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Global Consumer Generations Conventional wisdom has it that demographic
cohorts are fixed – that they transcend
national and cultural boundaries. However,
at Stylus, we believe that consumer genera-
tions vary widely from country to country.
There are no standard birthdates or names
for each generation. Traditional groups are
fraying at the edges, forcing brands and
agencies to reboot engagement strategies
for the many different strata that make up
today’s global markets.
Our research team has created an info-
graphic that compares consumer genera-
tions around the world. We want to help
you understand the nuances between
these changing groups – to better navigate
a complex consumer landscape, where
meaning and identity are often lost in
translation.
Have we missed a generation?
Please send any suggestions to
[email protected] to help us
expand this evolving consumer framework.
North America
South/Central America
Europe
Middle East & Africa
Asia
Key
SENIORSBORN: 1928 - 1945 | AGE NOW: 70-87
BOOMERSBORN: 1946 - 1964 | AGE NOW: 51-69
GEN XBORN: 1965 - 1980 | AGE NOW: 35-50
GEN YBORN: 1981 - 1994 | AGE NOW: 21-34
GEN ZBORN: 1995 - 2009 | AGE NOW: 6-20
GEN ALPHABORN: 2010 - 2025 | AGE NOW: 0-5
1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020
Touchscreen Generation US
Plurals US
Centennials US
Screenagers US
Generation We US
Homeland Generation US
Boomerang Generation US
Millennials US
Crash Generation US
Muppies US
Gen X US
Boomlets US
iGeneration US
Digitods US
Younger Boomers US
Older Boomers US
Silent Generation US
Matures US
Generation Jones US
Mileuristas Spain,Italy
Generation Rent UK
Generazione X Italy
Metapolitefsis Generation Greece
Generación J.A.S.P. Over-Qualified Generation Spain
Generación Kronen Spain
Generation ‘89 Pokolenie ‘89Poland
End of Century Generation Poland
Generacja Nic Nothing GenerationPoland
89ers Germany
Génération Mitterand Whatever GenerationFrance
€700 Generation Greece
Generation Golf Germany
Precious Snowflakes China
Wu Ming Yi Dai Nameless Generation China
X Yi Dai Ren Generation XChina
Post-90s Generation China
Little Emperors China
Sampo Generation South Korea
Post-80s Generation China
Satori Generation Japan
Yutori Generation Japan
Shinjinrui Junior Generation Japan
Shinjinrui Generation Bubble Generation Japan
Post-50s Generation China
Post-60s Generation China
Post-70s Generation China
475 Generation South Korea
Early Boomers South Korea
Seniors China
Late Boomers South Korea
Ushinawareta Sedai Lost Generation Japan
Post-Bubble Japan
First Baby Boomers Japan
Danso Generation Japan
Second Baby Boomers Japan
386 Generation South Korea
iBabies Singapore
Gen DIY Indonesia
Gen X Australia
Gen Alpha Australia
Internet Generation Australia
Baby Boomers Australia
Oldest Generation Australia
Lucky Generation Australia
Uhuru Generation East Africa
Gen X South Africa
Gen War Serbia
Pepski Generation Russia
Born Free Generation South Africa
YUMs India
Coca-Cola Generation Brazil Generation Z Mexico
McOndo Generation Chile
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International Licence.www.stylus.com
MTV Generation US
