NO CONNECTIONBetween Halal Authority Globally

GLOBAL HALAL COMMUNITY / INDUSTRY

PAIN POINTS

Halal DataNOT DIGITALISED

No Systematic Method to CombatFAKE HALAL ISSUES

We are proud to be part of the CABIS led initiative of the CHINA ASEAN Cross Border B2B platform. This literally means that not only

will the platform be able to tap into China's huge market, but the platform can also penetrate other customers throughout the silk road.

Leveraging on China's "One Belt, One Road” with population more than 4.4billion it will be a conduit for cooperation in business and

international trade.

CHINA ASEAN CROSS BORDER B2B PLATFORM

FRAGMENTEDHalal Market

NO HALAL STANDARDISATIONImplemented Globally

Unable to Facilitate Cross-BorderHALAL TRACEABILITY

OUR SOLUTIONSTo come out with a comprehensive

Digital Halal Ecosystem

HALAL DIGITAL ECOSYSTEM

VERIFY HALALTM MOBILE APP

Big data of ingredients and halal products & services• Connected to 12 Certification Bodies

(50K companies with 2.2M SKUs)• Signed with 31 Certification Bodies

• 149 countries / 3550 cities consumer search

Scan barcode and QR code

“Sell It Here” and “Found It Here”

tagging

Statistics of products

performance

Multiplelanguage

GLOBAL HALAL DATA POOLTM

Shall synchronise data with• 45 Data Pools Globally• 40k Retailers, Buyers and Distributors

Connecting to 44 Data Pools

40K Retailers

PAIRING SYSTEMEnterprise and integrated, comprehensive pairing system for Halal

Ecosystem

HALAL DIGITAL CHAIN (HADICTM)

Unique QR and RFID blockchain• Linked to the specific Certification Bodies / countries and the

companies involved• Trackable across the supply chain• Super-connector platform

QRGeneration

LogisticsTracking

Halal Foods & Restaurant

Product QR Tracking

Secure Data Channel

Halal Cosmetics

Certification Bodies / Auditors

OTHER BUSINESSES

• Pre-Halal Certification• Cosmetic & Pharmaceutical Product

Registration• Malaysia Halal Certification• Halal COETM Overseas• Training & Capacity Building

HALAL TRADINGHOUSE

An initiative in assisting SME Corporations to export their Halal certified goods globally

POTENTIAL FUTURE REVENUE

Islamic financing for Halal companies.Readily built fintech architecture in the system.

BUSINESS MODEL

• QR Code and RFID Tagging

• Membership fees• Data Sync fees

• Advertising• Data analytics of consumer search• Encrypted Halal certificate sales• Real time validation engine

on Halal status

• Complimentary to Certification Bodies

• Subscription Fee to Brand Owners

THE TIME IS NOW!Be part of the Global DigitalHalal Revolution!

YEAR-ON-YEAR REVENUE GROWTH & TARGET REVENUE IN 4 YEARS

Deployment in 25 countries over the next few years200,000 companies involved with 10 millions SKUs in the ecosystem

** Average revenue growth 74.84% of Y1 to Y4

BOARD OF DIRECTORSAMNAH SHAARIGroup CEO / Founder

AMIN ASHARI SHAFIEDirector

QUSAI SARRAFDirector

OLOF RAPPDirector

JAMALUDIN BUJANGDirector

DATO’ (DR) HAFSAH HASHIMChairman / Director

Datuk (Dr.) Hafsah has vast experience in public sector administration and has served in several ministries including Ministry of International Trade and Industry (MITI), Ministry of Agriculture and Ministry of Primary Industries. She served the Government of Malaysia 36 years 2 months before retiring on 15 th August 2018. During her tenure as the Chief Executive Officer of SME Corporation Malaysia (SME Corp. Malaysia), a position that she held for 13 years 11 months, she was instrumental in the formulation of the SME Masterplan that charts the direction of SME development until the year 2020. Thousands of micro businesses to medium-sized companies benefitted from the various SME policies and programmes that were formulated during her tenure. Recognising her contribution in entrepreneurship and SME development, Datuk (Dr Hafsah) sits on the Boards of Johor Corporation, Zurich Takaful, SIRIM Berhad. She is also the Chairman of Pharmaniaga, SIRIM Tech Venture (STV), Serunai, Serunai Commerce Sdn Bhd and President of the Arab Malaysia Chamber of Commerce. She is also the SME Advisor to Bank Islam.

Amnah Shaari is the Chief Executive Officer of Serunai Commerce Sdn Bhd and Group CEO of Beyond Corporate House Sdn Bhd. She is a reputable advisor and strategist to international companies in assisting the companies to establish themselves in Malaysia. Amnah Shaari has also contributed her views in many government transformation programs. Amnah has held several high committee posts for a few international business chambers and has been elected as the Chairman of SME Committee in advocating policies and programs to the government. She holds Masters Degree in International Relations from Claremont University, California, USA and B.A. in Management & Political Science.

Jamal oversees Gobi’s Malaysian operations and investment activities. He is active in developing the Malaysian VC and startup ecosystem and, as the CEO, was responsible in building MAVCAP’s fund-on-fund activities through creating and seeding funds with local and foreign partners since 2011. Started off his career in investment banking as investment analyst and then joined the VC industry in 2005. At Gobi, he successfully created and launched a $20m venture fund in Pakistan, in collaboration with the Fatima Group, one of the country’s largest conglomerates. He was the Chairman of Malaysian Venture Capital Association in 2012/3, member of the Securities Commission’s Malaysian Venture Capital Development Council, founding member and Treasurer of Global Entrepreneurship Movement and actively participates in the promotion of startup activities as speaker, judge and industry panel as well as angel investing.

Mr. Amin Shafie is a Partner in Intres Capital Partners. He is also a founding partner of QuestMark Capital Management a venture capital management firm based in Kuala Lumpur with operations in Hong Kong. Prior to that, he was with MSC Venture Corporation, and involved in Malaysia’s first venture fund focused on the ICT industry. Throughout his tenure, he is active on the boards of portfolio companies involved in tv media, animation, new media, mobile applications, big data, medical devices and green technology industry. His experience includes the setup and adoption of new business models and turnaround and workout strategies for such companies. Currently, he represents ADIF on the boards of Aerodyne, Easyuni, Vav Apps and Katsana . Mr. Amin Shafie graduated from Western Michigan University in USA with a BBA in Computer Information Systems. He is the past Chairman of the Malaysian Venture Capital and Private Equity Association (MVCA).

Qusai Sarraf is an entrepreneur passionate about e-business. His background spans 25 years in the software industry, combining strategic e-business consulting, e-commerce architecture and designing business-focussedsolutions for some of the world’s most successful companies. Qusai built IVIS Group in the UK from the ground up in 1994 and organically grew the business on a professional services model. In 2000 he launched a new product development venture to further expand the business which has culminated in the commercialisationof Sonetto, a strategic suite of Multi-Channel Information Management solutions. In 2007 Qusai setup IVIS Group Malaysia to increase the capacity of the UK operation and target opportunities in South East Asia market. In 2009, Qusai setup his third company Serunai.com in Malaysia as a customer-centric lifestyle online retailer.

Olof Rapp has interests in several companies and serves as a Board Director in PennPetro Energy Plc, PennPetro Bonds, Serunai Commerce Sdn Bhd, SRI Capital Holdings Sdn Bhd and is a Senior Advisor to Partners in Performance Pty Ltd. He is also Vice President of the Malaysian Swedish Business Association. Olof has vast international experience in the aerospace and automotive sector with Rolls-Royce International, Volvo Truck Corporation and VistaJet International and has held leading managerial positions in various parts of the world, from South America to Asia (Brazil, Iran, Turkey, Singapore, Thailand and Malaysia). His last position at Rolls Royce was as Regional Director, Malaysia, with overall responsibility for Rolls-Royce’s business in Malaysia and Brunei (Aviation, Marine, Nuclear and Oil & Gas) and represented the company at the highest level, leading and facilitating the company’s interest and activities.

Thank You

www.serunai.com