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,I-I*C *I'P, ABOUT THE BRAND For mothers with infant and toddler
who wish to ensure their child best performance and provide them
the foundation for a bright future, new Similac is the infant and
growing up milk formula containing the most advanced EyeQ system,
enhanced with Intelli-Pro, clinically proven to enhance absorption
of key brain nutrients for optimal brain and visual
development
CHALLENGES • From: Moms have a lot of choices when thinking of a
brand that support kid’s brain development
Solution:
Intelli-pro Lab is a science lab of Similac Gainplus to discover
the brain nutrient absorption journey of kids. It is a hub
& an interactive e-training for moms to enhance knowledge about
kids’ brain development and to engage with a Contest provided by
Similac Gainplus to develop their kids’ performance. The
Intelli-pro lab is being launched from July until October 2014.
Results:8,400 registration & 850 video submission after 5
weeks
,I-I*C *I'P,
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igital ,trategic Integration
3$c"usive #dnetwor's ) 7ame u"ishers Aetwor' for Cids On"y
isla) -arketing ackages
4ira" + %esign + 3vent %isp"ay
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&he on"y important thing aout content
design is how it relates to peop"e.
&a"' to us.
C#*&'&
&o change consumers’ perception y e$periencing @evi’s
Eean and ui"d the spirit for product.
&%I;, $ %I&+'*-
I&*
&o create the e$p"oratory spirit that encourages young
peop"e to e$perience their free "ife through a Eourney.
Fo %ietnamF is the trave" trip that audiences re(uired to trave" y
motori'es within 211'm around 09? and 0anoi < days.
&%I;, $ %I&+'*-
,$+I$'
#t Grst, attendants must record video of their team , as' the vote
from pu"ic audience. On"y the se"ected team can e Eoin the
trip
&he winners are as'ed to trave" to designated p"aces and
free"y e$p"ore the interesting things each p"ace. *efore moving to
the ne$t destination, they a"so need to comp"ete the given creative
activities and inspire peop"e y sharing
their videos, pictures, "ogging in microsite %uration: u" H #u ust
21
&%I;, $ %I&+'*-
conversation, Iorum seeding, On"ine ;
R&,+,
One of the most successfu" vira" campaign, anner: J1K udget 2JJ
video summited, Iaceoo': 2JJ video, >,>D fans, ,11< posts
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,1>> post comments Iorums: 2,<< comments/11
topics
9edia: D<,111+ c"ic', 1,111+ visit, 22,111+ memers,
<,111+
&%I;, $ %I&+'*-
Naturenz ebook
S o c ia l
Cooking challenge -6.000 views
- 800 comments
-20.921 views
-1.169 comments
Facebook Advertisments -12.580 clicks
Banner dantri.vn - 18,150,000 Impression
ABOUT THE BRAND • British American Tobacco (BAT) is classed
as
one of the top 50 employers, top 5 employers
high paid & top 10 FMCG companies in
Vietnam (AC Nielsen). • BAT is recognized as providing its
employees
high quality training and developmental
opportunities, competitive rewards, fast track
careers, on-going employee engagement and
entrepreneurial culture.
CHALLENGES • Potential candidates would not name BAT
top of mind when looking for a position • Due to the restrictions
of tobacco industry,
BAT has to compete with other FMCG in
attracting and retaining the best talents • The advertising ban on
product brands
makes corporate brand at an unfavorable
condition
BRI+I,# *-&RIC*' +$B*CC$
SOLUTION • Golden Digital created an official hub about dark market
to store all information that they have
SOLUTION • We use forums, hot career
fanpages, KOLs to spread these 3
infographic
weeks • Infographic: over 400 shares
within 2 weeks • Forums: 6 topics, over 200
comments & over 15.000 views • Fanpage & KOLs: nearly
10.000
likes, 500 comments & 100
shares within 4 weeks
+C# *7
ABOUT THE BRAND Dutch Lady is the heart brand of FrieslandCampina
Vietnam that provides milks to kids and has been come to Vietnam
for over 20 years. Dutch Lady is one of the most favourite milk in
Vietnam
CHALLENGES
SOLUTION
• Golden created a viral clip and made a rap song to describe the
journey of Dutch Lady to Vietnam.
• The clip is funny; cute; creative by stop-motion style
W05&3 @5OA *33;
ABOUT THE BRAND White Lion is a new beer brand in Vietnam and HCMC
was chosen to be a place where launching this product in November
2013.
W05&3 @5OA *33;
SOLUTION = CONTENT STRATEGY + VIRAL MARKETING Phase 1: Awake
customer about White Lion icon – a legendary, conqueror and warrior
passionately on online and print media
W05&3 @5OA *33;
RESULT After 4 topics communicating about event activation:
M On forums:19 conversations with63,000,000
plus views and1,000 commenting about activation.
MOn fanpages:26 topics talking about activation
with5,000likes,1,400 comments and updating…
P&RRI&R ABOUT THE BRAND
Perrier® Sparkling Natural Mineral Water is sealed in
tamper-evident, recyclable glass and plastic containers and is
imported by Nestlé Waters North America. You can find it in most
retail outlets. It is served in restaurants as a sparkling
refresher or cocktail alternative.
It is imported to Vietnam by Ân Nam Group.
CHALLENGES
enjoy Refreshment with Perrier .
House Digital Contest
youngster to hunt the interesting treasure and
enrich their life experience; engage with.
Hold the digital photo contest to encourage fans
to stay melt-proof, grab a Perrier and get a
chance to win the main award – a day at
Perrier Beach House in Sanctuary Ho Tram with
7 friends
C2 Green Tea or sometimes referred as C2 is a
bottled green tea beverage produced and
manufactured by Universal Robina. This drink is
first manufactured in the Philippines.
CHALLENGES
interest
SOLUTION = GIVE LOVE – GET LOVE • ?reate co""ection of stories from
around the wor"d aout youngsters 6 inc"uding
#nna &ruong8 show their "oves to others in many very BA5NB3 )
S3?5#@, touching, inspiring ways ) how they get ac' the "ove y
giving it. http:// youtu.e/C4SiI1=EAg
• 4ira" stories of CO@s sharing "ove ) get ac' "ove 6eg. @oves for
parents, friends, fav pets, etc.8
• 0o"d a photo contest on Iaceoo' encouraging fans to share their
give "ove H get "ove moments.
