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    Global Factors Influencing

    Business Strategy

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    Global Factors InfluencingBusiness Strategy

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    Strategy

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    Strategy

    Key strategic decisions relate to:

    Access to international markets

    Spotting new markets Building exports

    Te extent to wic te business will becompetiti!e in international markets

    Te effect on decision making of teexistence of trade blocs

    "onsideration on te necessity andimportance of ac#uisitions

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    Trade Blocs

    Trade Blocs influence te ease of access tonew markets and affect te relati!e costs of

    trading in different regions of te world$ %&

    'AFTA

    (ocating witin a trading bloc could elp to

    reduce long term trading costs )e*g* +apanesecompanies building plants in te &, to elpo!ercome exposure to te "ommon %xternalTariff-

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    International Growt

    Growt not .ust troug expansion of te si/e of tefirm but also troug external growt$

    Ac#uisitions mergers0 takeo!ers

    1ulti2'ational "orporations global presence Brings wit it a range of issues for te business to

    consider 2 3%ST

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    Factors

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    Factors

    ,ey factors influencing globalbusiness strategy can be

    summarised under te 3%STeading$

    olitical

    !conomic "ocial

    #ecnological

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    3olitical

    3olitical "ange regime cange troug coup0!iolence0 etc* "ange in go!ernment troug democraticelection can influence future business strategy*

    e*g* te opportunities tat are now a!ailable in 4ussia and%astern %urope following te collapse of communism

    3olitical &ncertainty in countries like 5imbabwe0Sudan0 6ene/uela* 3olitical uncertainty can lead to a fallin in!estment by businesses and influence decisions onexpansion and business !entures

    7ar8Terrorism create uncertainty

    3olitical 9octrine can affect te ease wit wicbusiness is conducted

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    %conomic All tese factors need to be considered in any

    global business !enture$

    Tax Systems

    In!estment "onsiderations and Allowances

    Sopistication of Financial 1arkets ease wit wiccapital can be mo!ed and raised

    "ommodity 3rices oil0 energy0 metals

    1onetary and Fiscal 3olicies interest rates0 tax

    regimes0 go!ernment aid Internal 4egulation and Bureaucracy can be

    stifling:

    %xcange 4ates

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    Social 4eligious "onsiderations

    appropriateness of somebusiness !entures e*g*selling condoms in stauncly"atolic countries

    Impact on local communities ofbusiness de!elopment a!ailability of .obs0 training0en!ironmental impact for tesecommunities

    Impact on te en!ironment

    can impact on te businessesimage

    %tical considerations

    "ultural issues

    Te impact on te local en!ironment not onlyaffects uman communities but can also inflictwidespread ecological damage* Tis imposes socialcosts on te en!ironment but also can cost tebusiness large sums in legal costs andcompensation*

    "opyrigt$ 3otolibrary Group

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    Tecnological

    A!ailability and de!elopments in tecnologycan a!e a powerful influence on globalbusiness strategy$

    e*g*

    Access to bandwidt

    3" ownersip

    Tecnology and sales processing payments and

    sales

    "ompatibility of tecnologies in Business1anagement accounting systems0 languagedifferences0 etc*