MAKING A BETTER USER EXPERIENCE

Giving Your Web Customers a Reason to Stay

UX Community Expert Input

Web visitors only take 5 SECONDS to decide whether they want to stay on your site

“Users don’t read, they scan” Avoid “Visual Clutter” Apply the “Chunking” principle when

creating a layout for your pages “Don’t Make Me Think!” (Steve

Krug)

5 Key User Experience Concepts

This is what you want to say: 1. This is who we are 2. This is where you are 3. This is what you can find here 4. This is how you can find it 5. This is what makes us awesome

How can I make a better web experience for my customers?

David Leggett, who writes for a popular user-experience blog, "UXbooth.com", states these things for starters:

SITE ID   (make it clear to the visitor what your site will give them) Page Name   (never leave a user wondering where they are) Navigation by Browsing   (clear navigation menus, top, bottom, or side) Navigation by Search   (for those visitors who are looking for something specific) Current Location    (akin to what you see in many shopping carts, like

"payment", "update address", etc) Tagline / Site Description  (almost like a motto or slogan, but more of a short

description of what your site does) Clear Visual Page Hierarchy  (this is most effectively done with headers) (http://www.uxbooth.com/blog/quick-usability-checklist/ )

What do they sell?

What do they do?

What do they do?

How many options are displayed?

How does your

compare?

“Five Second Test” http://fivesecondtest.com

“Usability Checklist” http://www.uxbooth.com/blog/quick-usability-checklist

“E Commerce Gallery” http://ecommercegallery.com

Excellent eCommerce Sites

http://www.famouscookies.com/ http://www.stickermule.com/ http://www.pastebot.com/