GMM Assignment Saket

8/8/2019 GMM Assignment Saket

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Project on Global Marketing Strategy Of

Aloe Vera One Medicine to every Problem

Submitted To:-

Prof. Himanshu Mohan

Submitted By:-

Saket Sharma

Ft- RM-09-210


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ACKNOWLEDGEMENT

Knowledge is an expression of experience gained in life. It is the

choicest possession, which should not be shelved but showed, be

shelved with others. In the respect, we are extremely fortunate in

having Prof. Himanshu Mohan as our project guide on this project

work, we owe adept of gratitude to him for his valuable guidance,

supervision & encouragement during course of this work.

We would be failing in our duty if we dont thank our parents, friends

who have remained a constant source of inspiration throughout. Last

but not the least, we would like to thanks Almighty for always showing

the correct path in the time of difficulty.


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Question-

Make a Research plan to explore market potential and consumer behavior

for an Indian herbal fairness cream/ Indian herbal hair conditioner for the middle-

east countries, consider the various parts of international marketing research

while formulating a plan.

Answer-

First of all I want to highlight all the countries which falls under middle-east

countries with all its language, caste, currency etc.

Countries Language Caste Currency

Iran, Iraq,

Ireland, Jordan,

Oman, Kuwait,

Libya, morocco,

Qatar, Saudi

Arebia, turkey,

UAE, Algeria,Egypt, Sudan

Most of them

used to speak

Arebic, and

others are using

English etc.

Mostly they are

Muslim (Sunni),

and other major

caste is Christian

etc.

Dinar, pound,

riyal etc.

Climatic Condition:

The climate of Middle East countries can be adequately summarized as hot

and dry summer and humid and rainy winter. For example, Ankara a place in

Turkey experiences extreme temperatures such as 32F in winter months and73F in the summer months.

There are large dessert areas in Middle East. The rate of precipitation is very low.

Due to the virtual absence of water bodies, the air that blows over these areas is

dry and fails to bring rain along with it. Whatever rain is received by these


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countries, it mainly falls along the coastal areas and between the months of

March and May. Hence, Middle East Countries are influenced by very high

temperatures. Also, the coastal areas are marked with high level of humidity.

Summer which commence in June and lasts till August are intensely heated upand are the driest part of the year. Hot currents blows over the land that have

been proved to be bad for health. Winter is short and calm. The temperature

slightly decreases during the winter seasons which extend from December to

February. But the winters experience heavy rainfall. Lowland areas such as

Arabian Peninsula and Egypt experience moderate winters but extreme summer

conditions.

Rainfall in Middle East

Rain is a rare aspect in the weather of Middle East. It is so less that places like

along the Caspian Sea coast receives 2000mm of rainfall which supposedly known

to receive the highest amount of rain in Middle East.

After this we will jump to another aspect i.e. penetrating any brand in an

international market. This point reflects the process by which any owner come to

know about the process adoption. Below I am mentioning the process diagram tomake easier to understand.


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Problem Identification

Decide ResearchMethodology

Workoutinformationrequirement

Identifysourceofinformation (both primaryand secondary)

Prepareresearch design

Collect primaryinformation

Analyzeinformation

Evaluationand interpretation


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About Aloe Vera

Aloe Vera -Aloe Vera, often called the Miracle Plant, the Natural Healer, the

Burn Plan, goes by many names which have survived the 4000 or so many

years during which this amazing medicinal herb had benefited mankind.

Botanical Name : ALOE VERA, ALOE BARBADENSIS

Family Name : LILIACEAE

Common Name : ALOE, BARBADOS ALOE, CURACAO ALOE, INDIAN ALOE,

GHI KUNVAR, , Ghritkumari

Part Used :F

lowers, Roots

Habitat : South and South Western India.

Species :There are over 250 species of Aloes in the world, mostly native to

Africa

Benefits of Aloe Vera

It is useful for X ray burns, Dermatitis, Coetaneous and disorders of skin.

Drug from juice is tonic and is used in jaundice, amenorrhea, atonics and

piles.

Aloe Vera Gel has the remarkable ability to heal wounds, ulcer and burns.

Due to its moisturizing and anti-aging properties, it is often used in skin

lotions


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Aloe Vera made products

Aloe Vera Cucumber Cream

Aloe Vera Cream Scrub

Aloe Vera Hitbath

Aloe Vera Hair Cleaner (Shampoo)

Aloe Vera Hair Gel

Aloe Vera Herbal Juice / Health Drink

Aloe Vera Herbal Balm

Aloe Vera Tooth Cleaner

Aloe Skin Gel

Aloe Vera uses & practice Aloe Vera Drinks

Animal care

Beehive products

Skin care

Cosmetics & luxury skin care

Personal care

Vitamins & minerals

Weight management


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Mission of company

Looking to the need and demand of natural care and treatment by using natural

organic environment/human friendly products, the company focused broadly on

two concepts i.e. (i) Cosmaceutical (ii) Neutraceutical. Cosmaceutical is current of

the life and Neutraceutical is the care of the life. Our Aloevera Cosmaceutical

products give treatment, care and cosmetic effect along with the complete care

to the body internally as well as externally.

ReasonBehind Launching

We want to capture the Middle east market thats why we start with the

small segment .

The citizens in middle east country have more skin burn problems.

They consume huge amount of junk food, so they face problems of

digestion. As Aloe Vera helps in curing digestive problem. Hence it has good

market over there.

There is no major competitors against Aloe Vera product.


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SWOT Analysis

Strength

Aloe Vera products, customer can purchase without any apprehension.

Aloe Vera products have no side effects.

Aloe Vera reap in very low price, and entire process is also economic.

Aloe Vera is agree culture based business so govt. supports a lot

Weakness

Lack of awareness among the people of the benefits of Aloe vera.

Opportunity

Its new product in new country, so curios person will purchase.

Being economic ,every needed person can afford these products

Threats

Allopathic & homeopathic medicines is major threats.


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STP Process

Segmentation :-

Segmentation will subsist a pivotal role in the success of

products. So, we will launch all Aelo vara product in the top 10 major cities.

Targeting :-

All Aloe vera products has its own targeting customer like:-

Aloe Vera Gel for Children & youth. Aloe Vera Juice For Diabetics patient And

other abdomen problems. Aloe Vera Skin care Products Women youth.

Positioning :-

Our products unique selling proposition is that all products

have multipurpose and take in different-different uses. But still by advertisement

and publication we have to create a strong and robust mindset among thecustomers


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Global marketing mix

Product:-

Product is the most crucial element of companies

marketing program thats why we will cope-with cost of the product, the modest

and unique labeling instructions that need to be on the product.

Place:-

Place is the factor we are to choose how the products will

reach from manufacturers inventory to the end users. To reach at right time andright place to decide the means of distribution channel.

Price:-

While launching the product, price is the must considered

factor. Our products pricing objective is to capture the maximum share of market.

We will choose Penetration Strategy and customer based pricing approach.

Promotion:-

One of the strongest tool of promotion is advertising. We

can promote our product through product advertisement, corporate advertising,

and through social advertising will increase customer awareness and also support

the functioning of sales and marketing.


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Conclusion

As a conclusion its not conclusion in slides but in our learning .We both the group-mates learned the launching process of any product.

The particular product from home country to host country helps us to know the

other things to be considered while making project.

Documents

GMM Assignment Saket