24
Globalization: How strategic alliances bring production and market advantages. The case of Renault/Nissan Jean-Jacques Chanaron To cite this version: Jean-Jacques Chanaron. Globalization: How strategic alliances bring production and market advantages. The case of Renault/Nissan. TII Annual Conference (The European Association for the Transfer of Technologies, Innovation and Industrial Information), Apr 2006, Newcastle Gateshead, United Kingdom. <halshs-00137383> HAL Id: halshs-00137383 https://halshs.archives-ouvertes.fr/halshs-00137383 Submitted on 19 Mar 2007 HAL is a multi-disciplinary open access archive for the deposit and dissemination of sci- entific research documents, whether they are pub- lished or not. The documents may come from teaching and research institutions in France or abroad, or from public or private research centers. L’archive ouverte pluridisciplinaire HAL, est destin´ ee au d´ epˆ ot et ` a la diffusion de documents scientifiques de niveau recherche, publi´ es ou non, ´ emanant des ´ etablissements d’enseignement et de recherche fran¸cais ou ´ etrangers, des laboratoires publics ou priv´ es.

Globalization-alliance-TII-Nrwcastle.pdf

Embed Size (px)

Citation preview

  • Globalization: How strategic alliances bring production

    and market advantages. The case of Renault/Nissan

    Jean-Jacques Chanaron

    To cite this version:

    Jean-Jacques Chanaron. Globalization: How strategic alliances bring production and marketadvantages. The case of Renault/Nissan. TII Annual Conference (The European Associationfor the Transfer of Technologies, Innovation and Industrial Information), Apr 2006, NewcastleGateshead, United Kingdom.

    HAL Id: halshs-00137383

    https://halshs.archives-ouvertes.fr/halshs-00137383

    Submitted on 19 Mar 2007

    HAL is a multi-disciplinary open accessarchive for the deposit and dissemination of sci-entific research documents, whether they are pub-lished or not. The documents may come fromteaching and research institutions in France orabroad, or from public or private research centers.

    Larchive ouverte pluridisciplinaire HAL, estdestinee au depot et a` la diffusion de documentsscientifiques de niveau recherche, publies ou non,emanant des etablissements denseignement et derecherche francais ou etrangers, des laboratoirespublics ou prives.

  • ! "#$$%

    $&!#'(&)

    **$#

    !

    +,$+--.

    *

    !""#$% "& %% ' $""($")$" $ )$""*($+)" ,-. # %

    $+%%%%'/ "%"""0+ "0'""$'%'1 %% 2"23+,2 34."2"$"562782&81"298/"2: 21 5 $"%2"%"((" %$ ' ; $ ""';$$

  • /01$22'$

    ;$$",7."#%*""$(""%("'01!)($!

    4""" 34"$*

    ;"%%"2"%$8

    ; " % " """ $% % ""$8

    ;$#%("8

    ;"%#% "=%

    8

    ; % # " "%% = % $

    $# " "%% ( 2#"$$"=%( 8

    ;%"$(="$((% 34",E7C.8

    %D(

    +44

    ;"

    &&

    2

    &"

    D

    1

    402FG?

    E36

    EH"6

    D2?4

    E (

    ?"6$?

    ?""?

    E %

    +?

    +

    % 6

    %

    &$"E9I

    !G!E9

    J++E9

    E9$"% &

    34

    IE9*E9?*>3?,7!.''$

  • ;%2 34"%*

    / " %$" (2=8

    #

    ($%%("%"(8

    )" ( "" " $ $%"

    ""8

    ("$$"'

    ;"$*

    +"8

    8

    % ,. " ," . %("$"%2(8

    % 36 6 3 % " "'

    4" %%"$>3?,7!. 2&++=%2""%""%&"+%("("'"%=%#'K "$L% " """ " % %=$ " % '""%"""%=$"""'4" 4 M $" " " "%$%"&($"%""$"$2M'

    %% $ " " " 2&"#"%$L"*

  • 0!3%%4

    %5 *6&' 7&' $&'

    %6&$88

    '$&7

    F"$#

    ;$C$,-" .

    60$1"""$$

    4%=

    "+

    ;$L(

    1$

    +

    "%%3%"

    #%''$6*' ? &" &""#

    ?" ;"$%%7,%-&"!.

    J%%"*%

    &$%

    F(2 "7'!G&$

    ?"" ?#*&"$""

    ?% 2$%"

    E$" %%"%(

    ?"$ 2"$%0

    ?#(

    ; J?N

  • 4""&$"""$*

    %$ " $ $ ( % L 8

    "$ $ ,% " " ". "% $! " % $ =%""C'

    4" % & " $ " $ E"$(%""$$$"'6 % " " $"' " $ &0"$ $0"&0'K (+$%"&0 + + "2*

    %"$"%"%%"2%2""%"'

    $=""$("%'$

    = $ % " %" "+*

    "" " 2$= L2 H

    2O " 9' 4 "8

    %" ? ( $" F $" "= ( "8

    %" 9 7

  • 4%E"=%$"*

    ? ,?PP P+ "0. % D :?("E;:;?$!;" K(

    L2 " "" % -!B $7-'

  • /+1/:

    /;1'62+---

    $%*#

  • +192//0>>?!+--@

    92>? 0>>> +--- +--07CA '@- '@- '7 ' 7'7! 7'C 7'A

    2

    D 7

  • % $% % $ % """ $ & ' "
  • /.1G'6

  • C1

    K %$#""*

    36""

    ?

    %

    (

    4"" !"#"

    $ % $ " %*

    C1#:

    ?"" CK6

    % D=*%

    ?17" &+"

    % %

    "+ "+

    =2%*

    ; %" (% &0"%

    "8

    ; & + " $ " % "8

    CK6?J9" ?"$" @* % " " % & % ""?%%'

    %$"" ( % 0"2'"&7%7'

    5;%%"$& % $ & ;" " ;" D "' C"" " %" F %%" $ ?$ !' D (" " 6 "$"""?$C$"%F%'

    #;"%"$"%%2 P'&""%%D%6$C"? !'

  • ;""%5"54%'J
  • $""2%%"#"%%Q?G;"';%%2?%"&'4 $% 4K""F($ ,4KF. $"$"( 2 (% % 4'"&Q%')'

    K #"""%$&"$""(%'

    /,1$G30>>>!+--@

    Renault-Dacia-Samsung

    Nissan

    0

    1000000

    2000000

    3000000

    4000000

    5000000

    6000000

    7000000

    1999 2000 2001 2002 2003 2004

    ; " "" % &0J"?%4'

  • /?1G30>>>!+--@

    USA

    Mexico

    UK

    Japan

    Spain

    Others

    0

    500000

    1000000

    1500000

    2000000

    2500000

    3000000

    3500000

    4000000

    1999 2000 2001 2002 2003 2004

    4",!.=2%*

    2"% $=" * "P,1.%&8$=""$""F"" & =8 "1,1.%&J:8""$& =%"$&F%;%'8

    ;%&0%0"*$?&"4"H""%8

    ; % &0 % ; % ? @ " ? ! " %" $? :"&%%?

  • *)

    K (($'F$"*

    &4&"%$("%%(""%"'

    & " $%"

    " 2 "#$""$%8

    4E"'

    />1)

    ;" "%%( ( ' %7$&$($$(&4('F"E' ; J? $$" 2%&0$ "%%'"% =*

    ""=$(8

    " % -B % " $ &"8

  • D?"&H%8

    &1 =,&1 ."&K =,&K .%%" %&1J?,!7B.& =,

  • /0-1G'30>>>!+--@

    Alena

    Europe

    Others

    Japan

    0

    500000

    1000000

    1500000

    2000000

    2500000

    3000000

    3500000

    4000000

    1999 2000 2001 2002 2003 2004

    /001G'+--F

    Western Europe; 1743,0; 69%

    Latin America; 164,3; 6%

    Asia/Pacific; 130,6; 5%

    Turkey; 116,6; 5%

    Africa/Middle East; 102,6; 4%

    Central Europe; 100,6; 4%

    Eastern Europe; 174,1; 7%

  • Main Markets

    704,8

    238,2197,0 185,4

    162,4137,1

    0

    100

    200

    300

    400

    500

    600

    700

    800

    France Spain UK Germany Italy Roumania

    Off which 113,1 Logan

    $#%("""="''$$",.L('=""%&4"E"''

    +,(#-

    4"$F#4/A$%"'4""$"$$""%% % '4 ""%*4 $ 2& F'9' % 2& %"" A ' " " 6 2&F'9' +"$"&' 2&F'9' "%%%4F"H";('; 4 F" ,4F. 4Q "2 " 2 "" L "" ' " & ""$%"22"';4F$%"2"2 ,2 %2 " 72 . L L " " % "% % Q " %' ';H"%4F" H""%"&';4F" "$ $%"$%&'

    A$E-'F'9',F.""$"6'

  • /0+1'

  • 2& F'9' " % = 4 L2* 2& H # ,&H. " 2&%?,&?.'; 2 ; ,;. " 1 ;( ; ,1;;. " L4L"?';?,?.4';

    %4F" ,4F ."""2(' ; "42" %$";"1;;'&$!?*

    7' H' H"6" %

  • 1 ;( ; ,1;;. ( % ; " $ $ " & % , "" "%'."="+"""'4&$!1;;*

    7' S' "

  • "6$!$;1"" + % % % % " + "%

    '

    @1/'$

    /

  • %' % "$"$L"(WE'E',7."% 2 4"* 4 ; 4 % 6 " 2& =K(H&?24;&$'"',-.?%$+%%%%./(? "1$A'E '',7C.;(*;"+

    H'4',7C. ),0F(=%"'7!2C '>' ? J' ,7!. $ ,& , ,-$"/"F?H'