Globalization – Michel Henry Bouchet

Presentation (10/16/2011) by Amélie Meppiel, Floran Meynieux,Ludovic Milhau, Arthur Moncourrier and Sebastien Marsily

Watchmaking industry: Switzerland targets Asia

Swiss Watches surfs on crisis

• According to Vontobel’s study, 2011 establishes a new record for watchmakingindustry

• Watchmaking market = 35 Billions of francs suisse, 50% of market share for Swiss Companies…

• …Despite a crisis of Swiss exports due to a strong CHF

Famous groups control the market

• Podium is trust by 3 Swiss groups: Swatch Group, Richemont and Rolex…

• …with brand leaders like Rolex (1), Cartier (2, Richemont), Omega (3, Swatch group), Longines (5, Swatch group)

• The quality reference Patek Philippe exceed 1 Billion turnover for the first time

Asia market: a new Eldorado for Swiss brands

• Hong-Kong, 485,4 millions of CHF (n°1, 2009-2011: +131,1%)

• China, 170,4 millions (n°3, 2009-2011: + 119,1%)

• Singapore, 109 millions (n°6, 2009-2011: +54,4%)

• Japan, 97,4 millions (n°8, 2009-2011: +43,4%)

An increase number of potential customers

• In 2011 for the first time Asia-Pacific area concentrate the most important number of millionaires (3,37 millions) on the planet

• Asian people loves Luxury as a symbol of Occidental culture.

• They are very sensible to branding movies and brand imaginary:

http://www.freestudios.ch/#!/work/

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