all staff in all 15 countries
General Manage legal matters with regards legal entity registration, leasing of new offices in Africa. Co-ordinating exhibitions and conference involvement with our International Partners, Preparing documentation for brochures and sales kits, Market research, Advertising strategies and Developing the company product or image in the market Operations:
People management: Oversee the development of Select’s staff in each country of operation in all areas to ensure their growth and harmonious integration into the teams. Sales, Marketing, Call Centre
Recruit and hire effective individuals to grow the company and achieve stated goals in Sales and Marketing
Provide relevant training and development to all staff in each country
Business planning: Prepare and continuously maintain business plan.
Information technology: Work with Group IT to ensure on-going maintenance and readiness of office information systems and infrastructure.
Office management: Oversee day-to-day administrative functions to ensure smooth daily operations.
Regulatory: Stay up to date on all relevant legislation and regulations and report appropriately and timeously to all relevant authorities.
Compliance with all regulatory requirements per country
Customer Literacy program
Legal requirements
Financial Management and Oversight:
Work closely with Group Finance and Pivot to manage and oversee financial and business planning activities, including:
Development of budgets and forecasts.
Preparation of management and monitoring reports.
Collection and communication of relevant business metrics.
Financial literacy program with employer staff to ensure improved collections
Manage the performance of the teams and their results.
Relationships:
Engage with Government as well as with employers to ensure the quality of the relationship.
Develop and maintain harmonious relationships within Government and the private sector including employer sector
Financial Literacy program in all employer environments for regulatory compliance
Conduct market intelligence through developing a network of contacts and through research
Comply with Company policies, regulations and rules. Compile Suitable and adequate documentation of all work performed. Sponsorships/ CSI The Role in sponsorship management requires that I perform as follows: Identify, implement and Manage all sponsorships and sponsorship event campaigns across al 15 countries that the organisation operates in Handling and approving of sponsorship budget per country
Employer: Nortel Networks International
Department: South Africa
Position Held Channel Sales Manager / Marketing Manager
Dates: 1-1-2006 to February 2007
Reason for leaving the operation in South Africa became unviable French Based) and was head
hunted by Select Africa to start up Marketing in that environment
Salary: R550 000-00 p.a Excluding performance bonuses and perks
Key Successes Increase Channel Sales from $4 million to $20 million per annum
Golden Circle top achievers award in Channel Sales
Nortel was a Telecommunication / ICT Internationally based company that focussed its efforts in South Africa on the Voice
Market, Through Dealers / Channels. As a Head of Channel Management and Marketing in South Africa I was required to
have a high level of understanding in the Voice Market, regarding the Channel / Reseller / Dealer model, gained from my
wealth of experience in telecommunications. Responsible for Channel / Dealer as well as Marketing in several countries
including Africa, Nigeria, Kenya, Malawi, Botswana, Zambia, Uganda, and Mauritius ( French Countries)
Duties
• Marketing and Sales Management
• Responsible for all sales, operations, related administrative services, and support functions for the region.
Manages, directs, and coordinates all activities including sales, service, special events, and functions. Ensures
that personnel are efficient and effective. Maintains and promotes trade contacts and ensures that company
standards and sales promotions are properly executed. Develops and executes sales plans and goals designed
to increase sales and profits and to minimize expenses. Responsible for the growth and development of sales
and market share within the region for all Business Practices.
• Creation, development and implementation of effective media strategies and plans that respond to the brands
advertising and marketing objectives, that will give the brand a competitive edge in the market place – for
each country of operation.
• Managing Accurate forecasting of channels / Dealer sales activities
• Building of Strong relationship in terms of selling skills within the channel partners and Channel Managers
• Assisting channel Managers in driving the Sales Process through regular sales training with the Sales staff in
channels and forcing proper account planning
• Deal at every level of involvement with the channel/ dealer partners, be it executive or otherwise at all stages
of relationships.
• Drive Joint Partner Marketing/ Demand Generation
• Partner Enablement workshops and training
• Support the execution of Country Initiatives for the company and Brand Positioning e.g. Exhibitions and conferences
• Support the execution of initiatives with our Alliance partners
• Drive Joint Marketing execution with partners – Budget and Plans
• Work with Channel Managers to build joint marketing plans with partners
• Manage the use of MDF funding with each of the partners to ensure effective use of Budget
• Approve partner marketing plans and budget requests and ensure execution Partner Enablement workshops
• Enable/ support the partner marketing managers to effectively market all products
• Enable partners understanding of product portfolio through various training activities workshops and tools • Provide Reporting on All Marketing on a monthly basis
• Creation and implementation of channel territory and or account business plan, focused on sales in the
solutions market
• Create and implantation of partner / channel development programme
• Identification of strategies to increase sales and awareness within the channel community in line with all
marketing activities.
• Responsible for Planning, Leading, Motivating and Controlling Sales activities through various Channels for
Sub Sahara Africa from a Marketing Perspective South Africa and Mauritius, including Mauritius Telecom
including Nigeria, Uganda, Ghana, Kenya, Tanzania, Angola
• Responsible for motivation of Nortel Channel management Staff and Staff of various channels to encourage
sales throughout the channels of Sub Sahara Africa including (Nigeria, Ghana, Chad, Cameroon, DRC, Angola
etc)
• Manager performance and Encourage Channel Staff to Achieve a Target of $ 21 Million per annum – R210
million Rand
• Manage and maintain partnership relationship, accounts, training, certification, Marketing, contracts
and perform coordination role with the technical and pre sales within the company and within the Channels.
• Deal at every level of involvement with the channel/ dealer partners, be it executive or otherwise at all stages of relationships. • Creation and implementation of channel territory and or account business plan, focused on sales in the solutions market • Create and implantation of partner / channel development programme
• Develop brand strategy to protect and enhance the brand equity. • Improve brand awareness & brand growth Increase market share • Identify opportunities and devise plans to position the brand for growth • Develop and measure Competitive brand • Identify new business opportunities for new channels • development of business plans of core projects and management of projects • Compile the advertising and promotions strategy & determine budgeting requirements for brand and channel
partners • Negotiate contractual agreements with Advertising agencies , media houses PR Agencies and various suppliers • Manage the Channel marketing team and ensure that team members are able to translate the marketing
strategy into workable action plans through workshops • Analysis of market trends, consumer and competitor behaviour in ICT • Participation at Executive level
• Identification of strategies to increase sales and awareness within the channel community in line
with all marketing activities.
• Support all sales initiatives from Channel Managers with Marketing and other Channel Sales people and
accompany them when required to channel and end Customers and Dealers
• Manage all Marketing Development fund budgets
• Process and approve all required special quote requests and pricing
• Follow up on the special orders placed to speed up delivery and communicate and escalate if any problems are
foreseen.
• Schedule technical and sales updates with Channel Heads
• Responsible for all activities affecting the Channel’s manager and Direct touch Key Performance Metrics.
• Direct a multi-functional team to ensure teams achieve their objectives and deliver revenue objectives and
maintain synergy
• Dealing with Executive Directors CEO’s in Channels and translate Channels objectives into programs that will
aid success overall.
• In this field I have Excellent communication skills, both verbal and written; excellent writing and presentation
skills; negotiation skills; analytical ability; ability to work both independently and in a team; a good
understanding of business organizations and their buying cycles, and a reasonable understanding of legal
documentation.
Employer: Telkom South Africa (Time at Telkom split into 2 Roles
Department: Sales and Marketing
Position Held: Business Sales Accounts (1st Role)
Manager Advertising and Promotions / events
Job Title M5 Management
Experience in Years 10 Years
Dates: October 1996 to September 2001 – Business Account Manager / Acting
Sales Manager
September 2001 to January 2006 – Marketing Manager
Reason for Leaving Head Hunted by Logan Pather of Nortel for MUCH higher salary
Salary R350 000-00 p.a
Key Successes Top 100 Award for 5 years in a row
Top Achievers for area Coverage and Management Initiative
Sales achievement awards
Telkom most loved brand in 2004
Appointed to the Board of ITU
Duties included – Marketing Manager, Head of advertising and promotions, Event Management, Shows and Exhibitions, Travel,
Conferences, Company Incentive Program, Training, Brand Management and Social Investment
Event Management Role includes – • Planning, organizing and controlling all 72 Events, workshops and conferences for the organization – 8
international events per year • Planning, and controlling the budget for all Advertising, events and Promotions R42 million per annum • Working with various travel companies and other suppliers including Hotel Groups to arrange Group
conferences of up to 900 delegates at a time – some international Telkom events managed
• 24 to 48 Small mobile mall exhibitions and events per annum / Mall promotions
• 5 International Exhibitions • Several large Dinner functions and special events and function co ordination • Golf events including Nedbank Million Dollar • Several Special CEO functions/ Conferences locally and Internationally • 24 Custom built events at shows and exhibitions per annum with Large custom build stands • 8 International events and function co ordinated • 6 Conferences awards functions and incentive trips arranged per annum • Co-ordinate all aspects of the travel function for the events aspect of the company • Process all travel related requests • Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles) • Communication – External for Shows and exhibitions
Training Co coordinator
Identify all staff training needs for exhibitions specifically and customer care – specifically for Exhibition management
Appoint necessary training partners and
ordinate all testing of candidates
Identify and book all training venues
Provide all logistics for Training
Description of Sales Duties 1996 - 2001
Business Sales Manager
Began in Sales, Responsible for a Large Customer Base, and Account Management, preparing strategic analysis of those
accounts.
Responsible for the top Key accounts in Area
Responsible for Sales and Services to a wide range of Large Corporate customers and Government Customers.
Responsible for Sales of High end Customer equipment with Voice and Data
Solutions and solutions relating to data and voice networks
Managed a large customer account database and maintained client contracts and files.
Maintain, service and Grow existing customer base in accordance with Business Sales Target
Through various initiatives, including networking in prominent business areas in an attempt to
Create maximum visibility in the market and to increase market share
Prepare annual Sales and Business Plan to present to top management.
Managed a large territory including forecasting, revenue, Strategy and prospect reports.
With an Enthusiastic and profession approach to the position, it was necessary to form
A number of networking opportunities in order to grow the business by way of being involved in a number of
Networking activities including chamber of commerce activities
Networking involvement on a regular basis in order to continually identify new potential customers, to promote
The company and ensure positioning of the company’s Brand, Products and Services.
Promoted during this time due to being a top performer and then
Managing the department and a team of Sales Consultants was part of my duties on a Regular basis for 2 years
Manage named Large Accounts to significantly Retain and Grow, Telkom revenues and market share within these
Accounts, product wise and geographically wise.
- To develop the account strategies & sales opportunity plans.
- Identifying new revenue opportunities among a list of named accounts obtain new business from networking
sources
-To promote all the solutions available, this will contribute to the business success of the customer
Manage customer relationships across technical, commercial and operational functions in accordance with the general
account strategies.
-Create and maintain relationship with the Cox level in the
Develop a close relationship with the key players and decision makers within the customer’s organisation
- Develop an in-depth understanding of the customers business, end customer needs, structure, challenges and
technology requirements.
- Provide input to the customers business planning modelling in support of identified opportunities, taking into
consideration technical, operations and commercial concerns.
- Position Telkom Business and Business Solutions through presentations, workshops & meetings through a successful
coordination of internal resources.
- Identify, manage and coordinate appropriate resources within Telkom –Own the customer’s needs and issues
throughout Telkom and the various business segments
- Provide reports to ensure effective communication to senior Management and account Service Management team
-Create sales forecasts.- using Salesforce.com
2001 - 2006 TELKOM SA Ltd
Promoted to Manager in Presence Marketing Advertising and Promotions shows and Exhibition and
Events dept. –
Manager - Advertising and Promotions Conferences and Events
September 2001 – January 2006
Duties • ADVERTISING/ Promotions, Marketing Management, PUBLIC RELATIONS/ EVENT MANAGEMENT FROM
CONCEPTIONTION TO COMPLETION for Business, Corporate and Consumer Markets and all Telkom Direct Stores around the country. Including Social Investment
• Handle Shows and Exhibitions, Travel and Training in the related field. • Managed a team of several suppliers and advertising representatives from various agencies. • Responsible for tender and appointment of suppliers
Key Performance areas
• Developing media plans and marketing strategies for internal clients for exhibitions, • Developing creative platforms that will assist sales staff and Sales departments in both business and Consumer
environments to meet targets and revenue objectives. Responsible for conducting thorough analysis of consumer survey data and devising successful marketing strategies based on survey results through research department
• Develop Shows and Exhibitions Strategic Plan • Creation, development and implementation of effective media strategies and plans that respond to the brands
advertising and marketing objectives, that will give the brand a competitive edge in the market place • Regular Status meetings with Agencies • Plan, Co ordinate and control the design of Telkom’s participation at various domestic and International events
and exhibitions • Develop and control the look and feel of all external marketing designs for exhibitions together with internal
client, and suppliers • Market research / intelligence • Plan, organise and Control other Telkom events such as Company’s top • Achievers incentive programme and Sales conference for 900 delegates • Prepare, and Control annual budget • Control spend per marketing project exhibition • Control suppliers and supplier expenditure on projects • Evaluate and approve all supplier quotations and tenders • Prepare post campaign reports with information supplied by relevant staff and market interfaces • Ensure standards are met at all internal and external events • Ensure Staff meets all standards in terms of appearances, skills and knowledge for all events, both internal and
external • Lead, organise and Control staff for all external events • Approve and Control sign off of all materials presented by Agencies and suppliers for exhibitions • Responsible of training for all Exhibition Staff • Negotiate with departments on work related issues, to reduce conflict between departments, obtain synergy
and get commitments that produce results • Work on improving effectiveness of each Rand spent. • Increase sales and Market share through the implementation of effective marketing solutions for exhibitions • Coordinated marketing and sales efforts of exhibitions as well as positioning of products at exhibitions. • Lead teams in developing and marketing several new product lines through exhibitions. • Designed a streamlined version of the antiquated customer feedback survey. Spearheaded successful product
launches at exhibitions. • Developed brand positioning for key company product lines at Exhibitions.
• Supervised trained and motivated a team of several employees for the exhibition. Worked directly with top executives of national and international corporations to deliver excellent service.
• Identified promotional opportunities that enhanced brand awareness and increased market share through exhibitions
• Conducted regular Research on exhibitions using various outsourced vendors for contact, product, and general information on prospective customer.
• Interacted with multiple departments including Production, Credit, Accounting Product and Marketing. • Conducted ongoing monitoring of competitor’s brands Monitored, tracked and managed positioning reports.
Prepared and maintained sales and marketing materials for sales teams on exhibitions
Employer: The Natal Witness Newspaper
Job Title/ Position Features and Supplements Co coordinator
Section: Retail Advertising Department
Experience in years: 6 years
Dates April 1990- 1996
Reason for Leaving: Head Hunted by Telkom through the Chamber of Commerce
Salary: R100 000-00 p.a plus commission
Key Success Top Achiever in Sales for 6 years in a Row
Established the very first Legal, Medical and Accounting Supplements
Large National Daily newspaper in Pietermaritzburg – Reporting to the Advertising manager, and required to achieve several
sales targets in an extremely competitive media environment
Description of Duties
• Responsible for coordinating weekly ad placements. For clients • Client interaction, media planning, space reservations and billing. • Responsible for the Co ordinating of Retail Features and Supplements Sales staff for the department • Manage and Motivate retail advertising staff, to sell advertising space for the various publications • Responsible for retaining the top key accounts base and growing them in terms of advertising space and
revenue • Assisting clients with their creative preparation of their advertising and advertising copy • Liaising with advertising agencies on behalf of clients for copy and advertising. • Managed a team of several Sales and advertising representatives who handled ad placements for a large
number of clients including 150 top corporate clients. • Sold advertising space to a diverse group of clients and built content for three publications. Monitored and
provided constructive suggestions for increasing magazine's circulation and standing in the market. • Built lasting relationships, through networking with important community advertisers, which resulted in
measurable revenue growth. • Scheduled and managed art work, web and offset printers, mailing houses and freight companies to insure on-
time delivery of political print material for National and State-wide political campaigns
Other Previous Employment Straight after Matric
Employer: Post Office and Natal Provincial Administration
Job Title/ Position Clerical / Finance and Investments
Section: Government Departments
Experience in years: 5 years
Dates January 1985 to April 1990
Company Name
Position Held Dates Duties
PART TIME EMPLOYMENT
Employer: Damelin College/ IMM (Institute of Marketing Management
Faculty: Marketing
Position held: LECTURER PART TIME– Sales and Marketing Management
No of years: September 2000 to date as and when required
Duties Employed as a part time lecturer to lecture night classes to students in the discipline of
Sales and Marketing Management as and when required and circumstances permit as well as Exhibition Management and
Customer Service Management.
Employer: Justine
Faculty: KWA ZULU NATAL
Position held: SALES CONSULTANT
No of years: 1982 TO 1988
Duties Direct Sales of Justine Products and Services to targeted Client Base
Employer: Weighless
Faculty: Pretoria Regional Office
Position held: LECTURER PART TIME– Nutrition and Weight Loss
No of years: 1991 to 1998 and 2009 to 2012
Duties Motivation Lectures and Weight Loss assessments for Weighless members
AFFILIATIONS
Board Member ITU 1/6/2003 – 30/6/2005
Board Member ITU 1/7/2005 - 2007
IMM associate member 1991
IMM Professional Member 2011 onwards
School Gov. body Vice Chairperson
Chair of Marketing Committee
Chair of the Parents Association
South African Red Cross Chairperson of SA Red Cross elected for 2nd term
Glenwegians FC Marketing Director 2012 onwards
Natal Provincial Administration
Finance Administrator
1 June 1988 to 30 March
1990 Debtors Management and Clerical Duties
Dept. of Post and
Telecommunications
Investment Consultant and
Counter Supervisor
1 January 1985 to 31 May 1988 Post office counter Sales and then Investment Consultant for
Post office banking and bonds
PERSONAL DEVELOPMENT ACHIEVEMENTS AND COURSES
Diploma Management development programme 2001
Diploma TBP – Technology Business Program 2006
Diploma Business and Legal Studies 2013
Certificate Contract Law 2013
Certificate Fundamentals of Business Law 2013
Certificate Understanding your customer to drive Sales 2013
Certificate Customer Service Training 2013
Certificate interaction management
Certificate Successful Selling
Certificate the power of public relations
Certificate professional Selling Skills
Certificate strategic selling skills
Certificate The Art of winning and keeping customers
Certificate NOSA – OHS REP 2011
Certificate executive selling skills
Certificate Telkom large account management process
Certificate Telkom presentation skills
Certificate marketing management
Certificate first aid
Certificate intro to time management
Certificate Time management
Certificate various – Telkom product training
Certificate electronic commerce
Certificate sales management systems
Certificate Lan Connect
Certificate advanced management negotiation skills
Certificate business law
Certificate elements of the marketing strategy
Certificate the customer driven organisation
Certificate budgeting fundamentals
Certificate developing target market strategies
Certificate competitive factors in strategic marketing
Certificate planning and managing business strategy
Certificate motivation and stress management of staff
Certificate project management fundamentals
Certificate responding to problems in the workplace
Certificate communicating your message
Certificate buying behaviour and research
Certificate business law contracting
Certificate interviewing for staff skills
Certificate the role of marketing
Certificate marketing globally
Certificate negotiating for a positive outcome
Certificate June 2006 Sales Academy 1 – Nortel
Certificate Diploma in Business and Legal Studies – Currently completing
Certificate Customer Service – Completed 2012
Certificate Justine – 1982 – Consultant
Certificate Weighless – Nutrition and Lecturer
Award achievement in Sales – numerous – Telkom SA Ltd
Award Achievement in Sales – Nortel
Award Achievement in Sales – Huawei Symantec
Award Natal Witness management initiative award 1997/1998
Award weigh less slimmer of the year