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CREATIVE GUIDE
Global Workplace Branding
2 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Questions? Visit brand.sas.com. Contact [email protected].
ContentsContents ................................................................................................2
Offices ....................................................................................................3
Tagline ...................................................................................................6
Values .....................................................................................................7
Framework ............................................................................................9
Marketing Messages ........................................................................ 10
Quotes .................................................................................................12
Employer Brand ..................................................................................15
Color Textures ................................................................................... 18
Epiphany ............................................................................................. 20
Radiance ............................................................................................. 23
Bursts .................................................................................................. 25
Kaledioscope ..................................................................................... 26
Lumina ................................................................................................ 28
Geometric Patterns ........................................................................... 31
Data Vizualization .............................................................................. 34
3 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Offices
Providing beautiful spaces for employees to work in has always been a priority for SAS. Many buildings feature both relaxed, quiet settings and flexible, collaborative
spaces. We know that both environments are needed to foster creativity and innovation. We believe in sustainable materials and practices. Our office designs are
modern and energetic, using natural light, glass, wood and other natural materials. Our public spaces are inviting and uncluttered.
Appropriate Design Elements
SAS logo
Color palette
Color textures
Radiance illustrations
Lumina illustrations
Appropriate Graphics
Tagline
Value posters
Inspirational quotes
Marketing campaigns
Appropriate Locations
Entrances
Lobbies
Flags
Digital signs
Seating or common areas
4 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Offices
5 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Offices
6 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Tagline
7 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Values
8 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Values
accountableauthentic
curious passionate
OUR VALUES ACCOUNTABLE AUTHENTIC CURIOUS PASSIONATE
authenticWe’re genuine, we’re transparent, and we lead with integrity.
OUR VALUES ACCOUNTABLE AUTHENTIC CURIOUS PASSIONATE
curiousWe’re relentless problem solvers, unafraid to challenge assumptions
by being creative and forward-thinking.
OUR VALUES ACCOUNTABLE AUTHENTIC CURIOUS PASSIONATE
accountableWe’re responsible, we do things right, and we exceed what’s expected.
OUR VALUES ACCOUNTABLE AUTHENTIC CURIOUS PASSIONATE
passionateWe’re committed to excellence in everything we do,
and we thrive on meaningful work.
9 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Brand Framework
Our purpose
WE BELIEVE CURIOSITY IS AT THE HEART OF HUMAN PROGRESS.
Our vision
TO TRANSFORM A WORLD OF DATA INTO A WORLD OF INTELLIGENCE.
Our mission
TO EMPOWER AND INSPIRE WITH THE MOST TRUSTED ANALYTICS.
Our values
CURIOUS. PASSIONATE. AUTHENTIC. ACCOUNTABLE.
Our personality
SMART. CARING. BOLD. TRUSTWORTHY.
Our stands
INNOVATION. EDUCATION. DATA FOR GOOD. DIVERSITY & INCLUSION.
Our promise
WHEN PROGRESS MATTERS, YOU CAN COUNT ON SAS.
Our mantra
BE CURIOUS.
Our tagline
THE POWER TO KNOW®
S A S B R A N D F R A M E W O R K
O U R P U R P O S E
WE BELIEVE CURIOSITY IS AT THE HEART
OF HUMAN PROGRESS. TO TRANSFORM
A WORLD OF DATA INTO A WORLD
OF INTELLIGENCE.
O U R V I S I O N O U R M I S S I O N
TO EMPOWER AND INSPIRE WITH THE MOST
TRUSTED ANALYTICS.
10 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Marketing Messages
11 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Marketing Messages
WHAT QUESTIONS WILL YOU ANSWER WITH SAS®, OPEN SOURCE
AND COLLABORATION?
BE CURIOUS.
WHERE WILL ANALYTICS TAKE YOUWHEN YOU CAN GO FROM EDGE
TO CLOUD TO ANYWHERE?
BE CURIOUS.
HOW WILL YOU COMBINEARTIFICIAL INTELLIGENCE AND
HUMAN INGENUITY?
BE CURIOUS.
Data without analytics is value not yet
realized. So what does that mean for a
world where data grows exponentially?
At SAS, we stand at the forefront of the
quest to turn data into information, and
information into intelligence. Helping
“things” learn — and everyone innovate.
If we can bring analytics to wherever
there is data, everyone and everything
will be able to make smarter, more
intelligent decisions.
12 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Quotes
13 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Quotes
14 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Quotes
15 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Employer Brand
16 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Employer Brand
17 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Employer Brand
18 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Color Textures
19 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Color Textures
20 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Epiphany
21 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Epiphany
22 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Epiphany
23 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Radiance
24 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Radiance
25 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Bursts
26 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Kaledioscope
27 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Kaledioscope
28 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Lumina
29 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Lumina
30 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Lumina
31 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Geometric Patterns
32 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Geometric Patterns
33 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Geometric Patterns
34 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Data Vizualization
35 | SAS GLOBAL WORKPLACE BRANDING CREATIVE GUIDE
Data Vizualization
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2019, SAS Institute Inc. All rights reserved.
Questions? Visit brand.sas.com. Contact [email protected].
