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Global Tourism Effect

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GLOBALIZATION AND ITS IMPACT ON

THE INDIAN TOURISM INDUSTRY

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WHAT IS GLOBALIZATION?

Globalization describes a process bywhich regional economies , societiesand cultures have become integrated

through a global network of communication , transportation and

trade.

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W

HAT IS TOURISM?

Tourism is travel for

recreational , leisure or

business purposes.

Tourists are people who travel to and

stay in places outside their usualenvironment for more than 24 hoursand not more than one consecutiveyear.

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SOME FACTS AND FIGURES

Year 2008 recorded 922

million international tourist arrivalswith a growth of 1.9% as compared to2007.

Beginning in June 2008 internationalarrivals suffered a slow down because

of recession.Negative trend intensified in 2009 dueto the outbreak of H1N1 influenza virus.

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GROWTH*India has become the most preferred place

amongst domestic and overseas travellers.

Indian tourism has surpassed global tourism

considering the penetration of foreign

tourists and revenue.

Investments are being made by the tourismindustry to develop infrastructure.

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IMPACTTourism industry generates 5 million jobs.

Foreign tourists buy handicrafts worth

around Rs 10 billion a year.Total income from this industry is around Rs

200 billion.

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Effects of indian economy on tourism

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FUTURE TRENDS

1. The real GDP growth for travel and tourismeconomy is estimated at 0.2 per cent in 2009 andexpected to grow at an average of 7.7 per cent per annum in the coming decade.

2. Earning through exports from international visitorsand tourism goods is estimated to have generated 6.0per cent of total exports (nearly $16.9 billion) in 2009and is expected to increase to $51.4 billion in 2019.

3. According to the Ministry of Tourism, the number of foreign tourist arrivals (FTAs) for the period January toMarch 2009 was 1.461 million. For the month of March2009, it was 472,000. The reason for the decline isattributed to the ongoing economic crisis.

4. In spite of the short-term and medium-termimpediments due to the global meltdown, the revenuesfrom tourism are expected to increase by 42 per cent from2007 to 2017.

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ADVENTURE TOURISM

Adventure travel is a type of tourism, involving exploration or travel to remote, exotic andpossibly hostile areas, where the traveler should "expect the unexpected". Adventuretourism is rapidly growing in popularity, as tourists seek different kinds of vacations.Adventure tourism India has increased in recent years due to the efforts taken by the Indiangovernment and the Ministry of Tourism. The scope for adventure tourism in India is endlessbecause the country has a rich diversity in terms of climate and topography. Various kinds of adventure on water, land, and air can be enjoyed in India. The ministry of tourism and culture

has, in recent years, launched a campaign called Incredible India! andthis has given a tremendous boost to adventure tourism in India.

The various kinds of adventure tourism in India are: Rock climbing, Skiing,

Camel safari, Para gliding, Mountaineering, Rafting in white water,

Trekking etc.

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As a kind of adventure tourism in India, rock climbing is relatively

new. The various places in India where tourists can go for rock climbingare Badami, Kanheri Caves, Manori Rocks, and Kabbal.

Skiing in India as a kind of adventure tourism has become popular in thelast decade. The country has a large number of hill stations which haveexcellent skiing facilities. This has given rise to skiing adventure tourism inIndia. The places in India where tourists can go for skiing are Manali,Shimla, Nainital, and Mussoorie.

Whitewater rafting in India is a relative newcomer in the domain of adventure tourism in India. This has been increasing due to the presenceof a number of rivers, water falls, and rapids. The places where a touristcan go for whitewater rafting in India are Ganga, Alaknanda, andBhagirathi rivers.

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Camel safari in India has also become very popular due to theinitiatives taken by the tourist boards of some Indian states. Themost famous destinations in India for camel safaris are Bikaner,Jodhpur, and Jaisalmer. Paragliding in India has developed recentlyand paragliding facilities are available in a lot of places in India.

Mountaineering in India is also quite popular in the arena of adventure tourism. Tourists can go to Garhwal, Himachal Pradesh,and Jammu and Kashmir for indulging in mountaineering.

Adventure tourism India has registered a formidable growth inrecent years. For this growth to continue, efforts must be taken bythe government of India so that India ranks alongside international

destinations for adventure tourism.

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EFFECTS OF TOURISM

Economic effects - The foremost advantage is thefinancial gain it brings to the locality and the region.But it sometimes exposes communities to infringementby offshore corporations which cater to rich tourists

snatching away huge amount of money from locals.

Environmental effects Tourism can be a great sourcein helping conserver the unspoiled wilderness of parksand natural habitats of several endangered animal

species.At the same time tourism can hamper environment byhuman intervention.

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Cultural effectsThe biggest exchange that happens as a result of tourism is of 

cultural and this benefits the local and the visitors.

On the other hand it can be insidious as it threatens the old

traditional ways of living with new modern technique.

Social effectsYou can say it provides bread n butter to several people

but at the same time sole dependence on tourismearned money to run etire family is dangerous for most

which stops them from taking up tourism jobs.

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THANK YOU