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7/24/2019 global1.ppt
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Copyright 2007 Biz/ed
Global Factors Influencing
Business Strategy
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Global Factors InfluencingBusiness Strategy
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Strategy
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Strategy
Key strategic decisions relate to:
Access to international markets
Spotting new markets Building exports
Te extent to wic te business will becompetiti!e in international markets
Te effect on decision making of teexistence of trade blocs
"onsideration on te necessity andimportance of ac#uisitions
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Trade Blocs
Trade Blocs influence te ease of access tonew markets and affect te relati!e costs of
trading in different regions of te world$ %&
'AFTA
(ocating witin a trading bloc could elp to
reduce long term trading costs )e*g* +apanesecompanies building plants in te &, to elpo!ercome exposure to te "ommon %xternalTariff-
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International Growt
Growt not .ust troug expansion of te si/e of tefirm but also troug external growt$
Ac#uisitions mergers0 takeo!ers
1ulti2'ational "orporations global presence Brings wit it a range of issues for te business to
consider 2 3%ST
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Factors
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Factors
,ey factors influencing globalbusiness strategy can be
summarised under te 3%STeading$
olitical
!conomic "ocial
#ecnological
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3olitical
3olitical "ange regime cange troug coup0!iolence0 etc* "ange in go!ernment troug democraticelection can influence future business strategy*
e*g* te opportunities tat are now a!ailable in 4ussia and%astern %urope following te collapse of communism
3olitical &ncertainty in countries like 5imbabwe0Sudan0 6ene/uela* 3olitical uncertainty can lead to a fallin in!estment by businesses and influence decisions onexpansion and business !entures
7ar8Terrorism create uncertainty
3olitical 9octrine can affect te ease wit wicbusiness is conducted
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%conomic All tese factors need to be considered in any
global business !enture$
Tax Systems
In!estment "onsiderations and Allowances
Sopistication of Financial 1arkets ease wit wiccapital can be mo!ed and raised
"ommodity 3rices oil0 energy0 metals
1onetary and Fiscal 3olicies interest rates0 tax
regimes0 go!ernment aid Internal 4egulation and Bureaucracy can be
stifling:
%xcange 4ates
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Social 4eligious "onsiderations
appropriateness of somebusiness !entures e*g*selling condoms in stauncly"atolic countries
Impact on local communities ofbusiness de!elopment a!ailability of .obs0 training0en!ironmental impact for tesecommunities
Impact on te en!ironment
can impact on te businessesimage
%tical considerations
"ultural issues
Te impact on te local en!ironment not onlyaffects uman communities but can also inflictwidespread ecological damage* Tis imposes socialcosts on te en!ironment but also can cost tebusiness large sums in legal costs andcompensation*
"opyrigt$ 3otolibrary Group
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Tecnological
A!ailability and de!elopments in tecnologycan a!e a powerful influence on globalbusiness strategy$
e*g*
Access to bandwidt
3" ownersip
Tecnology and sales processing payments and
sales
"ompatibility of tecnologies in Business1anagement accounting systems0 languagedifferences0 etc*