GIVING TO HERITAGE

The Heritage Alliance

• The leading umbrella organisation for the independent heritage movement.• Chairman – Loyd Grossman, CEO Kate Pugh• 90+ members covering over 6 million members.• What we do: advocacy champion, catalyst for shared influence, promote

the value of heritage in today’s society.• Build financial resilience of the non-government heritage sector.

The Heritage Alliance

Catalyst Programme

• The Heritage Alliance – Giving to Heritage• Northern Ireland Environment Link• Arts & Business Scotland• Hampshire County Council Arts & Museums Service• Cornwall County Council• Wales Voluntary Action Council• Norfolk Museums and Archaeology Service• The National Archives• The Prince’s Regeneration Trust.

Giving to Heritage

• Part of the HLF- funded £3 million Catalyst initiative, a partnership between HLF, DCMS and Arts Council England to encourage more private giving to culture and heritage. Also to build capacity and fundraising skills of culture and heritage organisations.

• ‘Giving to Heritage’ - a series of high quality bespoke training delivered by our partner, the Institute of Fundraising.

• ‘Giving to Heritage’ will boost the skills and confidence necessary to access funding from private donors, corporate sources, trusts and foundations.

Who should participate?

• Any staff, volunteer, committee member or trustee with responsibility to develop and deliver fundraising activities for a heritage project or organisation.

• Learners should come to the training with a specific fundraising need in mind.

• We expect the participant to show how they will cascade the learning across their organisation.

Examples of attendees

• Society for the Protection of Ancient Buildings

• Heritage of London Trust

• Saltdean Lido

• Heritage Railway Association

• Jewish Heritage

• Avon Industrial Buildings Trust

• The Churches Conservation Trust

• Woodchester Mansion Trust

• Nautical Archaeology Society

• Chichester Cathedral Restoration Trust

• Society for Post-Medieval Archaeology

• Coventry Charterhouse Trust

• RAF Air Defence Radar Musem

What training will be available?

• A series of 99 one-day workshops across the UK rolled out over a two year period, starting in June/July and again in September/October 2014.

• Cost: £20.00

• 15 places on each workshop.

• Institute of Fundraising trainer and a heritage expert.

• Use of heritage fundraising case studies.

• Use of heritage sites as venues where possible.

• Future events: mentoring opportunities, telephone surgeries, action learning sets, webinars and other training events.

• Total of 8,500 learning opportunities.

First workshops - 1

• Developing a Fundraising Plan

• Establishing the case for support

• The case in practice• Research and segmentation• Developing the plan• Implementing the plan• Monitoring & evaluation

• Trainer directed presentation• Learner personal reflection• Whole group discussion• Small group case studies• Practical tasks in pairs

• June/July 9 UK regions

First workshops - 2

• Developing a case for support

• Case statement• Generic case for support• Market research• Adapted case: written• Adapted case: verbal• Testing in an adapted case

• Trainer directed presentation• Learner personal reflection• Whole group discussion• Small group case studies• Practical tasks in pairs

• September/October 9 UK regions

Other workshop subjects

• Major donor fundraising• Trusts and foundations• Corporate partnerships• Community fundraising• Using digital and social media• Legacy fundraising• Measuring success and reporting impact• Event fundraising• Fundraising for an endowment• Funding through a trustee board

How to book

• Booking via the new website: www.givingtoheritage.org.uk

• Regularly updated training events, locations, latest news.

• Link to Institute of Fundraising for payment.

Contacts

Mark Webb, Giving to Heritage E: mark.webb@theheritagealliance.org.ukT:020 7224 2222

Heritage Funding Directoryhttp://www.theheritagealliance.org.uk/fundingdirectory/main/fundinghome.php

The Heritage Alliance, 10 Storey’s Gate, Westminster, London SW1P 3AYE: mail@theheritagealliance.org.uk W: www.theheritagealliance.org.ukT: 020 7233 0500 Twitter: @heritage_ngos

Chief Executive Kate Pugh E: kate.pugh@theheritagealliance.org.uk

To subscribe to Heritage Update Go to http://www.theheritagealliance.org.uk/heritage-link-update-e-bulletin/

www.givingtoheritage.org.uk