GLENN HARRP.O. Box 756 Prior Lake, MN 55372 952.239.3751

Glenn@AmplifyEventsGroup.com http://www.linkedin.com/in/glennharr

Profile: Sales Operations, Events & Marketing ExecutiveOver 15 years of large-scale event management creating and delivering nationwide events, trainings, leadership development, and brand recognition events that drove up to $5B in annual sales revenues.

Extensive national chain-wide Retail Operations experience with several Fortune 100 companies

Career marked by creating, orchestrating, and leading execution of strategy engagements to develop corporate events, trade shows, trainings, sales behaviors, and high performance teams. Built and leveraged partnerships with key stakeholders to develop and deploy actionable, quantifiable plans to support corporate strategies. Managed store, district, and regional P&Ls. Extensive national chain-wide retail operations experience.

Demonstrated broad-based strengths and accomplishments in: National Sales Development Strategic Event Planning & Execution Corporate Sales Training Product Selling Strategies Strategy & Business Plan Development Trade Show Management Retail Sales Management Leadership Development Programs P&L Management Financial Analysis & Modeling Pricing & Merchandising Tactics Vendor Negotiations

PROFESSIONAL EXPERIENCE

AMPLIFY EVENTS CONSULTING GROUP – PRIOR LAKE, MN 2013 – Present Principal

Provide a proven, effective approach to maximize the benefit from your organization’s initiatives and operations. Work with organizations that need to improve execution through cross-functional partnerships, strategy development and processes. Design and produce world class projects, events, trainings and sales development programs. Twenty+ years of experience working for Fortune 100 companies in Operations, Sales Development, Marketing and Training roles. It’s more than simply planning a Project or Event; it’s understanding and putting together a comprehensive, executable strategy.

Current/recent clients include : Ameriprise Financial, Best Buy, DIRECTV, Toyota USA, Sears Holding Corporation, United Healthcare, the Stores Consulting Group, inVNT Marketing, Advantage Sales & Marketing

ADVANCE AUTO PARTS INC. – Bloomington, MN 2009 – 2013 SALES DEVELOPMENT AND EVENTS MANAGER

Plan and execute major events for training, team building, and goal attainment across entire corporation nationwide. Drive revenue growth by building and leveraging partnerships with internal and external leaders to create national selling strategies. Reported to VP of Sales Development.

Orchestrated and executed annual three-day Leaders Forum to recognize outstanding performance, communicate yearly strategies, and deliver behavior/product knowledge trainings to 5K+ participants from both Commercial and DIY divisions.

Set agenda that included general session, closing session, regional break-out stage presentations, Awards presentations, 100+-booth vendor trade show, and team building activities featuring celebrities such as Richard Petty, Danica Patrick, and Jimmie Johnson.

Coordinated logistics and executed event under $7M+ budget. Achieved highest all-time survey scores from executives, participants, and vendors.

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Reinvigorated chain-wide sales strategy by orchestrating and executing Role Clarification and Sales Strategy training event that equipped 14K+ team members via one-day training sessions in 56 cities over five-week period. Developed training content and presentations, managed budgets, contracted vendors,

produced/shipped support materials, led Train the Trainer sessions, and facilitated several sessions. Completed program under budget with outstanding ratings scores.

Contributed to $100M annual incremental revenue growth by creating monthly web-based store leadership communication model.

Surpassed company sales targets by up to 277% by creating and implementing new operating procedures, communication vehicles, sales behaviors, and field training events for 3,500 stores.

BEST BUY / SPHERION CONSULTING INC. – Richfield, MN 2006 – 2009 STRATEGY CONSULTANT

Recruited to lead development of strategy critical to multiple business units across Best Buy.

Revamped and piloted comprehensive music business strategy encompassing merchandising, marketing, operations, inventory control, and online components. Exceeded company performance: 4.5% over net operating profit, 18% over gross margin (GM) return on

labor, 10 basis points over GM return on inventory, 20 basis-point improvement on CSI, 64% over BBY.com in-store kiosk sales, 3% over margin comps, and $10M annual margin improvement.

Boosted sales revenue and margin performance by leading development of a services value proposition and action plan, including comprehensive training program, communications, sales reporting, and operational support processes.

Enhanced Best Buy B2B interactions with Geek Squad through three-month discovery project to analyze relationship, establish roles and responsibilities, and restructure execution teams.

VIRGIN ENTERTAINMENT GROUP – Los Angeles, CA 2005 – 2006 DIRECTOR OF SALES, NORTH AMERICA MEGASTORES

Managed North America region of 20 megastores with 2K employees producing $250M in annual sales. Participated in vendor negotiations, collaborated across functional areas, and ensured implementation of actionable sales strategies.

Established productive sales culture by developing and launching chains first dedicated Sales Development Department, complete with zoning models and communication tools/systems for Virgin Megastores.

Drove $10M in annual incremental revenue at nearly $3.5M margin by orchestrating several one-day Field Events in five cities nationwide to introduce new product lines, behavioral skills, and technical knowledge. Aligned Communications and Training divisions with Field Event initiatives. Coordinated all aspects of event including content creation, delivery, merchandising and displays,

vendor presentations, support materials, and logistics negotiations/contracting. Financed 100% of sessions through vendor funding and managed each event under budget.

Fueled double-digit comp growth by instituting training programs for store, regional, district, and corporate teams. Programs included curriculum, support materials, and instructional teaching segments. Implemented sales behaviors for new Apparel and Electronics product lines

BEST BUY CORP. – Minneapolis, MN 1997 – 2005 DIRECTOR OF MEDIA OPERATIONS AND SALES DEVELOPMENT

Promoted through ranks to drive $5B annual media sales through 7K employees across 900 retail locations. Managed all sales initiatives and business operations for entertainment line of business. Led corporate team of up to seven direct reports, plus field teams of 15+ professionals.

Transformed entertainment line of business from negative $22M economic value added (EVA) to company’s leading EVA generator with positive $32M contribution representing 22% of company’s total business, most productive labor force, and double industry comp growth.

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Operationalized department, implemented sales strategies, and enhanced corporate communications process to ensure stores were aligned with corporate objectives.

Orchestrated four-day Best Buy/Musicland Media Achievers annual recognition event in Hollywood, CA to recognize 1,800 yearly sales contest winners and significant others over period of three consecutive years. Set event agenda and schedule to include general session, awards banquet with keynote speaker,

vendor show, selection of recreational activities, and celebrity autograph signings. Booked guest speakers including Quentin Tarantino, Kevin Smith, and Ice Cube, and private concerts

with artists such as Fleetwood Mac, Foo Fighters, Goo Goo Dolls, Counting Crowes, Jason Mraz, and Alanis Morissette.

Funded each event entirely through vendor funds and managed events under budget each year. Played key role in Best Buy’s recognition as NARM Retailer of the Year by leading sales and

operational activities across all 900 locations. Optimized regional and store-level performance by recruiting and developing Sales Managers, as well

as mentoring and collaborating with Retail Leaders.

Additional Best Buy Experience: National Events Manager (1996-1997)

Oversaw events and sponsorship agreements with vendors and promoters, as the companies first National Events Mgr. Included identification of potential opportunities, negotiation of terms, execution, and relationship building and management.

Pioneered initiatives at a local level, then for the chain nationally – to insure profitability and brand alignments.

Initiated company’s involvement with national & local Events including presenting sponsorship of Chicago Blues Festival, venue and tour sponsorships, as well as in-store artist appearances and promotions.

Regional, District and Store Manager (1992 – 1996)

EDUCATION

UNIVERSITY OF WISCONSIN AT MILWAUKEEBachelor of Science in Educational Studies

Financed 100% of tuition through full-time employment while completing studies.