Austin(Linfeng Li)Kevin(Xinkai Ma)Ethan(Zeyun Wu)Yizhou YangGlobal business

About CompanyThe Crown Jewelry Store, Inc. is a Toronto based corporation that will provide a substantial inventory of jewelry products and jewelry related services to customers in its targeted market. The Company was founded in 2009 ,which located in the luxury shopping district.

The primary source of revenue for the Company will come from the direct retail sale of silvery, gold, and platinum jewelry which may contain precious stones. I am currently sourcing a number of inventories from wholesalers so that the business will have an extensive collection to offer to its customer base. The Crown Jewelry Store, Inc. will also generate secondary streams of revenue from jewelry repair and customization services, which will be provided on site. This is an important revenue center for the business as the income produced from these services carries very high margins.

SingaporeSingapore was founded as a British trading colony in 1819. It joined the Malaysian Federation in 1963 but separated two years later and became independent. Singapore subsequently became one of the world's most prosperous countries with strong international trading links (its port is one of the world's busiest in terms of tonnage handled) and with per capita GDP equal to that of the leading nations of Western Europe.

SingaporeSingapore basically do not have a direct culture except we speak Singlish which only Singaporeans understands. Singapore culture is broken up as they have 4 different major races in Singapore they are the Chinese, Malays, Indians and Eurasians each having their own individual ethnic culture Ethnic groups: Chinese 74.2%, Malay 13.3%, Indian 9.2%, other 3.3% Languages: Mandarin (official) 36.3%, English (official) 29.8%, Malay (official) 11.9%, Hokkien 8.1%, Tamil (official) 4.4%, Cantonese 4.1%, Teochew 3.2%, other Indian languages 1.2%, other Chinese dialects 1.1%, other 1.1%

The Chinese celebrates Chinese New Year and the Hungry Ghost Festival(Taoist Religion) The Malays celebrates Hari Raya Puasa The Indians celebrates Depavali and many other festivals like the Pongal The Eurasians celebrates Christmas (most of them are Catholics or Protestants)

Age structure:0-14 years: 13.4% (male 381,452/female 364,050)15-24 years: 17.8% (male 487,593/female 502,637)25-54 years: 50.3% (male 1,365,872/female 1,434,495) our Target market55-64 years: 10% (male 279,243/female 278,852)65 years and over: 8.1% (male 214,665/female 258,442)

Cultural differences between Canada and Singapore1) In Singapore all holidays are celebrated by everyone from Christmas to Ramadan to Deepvali to Chinese New Year compared to in the Canada where it not celebrated outside that culture. In fact during Christmas some malls have a scripture reading in their windows and throughout the stores like "For Unto Us a Child is Born" when that wouldn't be allowed in the US and Canada.2) In Singapore it is considered strict because of the rules & regulations but you do not have the problems of crime & murder as in Canada. 3)Singapore is smaller in size & population so it is not run by State government. 4) Education is way better in Singapore than in the US. 5) Communities are better in organization and events planned for that area. They have community centers, apartment buildings, playgrounds, etc.. with things for the people who live there from child care to Seniors.

Singaporeans despise people who spit on the ground, they have a weakness for cleanliness. and yes they don't chew gum because of the law, and also because it's annoying to have one stuck under your shoe. Canada citizens are generally more tolerant toward the other races within the country. Singaporeans are based more on the individual, whereas westerners are based more on the 'group.' criminals in singapore are much more severely punished than in the Canada. 3 grams of cocaine in your pockets will get you hanged. they have the highest per-capita execution rate in the world, but it's an extremely safe place. they don't allow the possession of guns for civilians.

International trade agreementsThe launch of bilateral FTA negotiations with Singapore was announced in October 2001. Eight rounds of negotiations were held between January 2002 and August 2007, but negotiations have been on hold by mutual agreement since November 2009. Canadas participation in the TPP negotiations provides the opportunity to pursue our trade and investment interests with Singapore. The Government of Canada remains committed to reaching a deal that will benefit Canadian business in this dynamic and strategically-placed market.

Negotiations cover a wide range of topics, including trade in goods, trade in services, financial services, investment, government procurement, dispute settlement and competition policy. Labour and environmental issues are addressed in parallel meetings in fulfilment of Canada's intention to pursue side agreements with Singapore in these areas.Singapore is already an important trade and investment partner for Canada in the Asia-Pacific region. In 2006, Canadian merchandise exports to Singapore were valued at $739.3 million, while Canadas imports from Singapore were $985.4 million. Canadas exports of services to Singapore amounted to $324 million, while services imports from Singapore were valued at $937 million in 2005, the latest year for which this data is available. Canadian foreign direct investment (FDI) in Singapore is significant totalling $4.0 billion in 2006. Singaporean FDI into Canada was smaller, valued at $41 million in 2006.

Singapore is represented in Canada by their non-resident High Commissioner, who is based in Singapore.Bilateral relations between Canada and Singapore are wide-ranging, and characterized by cooperation in a variety of areas, including security and defence, governance and the rule of law, pluralism, trade, science and technology.The Canada-Singapore relationship is strengthened by cooperation in multilateral forums such as Asia-Pacific Economic Cooperation (APEC), the World Trade Organization (WTO), the Commonwealth, and with dialogue through the Association of Southeast Asian Nations (ASEAN), and the security-oriented ASEAN Regional Forum (ARF). We cooperate within these forums on economic growth, good governance, promotion of democracy, regional stability and security. Our cooperation also extends to confidence building and preventive diplomacy as well as the reduction of trade restrictions.

In the field of defence and security, areas of cooperation include pilot training, maritime security, non-proliferation of weapons of mass destruction, and counter-terrorism.

As both Singapore and Canada have diverse populations that represent a range of cultural values, customs and perspectives, the two countries pursue an open dialogue and exchange of ideas on policies and programs related to pluralism and multiculturalism.

Canada and Singapore also enjoy strong people-to-people links. These ties are enhanced by the thousands of Singaporean students who have elected to study in Canada, the many Canadians who reside in Singapore, and the 83,000 Canadians that visit the city-state every year.

Market challengesSingapore offers excellent opportunities for canada companies to sell their products and services as the country is virtually a free port. However, doing business in Singapore is not without some challenges. The open economy attracts suppliers from throughout the world providing tough competition and reducing margins.

Like many other markets in Asia, Singapore is seeing increased business costs, mostly in rentals and a tightening labor market.

There are barriers for certain service sectors in Singapore. For example, the local free-to-air broadcasting, cable and newspaper sectors are effectively closed to foreign firms. Singapore also restricts the use of satellite receiving dishes and has not authorized direct-to-home satellite television services. Foreign law firms and banks with offices in Singapore also face certain restrictions

Credit card fraud is a growing problem, especially with unsolicited orders for items requiring immediate shipment. The Commercial Service has received multiple complaints from Canada merchants reporting fraudulent credit card transactions committed by companies/individuals purporting to be in Singapore. The initial investigation of the fraudulent transactions has revealed that the shipments are actually being sent to freight forwarders in Singapore and diverted to unknown consignees in neighboring countries

Market Opportunities Canada companies will find attractive market opportunities in the following best prospects sectors: aircraft and parts, laboratory and scientific instruments, electronics, computer hardware and software, telecommunication equipment, oil and gas equipment, medical devices, pollution control equipment, university education services and franchises.

The Commercial Service Singapore estimates that more than half of all canada.exports to Singapore are re-exported to other countries in the region. Singapore provides an excellent gateway to the wider Southeast Asia market with distributors active region wide.

Market Entry Strategy Many Canadian exporters use agents or distributors to serve the Singapore market and other markets in Southeast Asia. Finding prospective partners presents no problem. Singapore firms are aggressive when it comes to representing new products and usually respond enthusiastically to new opportunities. In addition, most Singaporean companies are open to joint venture proposals, and many are interested in manufacturing under license.

Price, quality and service are the main selling factors in Singapore. Prospective exporters to Singapore should be aware that competition is strong and that buyers expect good after-sales service. Selling techniques vary according to the industry and product but are comparable to the techniques used in any other sophisticated market. It is also important for Canada firms to visit their representatives and maintain a good relationship with them.

Our MissionThe Crown Jewelry Stores mission is to become the recognized leader in its targeted market for providing outstanding jewelry inventories and jewelry related services.

Why we are successful to stay in competitiveAs stated in the executive summary, the primary revenue source for the business will come from the direct sale of jewelry inventories to the general public. I am currently sourcing a number of wholesalers and brand name jewelry distributors that will provide the Company with its initial inventories of watches, bracelets, rings, earrings, and other jewelry products that are in demand. These products will be made from the highest quality metals including sterling silver, gold, and platinum. The Company will also carry a number of jewelry products that feature precious stones such as diamonds, rubies, emeralds, sapphires, and other rare stones. Approximately 80% of the Companys revenue will come from the sale of jewelry products.

Develop an online presence by developing a website and placing the Companys name and contact information with online directories Implement a local campaign with the Companys targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

We intend on using a number of marketing strategies that will allow the Jewelry Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Jewelry Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as jewelers, now the Internet to conduct their preliminary searches. I will register the Jewelry Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will feature information regarding the Companys inventories, its location, and hours of operation. In the future, e-commerce functionality may be included in this website so that the Company can generate sales from outside of its brick and mortar retail location. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the jewelry and jewelry services that the Company is selling.