Upload
nguyenanh
View
225
Download
0
Embed Size (px)
Citation preview
GOAL SETTING & PLANNING TRAINING CLASS
We will be starting at 4:02 pm EST.
Use the Chat Pane in GoToTraining
to Ask Questions!
Please answer the following questions in chat now:
What does your company do?
Where you’re calling in from? 1 2
INTRODUCTORY.
3 Are you a new or existing #HubSpotter?
@LindsayRegina #HubSpotting
Lindsay Thibeault
GOAL PLANNING & STRATEGY CLASS RESOURCE PAGE
TODAY’S GOAL: To learn how to set SMART marketing goals & achieve the goals you set with inbound marketing & HubSpot.
1 Inbound Methodology [10 min]
2 How to set SMART marketing goals [15 min]
3 What is HubSpot Academy [15 min]
4 Activating HubSpot & website migration [10 min]
5 Next steps & resources[2 min]
AGENDA
INBOUND METHODOLOGY. 1
WATER BREAK.
DEVELOP SMART MARKETING GOALS. 2
SMART Goal Setting
Specific
SMART GOAL SETTING
S
M
A
R
Measurable
Attainable
Relevant
T Time-bound
Specific
SMART GOAL SETTING – Inbound Style
S
M
A
R
Measurable
Attainable
Relevant
T Time-bound
Specific: Visits, Leads or Customers
SMART GOAL SETTING
S
Specific: Visits, Leads or Customers
SMART GOAL SETTING
S
M Measurable: Provide a number
Specific: Visits, Leads or Customers
SMART GOAL SETTING
S
M
A
Measurable: Provide a number
Attainable: Understand benchmarks
Specific: Visits, Leads or Customers
SMART GOAL SETTING
S
M
A
R
Measurable: Provide a number
Attainable: Understand benchmarks
Relevant: Relates back to overall end goal
Specific: Visits, Leads or Customers
SMART GOAL SETTING
S
M
A
R
Measurable: Provide a number
Attainable: Understand benchmarks
Relevant: Relates back to overall end goal
T Timely: Include time-frame
SMART GOAL Example: Increase visits by 50% (1,000 per month to 1,500 per month) for our new product launch by September 30th, 2014
SMART GOAL Example: Increase visits by 50% (1,000 per month to 1,500 per month) for our new product launch by September 30th, 2014
Specific: Visits S
SMART GOAL Example: Increase visits by 50% (1,000 per month to 1,500 per month) for our new product launch by September 30th, 2014
Specific: Visits S
M Measurable: 50% - 1,000 to 1,500
SMART GOAL Example: Increase visits by 50% (1,000 per month to 1,500 per month) for our new product launch by September 30th, 2014
Specific: Visits S
M Measurable: 50% - 1,000 to 1,500
A Attainable: Based on historical benchmarks
SMART GOAL Example: Increase visits by 50% (1,000 per month to 1,500 per month) for our new product launch by September 30th, 2014
Specific: Visits S
M Measurable: 50% - 1,000 to 1,500
A Attainable: Based on historical benchmarks
R Relevant: Relates back to overall end goal
SMART GOAL Example: Increase visits by 50% (1,000 per month to 1,500 per month) for our new product launch by September 30th, 2014
Specific: Visits S
M Measurable: 50% - 1,000 to 1,500
A Attainable: Based on historical benchmarks
R Relevant: Relates back to overall end goal
T Timely: September 30th, 2014
Set SMART goals before sharing with your team.
Add SMART goals to the dashboard for Easy Overview of progress.
GOAL PLANNING & STRATEGY CLASS RESOURCE PAGE
Set monthly goals
WATER BREAK.
WHAT IS HUBSPOT ACADEMY? 3
Meet the HubSpot Academy team
We have FUN helping YOU!
Find HubSpot Academy Training
All of HubSpot Academy training can be found under Resources > Training.
Don’t know where to start?
Download Your Inbound Plan within the Goal Setting & Planning class.
Download your Inbound Marketing Plan www.hubspot.com/academy-inbound-plan
1 Goal Setting
2 Buyer Personas
3 Content Creation
4 Inbound Marketing Campaigns
Next Trainings for Your Inbound Plan Learn the Inbound Fundamentals
1 Goal Setting
2 Buyer Personas
3 Content Creation
4 Inbound Marketing Campaigns
Next Trainings for Your Inbound Plan Learn the Inbound Fundamentals
5-10 hours per week
This can be you!
Don’t let this be you!
http://hubspot.com/release-calendar
INTRODUCING: THE PRODUCT RELEASE AND TRAINING CALENDAR
http://hubspot.com/release-calendar
#InboundLearning Webinars
How to get help:
Knowledge.HubSpot.com 1
2 Forums.HubSpot.com
What can we help you with?
I have a question or a problem
Is it technical?
Yes!
Call Support 888-482-7768, ext. 3
No
Contact Academy [email protected]
Visit Help knowledge.hubspot.com
Post Your Question forums.hubspot.com
Contact Professors
ACTIVATING HUBSPOT & WEBSITE MIGRATIONS. 4
Add your account & company information
One-Time HubSpot Account Setup:
1
2
3
4
Invite colleagues
Connect your social accounts
Set notification preferences
5 Celebrate your awesomeness
Setup HubSpot email notifications
HubSpot’s Weekly Progress Report Email
Add this email to your address book or safe sender list:
Taking your website live
Website Template set up takes a couple weeks
Watch for HubSpot migration email
Steps to taking your website/subdomain live
1
2
3
4
Review the website + template
Contact HubSpot if you see issues
Take site live as soon as possible
5 Call HubSpot support if you need help
Ability to add & change website pages
Why you need to take your site live
1
2
3
4
To attract more visitors
To convert leads
Optimize pages for the visitor
5 Reach your goals faster
CLASS TASKS. 5
GOAL PLANNING & STRATEGY CLASS RESOURCE PAGE
RESOURCE PAGES FOUND IN HUBSPOT PORTAL
RESOURCE PAGES FOUND IN HUBSPOT PORTAL
1 Login to HubSpot and complete the HubSpot account activation set up tasks
2 Set a SMART visits & lead goal in HubSpot
3 Attend the HubSpot Academy Buyer Personas training
NEXT STEPS
1 My Inbound Marketing Plan
2 How to set your SMART goals in HubSpot
3 13 Ways to Create New Content Offers
4 How to add users to your HubSpot Account
CLASS RESOURCES
QUESTIONS?
THANK YOU.
#hubspotting