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Global Human Resource Management at

Global Human Resource Management at Coca Cola

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Global Human Resource Managementat Coca Cola

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Page 1: Global Human Resource Management  at Coca Cola

Global Human Resource Managementat

Page 2: Global Human Resource Management  at Coca Cola

Content

• Company

• Staffing policy

• Strategic role

• Wage policy

Page 3: Global Human Resource Management  at Coca Cola

Company

• 1886 Atlanta

• 200 countries

• 300 brands

Page 4: Global Human Resource Management  at Coca Cola

Company

• Global firm Local management

• „We must get ready for tomorrow today.”

• 2020 vision is „Roadmap– Mission– Vision

•People

Page 5: Global Human Resource Management  at Coca Cola

Working as a global team

• Brand + People• More than a place• Talents,Skills …

• Diverse environment Learn from each other

• Collaborative culture

Page 6: Global Human Resource Management  at Coca Cola

Geocentric Staffing Policy

+ Global + transnational strategy+ Best use of HR+ International executives

+ International staff

- Immigration policies limit implementation- Expensive

- Difficult documentation

Page 7: Global Human Resource Management  at Coca Cola

Geocentric Approach

Management Team:LOCAL + EXPATRIATE

MULTINATIONAL COMPOSITION• Cultural myopia

• Enhance locale responsiveness

Page 8: Global Human Resource Management  at Coca Cola

STAFF

LOCAL Better aquipped for home locations

EXPATRIATES Add value for development

Learning experience

• Mid-level managers: culural, language, practical trainings

Page 9: Global Human Resource Management  at Coca Cola

HRM function at

•Job analysis and design of work

•recruitment and selectionhttp://www.youtube.com/watch?v=QieX08XdqEg&feature=related

•training and development

•performance appraisals

Page 10: Global Human Resource Management  at Coca Cola

HRM function at

•compensation

•employee relationships

•staff welfare

•medical policies

Page 11: Global Human Resource Management  at Coca Cola

HRM function at

It is people, not technology who create the company.

Page 12: Global Human Resource Management  at Coca Cola

HRM function at

two-week HRM orientation sessions

for the HR

staff

From 25 operating divisions

Twice a year

Page 13: Global Human Resource Management  at Coca Cola

HRM function at

share their knowledge and experience

apply other region’s innovative and valuable HRM tools

constant mobility of employees

transaction of information

Agglomeration of global knowledge

Page 14: Global Human Resource Management  at Coca Cola

Is it appropriate to pay the US wage to the expatriates?

Page 15: Global Human Resource Management  at Coca Cola

Because it is just like an investment

Page 16: Global Human Resource Management  at Coca Cola

• Sometimes Money is not enough• Inadequate host country• Family

Problems can be…

Page 17: Global Human Resource Management  at Coca Cola

The ideal applicant is

• Willing to learn• Interested in foreign cultures• Flexible• Capable of integration• Not money orientated

Page 18: Global Human Resource Management  at Coca Cola

References http://www.scribd.com/doc/15001322/Coca-Cola-HRM: Project of HR practicies oc COCA-COLA COMPANY in Gujranwala; GIFT BUSINESS SCHOOL GUJRANWALA; 13.08.2008 Downloaded: 24.04.2010http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.htmlhttp://www.thecoca-colacompany.com/ourcompany/meet_our_people.htmlhttp://www.oppapers.com/essays/Hr-Coke/102868: HR of Coke Downloaded: 25.04.2010http://74.125.77.132/search?q=cache:v8YnbkXPU30J:goliath.ecnext.com/coms2/gi_0198-624049/Human-resource-management-role-implications.html+HRM+of+coca+cola&cd=32&hl=hu&ct=clnk&gl=hu&client=firefox-a: Human resource management role implications for corporate reputation; Corporate Reputation Review; 01.09.2009Downloaded: 25.04.2010http://www.oppapers.com/essays/Hrm/184296: HRMDownloaded: 24.04.2010http://books.google.hu/books?id=1_ccq6ueYjkC&pg=PA11&lpg=PA11&dq=A+geocentric+staffing+policy+is+typically+for+the+firms+pursuing+a+global+or+transnational+strategies,+such+as+Nike,.+McDonalds,+Coca-Cola&source=bl&ots=rg087CPGxa&sig=XTSaG0tgu1KFYoCWkFUi24GXXNw&hl=hu&ei=Z1PUS66XLMuQOJTRgIoO&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBAQ6AEwAQ#v=onepage&q=A%20geocentric%20staffing%20policy%20is%20typically%20for%20the%20firms%20pursuing%20a%20global%20or%20transnational%20strategies%2C%20such%20as%20Nike%2C.%20McDonalds%2C%20Coca-Cola&f=false: Global Marketing and Global Human Resources Management – Internationale Unternehmensführung by Lena Schmidtmann; Seminar Paper; 2004Downloaded: 26.04.2010

Page 19: Global Human Resource Management  at Coca Cola

Thank you for your attention!