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visitbritain.org
Follow us on Twitter: @VisitBritainBiz
Global MarketingOpportunities
Dear Tourism Partners
As the national tourism agency our commitment to you is to understand your business needs and provide you with sound market advice, support and opportunities that will help your business � ourish internationally.
We o� er a virtual reach around the world as well as a programme of exhibitions and missions in key markets. Our in-market teams understand what motivates travel from each individual market and what tourism experiences and products are in demand. Equally they have an excellent understanding of the tourism industry in their countries and maintain strong links with their local travel trade and media contacts.
We work closely with the National and Regional Tourist Boards and they too can save you time, money and minimise your business risk.
With less than two years to go until the London 2012 Olympic and Paralympic Games, there are many opportunities for you to get involved and bene� t and we are focused on harnessing tourism and the 2012 Games to create a sustainable uplift for all of Britain.
We are here to support you during this once-in-a-lifetime opportunity and look forward to working with you to see Britain regain its position in the top � ve tourism destinations in the world.
Keith Beecham Director Overseas Network
Working in Partnership with Us
Partnerships Louise Bryce Head of Partnerships [email protected]
Nikki Buckley Overseas Markets Consultant – Europe [email protected]
Jordan Hewitt Overseas Markets Consultant – � e [email protected]
David MeanyB2B Marketing Consultant [email protected]
Business Tourism Nathan Alemany Event Britain Manager [email protected]
Lisa DavisExhibitions Marketing Manager [email protected]
Fiona Turnbull Business Events and Sports Specialist � [email protected]
2012 Games Amy Crees2012 Games Project [email protected]
For all general partnership and travel trade enquiries, please email [email protected]
Key Contacts
02 visit us at: visitbritain.org
Quick Guide to Making the Most of Our Resources
1. Keep up-to-date – register for VisitBritain News, our bi-weekly enewsletter features the latest research, insights, partnership opportunities and tourism events in the UK and from around the world; follow us on Twitter, @VisitBritainBiz for daily snippets and insights; subscribe to our blog RSS feed for personal insights from our specialists. visitbritain.com/register
2. Consult the Tourism 2012 website to � nd out how the UK is getting ready to host the biggest event in the world and how your business can bene� t. tourism2012games.org
3. Refer to our Country Market and Trade Pro� les – these pro� les provide in-depth market knowledge including statistics and forecasts, consumer opinions and perceptions and on-territory insights. visitbritain.org/marketpro� les
4. Contact your National and Regional Tourist Board for information on international marketing activity organised or coordinated locally in your area. visitbritain.org/ntbs 5. Browse our Marketing Opportunities – our marketing planner enables you to choose from our wide range of opportunities, including a number of low cost and free opportunities. visitbritain.org/marketingplanner
6. Get involved in our free Britain Tourism Product Update, designed to provide relevant and timely updates on Britain’s developing tourism product to overseas markets. visitbritain.org/productupdate
7. Submit newsworthy content to Britain Calling, our main ‘destination’ news service for the overseas press. � is is a free opportunity and is highly regarded by the media around the world. Email: [email protected]
8. Receive free Trade and Tour Operator Directories for speci� c markets to meet your requirements. visitbritain.org/marketingfaqs
9. Make the most of our digital and social media channels to reach potential visitors – visitbritain.com for the latest holiday ideas, facebook: facebook.com/LoveUK, @VisitBritain, VisitBritain.tv and YouTube.com/VisitBritaintv, as well as view and upload images on Flickr: Flickr.com/Groups/LoveUK. Email: [email protected]
10. For accommodation providers, attractions and events, list your product on our visitbritain.com and enjoyengland.com websites via the National Tourism Open Platform (NTOP). visitbritain.org/ntop
11. Reach visitors once they are in Britain. � e Britain & London Visitor Centre (BLVC) at 1 Regent Street, London is Britain’s most important walk-in centre and has a full range of promotional activities including brochure racking, digital display and meeting room facilities. visitbritain.org/blvc-opportunities 12. Generate additional sales for your business – our Online Shops o� er a new and e� ective route-to-market for tourism product suppliers and is always looking for saleable British tourism product to include on our ecommerce sites. visitbritain.org/onlinedistribution
And � nally, don’t forget to contact our partnerships team who can provide you with bespoke market-entry advice for your particular product/service. visitbritain.org/advice
03follow us on Twitter: @VisitBritainBiz
04 visit us at: visitbritain.org
Know Your Markets
Our market intelligence products provide you with an unrivalled source of information on inbound tourism. � ey paint a detailed picture of past, present and future inbound UK tourism trends, helping you to gain an insight into how markets and segments are performing, as well as how Britain is perceived by prospective visitors.
Latest News Read our online summary of the latest inbound tourism research trends and � ndings. visitbritain.org/researchnews
Inbound Statistics Review our easy-to-navigate Excel tables that outline the latest inbound trends and visitor characteristics. visitbritain.org/inboundstats
Forecasts Retrieve bi-annual forecasts that predict the volume and value of UK inbound tourism. visitbritain.org/forecasts
Foresight Access our monthly online commentary on signi� cant issues within the tourism sector. visitbritain.org/foresight
Market and Trade Profi les Understand all that you need to know about Britain’s inbound markets, with our global one-stop shop. visitbritain.org/marketpro� les
Tourism Trends Quarterly Explore the latest trends in our quarterly UK inbound and domestic tourism publication. visitbritain.org/trendsquarterly
Trends Update Discover the major developments shaping tourism – ranging from changes in air routes to shifting economic factors and even the latest weather. visitbritain.org/trendsupdate
05follow us on Twitter: @VisitBritainBiz
Maximise the 2012 Games’ Opportunity
Experts predict that UK tourism could bene� t by almost £3 billion from the 2012 Games, with much of this bene� t being felt in the years after the Games and all around the UK. � ere are somegreat opportunities to get involved with and bene� t from the2012 Olympic and Paralympic Games.
We have joined forces with London 2012 to create the de� nitive resource for tourism businesses, Tourism2012Games.org. � is new website has a wealth of advice about the Games,from how you can get involved to what all the regions of theUK are doing to ensure a positive tourism legacy.
It also has a range of practical resources including:
Brand Protection Guidelines Find out how you can and cannot refer to the Games.
Free Sporting Imagery Download our inspirational photography.
Britain You’re Invited Use our consumer logo in your promotions and help spread a message of welcome.
2012 – Great Reasons to Sell London and Britain Assure travel trade and media that it’s business as usual for UK tourism throughout the year of 2012 with this advice.
Fair Pricing and Practice Charter Sign up to a new charter being launched on 14 September 2010 and show your commitment to fair pricing around the 2012 Games.
Newsletter Sign up for our dedicated 2012 newsletter to keep abreast of the latest news and opportunities, including a special o� ers campaign that is in development.
Contact Amy Crees for further information.Email: [email protected] or visit: Tourism2012Games.org
06 visit us at: visitbritain.org
Be Part of Our Consumer Campaigns
Around the world we will move from a plethora of local campaigns to a handful of consistent master campaigns which are easily accessible by the UK and overseas travel industry. We are now at a stage to reach out to you for content, images, videos, deals and discounts and much more to support the campaign and your business.
Classic Britain
Live: October-November 2010 and January-February 2011
Target Audience: 35-59, SINKS and DINKS, chie� y middle and upper-middle class, living in and around major cities.
Markets: Japan, India, Middle East, China, Hong Kong, Austria, Czech Republic, Denmark, Finland, Greece, Hungary, Norway, Poland, Portugal, Russia, Sweden, Switzerland, Brazil, Mexico
What we’re saying: � is campaign focuses on Britain’s more ‘traditional’ products, from culture and heritage to inspiring landscapes. � rough the campaign we seek to bring Britain back into the world’s consciousness in a way that captures people’s imagination; shifting perceptions of Britain from simply a place of learning to a place that enthralls, excites and surprises. � e campaign will be underpinned with good value and exploring the nations and regions of Britain.
Dynamic Britain
Live: December 2010-February 2011
Target Audience: Post-education, 22-29, mostly � rst-time travellers to Britain
Markets: Japan, China, Hong Kong, India, South Africa, Brazil, Mexico, Austria, Czech Republic, Denmark, Finland, Greece, Hungary, Norway, Poland, Portugal, Russia, Sweden, Switzerland
What we’re saying: � is campaign will demonstrate the value of Britain as a destination; both value for money and the value of the experience. It will highlight the wealth of experiences that make Britain a hot place to visit now and not just a traditional destination that can be seen at any time. Experiences will focus on the fun and irreverent side of Britain, the draw of the creative industries (fashion, music, architecture) as well as sporting events and adventure activities.
Luxury Britain
Live: October 2010-March 2011
Target Audience: 35+, high net-worth individuals
Markets: China, Hong Kong, Singapore, Middle East, India, Brazil, Russia
What we’re saying: � e campaign focuses on unique and unforgettable ‘only in Britain’ experiences and moments. � e campaigns will be versioned to varying market requirements generally focusing on the re� ned, exclusive and sophisticated rather than the decadent and ostentatious. � e aim is to focus on ‘money can’t buy’ exclusive experiences but the segment still expects value for money. Campaigns will incorporate ‘explore’, the nations and regions messaging.
Generation YLive: January-March 2011
Target Audience: 22-30, educated and well-travelled
Markets: USA, Canada, Australia and New Zealand
What we’re saying: For this audience it is less about value (though this still holds relevance) and more about showing them why Britain is a place to go now. � ey feel that we are a familiar destination to them, that they know what to expect; and what they expect doesn’t hold any excitement. We therefore need to delve deeper into Britain and show them experiences they never knew existed in order to bolster the excitement of the destination.
Gay Britain
Live: January-March 2011
Target Audience: Gay men and women aged between 25-55, generally a� uent and living in urban areas
Markets: North America
What we’re saying: Britain is a welcoming destination with plenty to o� er. � ere’s plenty of good quality gay-oriented or gay-friendly accommodation and other service providers that actively promote and welcome gay visitors, plus the lively music scene, history and heritage, culture from McCarthy to McQueen, theatre, cinema, high fashion, wider arts scenes, Michelin starred dining and not to mention round-the-clock nightlife, which holds wide appeal for any savvy or educated visitor.
To get involved, contact our partnerships team to receive an application form to submit content, images, videos, deals and discounts and much more to support the campaign. Email: [email protected]
Our shop provides you with online and o� ine sales opportunities – current product range includes visitor Oyster cards, rail tickets, heritage and sightseeing passes, guides, maps, attractions, day tours and theatre tickets – that the inbound visitor can purchase before they make their journey to the UK. If your business o� ers similar products or services to the UK, or you would like to enhance your existing customer o� er, we can make a di� erence to your business.
Feature your product on our VisitBritain Shop to:• Sell and distribute your product through our extensive online and o� ine network• Bene� t from a wealth of additional sales opportunities via a comprehensive selection of approved travel agents and transport and online tour operators• Enhance your product sales by extending your reach to the customer
Become an offi cial VisitBritain Shop distributor to: • Increase your ancillary income streams• Improve your customer service through ecommerce solutions that really enhance your product• Add real value to your overall customer proposition• Seamlessly integrate a variety of online solutions into your existing business, including our new a� liate scheme launching in 2011
If you would like to � nd out how you can sell your tourism product through our VisitBritain Shop, contact Kevin Jones. Email: [email protected]
07follow us on Twitter: @VisitBritainBiz
Generate Additional Sales through the VisitBritain Shop
08 visit us at: visitbritain.org
Global
The BritAgent ProgrammeGet involved in the BritAgent programme to ensure your product and experience is front of mind with international travel intermediaries. � is modular elearning programme provides a structured training framework that takes participants through the various aspects of selling a holiday to Britain. It will roll out in local language versions in most overseas markets, from October 2010-March 2011. From 2011, once we have a signi� cant number of graduates, the following market speci� c opportunities will be available. (Please note that not all of the following opportunities will be available in every market.)
Product Training Modules Promote your brand and product details directly to agents. A limited number of partner training modules will be available through the programme, including customised content and images with questions to test agents on what they have learned. Each partner module will featured on the main site for agents who have completed their regular training.
Enewsletters Feature in our regular product updates, as a BritAgent partner for a small fee.
Webinars Sell your product, interact with the audience and gain valuable feedback.
On-territory workshops Sponsor on-territory workshops around our trade events in selected markets (primarily emerging) and deliver product updates.
Familiarisation trips Take advantage of the opportunity to host BritAgents on familiarisations visits. We will also endeavour to organise workshops around these visits.
Cost: TBC (Global Partner Package: global product training module, enewsletter, familiarisation visit hosting, inclusion in training webinars. Market Partner: market-speci� c product training module, enewsletter, familiarisation visit hosting, inclusion in training webinar, inclusion in targeted BritAgent communications)
Global Travel Trade Website Submit content for our free Britain Tourism Product Update which will be featured on our global travel trade website. � is opportunity is designed to provide relevant and timely updates on Britain’s developing tourism product to overseas markets. visitbritain.org/productupdate
If you would like to � nd out more, contact David Meany. Email: [email protected]
Target Key Media, Travel Trade and Conference and Meetings Buyers
09follow us on Twitter: @VisitBritainBiz
The Americas – North America Leisure Tourism
Britain Marketplace 2011
Location: New York and Toronto
Date: TBC (September/October 2011) Meet and build relationships with our extensive network of key industry contacts across North America at Britain Marketplace. � e event format will re� ect the needs of both suppliers and buyers participating and will include an overview of the market, a workshop of pre-scheduled appointments, as well as other networking events.
Cost: TBC (2010: New York £1,150; Toronto £600 + Canadian tax, excluding � ights and hotels)
DIY: Do-it-Yourself Britain!
Location: Britain
Host a North American tour operator or travel agent in Britain. � roughout the year, we are approached by various tour operators and travel agents that are planning their own trip to Britain. If you would like to o� er complimentary or discounted accommodations or tours/activities, please submit a short description of your tour/activity, instructions for redemption and any speci� c criteria or restrictions (expiration dates, etc.) plus cost, where applicable.
Cost: Free promotion of your o� er
DIY: Do-it-Yourself Britain! – Hosting opportunity prior to 2011 Best of Britain & Ireland Travel Forum
Location: Britain
Date: 1-15 March 2011
Sponsor accommodation and/or educational tours/activities for a select group of North American, leisure-focused tour operators and product development buyers in London prior to the Best of Britain & Ireland Travel Trade Forum (London Olympia, mid-March 2011). To take part please submit a short description of your complimentary/discounted o� er including redemption instructions, restrictions, expiration dates, etc.
Cost: Free promotion of your o� er
Travel Trade Enewsletter – Dedicated e-blast
Date: Please contact [email protected] for availability
Customise your message and target key product development and sales personnel at over 4,000 US travel trade organisations through our exclusive stand-alone enewsletter. You can segment by target market (US tour operators, travel agents or both) to promote your latest product o� ers.
Cost: $1,000 + UK VAT
BritAgent Webinars
Date: TBC
Via webinar, educate North American BritAgent graduates on your product and how best to maximise commission from sales. � is new programme will be designed to highlight the very best of our tourism product and experiences*. Each webinar will last approximately 45 minutes.
Estimated attendance: 150-200+ agents (TBC on graduation)
Cost: $1,000 + UK VAT*Space will be limited and frequency and acceptance will be based on a suitable product � t, theme or topic as determined once we understand our graduates needs and requirements.
UK Trade Co-Op Partnerships
Date: October-December 2010 & January-March 2011
Create bookable, online travel packages with selected tour operators (e.g. Avanti, Brendan, Globus, Travel Impressions, StudentUniverse). � is tactical marketing activity, developed in conjunction with USA tour operators, to achieve joint objectives and target best prospects through a range of initiatives, will be fully trackable via the participating tour operators and UK suppliers.
Cost: $3,000 + UK VAT
Non-profi t/Special Interest Tour Operator Familiarisation Trips
Date: TBC ( January/February 2011)
Meet face-to-face with key product decision makers from US tour operators targeting the non-pro� t travel market and host elements of ground arrangements for an educational trip to Britain for product development planners with non-pro� t tour operators and select travel planners. Maximum of 6-8 participants.
Cost: Free
10 visit us at: visitbritain.org
The Americas –North America Business Tourism
AIBTM
Location: Baltimore
Date: 21-23 June 2011
Reach the North American MICE and association market at EIBTM’s new sister show. It aims to deliver around 3,000 decision-makers through marketing campaigns and their hosted buyer programme and we will be o� ering exhibition space to partners.
Cost: TBC (Please register your interest with [email protected])
Trailblazers
Location: Whistler, Canada
Date: 15-17 July 2011
Meet, network and do business with senior employees of North America’s most quali� ed incentive and meeting planning companies as well as select corporate end-users that have the ability to in� uence site selection with corporate clients. Trailblazers is an annual appointment driven networking programme co-hosted by six countries.
Cost: $6,000 + Canadian tax (excluding international � ights)
ASAE
Location: St Louis
Date: 6-9 August 2011
Take advantage of our collateral distribution and lead referral service at ASAE, a four day conference and two day exhibition for key decision makers in the North American association market. Attendees come to the ASAE exhibition to evaluate meeting destinations, and approximately 2,500 association executives visit the Marketplace.
Cost: $1,000 + UK VAT
IMEX Americas
Location: Las Vegas
Date: 11-13 October 2011
Exhibit to around 3,000 US hosted buyers with international business at this new show to the North American MICE and association market. We will be o� ering exhibition space to partners
Cost: TBC (Please register your interest with [email protected])
The Americas –Latin America Leisure Tourism
Mexico Workshop (in conjunction with other European tourist o� ces)
Location: Mexico City and Monterrey or Guadalajara
Date: TBC (October 2011) Start new business relationships, as well as strengthen established ones, with the Mexican travel trade at the I Love Europe Workshop. In 2010, suppliers from Britain, France and the Czech Republic participated. Held in two cities, trade press are also invited to the event.
Cost: TBC (£1,100 + UK VAT in 2010 for six-foot table at each event, one night’s accommodation in each city, airport transfers in both cities, airfare within Mexico (return from Mexico City), welcome dinner night prior to event, lunch at event in Mexico City, cocktail reception in both cities, one page per supplier on event manual, attendee list) Brazil Mission
Location: Sao Paulo and Rio de Janeiro
Date: TBC (October 2011)
Build relationships, develop business links and enhance awareness of your product or service through the Brazil Mission 2011. Historically the mission has started in Sao Paulo with sales calls and a B2B workshop, providing a platform for one-to-one appointments. � is has then been repeated in Rio de Janeiro and followed by three days exhibiting on the Britain stand at the ABAV exhibition, which is the largest travel trade exhibition in Latin America. We are currently looking at the 2011 Brazil Mission and reviewing our type of activity in Brazil to ensure we maximise the opportunity for UK suppliers coming out to the market.
Cost: TBC (£2,150 + UK VAT in 2010, excluding international � ights from the UK)
If you would like to � nd out more, contact Jordan Hewitt. Email: [email protected]
11follow us on Twitter: @VisitBritainBiz
Europe – Leisure Tourism
Destination Britain – Russia
Location: Moscow and St Petersburg
Date: 24-28 January 2011
Build relationships with buyers from the main regions of Russia as well as other CIS countries. In January 2011 we will be taking a delegation of UK companies to Russia on a sales mission to Moscow and St Petersburg, following the amalgamation of our jointly run workshops with Visit London and VisitScotland.
Cost: £2,200 + UK VAT for one delegate and £1,500 + UK VAT for second delegate (including return � ights from London, accommodation and all transfers)
Meet the Belgian Media
Location: Brussels
Date: 21 January 2011
Meet key media contacts on a one-to-one basis, in one day.� is well supported event attracts up to 70 journalists who attend because of the high level of newsworthy items they will encounter.
Cost: TBC (£350 + Belgian VAT for a table in 2010)
FITUR
Location: Madrid
Date: 19-21 January 2011
FITUR 2011 will be the 31st edition of this leading travel show. Trade professionals are expected from over 170 countries, sharing their knowledge, initiatives and techniques, making FITUR a worldwide reference point for the tourism industry.
Cost: €3,650 + Spanish VAT for a stand for all 5 days of the show
Destination Britain – Central Europe
Location: Budapest
Date: 1-3 February 2011
Meet with key buyers and media from emerging markets in the Czech Republic, Hungary, Poland, Croatia and Serbia at our inaugural Destination Britain Central Europe.
Cost: First delegate: £850 + Hungarian VAT; £350 + £134 (accommodation) + Hungarian VAT for second delegate
Meet the Dutch Media
Location: Amsterdam
Date: March 2011
Join us at our annual Meet the Dutch Media event. A favourite with partners, we will be o� ering the opportunity for 25 UK companies (destinations, regions, tour operators, attractions, accommodation providers, etc.) to attend a one-day workshopto meet face to face with key Dutch journalists.
Cost: TBC (£350 + Dutch VAT for a table in 2010)
ITB
Location: BerlinDate: March 2011ITB is the world’s most important annual trade event in Germany and an ideal opportunity for British partners to meet all relevant German trade and press contacts, as well as consumers. With approx. 25% of the trade visitors coming from countries other than Germany, ITB is gaining increasing importance as an international exhibition.Cost: €3,600 + German VAT for single counter; €7,000 + German VAT for double counter; €5,350 + German VAT for single counter + meeting table; €3,000 + German VAT for meeting table; €1,750 + German VAT for shared meeting table
MITT
Location: Moscow Date: March 2011MITT is the largest event for the Russian Travel Trade and it continues to attract loyal partners who understand the importance of investing in this market. � e Russian market yields high returns for partners and any luxury product is recommended. Cost: Stand with meeting table £3,500 + UK VAT, stand with shared meeting table £3,000 + UK VAT, shared stand and shared meeting table £1,500 + UK VAT
International Luxury Travel Market (ILTM)
Location: Cannes Date: TBC (December 2011)Exhibit and hold pre-scheduled appointments on our stand at ILTM, the leading annual business to business event for the global luxury travel community. � e event brings together over 3,600 professional luxury travel buyers and suppliers. Cost: TBC (£5,275 + 19.6% French VAT for partner booth with one delegate (includes ILTM exhibiting delegate fee, meeting desk/chairs, header board, graphics panel, power point, listing in the ILTM show guide, PR); £575 + 19.6% French VAT for second delegate (includes ILTM exhibiting delegate fee) in 2010)
Europe – Business Tourism
Meet the Four Elements (in conjunction with Atout France, Netherlands Bureau voor Toerism en Congressen, Switzerland Convention Bureau)Location: Kapellen, near AntwerpDate: TBC ( June 2011)Meet and talk business with corporate companies and international associations as well as intermediary decision makers (PCO, incentive and event organisers) at a private function at the Scapa Sports Polo Tournament. Four partners per country.
Cost: TBC
If you would like to � nd out more, contact Nikki Buckley. Email: [email protected]
12 visit us at: visitbritain.org
Asia Pacifi c, Middle East and Africa – Leisure Tourism
Middle East Sales Mission
Location: UAE, Saudi and Kuwait
Date: 6-10 February 2011
Meet key travel trade contacts in UAE, Saudi and Kuwait. We will extend our trade mission in 2011 to visit key players from the travel trade and media and UAE, Saudi and Kuwait through a series of workshops and receptions.
Cost: TBC
Destination Britain & Ireland
Location: Bangalore, India
Date: 16-19 May 2011
Do business face-to-face with key decision makers through a two-day series of pre-scheduled appointments and entertaining networking events. Our � agship trade event for the region, it o� ers you the opportunity to meet with up to 100 agents from 15 markets including China, India, Japan, Australasia, South Africa, Middle East and South East Asia. Early bird rates are available until 23 December 2010.
Cost: TBC (£2,200 + UK VAT (£2,000 early bird rate) for � rst delegate; £1,100 + UK VAT (£1,000 early bird rate) for second delegate in 2010)
ILTM Asia
Location: Shanghai
Date: 13-16 June 2011
Exhibit on the Britain pavilion at ILTM Asia, the leading ‘by invitation only’ showcase for the global luxury community in the Asia Paci� c region. � e exhibition brings together the world’s most sought after collection of luxury experiences for discerning Asia Paci� c luxury travel buyers.
Cost: TBC (£2,000 + UK VAT approx.)
Japan & South Korea Sales Calls
Location: Japan and Korea
Date: TBC (August/September 2011) Take part in assisted sales calls to key operators and travel agents in Japan and Korea.
Cost: TBC (£1,200 + UK VAT approx. including accommodation, internal � ights, transfers between Japan and Korea, meals and interpretation fees)
China Mission
Location: Beijing and Shanghai
Date: TBC (November 2011)
Participate in our workshops and present your product direct to agents on our sales mission to China. � e mission will target BritAgents and ADS Agents in Beijing and Shanghai, as well as local media contacts. � is activity is biannual, alternating with our presence at the CITM exhibition.
Cost: TBC (£1,250 + UK VAT for � rst delegate, £750 + UK VAT for second delegate in 2010)
Asia Pacifi c, Middle East and Africa – Business Tourism
GIBTM
Location: Abu Dhabi
Date: 28-30 March 2011Do business with regional and international buyers and suppliers for three days of business, networking and professional education at the largest industry gathering for the meetings industry in the Gulf/Middle East region. GIBTM is the driving force behind the development of the professional meetings (MICE) industry across the region and is part of the global portfolio of meetings events organised by Reed Travel Exhibitions.
Cost: TBC
If you would like to � nd out more, contact Louise Bryce. Email: [email protected]
13follow us on Twitter: @VisitBritainBiz
On Britain Marketplace 2009
“Britain Market Place is THE event for US and Canadian buyers to do business with Britain as a destination. No other show has the focus on Britain that is available through this event and in taking part you can build, re� ne and refresh your Britain programme to ensure you get the most out of the upcoming season.”Chris PourgouridesMerlin Entertainment
On ILTM 2010
“� is was one of the best events I have done in a long while. I found the event to be professionally run and the calibre of the hosted buyers was good and I had 100% show which is unusual when you have such a full diary of appointments.” Sally Everton, Director of SalesBovey Castle
On Destination Britain, Nordics 2010
“Your service from start to � nish has been exemplary and on a professional, knowledgeable, yet friendly level. I thought the recent Destination Britain event was extremely well organised and that your selection of potential clients was excellent. � e format of the event worked perfectly well too, with the one-to-one meetings, as well as the opportunity to network with all the potential clients after the event as well as the fantastic dinner at the opera house. Further to this event I have received a few enquiries for the hotel so the money spent for this event was truly worth it.”Martina Holmgren, Assistant Director of SalesRadisson Blu
On China Travel Trade Mission
“� e mission was great. � e quality of the buyers was very good.”Helen Smith, PR ManagerEngland’s Northwest
What Our Partners Say About Us
14 visit us at: visitbritain.org
Activity Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
AIBTM 21-23
ASAE 6-9
Brazil Mission TBC
Britain Marketplace 2011 TBC
China Mission TBC
Destination Britain – Central Europe 1-3
Destination Britain – Russia 24-28
Destination Britain & Ireland – APMEA 16-19
DIY: Do-it-Yourself Britain! 1-15
FITUR 19-21
GIBTM 2011 28-30
ILTM Asia 13-16
IMEX Americas 9-13
International Luxury Travel Market (ILTM) TBC
ITB TBC
Japan & South Korea Sales Calls TBC
Meet the Belgian Media 21
Meet the Dutch Media TBC
Meet the Four Elements TBC
Mexico Workshop TBC
Middle East Sales Mission 6-10
MITT TBC
Non-profit/Special Interest Familiarisation Trips TBC
Trailblazers 15-17
VIBE TBC
At a Glance Calendar
15follow us on Twitter: @VisitBritainBiz
Activity Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
AIBTM 21-23
ASAE 6-9
Brazil Mission TBC
Britain Marketplace 2011 TBC
China Mission TBC
Destination Britain – Central Europe 1-3
Destination Britain – Russia 24-28
Destination Britain & Ireland – APMEA 16-19
DIY: Do-it-Yourself Britain! 1-15
FITUR 19-21
GIBTM 2011 28-30
ILTM Asia 13-16
IMEX Americas 9-13
International Luxury Travel Market (ILTM) TBC
ITB TBC
Japan & South Korea Sales Calls TBC
Meet the Belgian Media 21
Meet the Dutch Media TBC
Meet the Four Elements TBC
Mexico Workshop TBC
Middle East Sales Mission 6-10
MITT TBC
Non-profit/Special Interest Familiarisation Trips TBC
Trailblazers 15-17
VIBE TBC
visitbritain.org
Follow us on Twitter: @VisitBritainBiz
