Green Global Resources and Esprit Global Learning

GOING G

LOBAL:

LESSONS LE

ARNED

GL O

BA

L BU

S I NE S S N

E WS J

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Presenters:Jennifer Green, PrincipalGreen Global Resources

andCarolyn Feuille, PresidentEsprit Global Learning

AGENDAGOING GLOBAL: LESSONS LEARNED

• Survey Results

• Research and Resources

• Panel Comments

• Going Global Essentials – Your Take–Aways

• Questions/Comments

INTRODUCTION TO GOING GLOBAL: LESSONS LEARNED

LESSONS RESPONDENTS LEARNED

32%

60%

24%

20%

20%

20%

16%

16 %

16%

16%

RESPONDENTS: COMPANY EMPLOYEE SIZE

C O M PA N Y S I Z E

>2-50

>50-100

>100-250

>250-500

>500-1500

>1500

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

RESPONDENTS: EMPLOYEE LOCATIONS

RESEARCH

Other studies that corroborate our top 5 findings:1. Culture: 2008 Deloitte survey: "Going Global: International

Outlook for Private Companies", http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_tax_goingglobal_030509(1).pdf

2. Communication: "Competing Across Borders", The Economist Intelligence Unit, 2012 http://www.jku.at/zsp/content/e48784/e164612/Competing_across_borders.pdf

3. Team-building and Managing Remotely: "Challenges of Leading Global Teams", 2010, by C. Feuille and S. Davidson

4. Timing/Readiness: Ten Steps to Global Launch Success, Global Minds Network, 2014, @http://www.globalmindsnetwork.com/6955/27101.html

5. Government Requirements: White and Case, International Law Firm (see sample list of headcount laws handout) @http://www.whitecase.com/

PANEL D

ISCUSSIO

N

GO

I NG

GL O

BA

L LE

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ON

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INTRODUCTION TO OUR PANELISTS

Ashok Mathur is the Chief Executive Officer of Unbound Networks, a Bay Area start-up. Ashok has over 25 years of experience in the information industry. He has started new businesses, helped in taking a company public, and forged many alliances for his com-panies in the U.S., Asia, Australia and Europe. He was CEO of Pittsburgh Iron Oxides and Aegis Systems. Born in India, Ashok also trains Americans on working well with Indians.

Glen Elliott is the Principal of Glen W Elliott Consulting. Glen's background and experience includes international compensation strategy and plan design for all employee types. Glen has held senior leadership positions at Hewlett Packard, Google, and Tesla Motors. Prior to working in corporate HR, Glen has consulted on behalf of ORC Worldwide, Aon Consulting and ECA Windham. Glen's consulting and corporate HR experience has lead to his working in over 65 countries around the world.

Gabriela Zelaya is an International Trade Specialist for the U.S. Commercial Service, U.S. Department of Commerce in San Jose. She specializes in helping companies in Education and Life Sciences expand internationally. She leads a group in creating programs for biotech clients to find trading partners and export their products and services. She has also served as a data analyst with the Los Angeles Joint Drug Intelligence Group.

PANELIST COMMENTS on LESSONS LEARNED

in GOING GLOBAL

Ashok Mathur: “Failing to understand how to build relationships and how important these relationships can be in several countries such as Japan and France”

Glen Elliott: “Talent that can contribute at a global level is being sourced from anywhere. Companies are shedding cognitive biases with regards to foreign national international posts.”

PANELISTS' COMMENTS CONTINUED

Gabriela Zelaya: "We counsel many clients before they enter a market, in order to determine whether the product or service will be well received, and in many cases, companies in the same sector develop similar products and target the same few countries. This may not be a good strategy since those markets may already be saturated and competition may prevent companies from entering the markets. It is also important to remember to highlight what makes your product/service unique, innovative, and cost-effective to foreign partners and buyers in order to differentiate yourself from the rest.”

KEY QUESTIONS FOR OUR PANELISTS

1. Could you explain your comment in more detail and give us examples of ways in which you changed your strategies to be more effective?

2. Please describe an example of how one of our five categories has impacted your (or your client’s) business, and strategies that were used to overcome the mistakes made?

Cultural Differences Communication Difficulties Global Team Building & Managing Remotely Timing/Readiness to expand internationally Government Requirements

KEY QUESTIONS FOR OUR PANELISTS

GOING GLOBAL ESSENTIALS: YOUR TAKE-AWAYS

Global mindset among leadership Selection and development Engagement of employees in the process Global plan and roadmap for business expansion &

building a global culture

Legal requirements Labor practices, IP protection, contract negotiations

Taxation, currency risks

PRESENTERS

Jennifer Green, PrincipalGreen Global ResourcesE-mail: jennifergreen@greenglobalresourcesTel. 650-823-7775http:/www.greenglobalresources.com

Carolyn Feuille, PresidentEsprit Global LearningE-mail: cfeuille@espritgloballearning.comTel. 530-264-7008 & 650-867-4564http://www.espritgloballearning.com