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AB Design conducted a wayfinding analysis of the Buffalo
General Medical Center facility which consisted of five
existing buildings and one new building. The existing
buildings were added at different stages and presented a
diverse and inconsistent interior design. Floors within each
building had independent numbering systems
generating number duplication and confusion for the end
user. A new numbering system/color code was established
for the patient rooms to avoid misguidance and number
overlapping. An Alphanumeric system was created
combining letters and numbers, the letters A, B, C, D,
identify the elevator cores and emphasize the accessibility
to the vertical circulation.
Medical Terminology: AB Design conducted research to
evaluate the use of terminology, pictograms and numbering
systems related to signage and to incorporate suggested
improvements.
We developed sign location maps to incorporate in a kiosk
at the new addition’s main entrance.
SAMPLES OF WORKClient: Kaleida Health SystemProject: Buffalo General Medical CenterLocation: Buffalo, NY
AB Design conducted extensive research and
numerous interviews with personnel and end
users to determine the main wayfinding chal-
lenges. A system was proposed to apply the
concept of “subway lines” that represented
paths that will take visitors and patients to the
multiple destinations. We designed an simple
and clear interior sign system and an exterior
sign package the reflects the architectural fea-
tures and materials of the most recently added
buildings.
SAMPLES OF WORKClient: Erie County and University at BuffaloProject: Erie County Medical Center CampusLocation: Buffalo, NY
AUTHORIZED PERSONNEL ONLY
EMERGENCY
E
ENTCLINIC
NON-INVASIVECARDIOLOGY
RADIOLOGY
UROLOGY
F
NUCLEARMEDICINE
ULTRA -SOUND
DENTALCLINIC
GICLINIC
EEG/NEUROLOGYCLINIC
ORTHOCLINIC
CENTRALREGISTRATION
H
G
INTERNALMEDICINE
SOCIALWORK
EMERGENCY DEPARTMENTPARKING RAMP
BEHAVIORAL HEALTHOUTPATIENT CENTER
SPECIMENCOLLECTION
SURGERYWAITING
TRAUMA/BURNWAITING
DKMILLER
SURGICALCLINIC
SPECIALTYCLINIC
VASCULARLAB
HGFE
PATHSKEY
ESCALATOR
RESTROOM
ELEVATOR
YOU ARE HERE
Pulmonary
DESTINATIONS
FIRST FLOOR
c
SAMPLES OF WORK Client: Erie County and University at Buffalo, NYProject: Medical Campus Signage for ECMC, a University at Buffalo Teaching Facility Location: Buffalo, NY
AB Design developed comprehensive urban campus wayfinding system. The
campus signage addresses the connection between the vehicular and pedestrian
paths of circulation and the area buildings. The system includes directional,
identification, parking and gateway entrance signs. The interior signage for the
buildings complements the exterior wayfinding.
SAMPLES OF WORK
AB Design developed a wayfinding and signage program
for the Hospital which consisted of a 12 floor main
building and an adjacent 3 floor medical office building.
Both buildings are connected thorough bridges with
other Kaleida Health facilities, parking decks and public
transportation.
A new numbering system/color code was established for
the main building as a continuation of the system
developed for the adjacent Buffalo General Medical
Center continuing with the alphanumeric concept in
which the main building was assigned the letter J and
the Medial Office Building the letter K. A room number
includes building number, floor and room number (e.g. K-352)
All Floors in the main building were assigned a color and
a theme. At the Medical Office Building, all clinics were
assigned a color and an animal. Footprints of the animal
in the hallways direct users to the different clinics.
Client: Kaleida Health SystemProject: John Oishei Women & Children’s HospitalLocation: Buffalo, NY
Jacobs Institute CafeSeminar Rooms
UB Incubator20/20 WellnessRestrooms
Client: University at BuffaloProject: Clinical & Translational Research CenterLocation: Buffalo, NY
AB Design developed a wayfinding and signage strategy for
this medical research center that combines different tenants
occupying four floors of the research facility.
We developed a color coding and letter identification for the
different areas of the building, related to the elevator cores, to
aid the wayfinding process.
SAMPLES OF WORK
SAMPLES OF WORK
Robert Wood Johnson FoundationHABLAMOS JUNTOS: Improving Patient-Provider Communication
AB Design participated in a collaborative effort
conducted by The Robert Wood Johnson
Foundation, Hablamos Juntos and the Society
for Experiential Graphic Design (SEGD) as part of
the Symbol Design Team consisting of selected
designers with experience in symbol design and/or
health care wayfinding and signage system design
and research.
This project was an initiative intended to improve
access to health care for Latinos and other groups
with limited English proficiency.
Through this contract, Hablamos Juntos developed
and tested a complete kit of symbols, terminology,
and related translations, as well as application
guidelines and instructions.
The program funded demonstration sites to
improve patient-provider communication for
limited English speaking Latino patients by
developing and testing systems of medical
interpretation, signage and print materials across
multiple delivery points within the health care
system.
Working with selected terminology, the Symbol
Design Team, developed 28 common symbols. The
design team also developed standards for use of
the symbols-terminology translation pool, related
print material, and information items for public use.
This was the first time that designers addressed the
development and use of a symbology wayfinding
system within the American health care system.
AB Design’s being a pioneer working with symbols
and foreign languages, clearly differentiates our
firm and enables us to capitalize on our experience.
g
Client: Virginia Liberty University, VA Project: Wayfinding Master PlanLocation: Lynchburg, VA
The university campus needed to have gateway entrances clearly
defined and directions to the different areas of the campus. The area
was divided into color coded sections and symbols were developed for
each area.
SAMPLES OF WORK
AB Design developed wayfinding, exterior and interior
signage systems for this amphitheater, which includes
a 5000 person sitting pavilion, lawns accommoda-
tions, an event center, restrooms and concessions.
A sign for the main entrance was developed as well as
pedestrian and vehicular directionals. The system
highlights simplicity and integration with the land-
scape and building’s color palette.
SAMPLES OF WORK
Client: The Town of GeddesProject: Onondaga Lakeview AmphitheaterLocation: Geddes, NY
Client: Richmond Federal CourthouseProject: Exterior & Interior WayfindingLocation: Richmond, VA
Design of a comprehensive wayfinding system
for the Richmond Federal Courthouse , a 336,961
square foot building with seven stories of offices
and courtrooms as well as a six-story glass
atrium. This LEED Silver Level building also
accommodates parking spaces. The courthouse
provides housing for the U.S. District Court, U.S.
Bankruptcy Court, U.S. Magistrate Court, U.S.
Trustees Office and other tenants.
The design includes signage and development of
a numbering system to provide a consistent
wayfinding strategy throughout the building.
The ADA-compliant signage system is designed
for maximum flexibility including changeable
inserts for the workstations and offices to allow
for future changes. The signage package includes
over forty signtypes: identification, directional,
parking garage signage, dimensional letters, and
evacuation plans. The materials used are brushed
aluminum, glass and clear lenses. The system is
easy to change and maintain.
i
SAMPLES OF WORK
Client: Piedmont VirginiaCommunity CollegeProject: Exterior Master Plan and Interior SignageLocation: Charlottesville, VA
AB Design redesigned the two entrance signs, renamed
the parking lots, determined parking lot usage and
developed a complete wayfinding package that included
pedestrian and vehicular signs. A color code was used
for the parking lots based on usage: green for the lots
open to students, yellow for lots with mixed use and
red for lots with restricted use. The system developed is
simple, inexpensive and allows for change overtime, all
conditions that were very important to the client.
AB Design designed the interior signage for a new three-
story building which houses a theatre, art galleries, and
the liberal and performing arts departments.
SAMPLES OF WORK
Piedmont Virginia Community College
IEDM
ONT VIRGINIA
COMM
UNITY COLL
EGE
P
1972EST.
j
k
SAMPLES OF WORK
Client: Architect of the CapitolProject: Capitol Grounds and Visitor Center Wayfinding and Interpretive DesignLocation: Washington, DC
The Capitol Visitor Center is located underground.
Visitors have a difficult time finding this counter intuitive
location for the entrance.
AB Design designed the layout for the wayfinding and
interpretive panels located throughout the Capitol grounds
that take visitors from the west lawn to the east lawn,
where the visitor center is located.
Interpretive Panel
Wayfinding Sign
Area Map
AB Design developed an exterior comprehensive
wayfinding master plan, including campus entrance
signs, parking lot identification signs, vehicular and
pedestrian directionals, building directories,
regulatory signs, bulletin announcement boards and
“You Are Here” signs.
The system included a color-code applied to sections
of the campus. Directional and parking identification
signs clearly provide parking regulations.
The final signage design allows the college to update
their system in-house.
SAMPLES OF WORK
l
Client: Prince George’s Community CollegeProject: Wayfinding Master PlanLocation: Largo, MD
PRINCE GEORGE'SCOMMUNI TY COLLEGE
Largo Student Center
Accokeek Hall
Bladen Hall (Admissions)
Through Bladen Hall to
Marlboro Hall
Queen Anne Fine Arts
Hallam Theatre/Box O ffice
Chesapeake Hall
Lanham Hall
Client: Science Museum of VirginiaProject: Exterior & Interior WayfindingLocation: Danville, VAContact: Jeff Liverman (434) 791-5160 #201
The Science Center, being an affiliated of the
Science Museum of Virginia, did not have it’s own
identity to distinguish it’s buildings located in a
campus shared with other city buildings and uses.
As a multi-building site (the Passenger Station
and the renovated Southern Railway Administrative
building), the challenge was to create close
connections between the structures.
AB Design developed a logotype to identify the
Science Center to be used both for signage and
printed materials. Large dimensional letters on both
sides of the building façade, permit recognition from
a distance. A cohesive sign system to identify the
buildings and the interior spaces, impart a unified
campus-like atmosphere to the entire site.
SAMPLES OF WORK
Client: Washington HiltonProject: Exterior & Interior WayfindingLocation: Washington, DC
The Historic Washington Hilton Hotel was
performing major renovations both in the public
spaces and in the guest room floors. Being a venue
that holds all the inauguration presidential balls,
it’s character needed to be preserved, while at the
same time incorporate the latest available
technologies to keep the space up to date and to
respond to the demands of sophisticated clients.
AB Design proposed a new numbering system and
designed a comprehensive wayfinding system,
coordinating the work with interior designers and
interactive media developers.
The signage package includes signtypes integrated
with interactive screens as well as identification,
directional, parking garage signage, dimensional
letters, and evacuation plans. The materials used are
brushed aluminum and wood.
SAMPLES OF WORK
AB Design worked on the creation and
implementation of a comprehensive interior and
exterior identification, directional and safety
signage system for the Bureau of Alcohol,
Tobacco, Firearms & Explosives Laboratory, as
well as on the development of signage standards
manual.
AB Design created a signage system of over 50
signtypes with a color-code accenting the varied
design features of the project. We worked closely
with the project architect and lab representatives,
and conducted extensive research to provide
comprehensive safety, warning and regulatory
signage. This project required study into the
effectiveness of symbol usage. A system of 30
custom symbols to identify all potential hazards/
chemicals being used, warnings, regulations and
safety concerns was also addressed. Safety
precautions and warning messages are clearly
posted outside each area. Directional signage and
maps are strategically placed throughout
the facility.
SAMPLES OF WORK Client: GSA National Laboratory (ATF)Project: Exterior and Interior WayfindingLocation: Beltsville, MD
Client: Maymont FoundationProject: The Nature And Visitor Center At Maymont, & Park Master PlanLocation: Richmond, VA
The Robins Nature and Visitor Center at Maymont houses the
James River Habitat and nature education galleries. Each exhibit
area has it’s own unique design and style. AB Design developed
a donor recognition system, exhibit identification signage, exterior
identification and directional signage and a symbol system for
special-use areas. The signs used natural materials, wood and
iron, to integrate with the environment. A trail map was
incorporated into the wayfinding signs.
Following the successful implementation of this project, AB
Design was asked to develop a cohesive exterior
wayfinding system for the entire 100-acre Maymont Park to
address the needs of a variety of park visitors.
SAMPLES OF WORK
48”
48”
20”
12”
40”
Treated wood
Carriage bolts
1/2” Corian Dusk
Galvanized steel (4) L2 x 2 x 1/4
2” black matte vinyl letters
Treated wood
8” x 8” x 12”h 3000 lb
concrete column
Handicapped Parking
Deliveries - Café/Shop
Deliveries - All Others
SCHOOL BUS DROP OFF
2”
2”
12”
The park’s facilities include historic Maymont House, the
Nature & Visitor Center, gardens, a collection of 19th
century carriages, a 40-acre wildlife park, a children’s farm,
an arboretum, and a 100-acre park.
Our design team worked closely with representatives of
Maymont, conducted interviews with key individuals,
performed extensive analysis and photographic survey of the
site, and developed an inventory of all existing signage. The
design for accessing the site, the multiple entrances and the
signage for parking and paths were thoroughly addressed.
The master plan includes a system of identification, donor
recognition, regulatory, interpretive and directional
signage to portray wayfinding, education and policy to the
diverse user group. The master plan recommends
renaming site entrances to reflect adjacent attractions,
inclusion of walking distances, path names to identify
features along each trail, terrain descriptions on directional
signage, and the strategic placement of location maps
throughout the site.
Client: Lauderhill Center for the Performing ArtsProject: Exterior & Interior WayfindingLocation: Lauderhill, FL
AB Design designed a comprehensive wayfinding
system for the library and performing arts center
complex. LEED certification and the use of “green”
materials was a key element to satisfy the client’s
requirements.
The material used for most of the signs is NovAcryl
GR, an eco-friendly plaque with direct to substrate
printed background, which presents an economi-
cal solution for a limited budget. The background
image selected is color coordinated with the interior
palette and resembles palm trees, typical of the area
in which the complex is located. With the goal to
provide a consistent wayfinding strategy throughout
the building, this ADA-compliant signage system is
designed with sustainability an budget in mind. The
signage package includes over twenty signtypes.
SAMPLES OF WORK