Global Television Formats in Africa: The Case of Big Brother Africa

Martin Nkosi NdlelaAssociate Professor, Media Studies

TV-Formats – Market imperative

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The African Broadcasting Environment

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Production NetworksEndemol

subsidiaries

Format Distribution networksEndemol

Distribution

Enabling factors

«increased demand for

content made in Africa for

Africa»

South African corporate strategies

Big Brother Africa: A decade in Africa

• Transcending boundaries of Time and Space

• Across boundaries/borders Participants from different nationalities Audience from 47 countries Audience in the diaspora Neither local nor national Multimedia platform (social media)

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Big Brother Africa – continental conversation?

• Celebrity cultures• Cultural descency• Gender, class, & racial relations• National stereotypes• Globalisation• African cosmopolitanism/ Afropolitanism

«SOCIAL CHANGE»

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Moral outrage – the ethos of African culture

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Deviant behaviours, sexual expressions,morality discourse &

Freedom of expression

The politics of Big Brother Africa

• Participation- voting

• Representation• National media

events

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Conclusion

Theoretical issues

De-westernizing media theories

Concurrent «localization»& «globalization»

«top-down localization»

«Bottom-up globalization»

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