Global Technology Services Copyright IBM Corporation 2008 Accelerating SVC implementations with Softek TDMF for Business Partners 16 April 2009 Global Technology Services Copyright IBM Corporation Agenda Storage virtualization with SVC Value of accelerating SVC implementations TDMF role SVC and TDMF use cases Value for SVC seller Simplified TDMF/implementation service pricing for SVC Call to action Contacts and Links Global Technology Services Copyright IBM Corporation Storage virtualization is... Technology that makes one set of resources look and feel like another set of resources, preferably with more desirable characteristics *A logical representation of resources not constrained by physical limitations* Hides some of the complexity Adds or integrates new function with existing services Can be nested or applied to multiple layers of a system Some of our clients have data in environments not supported by SVC, that they want managed by SVC Source: Evaluator Group Virtualization Logical Representation Physical Resources Note: Please pay special attention to the text enclosed within asterisks. Global Technology Services Copyright IBM Corporation Infrastructure simplification with SAN Volume Controller Traditional SAN Capacity is isolated in SAN islands Multiple management points Sub-optimal capacity utilization Capacity is purchased for, and owned by individual processors SAN 95% capacity 25% capacity 50% capacity SAN Volume Controller Combines capacity into a single pool Uses storage assets more efficiently Single management point Capacity purchases can be deferred until the physical capacity of the SAN reaches a trigger point SAN SAN Volume Controller 55% capacity Global Technology Services Copyright IBM Corporation What is data? Storage Capacity: In any customer environment, storage capacity can be classified into 3-broad categories: -RAW (or Procured) Capacity: This is the total storage capacity of all the storage devices in the customers environment -Usable Storage: Usable (also referred to as Allocated on the mainframe) is defined as follows: Subset of Raw Capacity that can have data written to it for productive use. Usable Storage is raw capacity less capacity that cannot be written to but that, nonetheless, consumes disk capacity. Examples of non- productive capacity: operating/file systems, journaling, parity, RAID, mirroring, formatting, and spare drives -Written Data: The sub-set of Usable Storage that has data written to it RAW Capacity Usable Storage Written Data data empty system Global Technology Services Copyright IBM Corporation What is data migration? PLAN MOVE VALIDATE ASSESS Services Software and Services Services AssessWhat and how much data must be moved from source environment to target environment PlanHow data is moved from source to target environment MoveMove data from source to target environment ValidateVerify data was successfully moved as planned from source to target environment Global Technology Services Copyright IBM Corporation There is significant value in accelerating SVC implementations Note: Please pay special attention to the text prefaced with an asterisk. Client value: -Enables clients to get the benefits of virtualization faster: reduced cost and complexity of managing storage, improved business continuity, improved storage utilization, improved personnel productivity, high availability and performance SVC seller value: -Moving data FROM storage with large numbers of small Logical Unit Numbers (LUNs) to storage managed by SVC enables rapid deployment of SVC -Moving data BETWEEN isolated SVC clusters for load balancing enables expansion of the SVC infrastructure -Moving data FROM unsupported SVC devices TO storage managed by SVC can drive need for more disk and more SVC nodes, as well as potentially more services -Moving data from a data center with no SVCs to a new data center that is virtualized with SVCs, for consolidation or relocation eliminates the need for infrastructure change in the old data center *Partner Internal use only NOT to be shared with client Global Technology Services Copyright IBM Corporation Softek TDMF accelerates IBM System Storage SAN Volume Controller implementation TDMF focuses on enterprise data migration The migration of data can be done at any time without disrupting applicationswhich will enable clients to accelerate SVC implementations GTS provides structured low risk migration services using TDMF TDMF can: Provide migration between SVC clusters Enable consolidation into a smaller number LUNs as data is migrated into SVC Significantly reduce the amount of time required to move data, compared to manual methods TDMF can facilitate consolidation of data centers into fully virtualized and more power and space efficient environments TDMF can transparently and non-disruptively migrate data FROM unsupported devices TO devices under SVC management, while SVC will handle the migrations of data on supported devices Global Technology Services Copyright IBM Corporation use cases - accelerating SVC implementation with TDMF Case 1: Migrating data from a large number of non virtualized LUNs to an SVC managed storage environment Case 2: Migrating data between Data Centers in a Data Center relocation or consolidation Case 3: Migrating data between separate SVC environments within the Data Center (Intra Data Center) or between Data Centers (Inter Data Center) Case 4: Migrating data from fully provisioned storage into thinly- provisioned storage managed by the SVC Case 5: Migrating data FROM unsupported devices and INTO SVC environments Global Technology Services Copyright IBM Corporation Case 1: Migrating data from a large number of non virtualized LUNs to a SVC managed storage environment Large number of small LUNs Logical Volume Physical Volume Virtualized small number of larger LUNs Logical Volume Physical Volume TDMF will consolidate smaller LUNs into a SVC virtualized environment with fewer large LUNs Facilitates migration from unsupported configurations into SVC managed storage environment Global Technology Services Copyright IBM Corporation Case 2: Migrating data between Data Centers in a Data Center relocation or consolidation Source Data Centers TDMF Target Data Center: SVC Implemented Target Data Center: SVC Implemented TDMF allows for distance migrations through the network Using TDMF to migrate data off of devices located in remote sites into target SVC enabled environments: Accelerates movement of data to target SVC site Data can be relocated from both SVC supported and unsupported devices without requiring any interim steps Minimizes outage requirements for implementation Global Technology Services Copyright IBM Corporation Within a Data Center OR between Data Centers Within a Data Center OR between Data Centers SVC Environment A SVC Environment B TDMF TDMF allows for distance migrations through the network, thus allowing for migrations between remote and local SVC environments Using TDMF to migrate data FROM the SVC enabled source environment TO the target SVC enabled environments : Facilitates data movement between SVC environments Accelerates movement of data to target SVC site Minimizes outage requirements for implementation Case 3: Migrating data between separate SVC environments within the Data Center (Intra Data Center) or between Data Centers (Inter Data Center) Global Technology Services Copyright IBM Corporation Case 4: Migrating data from fully provisioned storage into thinly- provisioned storage managed by the SVC (1 of 2) Thick or Traditional Allocated Space Free Space Allocated Space Free Space Physical DiskLogical Volumes Volume A Volume B Free space must be allocated to each volume, and therefore to each application/business function to allow for future growth. Some volumes may be under-utilized, yet the space allocated to them is unavailable for use by other applications. Thin Provisioning Allocated Space Free Space Volume B Volume A Savings $$$ Physical DiskLogical Volumes Free space is pooled and available to any volume/application that requires it, this yields higher disk utilization and drives cost savings as less physical disk is needed to satisfy business demands. Global Technology Services Copyright IBM Corporation Case 4: Migrating data from fully provisioned storage into thinly- provisioned storage managed by the SVC (2 of 2) TDMF for Windows will support migrating data from fully provisioned storage into thinly-provisioned storage provisioned by the SVC This will allow clients to not only move rapidly to a virtualized environment, but also reclaim unallocated storage at the same time. SVC Fully Utilized Thin provisioned Storage Windows Server Partially used fully provisioned storage TDMF Windows Migration TDMF Global Technology Services Copyright IBM Corporation Case 5: Migrating data FROM unsupported devices and INTO SVC environments Devices that are not supported by SVC cannot be attached to the SVC node. The data on these devices cannot be migrated into the SVC environment using SVCs migration tools Using TDMF to migrate data to the target SVC enabled environment : Accelerates SVC implementation Minimizes outage requirements for implementation Reduces labor required by up to 75% Within a Customers Data Center Within a Customers Data Center TDMF Unsupported frames to be retired or Re-provisioned elsewhere Unsupported frames to be retired or Re-provisioned elsewhere NEW: DS8100s (SVC Managed) NEW: DS8100s (SVC Managed) Global Technology Services Copyright IBM Corporation Value to Business Partner seller of using TDMF to accelerate SVC Implementation Clients have to address bringing data from unsupported environments under management of SVC Manual migration of this data into SVC is slow. Using TDMF can greatly accelerate migration of this data into SVC environment The more data migrated under SVC, the greater the need for additional storage arrays and additional SVC control units. TDMF enables Business Partner seller to: Sell more SVC nodes to manage the disk arrays, sell more disk to hold the data that was in unsupported environments sooner, and sell more disk to hold the data that was in remote SVC environments Example: Accelerating SVC implementation in a 150 TB environment can drive $197K incremental Business Partner disk and SVC revenue, as well as $135k in TDMF license fees and support services, plus any additional services revenue - 1 source: SVC Product Marketing Terabytes * $3.59/GB * 1000 GB/1TB Disk sales: $139,700 2 (38 additional TBs) SVC license fees: $57,000 1 (38 additional TBs) Global Technology Services Copyright IBM Corporation Simplified and aggressive discounted pricing: TDMF with SVC (1 of 2) Note: Please pay special attention to the text enclosed within asterisks. Program pricing approach for SVC opportunities -Prices apply only for existing SVC clients and/or new transactions which include significant SVC content -Only one data point is needed to obtain price quotation total open systems usable storage capacity in the clients environment (NOT unsupported capacity) -Solution List Price tables located on PartnerWorld ( -Solution price from IBM includes: Software license to cover use of TDMF Year 1 support services (maintenance) are mandatory -Business Partners should include their own implementation services and/or migration services Licensing is based on one simple # - total open systems usable storage capacity - *Usable storage:*(or writeable) The subset of raw capacity that can have data written to it for productive use. Raw capacity less capacity that cannot be written to but that, nonetheless, consumes disk capacity. -Examples (of the delta between usable and raw capacity) would be: operating/file systems, journaling, parity, RAID, mirroring, formatting, and spare drives. Note: This slide contains links to content outside this presentation, which may not be accessible. Global Technology Services Copyright IBM Corporation Simplified and aggressive discounted pricing: TDMF with SVC (2 of 2) Note: Please pay special attention to the text prefaced with an asterisk. *NOTE These prices are only applicable for existing SVC clients and/or new transactions which include significant SVC content. Indicative Pricing Process (please refer to List Price Table in PartnerWorld) (www.ibm.com/partnerworld/datamobility)www.ibm.com/partnerworld/datamobility i.Determine clients total open systems usable capacity (total usable capacity, NOT unsupported capacity); ii.Find appropriate band level that corresponds with the current total open systems usable capacity in the clients environment iii.Determine solution price i.Determine license list price and apply the appropriate license discount and apply to list price ii.Determine support services list price and apply the appropriate support services discount to support services list price iv.Contact BPSST for support and final price quotation before presenting to the client List Price Examples 18 Terabytes Usable Open Systems Storage Capacity -License List Price = $ 29,918 -Annual Support Services List Price = $6, Terabytes Usable Open Systems Storage Capacity -License List Price = $103,525 -Annual Support Services List Price = $22,775 Note: This slide contains links to content outside this presentation, which may not be accessible. Global Technology Services Copyright IBM Corporation Call to action for Business Partner sellers Review every SVC opportunity or existing SVC client Determine if the client has: Unsupported SVC environments Requirement to migrate data across Data Centers into an SVC environment Requirement to migrate data between separate SVC clusters within a Data Center or across Data Centers Requirement to implement thinly provisioned storage Identify the clients total open systems usable storage capacity Assess the clients need for migration services Can the client achieve a predictable outcome for data migrations? Does the client have resources in-house to execute a complex data migration? Refer to Price Tables on PartnerWorld for Indicative Pricing () Engage the BPSST for support and final price quotation Note: This slide contains links to content outside this presentation, which may not be accessible. Global Technology Services Copyright IBM Corporation Accelerating SVC implementations is good for everybody The Client realizes the benefits of SVC on more of their data, sooner The Business Partner Seller has an opportunity to sell more value to their clients and drive revenue and margin Global Technology Services Copyright IBM Corporation More information and sources IBM Data Mobility Solutions Internal PortalIBM Data Mobility Solutions Internal Portal -http://w3-03.ibm.com/services/salesone/Global/html/softek_portal.html#2http://w3-03.ibm.com/services/salesone/Global/html/softek_portal.html#2 IBM Data Mobility Solutions Softek Asset License EPIBM Data Mobility Solutions Softek Asset License EP -http://spimweb1.boulder.ibm.com/services/bte/ep/dyno.wss?oid=753&loc=1http://spimweb1.boulder.ibm.com/services/bte/ep/dyno.wss?oid=753&loc=1 Note: This slide contains links to content outside this presentation, which may not be accessible. Global Technology Services Copyright IBM Corporation Contacts and links Contact your local IBM Data Mobility Channel Manager LocationData Mobility/Softek Channel Manager US John Campbell, Phone: Ken Copas, Phone Darrell James, Phone: Canada Tony Aziz, Phone: Latin America Carlos Eduardo Atti, Phone: NE, SW, CEEMA Timo Nopanen, Phone: Japan, AP Sean Cavanaugh, Phone: Global Programs Jennifer Stone, Phone: Note: This slide contains links to content outside this presentation, which may not be accessible.