Goals and KPIs

• General 2015 Business Goals– Increase sales to xx– Increase brand awareness– Grow fan engagement to x%

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Most important KPIs

• Number of clients signed• Monthly Revenue• Brand Awareness level• Speaking Opportunities Requested• Facebook Likes• Social Engagement Rate• Website Visits

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Shared Value

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Business ValueBusiness Value

Customer Value

Customer Value

SharedValues

Channel Goals with Metrics and KPIs for 2015

Channel Metrics KPI Goal

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Channel Goals with Metrics and KPIs for 2015

Channel Sample Metrics to be tracked

KPI Goal

Twitter Hashtag mentionsBrand MentionsWebsite referralsFollowers

# Clicks to website 900 clicks / month

SEO for Blog SessionsRankingsTop Keywords

% increase in Sessions referred from Organic search

% 5 increase / month

Facebook Promoted Posts

LikesSharesClicksEngagement Rate

Engagement Rate 3% engagement rate

Facebook Like Ads Likes # Likes 4 likes / day

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Marketing Strategy Overview

Mission Statement

Target Audience

Audience Goals

Audience Technology

Elevator Pitch

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Marketing Strategy Overview

Mission Statement

We are your go to consultants in everything digital

Target Audience

35 – 50 Female late technology adopters

35 – 50 Male small to medium business owners

25 – 40 marketing professionals

Audience Goals

Feel less stressed about new media marketing

Find new and unique ways to grow business

Understand the latest trends in digital marketing.

Audience Technology

Google SearchFacebookTwitterPinterestBlogs

Google SearchTwitterEmail

Marketing BlogsWebinarsCelebrity contentWord of MouthYouTube

Elevator Pitch

Let us take the stress out of digital marketing and technology for you.

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Audience Goal TemplateTarget Audience

Audience Need

Business Goal

Shared Value

Key Performance Indicator

Segment by

Target Goal for Audience

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Audience Goal 1Target Audience 35 – 50 Female late technology adopters

Audience Need Help understanding technology and where she should spend her time.

Business Goal Build leads Increase brand awareness

Increase influencers

Shared Value Remove stress about new media

Have a resource you trust locally

Increase mentions

Key Performance Indicator

# leads generated # Facebook likes % increase in mentions (Klout score)

Segment by Channel Ad Visual Channel/Platform

Target Goal for Audience

250 in 2015 10/month 5% increase/month

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Audience Goal 2Target Audience 35 – 50 Male small to medium business owners

Audience Need More business!!!

Business Goal

Shared Value

Key Performance Indicator

Segment by

Target Goal for Audience

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Audience Goal 3Target Audience 25 – 40 marketing professionals

Audience Need Stay current on the latest trends in digital marketing for potential career growth

Business Goal

Shared Value

Key Performance Indicator

Segment by

Target Goal for Audience

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