kjaer-global.com Presentation by Anne Lise Kjaer May 2011

MoMA New York 2010 - Photo: kjaer global

GLOBAL VISION 2020+ Tomorrow’s People and the Whole Brain Organisation

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THE JOURNEY Global Vision 2020+

* EVOLUTION OF SOCIETY

* WHOLE BRAIN THINKING

* KEY SOCIETY DRIVERS

* TOMORROW’S PEOPLE

* A COMMON VISION

Indigo Hotel Patagonia - Photo: Flickr

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EVOLUTION OF WESTERN SOCIETY Global Vision 2020+

We are facing a global paradigm shift where a ‘Triple P’ objective will be essential to any successful strategy

INDIVIDUAL CORPORATE

TIME LINE

1910s Militarism

1940s – 1960s Fordism

Meaningful Self Expression

Empathic Leadership

Self-Realisation Brand Equity

Product is king Mass Consumption

Sustenance Basic Products

Security More Choice

1990s – 2000s Post-Modernity

2020+ Whole Brain Thinking

Specialisation

Ethics & Social Responsibility

Sustainability

Individualisation

Co-creation & Self Empowerment

1920s – 1930s Automatism Public Relations Social Attachment

pre 1900 – 1900 Industrialisation

1970s – 1980s Neo-Fordism

kjaer global © 2009 The Evolution of Society

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MEANINGFUL SELF-EXPRESSION Global Vision 2020+

Meaningful experiences have become a universal goal and we now ask: “How can I get more out of life?” Photo: Selvedge Magazine

Photo: kjaer global Photo: Litta Sohi Solani

There are huge opportunities in helping people achieve quality of life and

higher levels of meaning kjaer-global.com

EMPATHIC LEADERSHIP Global Vision 2020+

Photo: Source Unknown

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CONTRASTS CO-EXIST Global Vision 2020+

FAST: Efficiency and material accomplishment SLOW: Happiness and the quest for meaning Photo: Source Unknown

Photo: Selvedge Magazine

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WHOLE BRAIN THINKING Global Vision 2020+

2. SOCIAL 3. EMOTIONAL

4. SPIRITUAL 1. SCIENTIFIC

RIGHT •  Feeling •  Imagination •  Possibilist

LEFT •  Facts •  Logic •  Pragmatist

4. SPIRITUAL 1. SCIENTIFIC

2. SOCIAL 3. EMOTIONAL

Photo: kjaer global

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TREND ATLAS Global Vision 2020+

2. SOCIAL 3. EMOTIONAL

1. SCIENTIFIC

ECONOMIC DRIVERS

UNIVERSAL VALUES

CARING ORGANISATIONS

MEANINGFUL EXPERIENCES INTELLIGENT HEALTH

PATCHWORK SOCIETY

GLOBAL POLITICS ENVIRONMENT ISSUES

A BETTER WORLD

EMERGENT TECHNOLOGIES

ALWAYS ON

QUALITY OF LIFE

Smart Tech

No Age Society

Redefined Families!

Mindfulness Personal Coaching

Happiness Hunting

Anxiety Society

Big Brother Policies

Urban Density

Health Challenges

Glocalisation

One Planet Living

Global Sustainers

Sustainable Architecture

Economic Challenges

Rising Economies

Intelligent Reduction

Intuitive Technology

Clean Tech

Resource Shortage

Cloud Culture

Informed Dialogue

Climate Concern

Melting-Pot Migration

Empowerment Brands

Work/Life Balance

Cultural Capital

Positive Eating

Cultural Consumption

Female Empowerment

Digital Natives

Active Awareness

Global Communalities

Body Capital

Medical Progress

New Equality

Geopolitical Evolution

Transparency

The Real Thing

Redefined Rituals

Creative Class

Living the Brand

Social Entrepreneurship

Natural Disasters

2. SOCIAL 3. EMOTIONAL

4. SPIRITUAL 1. SCIENTIFIC

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KEY DRIVERS Global Vision 2020+

* TOTAL TRANSPARENCY

* CLOUD CULTURE & COLLABORATION

* FEMALE EMPOWERMENT

* THE GLOBAL CITIZEN & GEN D

* THE 4G WORKFORCE

* CULTURAL CAPITAL

* A BETTER WORLD

* HOLISTIC WELLBEING Qantas First Lounge designed by Marc Newson

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TOTAL TRANSPARENCY Global Vision 2020+

With nowhere to hide from online exposure, caring values are essential for a company’s success

Traceability is increasingly the new norm across industries

A radical approach to transparency – Cancer Research UK and FedEx

Review sites empower people - www.getagreatboss.com

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CLOUD CULTURE & COLLABORATION Global Vision 2020+

New networks and resources offer knowledge sharing, self-improvement and education

Social media - a direct line to people globally

Samsung academy – use technology for people empowerment

Collaborative network opens up to a whole new way of sharing

Remote working and interactive on the go

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SOCIAL MEDIA BY GENDER Global Vision 2020+

Women are increasingly setting the agenda of social media

Who Like W

hat? Division of social networks by gender - Kissmetrics 2010

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FEMALE EMPOWERMENT Global Vision 2020+

The future is ‘equality focused’ – shaping society, leadership and the way we will do business in the 21st century

Worldwide, women are outperforming men educationally

Women are increasingly setting the agenda

Not just talking – Karen Armstrong’s charter for compassion Female leaders: Elinor Ostrom Nobel Prize winner and Cher Wang CEO of HTC

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THE GLOBAL CITIZEN & GEN D Global Vision 2020+

Flexibility is key to engaging with the independent global citizen and the ‘digital fluent’ Generation D

Not just a company - but a culture of thinking & understanding people Generation D or Digital Natives are tomorrow's leaders

New economies like China are dramatically impacting markets Global mobility, access and new learning

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THE 4G WORKFORCE Global Vision 2020+

The workforce will soon span four generations, requiring a positive corporate mindset toward ageing

Cross-collaboration and flexible working

Respect and feeling valued breeds motivation

Incentives for de-stress activities

Dtac House reflects the telecom company’s desire to become the employer of choice

The ‘library’ dtac HQ, Bangkok – Photo: The Cool Hunter

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THE 4G WORKFORCE - BY AGE Global Vision 2020+

The Generational Gap - US workforce - evenly distributed (BlsGov, 2010)

Builders 1915-1945

Baby Boomers 1945-1964

Millennials 1978-1996

Gen X 1965-1977

BUILDERS 1915-1945

MILLENNIALS 1978-1996

GEN X 1965-1977

BABY BOOMERS 1945-1964

Gen D 1997 - 2014

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CULTURAL CAPITAL Global Vision 2020+

Globalisation profoundly impacts markets - so embracing diversity is key to growing cultural capital

Never underestimate the importance of local knowledge

Creating a passionate and open company

Home grown cultural capital gains currency in a globalised world HSBC History W

all, London – Photo: Flickr

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A BETTER WORLD Global Vision 2020+

Growth in global philanthropy and good causes indicates people’s need for social participation

Khan Academy – free learning for everyone

P&G offer employees 3 months paid leave to work with UNICEF

Nike helps young impoverished girls help themselves

Social Philanthropy and participation

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A BETTER WORLD - VOLUNTEERING Global Vision 2020+

Individuals who volunteer have better lives and live longer

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INTELLIGENT HEALTH Global Vision 2020+

Health concerns continue to impact society, so holistic and preventive health schemes are vital

Happy people live longer

Economists have found that happy people work more efficiently

Wellbeing is the new wealth measure

The fun floor at Dtac - healthy options built into the fabric of life

‘Fun Floor’ dtac HQ, Bangkok – Photo: The Cool Hunter

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PATCHWORK COMMUNITIES Global Vision 2020+

Society drivers are closely linked to the value sets of tomorrow’s people – reflecting their lifestyle choices

Photo: Flickr

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HUNTERS & GATHERERES Global Vision 2020+

The ME people The WE people

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TOMORROW’S PEOPLE Global Vision 2020+

THE WHOLE BRAIN

ORGANISATION Emotional

Values Rational Values

ME Society

WE Society

OPENNESS Total Transparency

MOBILITY Global Citizen & Gen D

DIVERSITY Female Empowerment

DIALOGUE Cloud & Collaboration

PARTICIPATION A Better World

COMMUNITY Cultural Capital

FLEXIBLITY 4G Workforce

ENGAGEMENT Holistic Wellbeing

NO-AGE CITIZENS

GLOBAL SUSTAINERS

URBAN PRAGMATICS

CREATIVE CLASS

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URBAN PRAGMATICS - INSIGHTS Global Vision 2020+

MOTIVATORS & DRIVERS •  Mobility & Empowerment •  Openness & Progression

INSPIRATION & CASES •  Soho House •  Macquarie Investment Bank

MEDIA & COMMUNICATION •  Specialist & Insider Networking •  Lean & Forward-Thinking

Open office landscape Denmark – Photo: SourceUnknown

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CREATIVE CLASS - INSIGHTS Global Vision 2020+

MOTIVATORS & DRIVERS •  Collaboration & Cloud Culture •  Easy Access, Mobile & Interactive

INSPIRATION & CASES •  The School of Life •  Facebook & Google Culture

MEDIA & COMMUNICATION •  Social Media & Blogs •  Diversity & Dialogue

Photo: Source Unknown

Photo: School of Life London

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GLOBAL SUSTAINERS - INSIGHTS Global Vision 2020+

MOTIVATORS & DRIVERS •  Cultural Legacy & Community •  Social Entrepreneurship & Ethics

INSPIRATION & CASES •  Hotel Indigo Patagonia •  Triodos - ‘Green Bank’ of the year

MEDIA & COMMUNICATION •  Authentic Narratives •  Thought Provoking & Insightful

Jensen and Skodsborg Landscape Hotel Norway - Photo: kjaer global

Indigo Hotel Patagonia - Photo: Flickr

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NO-AGE CITIZENS - INSIGHTS Global Vision 2020+

MOTIVATORS & DRIVERS •  Engagement & Meaning •  Work/life Balance & Healing Environments

INSPIRATION & CASES •  Intelligent Health & Spa Culture •  Dtac Telecom – Work Place Branding

MEDIA & COMMUNICATION •  Mindful & Intuitive •  Self-Improvement & Inner Wisdom

Therme Vals Spa Switzerland - Photo: Flickr AKorour's

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CONCLUSION Global Vision 2020+

Connecting with people is about empathy. To lead, have perspective and engage in honest dialogue – this is the only way to create a relevant, authentic and caring culture within your organisation

Burning Man Nevada – Photo Tristan Savatier