Creating Appeals through Persuasive

Writing

Gina Wymore

History• Greek philosopher Aristotle

• Used in persuasive writing

Ethos: Credibility• Character based

• Relationship to argument

Ex:

EthosConsider:

1. Authority

2. Integrity

3. Motives

4. Language choice

EthosTips:

• Experience

• Relate to audience personal stories humor

• Be honest

EthosRemember:• Who and what we associate with support

our claimEx:

• Connect own beliefs

Pathos: Emotional Appeals

• Passion

• Sympathy

• Anger

• Envy, etc…

Pathos

Primary objectives:

• Building bridges

• Enhance claims

Pathos• Visuals

• Sounds

PathosEffectiveness of Humor:

• Lightens the mood

• Gives you and your argument likability

• Appropriateness?

Logos:

• Logic

• Reasoning

Logos

Types of Logos:

• Facts

• Statistics

• Credible testimony

• Rational examples

LogosThe problem with logos:

• Misleading facts

• Exaggerated figures

• Outdated statistics

LogosCommon sense:

• Use logical conclusions

• Birds like warm weather Florida is warm thus birds like Florida

Recap• Ethos: Credibility• Pathos: Emotional appeals• Logos: Logic and reasoningUse to persuade and convince

Citations• Slide one photo:

http://74.125.67.100/images?hl=en&source=imghp&biw=1663&bih=711&q=ethos+pathos+logos&gbv=2&aq=1&aqi=g10&aql=&oq=Ethos• Slide two photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+aristotle&aq=f&aqi=g1&aql=&oq=

• Slide three photo:

http://74.125.67.100/images?hl=en&biw=1663&bih=711&gbv=2&tbs=isch%3A1&sa=1&q=cartoon+tire+change&aq=f&aqi=&aql=&oq

=• Slide four photo:

http://74.125.67.100/images?hl=en&biw=1663&bih=711&gbv=2&tbs=isch%3A1&sa=1&q=english&aq=f&aqi=g10&aql=&oq=• Slide six photos:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+basketball+player&aq=f&aqi=g10&aql=&oq

=

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+cheif&aq=f&aqi=g-s1g-sx9&aql=&oq

=• Slide seven photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=emotions&aq=f&aqi=g10&aql=&oq=• Slide eight photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+bridge&aq=f&aqi=g4g-s1g3g-s1g1&aql=&oq=

• Slide nine photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+boombox&aq=f&aqi=g3g-m1&aql=&oq=

Citation cont.• Slide eleven photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=logic+and+reasoning&aq=f&aqi=g2&aql=&oq

=• Slide twelve photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=statistics&aq=f&aqi=g10&aql=&oq=• Slide thirteen photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=statistics&aq=f&aqi=g10&aql=&oq=• Slide fifteen photo:

http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=ethos+pathos+logos+pictures&aq=2&aqi=g10&aql=&oq=ethos+pathos+

• Information:

Lunsford, Andrea A. John J. Ruszkiewicz, and Keith Walters. Everything’s an Argument: with readings. Boston: Bedford/ St.Martin’s, 2007. Print.