The global travel market has never been hotter with $1.3 trillion reported in revenues in 2014. While North America and Europe hold over half of the gross bookings, emerging markets are growing twice as fast.

These are the TOP 5 trendsshaping the travel industry today:

Mobile makes content curation a new priority

Consumers view OTA metasearch as an e�cient wayto get a quick view of the market

The silent traveler plans ahead, but never talks to you

...of travelers prefer to book directly on a destination’s website.

...use their smartphone to check �ight statuses.

...think it's important for hotels to allow bookings on mobile devices.

...use their smartphone to research �ight prices.

...say travel review websites are the "most useful" source of information when researching or planning a trip.

...begin planning their vacation two or more months ahead of time when taking a long trip.

...consider up to �ve properties before booking accommodation.

...say the airline is important to the booking decision.

It's all about social ampli�cation

80% of travelers are more interested in recent reviews that provide the latest feedback.

Countries that read TripAdvisor reviews before choosing a restaurant.

Mobile-�rst disrupts traditional travel institutions

Sources:Phocuswright’s Global Online Travel Overview Third Editionhttp://www.tripadvisor.com/PressCenter-c7-Survey_Insights.html#techhttp://www.tripadvisor.com/TripAdvisorInsights/n2120/24-insights-shape-your-tripadvisor-strategyhttp://www.businessinsider.com/uber-revenue-san-francisco-2015-1#ixzz3UZvJp9xx

62% 56%36%

75%

60%

53%

46%

32%

55%

51%80%

76% share their travel experiences via social networks.

...refer to a travel research site like TripAdvisor for travel inspiration.

64%49%

PhoCusWright research shows that ...

...of all travel bookings in the US will occur via smartphones in 2015.

Taxi market revenue: $166,000,000

$500 millionUber revenue:

Uber's rides in San Francisco are growing 3X per year

Uber's rides in New York are growing 4X per year

Uber's rides in London are growing 5X to 6X per year

25%

www.sdl.com