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The Financial Professionals Forum 2012
Globalization is Flow
Naveed Sultan
Global Head Treasury amp Trade Solutions
August 22
1
The Financial Professionals Forum 2012
Introduction
2
The Financial Professionals Forum 2012
We Are Living through Times of Unprecedented Change
Urbanization
Globalization
Digitization
The world is changinghellip
The operating environment is changinghellip
Clientsrsquo needs and expectations are changinghellip
Global
Economic
Rebalance
Ubiquitous
Connectivity
Electronification
of Flows
3
The Financial Professionals Forum 2012
Globalization is Shifting the Quantum amp Direction of Flows
Source International Monetary Fund McKinsey Global Capital Markets 2011 and CTS analysis
(1) Includes total value of cross-border investments in equity and debt securities lending and deposits and foreign direct investment
Flows migration from developed
to emerging markets
Domestic financial assets
05-1
1-5
5-10
10+
Arrow width shows value of cross-border
investments between regions1
Arrow color shows flow opportunity
Traditional flows
Growing opportunity flows
UK
$86T
Australia
New Zealand
and Canada
$40T
North
America
$650T Japan
$268T
Western
Europe
$534T
UK
$97T
Latin
America
$66T
Emerging
Asia
$245T
Russia
Eastern
Europe
$43T
Hong Kong
Singapore
Taiwan
$45T
Middle East
Rest of
World
$79T
Cross-border Investment Flows
Rise of Emerging Markets
Need to partner with a globally
connected network
4
The Financial Professionals Forum 2012
Globalization ndash a Pattern of Flows
Five Macro Flow Types Defining the Globalization
Goods and Services Flows
Emerging marketsrsquo share of
global trade has risen from
21 in 1995 to 48 in 2011
In 2011 world merchandise
trade advanced 19 to
$182T commercial services
exports increased by 11 in
2011 to $42T
Information Flows
Global IP traffic will reach 1
zettabyte by 2015 equivalent
of 250 billion DVDs
Global Mobile traffic
reaching 10 total internet
traffic in May 2012 vs 1 in
December 2009
People Flows
In 2010 200 million people
migrated internationally by
2050 it will be 400 million
In China 350 million people
are expected to move from
rural areas to cities by 2030
the largest mass migration in
human history
Capital Flows
FDI out flows have rebounded
from $900B in 2009 to $13T
in 2011
Mobile payment transaction
value has expected to grow
from $10B in 2010 to $550B
in 2015 (120 CAGR)
Energy Flows
87 million barrels of oil are
extracted daily
Gas production grows by
55 to 2035 unconventional
gas share in output rises from
14 today to 32 in 2035
5
The Financial Professionals Forum 2012
Flow as 4th Dimension ndash Business Model Innovation
I Client
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
II Product
Product design and development
Product commercialization
and lifecycle management
Margin focus
Innovation
Competitive and regulatory responses
Capability grid
III Geography
E15 focus
Specific initiatives to the geography
Market infrastructures
Local competition
Local practices
Legal amp regulatory
Operational execution
IV FLOWS
Business Model Innovation
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
6
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Introduction
2
The Financial Professionals Forum 2012
We Are Living through Times of Unprecedented Change
Urbanization
Globalization
Digitization
The world is changinghellip
The operating environment is changinghellip
Clientsrsquo needs and expectations are changinghellip
Global
Economic
Rebalance
Ubiquitous
Connectivity
Electronification
of Flows
3
The Financial Professionals Forum 2012
Globalization is Shifting the Quantum amp Direction of Flows
Source International Monetary Fund McKinsey Global Capital Markets 2011 and CTS analysis
(1) Includes total value of cross-border investments in equity and debt securities lending and deposits and foreign direct investment
Flows migration from developed
to emerging markets
Domestic financial assets
05-1
1-5
5-10
10+
Arrow width shows value of cross-border
investments between regions1
Arrow color shows flow opportunity
Traditional flows
Growing opportunity flows
UK
$86T
Australia
New Zealand
and Canada
$40T
North
America
$650T Japan
$268T
Western
Europe
$534T
UK
$97T
Latin
America
$66T
Emerging
Asia
$245T
Russia
Eastern
Europe
$43T
Hong Kong
Singapore
Taiwan
$45T
Middle East
Rest of
World
$79T
Cross-border Investment Flows
Rise of Emerging Markets
Need to partner with a globally
connected network
4
The Financial Professionals Forum 2012
Globalization ndash a Pattern of Flows
Five Macro Flow Types Defining the Globalization
Goods and Services Flows
Emerging marketsrsquo share of
global trade has risen from
21 in 1995 to 48 in 2011
In 2011 world merchandise
trade advanced 19 to
$182T commercial services
exports increased by 11 in
2011 to $42T
Information Flows
Global IP traffic will reach 1
zettabyte by 2015 equivalent
of 250 billion DVDs
Global Mobile traffic
reaching 10 total internet
traffic in May 2012 vs 1 in
December 2009
People Flows
In 2010 200 million people
migrated internationally by
2050 it will be 400 million
In China 350 million people
are expected to move from
rural areas to cities by 2030
the largest mass migration in
human history
Capital Flows
FDI out flows have rebounded
from $900B in 2009 to $13T
in 2011
Mobile payment transaction
value has expected to grow
from $10B in 2010 to $550B
in 2015 (120 CAGR)
Energy Flows
87 million barrels of oil are
extracted daily
Gas production grows by
55 to 2035 unconventional
gas share in output rises from
14 today to 32 in 2035
5
The Financial Professionals Forum 2012
Flow as 4th Dimension ndash Business Model Innovation
I Client
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
II Product
Product design and development
Product commercialization
and lifecycle management
Margin focus
Innovation
Competitive and regulatory responses
Capability grid
III Geography
E15 focus
Specific initiatives to the geography
Market infrastructures
Local competition
Local practices
Legal amp regulatory
Operational execution
IV FLOWS
Business Model Innovation
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
6
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
We Are Living through Times of Unprecedented Change
Urbanization
Globalization
Digitization
The world is changinghellip
The operating environment is changinghellip
Clientsrsquo needs and expectations are changinghellip
Global
Economic
Rebalance
Ubiquitous
Connectivity
Electronification
of Flows
3
The Financial Professionals Forum 2012
Globalization is Shifting the Quantum amp Direction of Flows
Source International Monetary Fund McKinsey Global Capital Markets 2011 and CTS analysis
(1) Includes total value of cross-border investments in equity and debt securities lending and deposits and foreign direct investment
Flows migration from developed
to emerging markets
Domestic financial assets
05-1
1-5
5-10
10+
Arrow width shows value of cross-border
investments between regions1
Arrow color shows flow opportunity
Traditional flows
Growing opportunity flows
UK
$86T
Australia
New Zealand
and Canada
$40T
North
America
$650T Japan
$268T
Western
Europe
$534T
UK
$97T
Latin
America
$66T
Emerging
Asia
$245T
Russia
Eastern
Europe
$43T
Hong Kong
Singapore
Taiwan
$45T
Middle East
Rest of
World
$79T
Cross-border Investment Flows
Rise of Emerging Markets
Need to partner with a globally
connected network
4
The Financial Professionals Forum 2012
Globalization ndash a Pattern of Flows
Five Macro Flow Types Defining the Globalization
Goods and Services Flows
Emerging marketsrsquo share of
global trade has risen from
21 in 1995 to 48 in 2011
In 2011 world merchandise
trade advanced 19 to
$182T commercial services
exports increased by 11 in
2011 to $42T
Information Flows
Global IP traffic will reach 1
zettabyte by 2015 equivalent
of 250 billion DVDs
Global Mobile traffic
reaching 10 total internet
traffic in May 2012 vs 1 in
December 2009
People Flows
In 2010 200 million people
migrated internationally by
2050 it will be 400 million
In China 350 million people
are expected to move from
rural areas to cities by 2030
the largest mass migration in
human history
Capital Flows
FDI out flows have rebounded
from $900B in 2009 to $13T
in 2011
Mobile payment transaction
value has expected to grow
from $10B in 2010 to $550B
in 2015 (120 CAGR)
Energy Flows
87 million barrels of oil are
extracted daily
Gas production grows by
55 to 2035 unconventional
gas share in output rises from
14 today to 32 in 2035
5
The Financial Professionals Forum 2012
Flow as 4th Dimension ndash Business Model Innovation
I Client
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
II Product
Product design and development
Product commercialization
and lifecycle management
Margin focus
Innovation
Competitive and regulatory responses
Capability grid
III Geography
E15 focus
Specific initiatives to the geography
Market infrastructures
Local competition
Local practices
Legal amp regulatory
Operational execution
IV FLOWS
Business Model Innovation
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
6
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Globalization is Shifting the Quantum amp Direction of Flows
Source International Monetary Fund McKinsey Global Capital Markets 2011 and CTS analysis
(1) Includes total value of cross-border investments in equity and debt securities lending and deposits and foreign direct investment
Flows migration from developed
to emerging markets
Domestic financial assets
05-1
1-5
5-10
10+
Arrow width shows value of cross-border
investments between regions1
Arrow color shows flow opportunity
Traditional flows
Growing opportunity flows
UK
$86T
Australia
New Zealand
and Canada
$40T
North
America
$650T Japan
$268T
Western
Europe
$534T
UK
$97T
Latin
America
$66T
Emerging
Asia
$245T
Russia
Eastern
Europe
$43T
Hong Kong
Singapore
Taiwan
$45T
Middle East
Rest of
World
$79T
Cross-border Investment Flows
Rise of Emerging Markets
Need to partner with a globally
connected network
4
The Financial Professionals Forum 2012
Globalization ndash a Pattern of Flows
Five Macro Flow Types Defining the Globalization
Goods and Services Flows
Emerging marketsrsquo share of
global trade has risen from
21 in 1995 to 48 in 2011
In 2011 world merchandise
trade advanced 19 to
$182T commercial services
exports increased by 11 in
2011 to $42T
Information Flows
Global IP traffic will reach 1
zettabyte by 2015 equivalent
of 250 billion DVDs
Global Mobile traffic
reaching 10 total internet
traffic in May 2012 vs 1 in
December 2009
People Flows
In 2010 200 million people
migrated internationally by
2050 it will be 400 million
In China 350 million people
are expected to move from
rural areas to cities by 2030
the largest mass migration in
human history
Capital Flows
FDI out flows have rebounded
from $900B in 2009 to $13T
in 2011
Mobile payment transaction
value has expected to grow
from $10B in 2010 to $550B
in 2015 (120 CAGR)
Energy Flows
87 million barrels of oil are
extracted daily
Gas production grows by
55 to 2035 unconventional
gas share in output rises from
14 today to 32 in 2035
5
The Financial Professionals Forum 2012
Flow as 4th Dimension ndash Business Model Innovation
I Client
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
II Product
Product design and development
Product commercialization
and lifecycle management
Margin focus
Innovation
Competitive and regulatory responses
Capability grid
III Geography
E15 focus
Specific initiatives to the geography
Market infrastructures
Local competition
Local practices
Legal amp regulatory
Operational execution
IV FLOWS
Business Model Innovation
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
6
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Globalization ndash a Pattern of Flows
Five Macro Flow Types Defining the Globalization
Goods and Services Flows
Emerging marketsrsquo share of
global trade has risen from
21 in 1995 to 48 in 2011
In 2011 world merchandise
trade advanced 19 to
$182T commercial services
exports increased by 11 in
2011 to $42T
Information Flows
Global IP traffic will reach 1
zettabyte by 2015 equivalent
of 250 billion DVDs
Global Mobile traffic
reaching 10 total internet
traffic in May 2012 vs 1 in
December 2009
People Flows
In 2010 200 million people
migrated internationally by
2050 it will be 400 million
In China 350 million people
are expected to move from
rural areas to cities by 2030
the largest mass migration in
human history
Capital Flows
FDI out flows have rebounded
from $900B in 2009 to $13T
in 2011
Mobile payment transaction
value has expected to grow
from $10B in 2010 to $550B
in 2015 (120 CAGR)
Energy Flows
87 million barrels of oil are
extracted daily
Gas production grows by
55 to 2035 unconventional
gas share in output rises from
14 today to 32 in 2035
5
The Financial Professionals Forum 2012
Flow as 4th Dimension ndash Business Model Innovation
I Client
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
II Product
Product design and development
Product commercialization
and lifecycle management
Margin focus
Innovation
Competitive and regulatory responses
Capability grid
III Geography
E15 focus
Specific initiatives to the geography
Market infrastructures
Local competition
Local practices
Legal amp regulatory
Operational execution
IV FLOWS
Business Model Innovation
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
6
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Flow as 4th Dimension ndash Business Model Innovation
I Client
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
II Product
Product design and development
Product commercialization
and lifecycle management
Margin focus
Innovation
Competitive and regulatory responses
Capability grid
III Geography
E15 focus
Specific initiatives to the geography
Market infrastructures
Local competition
Local practices
Legal amp regulatory
Operational execution
IV FLOWS
Business Model Innovation
Trusted advisor
Increased wallet share
Client knowledge
Solutioning
Cross sell
Global consistency
6
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
The Flows Approach Creates Unique Value
Generates new
sources of value
Discovers new
buying centers
Technology distribution
and talent led
Increases strategic
dialogue with clients
Product agnostic approach
to creative solutioning
Improves and leverages
our competitive advantageQuickly replicable
Complementary in business
model yet disruptive in its impact
Professional and
personal development
7
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Flows the 4th Dimension ndash a Business Model Innovation
aggregation points
8
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
4D Site Highlights
9
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Airport ndash Flows and Ecosystems
10
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Investors ndash Flows and Ecosystems
Investor Ecosystem Payment Flows
11
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Citi for Cities ndash Flows and Ecosystems
Dubai EWA
EAF to finance water
desalination and distribution
New York City DoF
Central Treasury cash concentration
and consolidated revenue collection
Mexico City
General
Hospital ndash
transformed
patient billing
and collection
Warsaw
Bank account rationalization for
the city transit cards for ZTM
Singapore
SMRT -
transit fare
payment
smarter
banking
perceptual
scale
Mumbai MCGM
Bank agnostic eCollection
gateway and eTendering service
Chicago
Treasury
analytics
for the city
administration
London
Prepaid cards to disburse
benefit payments
City of Bogota
Prepaid card for benefit distribution
payroll for city employees
Hong Kong
Commercial
purchasing
cards for
government
employeesSan Francisco
Custody for the
city and countyMiami
Washington DC
Toronto
Sao Paulo
Rio de Janeiro
Panama City
Istanbul
Birmingham Moscow
Taipei
Shanghai
Delhi
Bangalore
Tokyo
City-Wide Efficiency ReformConsolidation of treasury revenue
collection payments
Digitization of ServicesMobile money digital identity cashless
communities eGovernment
Urban Infrastructure DevtCapex financing working capital
management through project lifecycle
12
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
lsquoCiti Insidersquo for Financial Institutions
Public Sector ndash Success Transfer
lsquoOperating Systemrsquo for Corporate clients
Efficiencies through technological
capability and scale
Access to new markets and capabilities
White labeling
Service 99 of Fortune 100 93 of
the Fortune Global 500 including over
1000 emerging market champions
Efficiency agenda
Impetus to economy
Financing to SME
Service over 700 public sector
clients in ~120 countries spanning
central regional and local
governments central banks SWFs
Assist in managing their operating and
working capital cycles
Clients include the worldrsquos major
banks asset managers hedge funds
and insurance companies
CTS is a Catalyst of Globalization by Servicing Financial
Commercial and Capital Flows of Our Clients
13
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Innovation ndash Responding to the Changing Times
Citi Innovation Labs
CIL ndash Lodz (Poland)
CIL - Dublin
San Francisco
Dublin
Singapore
LodzCapabilities
Mindset amp
Culture
Incentives amp
GovernanceCollaboration
Innovation
Ingredients
Time to launch (months)
ExploreBuildPilot
Financial
ImpactHighest Medium Smaller
IrelandPoland
Innovation Centers
(text color) Singapore
Disruptive
Adjacent
Core
6 12 18 24 300
Biometrics
Concepts
GTS Mobile
Wallet
Biometrics
Concepts 2
Citizens
Portal
City Tourist Pass
(Event Pass)
ReceivebayPayNext
Liquidity
Trending
Miles-to-
Cash -and-
Spend
Citi Corporate
Community
New Silk
Roads
Music
Industry
Flows
Events amp
Festivals
(Hajj Umrah)
Shopping
Portal
Mobile
Collections
Citi Direct
BE Mobile
Citi for Cities
Client
Showcase
Ports
Health
Care
Airports
Citiwide
Flows
iPad 4
CTS
Mass
payments
Virtu
al
cash
Global
ARMS 20
Multi
functional
card
Global
ARMS
12Interactive
Solutioning
QuickRecon
App
Collaboration
platform
Innovation Pipeline and Portfolio Management
14
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
Innovation ndash Delivering Value through Digitization
Mobile Digital Identity Enterprise Content Management (ECM)
CitiDirectreg BE Enterprise Payments Citi for Cities
Next generation award winning online-
banking platform
Helping cities and citizens become more
efficient via technology
Enabling front-to-back payment solutions
across the value-chain
Partnering with regional and global mobile
network operators
Streamline account openings through fully
electronic workflow
Increasing workflow efficiency for our
clients through automation
BE in Control
Visibility Control and Efficiency
BE Informed
Seeing the big picture
BE Efficient
Simpler Faster More Efficient
BE Connected
Relevant Timely and
Accessible Information
B2C C2C
C2G
C2BB2B
G2C Enterprise
Payments
GTS Cards
15
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 201216
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks
[TRADEMARK SIGNOFF add the appropriate signoff for the relevant legal vehicle]
copy 2012 Citibank NA All rights reserved Citi and Arc Design is a registered service mark of Citigroup Inc
IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be
used or relied upon by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby
(Transaction) Accordingly you should seek advice based on your particular circumstances from an independent tax advisor
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a
financing underwrite or purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law
or regulation you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction
Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as
the legal tax and accounting characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you
are not relying on us for) legal tax or accounting advice (b) there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and
accounting advice and (d) you should apprise senior management in your organization as to such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these
matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with respect to any Transaction and notwithstanding any other provision in this presentation we
hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction
We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID
number We may also request corporate formation documents or other forms of identification to verify information provided
Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any
time without notice and are not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative
model which represent potential future events that may or may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment
as of the date hereof and are subject to change without any notice We andor our affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position
in any such instrument at any time
Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or
indirectly a favorable or negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated
for specific recommendations or views contained in research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and
procedures designed to limit communications between its investment banking and research personnel to specifically prescribed circumstances
17
The Financial Professionals Forum 2012
efficiency renewable energy amp mitigation
In January 2007 Citi released a Climate Change Position Statement the first US financial institution to do so As a sustainability leader in the financial sector Citi has taken concrete steps to address this important
issue of climate change by (a) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of alternative energy clean technology and other carbon-
emission reduction activities (b) committing to reduce GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (c) purchasing more than 52000 MWh of green (carbon neutral) power
for our operations in 2006 (d) creating Sustainable Development Investments (SDI) that makes private equity investments in renewable energy and clean technologies (e) providing lending and investing services to
clients for renewable energy development and projects (f) producing equity research related to climate issues that helps to inform investors on risks and opportunities associated with the issue and (g) engaging with
a broad range of stakeholders on the issue of climate change to help advance understanding and solutions
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