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Global News Trends (2) Pertemuan 07 - 08. Matakuliah: O0394 – Teknik Reportase dan News Caster Tahun: 2010. Learning Objectives. This session will discuss certain cases related to the theory of Global News Trends explained in the previous part. - PowerPoint PPT Presentation
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Global News Trends (2) Pertemuan 07 - 08
Matakuliah : O0394 – Teknik Reportase dan News CasterTahun : 2010
Learning Objectives
This session will discuss certain cases related to the theory of
Global News Trends explained in the previous part.
By having further discussion the facts and cases, it is
expected that the students will have clearer view on the
influence of the improved media trend to the community.
3
The Ever Changing Face of Mass Media
The ‘Cultural Revolution’ on mass media has
been happening. Changes in the mass
production and rapid distribution of messages
across barriers of time, space and social
grouping brings about systematic variations in
public… (George Gerbner)
4
The Trends: Newsgathering, Production, and Distribution (1/3)
Technology Spin Up the Presses!
The technology replenishes the newsgathering
method in the newsrooms. The journalists can
do their jobs via email, can monitor police
communications frequencies, confirm stories via
internet, track rumors via news sites blogs (or
web logs), and get raw data from search engine.5
The Trends: Newsgathering, Production, and Distribution (2/3)
In Production Process?
The journalism work on production process have
been much easier also with the help of technology.
For example: Satellite delivery of copy to remote
printing plants speeds the news to the readers in
all sides of the world.
6
The Trends: Newsgathering, Production, and Distribution (3/3)
Distribution Trends…
The barriers of reading newspapers are no more
existing for the readers. The terms ‘daily me’ and
‘electronic ink’ represent the access to get
information from newspaper is at ease. There are
internet and web log (or blogs) that facilitate
‘reading newspaper’ the simple way.7
Newspaper vs ‘Viewspaper’ (1/14)
It all started with the idea of whether the Views
(the format) or the News (the content) that matter.
Simon Kelner of the UK’s The Independent said:
“The views behind the news, it’s more and more
what newspapers must do.”
8
Newspaper vs ‘Viewspaper’ (2/14)
But Alan Rusbridger of The Guardian
disagreed and stated:
“What matters is journalism… News is
where it all has to start.”
9
Newspaper vs ‘Viewspaper’ (3/14) The first compact newspaper format edition,
The Independent, was first launched on
September 20 2003;
Firstly, it used the term compact instead of
tabloid to avoid the negative connotation;
10
Newspaper vs ‘Viewspaper’ (4/14)
The purpose of changing the newspaper
format is to reduce cost of production and
(hopefully) to increase readers and
advertisements;
11
Newspaper vs ‘Viewspaper’ (5/14)
As stated by Grzegorz Jankowski, Editor in-Chief of
Poland’s Fakt, on the newspaper compact version:
“It is popular, quick, modern; it informs explicitly
about the topic; it is independent and friendly
towards readers and it helps them to solve the
everyday problems.”
12
Newspaper vs ‘Viewspaper’ (6/14) The impacts on the changing format of
newspaper are significant:
the increase on circulation numbers
the assumption on the emerging of new target
markets from the advertising
13
Newspaper vs ‘Viewspaper’ (7/14) The compact format was followed by The Times and
the trend spread to Ireland, Scandinavia, Australia,
New Zealand, and Mexico;
The newspaper companies who followed the trend
experienced the increase on sales levels but not with
those with traditional format;
14
Newspaper vs ‘Viewspaper’ (8/14)The domino effect around the world on the compact format:
The Independent becomes dual-format newspaper, 30 September
2003;
The Times goes dual, December 2003;
The Belgian regional Gazet van Antwerpen goes dual-format, March
2004;
15
Newspaper vs ‘Viewspaper’ (9/14)
The Scotsman launches a Saturday compact
edition, May 2004;
The German’s Axel Springer launched Welt
Kompakt, Die Welt, the Berliner Morgenpost,
17 May 2004;
16
Newspaper vs ‘Viewspaper’ (10/14)
The Independent dropped the broadsheet
format and become the first quality
compact newspaper, June 2004;
The Guardian and The Observer goes dual,
2006;
17
Newspaper vs ‘Viewspaper’ (11/14)
Autumn 2004 Sweden’s newspaper and
January 2005 the Norway’s Aftenposten
plans to go compact.
(source: The Independent, 7 July 2004)
18
Newspaper vs ‘Viewspaper’ (12/14)
Some newspaper decided to still print the
broadsheet version along with the compact
version but some publishers completely
abandon their traditional broadsheets like
The Independent and The Times;
19
Newspaper vs ‘Viewspaper’ (13/14)
Are there bad impacts of the compact format?
The smaller size of newspapers provides rather
bad influence on the business of advertising
agencies.
20
Newspaper vs ‘Viewspaper’ (14/14)
As one press director says:
“An ad may look bigger on compact page but
there will be less editorial on that page, which
means a reader will spend less time looking at
it.”
21
Free or Paid for-Targeting Young Readers (1/9)
Young readers are considered to be the elusive
readers for their unique habits of media
consumption. This demographic habit of attending/
consuming certain type of media is the influence of
the changes on demographic habits within society.
22
Free or Paid for-Targeting Young Readers (2/9)
According to OPA’s Generational Media Study:
Only 38% of 35-54 years old (in the USA)
read the newspaper;
Nearly 17% of 18-24 years old read the
newspaper.
23
Free or Paid for-Targeting Young Readers (3/9)
Piet Baker, Associate Professor of
Communication Science at the University of
Amsterdam, agreed that the change of habit
among young readers is due to demographic
reasons.
24
Free or Paid for-Targeting Young Readers (4/9)
A smaller families and less regional
orientation;
Kids live in a more audio-visual environment
with television, the internet and mobile
phones keeping them busy all the time.
25
Free or Paid for-Targeting Young Readers (5/9)
What actually the young readers want?
John Lavine, director of the Readership
Institute, at the annual conventions of the
ASNE and NAA: “Newspapers can gain a wider
audience among the young and minorities by
paying more attention to their interest in their
lifestyle coverage, features, and ads.” 26
Free or Paid for-Targeting Young Readers (6/9)
Russel Pergament, founder of amNew York
stated:
“What these kids like is fast, blather free
and unbiased. Something to give them a
good, comprehensive scan of the country in
twenty minutes.”27
Free or Paid for-Targeting Young Readers (7/9)
IHT reports: Students at Donatelli-Pascal wanted
for more editorials, more political coverage and
more hard-hitting news.
“Finally, confirmation that young readers want
more than fluff…” (The International Herald
Tribune, June 28 2004)
28
Free or Paid for-Targeting Young Readers (8/9)
What are the efforts of the media companies to answer
the need of the young readers?
Transforming the newspaper business:
Chicago Tribune with Red Eye youth edition;
Germany’s Die Welt with their edition Welk Kompakt;
The Boston Globe with its Boston Teens in Print;
The Hindustan Times with Hindustan Times NEXT.
29
Free or Paid for-Targeting Young Readers (9/9)
Incorporating the text message alerts and
giving young readers a chance to respond
to articles online.
30
Closing
It is expected that this further discussion on Global
News Trends, complete with concrete example, will
open students’ view on media change.
This discussion will have better understanding on
how the students should react to the demand of the
community in order to keep the media performance.
31