#GIVEFORGOODLOU LIVE FROM THE #FLYTHEWSTUDIOChris Strub - August 2020

BUILDING COMMUNITY THROUGH SOCIAL MEDIA STORYTELLING

Give For Good Louisville 2020

~50%~50% of adults reported increased usage of social media from March to May 2020*

*BusinessInsider.com

Building Community Through Social Media Storytelling

- CONNECTION

- CONSISTENCY

- QUESTIONS

TODAY’S AGENDA

ENGAGEMENT IS EVERYTHING

Hootsuite

1212 Monthly Active Facebook Users | Source: Statista

Q3 2008: 100 Million

Q4 2019: 2.5 Billion

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YOU’RE DOING GREAT WORK

Local news organizations + reporters

Local sports teams

Local social media influencers

Chapters of your organization in other places

Other nonprofits with similar missions

Community Foundation of Louisville

TANGENTIALLY RELEVANT ACCOUNTS

#GiveForGoodLou

IDENTIFY 8-12 TOTAL ACCOUNTS TO ACTIVELY

ENGAGE WITH

TO-DO#1

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INSTAGRAM IS A HUGE

FOCUS FOR MARKETERS

IN 2020.SOURCE: DotComInfoway.com

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INSTAGRAM IS ESSENTIALLY

FOUR APPS IN ONE.

W e ’ l l f o c u s

t o d a y o n

I G S T O R I E S

I G T V

S T O R I E S

D M ’ S

G R I D

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(Don’t forget, too, that Instagram

is owned by Facebook, which

means further integrations

should be anticipated.)

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Instagram Stories: A Window Into Your WorldL E T P E O P L E S E E W H A T ’ S H A P P E N I N G B E H I N D T H E S C E N E S

Authenticity is everything: The best Instagram Stories

show real-time access without polish

Posting 3-7 stories daily will help grow your algorithmic reach

Use Instagram Highlights to permanently

save your best Stories content

Treasure every mention and message:

Always respond to when people reach out

I n s t a g r a m E x p e r t J e n n H e r m a n

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Instagram Stories Growth 21

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In 2020, Stories are expected

to outpace Feeds as the primary

way that people consume content

on social media.

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Instagram Stories: Native Tools

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Interactivity is everything on social

media. Instagram’s Polls & Quizzes

feature provides a tremendously

powerful way to learn from your

audience.

1. POLLS / QUIZZES

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Instagram Stories: Native Tools

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Think about how you can use

Instagram Stories to solicit

information that you can then put

into action during #TheAmazingGive

or during the year

2. QUESTIONS

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Instagram Stories: Native Tools

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Instagram Stories includes some

incredibly powerful storytelling tools

built right into the platform —

Highlights are built right into your

profile!

3. INSTAGRAM HIGHLIGHTS

#GiveForGoodLou

CREATE INSTAGRAM STORIES USING POLLS, QUIZZES AND/

OR QUESTIONS

TO-DO#2

BE BINGE-ABLE

2828 Source: 2019 Global NGO Tech Report / NPTechForGood.com

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57%who watch a nonprofit video go on to donate

Source: QGiv

YouTube / ThinkMediaTV

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STORYTELLING IS NOT

A MAGIC

- @ C H R I S S T R U B

WAND.

THINK EPISODICALLY.

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Explain value on video

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Some of the best posts

about giving days

explain the value of a

specific donation

amount. Why not

use these

amounts as a

list of videos?

#GiveForGoodLou

LIST 10 STORIES YOU CAN TELL BETWEEN NOW AND

GIVE FOR GOOD LOUISVILLE

TO-DO#3

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CONSISTENCY

- @ C H R I S S T R U B

FREQUENCY.IS GREATER THAN

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Gear To Improve Your Video ApproachA L L I T E M S A V A I L A B L E A T S T R U B S T U F F . C O M

Samson Go Mic Mobile has been my preferred microphone of choice

S T A R T W I T H S O U N D

An AmazonBasics tripod is inexpensive, durable and travels well.

S T E A D Y T H E V I E W

A ring light can make a lot of difference in how your video looks.

L I G H T I T U P

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Gear To Improve Your

Videos

DJI OSMO MOBILE 3

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Improve your live videos with Switcher StudioS I G N U P A T S W I T C H E R S T U D I O . C O M

Switcher Studio is the app we use

to create intricate, sophisticated

Facebook Live content for 24 hours

during Give For Good Louisville

— Stream to FB, YouTube, Linkedin

— Switch between cameras

— Integrate lower thirds

— Play B-Roll or show images

— With pro plan, invite in guests

Other options: BeLive, Streamyard

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Make video the pillar

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Use your different

social media channels

to show information

about what you’re

doing on other

channels —

the more

specific, the

better.

CONSISTENCY BUILDS COMMUNITY.

#GiveForGoodLou

CONSIDER VIDEO AS YOUR ‘PILLAR’ CONTENT

TO-DO#4

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QUESTIONS?

@ChrisStrub

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Thanks for Coming!See you all at Give For Good Louisville. Keep in touch on social media:

@ChrisStrub