Golden Drum report 2012

Report 2012 1

2-5 October 2012Portorož, Slovenia

Report 2012 3

Dear Golden Drummers!

I would like to thank you thank you for taking part at the 19th Golden Drum Festival, whether competing for the awards or at-tending it as delegate. I hope you had a wonderful time in Portorož and that you will bring back many fond memories from Golden Drum back home.

It was both a pleasure and privilege to host so many distin-guished Jury members, Guest Speakers, representatives of agencies, media, research houses, clients and others from the ad-vertising industry of New Europe and beyond

Next year, we will celebrate the 20th anniversary of Golden Drum in Portorož and I hope you will join us again on this special oc-casion. We promise to continue taking the festival forward by be-ing modern,different, innovative, relevant and engaging and above all the friendliest festival.

See you next year!

Barbara Krajnc

Executive Director

Golden Drum Festival

Report 2012Report 20124 5

Golden Drum New Europe Hall of FameGolden Drum Festival has in its nineteen years attracted great visionaries and dreamers who fought courageously and pas-sionately for the progress of the creative industry. As time goes by and people move forward, we tend to forget the names of those that have set the founda-tions, upon which professionals of today build great things. Es-tablished in 2010 on the marble wall of Bernardin’s Congress Hall where Golden Drummers meet year and year again, GOLDEN DRUM NEW EUROPE HALL OF FAME reads the names of great woman and men, engraved for time eternal. The list grows with careful consideration and a sense of gratefulness to those, whose names and actions we should never forget.

In 2012 The Wall is richer with two new highly regarded names. Ami Hasan, Founder, Chief Creative Officer and Chairman of advertising agency hasan & partners, Finland and great Hun-garian creative mind, the late Juli Nemes, were recognized for their contribution to the creative industry of New Europe.

Juli NemesJuli Nemes started her career as an account manager at Hungexpo, the state-owned advertising agency in Hungary, after she graduated from uni-versity. In 1988, she founded Spot Advertising Agency with two of her colleagues, and be-came its creative director. The agency was successful from the start, serving high-profile cli-ents such as Pepsi and IBM. In 1998, Spot was integrated into Lowe GGK Budapest. Nemes began working with Lintas, which had a fusion with GGK, in 2000. She worked for the new agency until 2002. From 2004 until her death, she was the creative director at Well Advertising. Those who knew her praised Nemes for her industry knowledge and profes-sionalism, which is evident from

her leadership roles and much recognition. She was the chair-man of the hanging committee of the Golden Drum Advertising Festival in Portorož, Slovenia. Several times she was member of the jury of Cresta NY. She won many Hungarian advertis-ing awards, including Golden Razor awards at The Golden Razor Festival and the Golden Effie. Nemes cofounded the ADCH Art Directors Club Hun-gary, which aims to increase and support the advertising profession in Hungary. She was also involved in arts education at the University of Economics and at the University of Ap-plied Arts. The Association of the Communication Agencies in Hungary (MAKSZ) named a scholarship for young creative talent in her honour: the Nemes Juli Studentship.

Ami HasanFounder, Chief Creative Officer and Chairman of advertising agency hasan & partners, Finland

Though he comes from the northern part of Europe, he is very warm and witty person and when you know him a little bet-ter, you see his unique and stub-born advertising work has the same character. We tried many times to get him to Golden Drum without success. When he finally came as the President of the Jury in 2007, he was severe boss and judge, as he believed that the winners from Golden Drum should have the possibility to win at any other international adver-tising festival. Ami is excellent speaker and was also member of The Cup jury in the years 2007 and 2008. Ami leads one of the most creative and successful agencies in the Nordic countries.

The agency was founded in the middle of recession in 1991 and it quickly grew to be one of the biggest in Finland with several household brands as clients. Today Hasan & partners works more and more with clients that see the whole of Nordic as their home market – some the whole of Europe or world - and Ami Hasan has had a front row seat witnessing several pan-Nordic mergers, the most recent ones being the telecom giant Telia-Sonera and candy and chocolate marketer Cloetta-Fazer, who both are his agency’s clients. Hasan & partners is also known for their ability to successfully launch brands and businesses that enter Finland. IKEA, Gigantti (El-Giganten/Dixon’s), Arla, Koti-jäätelö (Hemglass) among oth-ers. After launching the Swedish interior chain in 1996 Hasan &

partners has worked with IKEA in several European countries. Hasan & partners has won nu-merous awards in most major international advertising shows like Cannes, Clio, Golden Drum, Eurobest, Epica, Cresta etc. The agency has also won more effec-tiveness awards than any other Finnish agency both in Finland and internationally, amongst them the Grand AME (Advertis-ing & Marketing Effectiveness) in New York. Ami Hasan originally studied architecture but later switched to advertising and he is one of the few multitalented advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, man-aging director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. Ami Hasan sat two times in the jury of Cannes International Adver-tising Festival, two times in the Clio jury as well as D&AD and several other international and national advertising awards. He is also a well-known lecturer of advertising and brand building in several universities and seminars in Finland and Scandinavia and has also held speeches in adver-tising events in several European countries as well as in Japan and US. The Finnish Art Director’s Club granted him their Platinium Award 1997.


Golden Drum Juries

OFF DRUMPIRAN PORTOROŽ POSTER AWARD JURYPresident of the Piran Portorož Poster Award Jury

Jure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC – Intercontinental

Advertising Cup, Slovenia

Milka Pogliani, Creative Consultant and Advisor

Juraj Vaculík, Owner, Founder, CEO at MADE BY VACULIK, Slovakia

BOSS DRUM AWARD JURYPresident of the Boss Drum Award Jury

Tomasz Pawlikowski, CEO Central & Eastern Europe + CIS at Publicis Worldwide

Barbara Krajnc, Executive Director of the Golden Drum Festival, Slovenia

Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, UK

Mitja Petrovič, Creative Chairman and Partner, Publicis Group Slovenia

SINGLE CHANNEL JURY President of the Single Channel Jury

Pawel Heinze, Executive Creative Director, Leo Burnett Warsaw, Poland

Aljoša Bagola, Executive Creative Director, Pristop, Slovenia

Martin Dimitrov, Creative Director and Partner, reforma, Bulgaria

Lajos Horváth, Founder, Creative Director, Cluso, Hungary

Jean-Paul Lefebvre, Executive and Creative Director at Abracadabra, Belgium

Róbert Slovák, Founder and General Director Respect APP, President ADC Slovakia

Tereza Sverakova, Creative Director, Leages Delaney, Czech Republic

Alistair Thompson, Creative Director, DM&B Austria

Juan Pablo Valencia, Creative Director, TBWA\Central Asia & Caucasus, Kazakhstan

Folker Wrage, Chief Creative Officer, McCann Turkey

Shahir Zag, Chief Creative Officer, Y&R MENA, UAE

MULTI CHANNEL JURY President of Multi Channel Jury

Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather - OgilvyOne Germany

Mihai Gongu, Creative Director, Graffiti BBDO, Romania

Aleksandra Kolarić, Communication Consultant, Quadrans, Croatia

Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, UK

Alemsah Ozturk, Chief Happiness Officer & Founder, 41? 29!, Turkey

Katja Petrin Dornik, Creative Director, LUNA TBWA, Slovenia

Anja Radulović, Creative Director, Leo Burnett Belgrade, Serbia

Nir Refuah, VP Creative, McCann Digital, Israel

Eric Schoeffler, Chief Creative Officer, DDB Tribal, Germany

Grigory Sorokin, Chief Creative Innovation Officer, Leo Burnett Eastern Europe, Russia

Jacek Szulecki, Creative Director, Euro RSCG Warsaw, Poland


Golden Drum rankings in 2012 Golden Drum Winners in 2012Rang of Top 10 New European Agency Networks

Points

LEO BURNETT 142

SAATCHI & SAATCHI 80

McCANN ERICKSON 79

DDB 74

BBDO 57

YOUNG & RUBICAM 57

Rang of Top 10 New European Agencies Points

LOOK AT MEDIA 71

TBWA/ISTANBUL 45

BV MCCANN ERICKSON ROMANIA SRL 44

BBDO RUSSIA GROUP 43

BAUMANN BER RIVNAY SAATCHI & SAATCHI 40

DDB WARSZAWA SP. Z O.O. 40

Rang of Top 10 New European Independent Agencies

Points

LOOK AT MEDIA 71

DEMNER, MERLICEK & BERGMANN WERBEGESELL-SCHAFT MBH

38

VOSKHOD 16

GOOD MEDIA 15

BACKBONE CREATIVE 9

OUTBREAK 9

Rang of Top 10 New European Brands

Points

The Village 71

ROM 44

McDonald’s 43

Blood Relations 40

bob 24

Magyar Telekom 24

New Europe Countries ranking Points

Russia 206

Poland 111

Romania 86

Austria 82

Turkey 71

Israel 65

Czech Republic 59

Lebanon 48

Serbia 38

Finland 32

Hungary 31

Ukraine 26

Kazakhstan 15

Slovakia 11

Greece 10

Armenia 9

Slovenia 8

Lithuania 4

Bulgaria 2

Albania 1

Latvia 1

Macedonia 1

With 142 points Leo Burnett won the Golden Net Award for the most successful agency network.

With 71 points the agency Look At Media was awarded with the Golden Rose Award for the most successful agency and with Tartini Award for the most successful independent agency.

The Village won the Brand Grand Prix Award as the most awarded brand with 71 points collected.


19th Golden Drum AwardsGoldEN dRum GRANd PRIx

A. Film1. Entry title: Blood Relations

Agency: Ramat Gan

Advertiser/Client: The Peres Center for Peace

Country: Israel

Agency Network: SAATCHI & SAATCHI

B. Press2. Entry title: Obama Clinton, Cameron, Putin

Agency: Memac Ogilvy, Beruit

Advertiser/Client: Reporters Without Borders

Country: Lebanon

Agency Network: OGILVY

C. outdoor 3. Entry title: Artful construction vehicles

Agency: TBWA\Istanbul

Advertiser/Client: Bay Insaat / 42 Maslak

Country: Turkey

Agency Network: TBWA

d. RadioEntry title: Bomb

Agency: Demner, Merlicek & Bergmann, Vienna

Advertiser/Client: A1 Telekom Austria AG/bob

Country: Austria

Agency Network: Independent agency

E. direct communication4. Entry title: “Fisherman” rub-ber boots

Agency: Good Media, Almaty

Advertiser/Client: “Fisherman”

Country: Kazakhstan


F. design of Brand & Corporate Identity 5. Entry title: The stationary

Agency: TBWA\Istanbul

Advertiser/Client: TBWA\Istan-bul

Country: Turkey

Agency Network: TBWA

G. digital 6. Entry title: Romanians are smart

Agency: McCann Erickson, Bu-charest

Advertiser/Client: ROM

Country: Romania

Agency Network: McCANN ERICKSON

H. mobile 7. Entry title: Parking Douche

Agency: LOOK AT MEDIA Moscow

Advertiser/Client: The Village

Country: Russia


N. New or innovative 8. Entry title: Cheer from your heart!

Agency: DDB Budapest

Advertiser/Client: Magyar Tel-ekom Zrt.

Country: Hungary

Agency Network: DDB

Q. Integrated communication campaigns 9. Entry title: How Three Small Businesses Got to Sponsor F1 Star

Agency: SEK & GREY, Helsinki

Advertiser/Client: Fonecta B2B

Country: Finland

Agency Network: GREY

R. direct campaigns 10. Entry title: Hamburger Time-table

Agency: DDB, Warsaw

Advertiser/Client: McDonald’s

Country: Poland

Agency Network: DDB

S. digital campaigns 11. Entry title: Parking Douche

Agency: LOOK AT MEDIA Mos-cow


Country: Russia


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Report 2012Report 201212 13PIRAN PoRToRož PoSTER AwARd

1st Place 19. Entry title: 20 years of drum-ming

Country: Bulgaria

Authors: Boyko Taskov, Ivan Raykov

2nd Place 20. Entry title: Guru

Country: Poland

Advertising agency: Scholz&Friends Warsaw

Author: Malgorzata Pietralik

3rd Place 21. Entry title: After 20 years of Golden Drum we are all in the business 1, 2 and 3

Country: Poland

Advertising agency: Leo Bur-nett

Author: Malgorzata Nierodzin-ska

BoSS dRum AwARd

1st Place22. Group 2: OMG Agency

Maria Borzilova, BBDO Russia Group

Ewa Cymer, Netizens SP. Z.O.O.

Laura Ionescu, Kubis Interactive

Dejan Spirkoski, Publicis Skopje

Nikolay Perevoshahikov, BBDO Moscow

T. mobile campaigns 12. Entry title: Parking Douche



Country: Russia


u. Events13. Entry title: Blood Relations

Agency: Ramat Gan

Advertiser/Client: The Peres Center for Peace

Country: Israel

Agency Network: SAATCHI & SAATCHI

V. Public relations 14. Entry title: A Bet for a Na-tional Conscience

Agency: Leo Burnett, Beirut

Advertiser/Client: Leo Burnett, Beirut

Country: Lebanon

Agency Network: LEO BUR-NETT

w. Innovative campaigns15. Entry title: Parking Douche



Country: Russia


VIRTuoSo AwARdS

Best Cinematography for director of photography of the best film clip 16. Entry title: The Hand

Agency: McCann Erickson Ath-ens

Advertiser/client: Actionaid

Country: Greece

director of Photography: Chris-tos Karamanis

Best Illustration for author of best illustration 17. Entry title: The Vintage Edi-tion

Agency: Ogilvy & Mather GMBH

Advertiser/client: Mario Haller Vintage Schnapps

Country: Austria

Illustrator: Christian Bircher

Best Photography for author of best photography 18. Entry title: Fisherman’s Tales

Agency: BBDO Russia Group

Advertiser/client: Bering

Country: Russia

Photographer: Ale Burset

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Speakers

Jure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC – Intercontinental Advertising Cup, Slovenia

Jacob Åström, Founder, Creative Director, Art Director, Dear Future, Stockholm, Sweden

Ali Bati, Executive Creative Director, Lowe Istanbul, Turkey

Adrian Botan, VP Creative Excellence for McCann Erickson CEE, Creative Partner of Bucharest office, Romania

Gal Brill, CEO, Founder, UppSite

Jeff Coghlan, Founder and MD of Matmi New Media Design Ltd, United Kingdom

Marco Cremona, Executive Creative Director, Y&R Moscow, Russia

Simona Dan, planBee, Bucharest, Romania

Micky Denehy, Founding principal, EACA International School of Advertising and Communications

Sašo Dimitrievski, Partner, Pristop and Co-founder, Renderspace, Slovenia

Marco Antonio do Nascimento, Head of Art at Young & Rubicam, Prague, Czech Republic

Dušan Drakalski, Regional Creative Director, New Moment Y&R, Macedonia

Trevania Dudley Henderson, Principal and Founder of The Marketing Department, Boston, USA

Lenja Faraguna Papp, International consultant/speaker/coach, Radio Advertising Bureau Slovenia

Uroš Goričan, Creative Strategist, Saatchi & Saatchi Ljubljana, Slovenia

Andrey Gubaydullin, Creative Director/owner, Voskhod creative agency, Russia

Ocakoglu Gunseli, Editor in Chief of Marketing, Turkey

İlkay Gürpınar, Executive Creative Director, Vice President TBWA\ISTANBUL

Emily Hare, Managing Editor, Contagious Magazine

Ami Hasan, Chairman, Hasan&Partners

Pawel Heinze, Executive Creative Director, Leo Burnett Warsaw, Poland

Tomasz Hilt, CEO, Leo Burnett Group, Poland

Lajos Horváth, Founder, Creative Director, Cluso, Hungary

Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather - OgilvyOne Germany

Jean-Paul Lefebvre, Executive and Creative Director at Abracadabra, Belgium

Polina Maguire, Creative Group Head at Saatchi&Saatchi, Russia

Jaime Mandelbaum, Chief Creative Officer, Y&R Prague, Czech Republic

Craig Markus, Founder, Rage, Grace & Partners, USA

Désirée Maurd, Creative Director PR, Dear Future, Stockholm, Sweden

Adam Nowakowski, Head of Strategy, Leo Burnett, Poland

Alemsah Ozturk, Founder & Chief Happiness Officer, 41? 29!, Istanbul, Turkey and Golden Drum juror

Matias Palm Jensen, Chief Creative Innovation Officer for Europe, McCann Worldgroup

Adrian Preda, Creative Director, MRM Bucharest, Romania

Ulrich Proeschel, Vice-President Business Development, TBWA \ Europe

Janez Rakušček, Executive Creative Director, Luna\TBWA, Slovenia

Andrew Rawlins, Founder of Epica Awards

Leo Rayman, International strategy partner, adam&eve DDB, United Kingdom

Will Rust, Executive Creative Director, Ogilvy & Mather Czech Republic

Ante Šalinović, Media research director, Ipsos Adria, Croatia

Lars Samuelsen, Strategic Director & Head of Digital at Uncle Grey, Copenhagen, Denmark

Rupert Slade, Regional head, Phd, Central and Eastern Europe

Christophe Stoll, Co-founder, precious, Germany

Luis Tauffer, Creative Director, BBDO Moscow, Russia

Luka Topolovec, CEO, Drugi Vid

Juraj Vaculík, Owner, Founder, CEO at MADE BY VACULIK, Slovakia

Mihály Varga, Head of International Relations, CarnationGroup, Hungary

Dmitry Voskresensky, Digital Strategic Planner, GREY Moscow, Russia

Martin Weigel, Head of Planning, Wieden+Kennedy Amsterdam, Netherlands

Uri Weinheber, CEO, Partner, thetime

Emma Wilkie, Managing Director, The Gunn Report Ltd, United Kingdom

Jon Williams, Executive Creative Director & Chief Digital Officer, Grey EMEA

Toygun Yilmazer, Head of Planning, Vice President TBWA\ISTANBUL

more than 50 speakers have in four festival days in Portorož, Slovenia held lectures, panel discussions and workshops on different subjects concerning trends, new agendas, opportunities, new agency models and various forms of creativity. Golden drum is and remains a meeting point of great minds and top creative works.


Lectures 2012In 2012 drummers had a chance to listen to renowned speakers from inside and outside industry. during the 4-day program, Golden drum took on »New Europe, New Thinking« to discuss the new agenda, new opportunities, new networking and new agency models and what these notions signify and contribute to creativity, businesses, to brands and to consumers. Above all, Golden drum has been honouring all forms of creativity to live up to the traditional festival promises of good school & devilish challenge.


Parties 2012

#1 / Tuesday/ 2 October 2012

sponsors 2012Thanks all iTs sponsors for Their supporT! We cOuldn’t have dOne it WithOut yOu!

Documents

Golden Drum report 2012