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Global Food TrendsDaventry,
20 October 2004
• 12½ % van kinderen extreem overgewicht
• Health
• Sensory
• Connectivity
Mega Trends
Health
• The new diet
• Functional Food
• Raw Food
• Food on the go
• Children’s food
Health
• Cooking trends
The new dietSlow carb
• Low slow
• Slow digesting carbohydrates
• Lesser refined foods
Popular diets
• South Beach (America), Naturlig Slank (Norway)• Montignac (France) , GI-factor (Australia)
Slow carbsPulses, grains, vegetables
Low carb
Trend
Slow carb
Fad
Slow carb
• Less sweet
• More texture
• More vegetables, more whole grain bread
Functional food
• Protein
• Peptide milk protein
• anti-ageing (baby boomers)
Raw Food
• Taste matters
• Charlie Trotter ambasador
Food as pure as you can eat
First global food trend
Food on the go
Food pyramids Eastern & Mediterrenean
Food on the goSweden
Food on the goParis
Children’s food
Children’s food
Children’s food
Healthy cooking trendsDressings
Health cookingMarinades
Steaming, grilling, Roasting
Health trends
Sensory
• 12½ % van kinderen extreem overgewicht
• The new taste
• Taste boasting techniques
• Chock food
• Authenticity
Sensory
Safe adventure
New Taste
Sweet & spicy
New Taste
New spicesSumac, grains of paradise, piment d’espelette
Taste boasting technicsBarbecuing, smoking, curing, pickling
Winter barbecue
Indirect grilling
‘Webering’
Comfort food, bold soothing flavours
Look out for: Hungary, Austria, Russia
Eastern Europe cuisines
Schock foodContrasts
• Sensational ingredients
• Experience!
• Creator: Ferran Adria
• Devotees on all continents
Authenticity
• Better taste
• Greater variety
• Freshness
Extra-ordinairy in ordinairy
New delicatessen:
Fresh, seasonal and regional products
New delicatessen:New variaties, branding
New delicatessenBranding
Connectivity
• 12½ % van kinderen extreem overgewicht
• Slow Food
• Fooding
• Home Entertaining
Connectivity
Slow Food
• Gastronomic culture
• Taste
• Conservation biodervisity
• Protection traditional foods
FoodingRadio Nova Planet
Fooding
• Food + feeling
• Character + harmony
• Respect
• Dedication
Home Entertaining• nr. 1 weekend leisure, quality time• Involvement
Baby boomers
Social skills
Echo boomers
Culinary skills
Back to the table
Worldwide!