Goleta Magazine 2013

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mADe in goleTA meet the Laid back brainiacs

Leading the Tech scene in Goleta PAge 6

University of California, Santa Barbara: Educating EntrepreneursPAge 25

Goleta: The Gateway to Wine Country PAge 32

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THE ESSENTIAL GUIDE TO LIVING, WORKING AND PLAYING IN CALIFORNIA’S GOLETA VALLEY.

M A G A Z I N EGOLETA

2 G O L E T A M A G A Z I N E

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Welcome to the 2013 Goleta Magazine. Each year we strive to put together stories that encompass Goleta. From our

thriving businesses, neighborly communities, and natural attractions, Goleta is a dynamic place to live, work and play. We hope this will be your guide to discovering all Goleta has to offer, whether you’re visiting, or here to stay!

The Chamber of Commerce works year-round to strengthen our local economy, promote the community, provide networking and business resources, represent business interests to government, and support pro-business political activity. Our annual magazine features stories on all of these areas.

This issue takes an in-depth look at the advanced technology stemming from Goleta companies. From advancements in the field of bio-medical, software development and aerospace, our area has become a hub for cutting edge technology. Our close proximity to UCSB and natural beauty make Goleta a great place to do business.

Please read through our magazine and get to know the community and the Goleta Valley Chamber of Commerce. With 350 members representing 30,000 jobs, we are the voice of business. Members who advertise in the Goleta Magazine are putting their best foot forward to inform you and ask for your business. We hope you’ll seek them first for your lodging, dining, shopping and services.

If there is something you’re looking for and don’t find in these pages, check our online Member Directory at www.GoletaValleyChamber.com, or give us a call. The Goleta Valley Chamber of Commerce—a head for business, a heart for the community.

—Cortney Hebert, Editor-in-Chief

o n T h e C o V e r High-tech entrepreneurs growing their businesses in Goleta often cite the community’s natural outdoors lifestyle as an added benefit. Among them are, from left, Daniel Emmett, co-founder of NextEnergy Technologies, an early stage start-up; Kathy Odell, CEO of Inogen and a serial entrepreneur; and Michael Lodato, senior vice president of sales and marketing at Network Hardware Resale, a 400 employee-strong Goleta company.

Mailing Address:5662 Calle Real, #204

Goleta, CA 93117 805.967.2500

www.GoletaValleyChamber.com Hours:

Monday-Friday, 9 am – 5 pm

GOLETA VALLEY CHAMBER OF COMMERCE

A Head for Business, A Heart for the Community

F r o m T h e e d i T o r

C o n T r i b U T o r s

Elaine AbercrombieFrancois deJohnJessica Harodacia HarwoodCortney HebertValerie KushnerovShelly LeachmanGiana MagnoliKristen MillerGina PotthoffTony Vallejo co

nten

ts

P h o T o s

Linda BluePhillip downeyJay Farbmandacia HarwoodKelly LaneValerie KushnerovGiana MagnoliTony MastresGina PotthoffKevin SchmidtchenShelby SimPacifica Suites

Cover Story: Made in Goleta. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Commercial Growth on the South Coast . . . . . . . . . . . . . . . . . . . 13Home Sweet Home: Residential Real Estate . . . . . . . . . . . . . . . . 16demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Healthcare. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22University of California, Santa Barbara . . . . . . . . . . . . . . . . . . . . . 26dining Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Non-Profits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Wine Country Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Butterflies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Things to do: A day in Goleta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Community Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39Goleta Lemon Festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Getting Here and Staying Here . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42Golfing in Goleta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Goleta Valley Chamber of Commerce . . . . . . . . . . . . . . . . . . . . . . 49City Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50Local Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52


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A.M. REPORTSign up at www.Noozhawk.com

We make it our business to cover the Goleta Valley.

Wake up to our free, daily e-Bulletin!

We’re Spherion, Santa Barbara’s resident staffing experts. Owner Trish Miller and her recruiting team have been faithfully serving the staffing needs of area businesses for more than 5 years. During that time, we’ve built valuable relationships with the many talented individuals who live in our community. When you need to find a unique candidate, it’s not so daunting when you have a staffing partner who knows them personally. And, if we don’t, our team is able to identify them quickly using an innovative mix of social media, mobile recruiting tools, text job alerts, targeted blogs and local networking. From flexible support to direct hire placement, Spherion can fill your administrative, customer service and professional jobs with qualified, high-performing talent that will make your job a little easier. In our business, it’s all about who you know— and we know a lot of people. Gain a local hiring advantage.

Call Spherion today! Trish Miller 805 683-1600

We Know People. We’ve Got Connections.

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Look anywhere in the Goleta Valley and you’ll find ample evidence that it is the lifeblood of our community.

Last year, we launched GEM, Goleta Entrepreneurial Magnet. This partnership emphasizes the talent and entrepreneurial spirit coming out of UCSB. This vibrancy is perhaps most exciting and inspiring; it is the renewable resource that enriches our community with confidence, creativity and imagination.

Businesses — large and small — flourish in such an atmosphere, and the Goleta Valley Chamber of Commerce is committed to expanding their opportunities. Since its founding in 1947, the chamber has led the way for local businesses, tackling broader issues so companies and their employees can concentrate on the tasks necessary for their success.

We take that partnership very seriously. Our chamber staff and directors are engaged in almost every facet of life in the Goleta Valley,

representing the views of our member organizations and advocating on their behalf.

If you have not done so yet, I encourage you to get to know your Chamber. Attend our Business-2-Business Breakfast, Wednesday evening mixers and the Annual Lemon Festival in September. These are where we get some hard work done, have fun and celebrate the Goleta Valley.

The slate of activities is an ambitious challenge for the chamber, but we like to think big. After all, we represent the Goleta Valley, where the entrepreneurial spirit runs deep.

—Tony Vallejo, Chairman

F r o m T h e C h a i r

W ith an average temperature of 68 degrees and a perfect location between the Pacific Ocean and the Santa Ynez

Mountains, Goleta is a great place to live, work and visit. Goleta’s beautiful parks and beaches, thriving businesses and good schools offer the best of life. The community is interconnected between retail and industrial sectors, education,

non-profits, high tech business and its agricultural history. It has the friendliness of a small town with access to big city activities nearby.

For 65 years, the GoletaValley Chamber of Commerce has celebrated the Goleta Valley.

From the beautiful parks and beaches, thriving businesses and excellent educational system, it is no wonder Goleta is a great place to be.

The Chamber’s mission remains the same: creating a strong local economy, promote the community, providing business and networking opportunities, representing business to government, and pro-business political action.

We are proud to announce after four years of operating in a virtual office, we remain closer to our members than ever. In 2012, we introduced a new program called GEM, a collaboration of the Chamber, the City of Goleta, and UC Santa Barbara, to help high-tech entrepreneurs grow and thrive in Goleta. We have a lot to look forward to in the coming years and we hope you will join us.

Please take the time to learn more about the Chamber by exploring our magazine, visiting our website, www.GoletaValleyChamber.com and connecting with us on Facebook and Twitter.

—Kristen Miller, President & CEO

F r o m T h e P r e s i d e n T

C h a m b e r s T a F FKristen miller,

President & Ceo

Cortney hebert, Communications manager

shelby sim, director of business development

2 0 1 3 b o a r d o F d i r e C T o r shallie avolio

Latitude 34 Technologies

bill banning Goleta Union school district

Warren butler, marmalade Cafe

dave Clark, impulse advanced Communications

Francois deJohn hayes Commercial Group

steve Greig, Venoco, inc.

michael Kramer ameravant, inc.

Tracy Lincoln santa barbara airport

Gene Lucas University of California santa barbara

dave messner aTK space systems

steve nicholson, Citrix online

Cynder sinclair nonprofit Kinect

bill Terre FLir Commercial Vision systems

emma Torres santa barbara bank & Trust

Jim Youngson Terrain Consulting

Craig Zimmerman The Towbes Group

o F F i C e r sChairmanTony Vallejo, CPa

Immediate Past Chairmichael rattray, Consultant

First Vice Chair / Treasurerdon donaldson

Penfield and smith

Vice ChairsPeter brown,

brownstein, hyatt, Farber, schreck

Kathleen Cochran bacara resort and spa

Kathy Koeper marborg industries

bill macfadyen, noozhawk

eric onnen santa barbara airbus

a d d i T i o n a L C o P i e s For additional copies of Goleta Magazine, please contact the Chamber at [email protected] or by phone (805) 967-2500.

Copyright © 2013 Goleta Valley Chamber of Commerce. All rights reserved. No parts of this publication may be reproduced in any form or by any means without expressed written consent from the publisher. Contents of the publication were received or derived from sources deemed reliable, but neither the publisher, its members, staff, or vendors, may be held responsible for any errors therein, or omissions therefrom.


gProducts of our unique environment are on the cutting edge of technology

Made in GoletabY Gina PoT ThoFF, nooZhaWK .Com

cover story

Goleta is the Central Coast’s very own version of Silicon Valley. A portion of the Bay Area technology hub’s size and influence, perhaps, but those who live in the Goleta Valley experience a few key differences that set the Good Land ahead of the better-known entrepreneurial mecca.

In Goleta, residents can surf before work, experience what feels like year-round sunshine, and drive where they need to go because—amazingly —there’s no traffic. It’s no wonder, then, that hundreds of entrepreneurs who establish a business here try so hard to stay in the area surrounded by natural beauty.

Those business minds are in great company. Goleta’s thriving bio-medical, high-tech and software development industries, some of which are better kept secrets than others, have continued an upward climb throughout the 1970s, 1980s and today. Not even the mid-2000s recession could quell many businesses that have local roots and global reach.

A prime example of these high-tech innovators is Kathy Odell, a serial entrepreneur who, ironically, hails from near the real Silicon Valley.

In 1985, Odell co-founded Medical Concepts in a local garage. Karl Storz, an international and highly regarded company in the production and sale of surgical and medical instruments and devices, bought out her medical device company five years later. Odell continued at Karl Storz until 2001, when she left to help some graduates fresh out of UC Santa Barbara start Inogen, a medical device company that focused on improving the quality of life for oxygen therapy users.

After a couple more hops, Odell began working at Annovium Products LLC in early 2012, and is helping market and develop a fitness training product and program.

“Once you’re an entrepreneur here, you don’t want to leave,” Odell said. “We sort of recycle people. Being a successful entrepreneur is all about understanding connections. In a town this small in particular, it’s all about networking. For me, I

recognized a long time ago that I’m not really good at working for really big companies.”

Other companies share Odell’s commitment to staying and creating high-paying jobs locally. Reaffirming loyalty to the young coastal city, Deckers Outdoor, FLIR Commercial Vision Systems and CMC Rescue have recently purchased large Goleta properties for their growing businesses.

The influx in local tech-savvy companies is assisted in no small part by UCSB, as Odell and other business leaders will tell you. Faculty and alumni have founded more than 80 local companies, with an average of five new businesses each

year, according to university records.

Businesses give thanks for their successes by donating time and money back to the community, not to mention recruiting some of those spirited local college graduates.

People sometimes don’t realize the great opportunity that exists here, said Odell, who still works to stay after more than 20 years.

“We’re creating companies every bit as good as Silicon Valley,” she said. “There’s such vitality out here. I’ve always felt that I’m a really lucky person. This town is a good place to get going. Goleta is our home.”

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continued on page 8

Made in GoletaThose who know the rate at which their body and its tissues are deteriorating over time would likely be better equipped to stop, or at least slow, the process.

So why not try to get that type of technology into the hands of as many doctors as possible?

That’s exactly the goal at Active Life Scientific Inc., which was founded in 2007 under the premise that the quality and strength of bone tissue—and any other kind of hard or soft human tissue for that matter —is determined by more than its thickness.

To the global medical community, the small Goleta start-up company is researching and developing a diagnostic device that measures the microscopic distance a thin probe travels into bone tissue. The procedure can determine tissue quality using a reference point indentation technology developed by UC Santa Barbara physics professor Paul Hansma.

More simply put, a medical tool “no bigger than a Highlighter” can produce more accurate and uniform results than a regular doctor’s physical inspection.

With better detection and less subjective results, founders Davis Brimer and Alex Proctor hope to help improve a doctor’s diagnosis, treatment and prevention plans for patients.

The young company founders and UCSB graduates say the smaller version of their BioDent product, called an OsteoProbe, is in the beginning stages of approval from the Food and Drug Administration.

“It’s really opened up an entire new field of research,” said Brimer, CEO of the company. “Early results are very, very promising.”

On a recent afternoon, Brimer brought out standard, paper 3-D glasses to illustrate the power of his company’s tools. The tiniest of tissue tears seemingly appear from nowhere when seen through the blue and red lenses.

The thin, needle-like probe, which would be used after giving a patient anesthetic, clicks when its sensors reach a measurement point.

This microscopic view could change the world. Active Life’s products, which have been purchased by top researchers on three continents, are used to research osteoporosis, or the weakening of bone. Applications are also being developed for diseases related to teeth, cartilage, muscle, tendon, ligament, spinal disc and more.

“Everything that we make, we have to really listen to our customers,” Brimer said.

Although the product is years away from becoming a part of everyone’s annual exam, Brimer is confident Active Life is well on its way to helping people — its ultimate goal.

Brimer and Proctor already know they have an award-winning idea, having taken top prize in UCSB’s New Venture entrepreneurial competition just before graduating in 2008.

They planned and actually started Active Life in local coffee shops, and now they have global researchers and investors.

“A lot of very exciting things are happening right now,” Proctor exclaimed. “This will be an exciting year for us. This will change the world.”

Echoing his colleague’s enthusiasm, Brimer said, “The applications are exponential. It’s exciting to deliver something new to scientists.”

aCTiVe LiFe sCienTiFiC PUTs TeChnoLoGY To WorK To imProVe heaLThucsb graDs research, Develop tools to better Detect tissue Damage


cover story

There comes a time when a business owner has to weigh loyalties against the bottom line.

For CMC Rescue founder Jim Frank and CEO Rich Phillips, that time came in late 2012, when a decision of where to relocate the growing rescue equipment manufacturing business presented two options: pay more money to stay in Goleta, where the 34-year-old business was founded, or move 20 miles east to Carpinteria.

Turns out, Frank and Phillips are loyal men.

“It just seemed like the right thing to do,” Phillips said of choosing to remain in Goleta. “This has been our home. We’re committed to becoming more visible in the community.”

As a result, the company’s 70 employees — most of whom live in Goleta — won’t have to commute very far when CMC Rescue moves into its larger facility at 6740 Cortona Drive in August.

The business also won’t be moving from the community where Frank got his first taste of rescue equipment years ago during a career fair at San Marcos High School. After he was introduced to the Santa Barbara County Search and Rescue Team, it wasn’t long before he felt compelled to join the all-volunteer branch of the Santa Barbara County Sheriff’s Department.

Frank took a special interest in the recreational rock-climbing gear law enforcement used to conduct rescues, especially the harness. “That was the spark that made the company,” Phillips said.

CMC Rescue was founded in Frank’s Santa Barbara garage. He found specialty equipment to safely and successfully save

lives and sold it for a few years before the company began manufacturing its own certified harnesses and accessory equipment in 1982. That same year, the company established an academy to teach the professionals who would be using its products.

All the while, Frank kept Phillips, his former college roommate, in the business loop. The two had grown close when studying engineering together at Cal Poly San Luis Obispo. Phillips was given the CEO title in 2009.

“The purpose of the business was to help people, law enforcement,” Phillips explained. “We couldn’t get the quality using outside companies. You’re literally trusting your life to it. Everything we sell has to be perfect. There is an emotional component to a harness. The rest of the world trusts us.”

Frank recently rattled off a long list of local law-enforcement agencies that use CMC Rescue equipment, including the search and rescue team for whom he still volunteers. The company, which is a brand name in China and

Japan, even has an app with a rescue reference guide book.

CMC Rescue is hoping to change that by reaching out to the community and by ensuring its longevity. Both say the company’s future became secure last year when CMC Rescue became completely employee-owned.

“We really believe that we’re the kind of company Goleta wants,” Frank said. “That’s good for the community.”

‘‘

CmC resCUe CommiTs For LonG haULFast-growing rescue equipment manuFacturer on the move to bigger Facility... in goleta

The equipment is used to supply ‘America’s heroes’ and not for the regular consumer, which might explain why few locals know about the business.”

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In 2012, Network Hardware Resale sold more than $25 million in optics equipment and shipped more than 730,000 items, an increase of 35 percent from 2011. Customers saved an average of 75 percent off new and used IT equipment from list prices, and the company served customers in 178 countries.

neTWorK hardWare resaLe ProUd oF GoLeTa rooTs, reCord GroWThreseller oF electronic equipment amps global market, overall sales

Being up-front with customers about the vitality of electronic equipment to save them time and money seems to be paying off. At least that’s the case for Network Hardware Resale, a world leader in providing pre-owned and new networking and data solutions.

The privately held Goleta company, which was founded in 1986, posted its largest gains to date last year on the heels of launching its new servers and storage solutions business, which is meant to maximize the lifespan and efficiency of technology investments.

Along with that program, Network Hardware Resale earlier this year began expanding its successful NetSure Maintenance Program for IT customers.

To sum up, the resale company sells equipment at a lower price, helps maximize the life of the often vital equipment, and fixes it for you if it malfunctions.

“We help customers that are on a budget and are interested in saving money, and we help customers with their assets as they age,” CEO Mike Sheldon said. “These products can last a long time. We’re in the business of helping equipment last decades.”

While the company is not exactly the same as the one Sheldon’s father, former IBM-executive Chuck Sheldon, founded years ago, the overall focus is still the same: to sell the best pre-owned networking equipment at faster response times and with lower failure rates than original manufacturers.

The younger Sheldon, who took over as CEO in 2006, said business continues to boom and morph along with technology, especially in Asia.

The maintenance business was a key contributor to 2012 growth, increasing by 76 percent to earn the title as the fastest-growing business segment.

Sheldon said a next step will be expanding into Japan, where sales grew by 35 percent in 2012.

“We’re very much a global business,” he said. “We’re moving quickly around the world to do what we do everywhere we can.”

Even with global reach, Sheldon said the company has no intentions of uprooting from the coastal community where it was founded.

More than 200 locals work at NHR headquarters at 80 Coromar Drive, while another 200 are employed in Europe and Asia-Pacific. Network Hardware Resale also works to hire UC Santa Barbara graduates and donates approximately $200,000 each year to local organizations.

Sheldon said he is grateful for loyal customers and excited for future successes.

“A caution about the economy has really been the major driver of our success,” he said. “The market is very strong. We’re beginning to manufacture our own products. We’re moving away from just a reseller of secondary market products. We’re rapidly becoming a big call center and hardware replacement company as well.” continued on page 10

10 G o l e t a M a G a Z i N e

cover story

appFolioOnline managing of legal, property and finance data is made easy at AppFolio, which was founded in 2006 and provides 200 high-paying jobs at its Goleta headquarters. CEO Brian Donahoo said UCSB graduates easily make up more than half of the software company’s employees.

next Energy Next Energy Technologies, Inc. (NEXT) is developing an entirely new generation of solar panels, based on inks that have the ability to make solar energy. These stable, scalable, and low cost plastic semiconductors can be printed as an ink or spray coated onto conventional plastic sheets to fabricate extremely inexpensive, lightweight, and flexible solar cells that can be used in both conventional and innovative applications, ranging from commercial rooftops and solar farms to military tents and window films. Imagine powering your laptop with something the size of a sticker.

raytheon One of the earliest technology start-ups, Raytheon was established in Massachusetts in 1922. Raytheon’s chairman and CEO, William H. Swanson, got his start in the company at its Goleta facility in 1972. Raytheon employs 68,000 people worldwide and is a leader in defense, homeland security and other government markets.

Yes, we do that here

Deployable space systems For a small, aerospace start-up, Deployable Space Systems has acquired some big clients in its five years. The company, which has fewer than 20 full-time employees, is working with NASA and the Air Force to research and develop solar rays and other spacecraft products.

Deckers outdoorAlthough famous worldwide for its UGG boots, Deckers Outdoor Corp. was started in 1973 by a UCSB graduate to develop shoes with a “utility purpose,” said CEO Angel Martinez. As it turns out, people also happen to love the way its brands look. Deckers has 95 retail stores on several continents, employing 400 people locally.

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Yes, we do that here

soraaSoraa was founded in 2008 by three UCSB engineering professors who chose to look at light in a different way. Soraa has since pioneered brighter, more energy-efficient LED lights used in bulbs and televisions. Co-founder Steven DenBaars said the crystal gallium nitride substrates his company utilizes instead of gas uses 20 times less energy. The lights that can “improve people’s lives” aren’t available in Home Depot yet, DenBaars said, but that’s the ultimate goal.

yardi systemsIn 1984, Anant Yardi founded Yardi Systems, now the largest property and investment management software provider in North America. He drew on his experience as a property owner and as a system development manager to create the computer-based company, which employs 500 people in Goleta and more than 2,000 others around the globe.

Flir Commercial Vision systemsGetting thermal and infrared cameras and technology into the hands of regular folks is the goal of FLIR Commercial Vision Systems, a Goleta arm of the national company better known for supplying the U.S. military and law enforcement. General manager Bill Terre says the night-vision cameras and threat detection systems, designed and manufactured locally by 350 employees, can enhance anyone’s awareness.

atK space systems ATK Space Systems general manager Dave Messner says the Goleta company has been in on a lot of “firsts” in space. The manufacturing company, which was founded in 1975 in Santa Barbara and then acquired by ATK in 2004, specializes in solar array systems and other deployable space structures that assist in satellite and other exploratory missions. Citrix online

Citrix Online is most famous for their GoTo products, GoToMyPC and GoToMeeting, their web-based remote access system allows people to connect with anyone from anywhere. Founded in 2003 in Goleta, Citrix Online still gains more than 17,000 new customers every month worldwide.

transphorm A Goleta company with more than 100 employees is leading the world in high-voltage development. Transphorm, which was founded in 2007 by UCSB professor Umesh Mishra and his partner Primit Parikh, develops high-voltage, energy-efficient semiconductors used to minimize energy loss in power conversion.


The South Coast’s Premier Business Parka rare combination of high-quality, efficient buildings and a generous outdoor

campus, Cabrillo Business Park has no equal between Los Angeles and San Jose.

Designed as a sustainable, master-planned project, with walking trails, mini

parks, sports courts, and bike paths—all built around restored and enhanced

natural wetlands—Cabrillo Business Park provides an environment conducive

to the greatest employee creativity and productivity. A convenient, accessible

location supports retail space, while a variety of buildings allows tenant

flexibility and growth. To learn more, visit www.cabrillobusinesspark.com.

STeve FeDDe | [email protected] | 805.604.7103

2 0 1 3 E d I T I O N 13

real estate

lLooking back on 2012, the prevailing attitude among businesses toward the economy in general was “wait and see.” Hiring and investment decisions were dampened by uncertainties in many areas, including the unclear fate of new healthcare legislation, the November elections, and the “fiscal cliff,” to name a few.

Against this backdrop of uncertainty, commercial real estate in Goleta produced mixed results. On one hand, it was a strong year for industrial and retail leasing. At the same time commercial sales were modest, and office leasing dropped precipitously in 2012 due to light demand for large spaces. On the bright side, vacancy and rental rates across all leasing sectors remained stable or showed signs of growth. In addition, there is healthy demand to purchase commercial real estate.

Most indicators suggest the local economy is gradually strengthening, with residential real estate sales growing, the apartment sales market in full recovery, and according to preliminary data, Santa Barbara County’s year-over-year unemployment rate dropped nearly one percentage point in 2012 to 7.6%.

SALESCommercial sales were solid but not exceptional during 2013 with just 11 commercial sales completed (compared to 17 during the prior year). Surprisingly, five of the sales were industrial properties, while no office properties changed hands. Total sales volume was $32.6 million, a decrease of 83% from 2011 (which included the $105 million sale of the Bacara Resort).

Despite the reduced activity, several notable properties were purchased, including the 10,715 sf retail building at 5995 Calle Real and industrial buildings of 53,000 sf and 26,000 sf at 6740 Cortona Dr and 99 Aero Camino.

One clear trend has emerged since the recession: owner-users (businesses or other organizations buying

property for their own use) are playing a major role in the commercial sales market. Of the 11 sales in Goleta in 2012, six were purchased by owner-users. This was driven by a combination of attractive Small Business Administration (SBA) financing, a decent supply of available buildings, and motivated sellers. With these historically unique market conditions, it has become fairly common for a business or organization to buy a property for its own use and end up paying less per month as an owner than it had as a tenant.

As long as interest rates remain near record lows and financing is available, there will be demand to purchase commercial property by both owner-users and investors. The challenge facing growth in the sales market in 2013 will be a lack of supply. The number of properties for sale decreased more than 30% during 2012. At the same time, prices are gradually increasing, which should slow sales over time.

OFFICE LEASINGOffice-using businesses were cautious about hiring and expansion during 2012 for several reasons, including the ongoing slow growth of the economy, the inherent uncertainty of an election year, and concern over the government’s ability to handle the “fiscal cliff.”

Goleta’s large employers were relatively inactive in 2012, as only 199,000 sf of office/R&D space was leased, less than half the total for the previous year and the lowest annual absorption we have on record. One reason for the slow market is the prevalence of defense industry companies in the area, whose revenue may be constricted by federal budget cuts in 2013.

The Goleta office market is stagnant, but it is also stable. Vacancy and lease rates have remained consistent over the past four years. While not much space was leased in 2012, relatively little new space became available. The current 10.4% vacancy rate

Signs Indicate a Balanced Commercial Market

new enterprises and economy create momentum on the south Coast

bY Fr anCois deJohn, haYes CommerCiaL GroUP

continued on page 14


real estate

is nearly double the pre-recession level, but it still looks healthy compared to the 17.1% average for US metropolitan areas.

Advanced Vision Science, Inc. and Deckers Outdoor Corp. signed the largest office leases of 2012, both renewals. Brown & Brown Insurance is a notable office tenant that moved from Santa Barbara to Goleta in 2012, taking 12,600 sf at 1 S. Los Carneros Rd.

There are currently 16 spaces greater than 10,000 sf available in Goleta and only a few tenants seeking spaces that large, so we may see some landlords subdividing larger office spaces in the coming year to attract smaller tenants. On the bright side, we forecast office vacancy to tighten and rates to increase in Santa Barbara in 2013, which should increase demand in Goleta.

INdUSTRIAL LEASINGLarge leases by Powell Skate One, Citrix and Central Coast Power Sports contributed to a statistically productive year of industrial leasing in Goleta. Both the number of leases and gross absorption were higher than they have been in recent years. At the same time, Goleta’s asking and achieved rates both increased more than 10%. Total square footage leased surged 31% in 2012, and the current vacancy rate of 5.3% is the lowest since 2007.

For industrial tenants, the high cost of relocating creates an incentive to stay put. This proved especially true in 2012, as nearly half of the transactions were lease renewals. For example, Soraa, Inc. and UCSB renewed 10,000+ sf spaces.

The fourth quarter produced only one sizable transaction: Habitat for Humanity’s lease of 12,374 sf at 6860 Cortona Dr.

Industrial leasing generally eludes prediction, but we forecast a more subdued leasing market in 2013 than last year, given the low vacancy rate.

RETAIL LEASINGThanks to two large leases early in the year, 2012 was a strong year for retail leasing in Goleta. Compared to 2011, transactions and square footage leased both increased about 30%, while dollar consideration doubled. Achieved rental rates for retail space have bounced back from the lows in the wake the recession and are at their highest levels since 2008. In addition, 16 retail leases were signed in 2012, the highest annual total in at least seven years.

Goleta’s available space decreased 34% in 2012, driven by large first quarter leases by BevMo and Pier 1 in Camino Real Marketplace. These two leases accounted for more than 20% of the total square footage leased during the year. And as a result, the largest shopping center in south Santa Barbara County is nearly full.

Despite disappointing retail sales during the holiday season, we are hopeful that 2013 will be a year of moderate to steady growth for consumer confidence and spending, especially in the second half. We forecast retail vacancy to tighten a bit more in the coming year with rents also rising slightly. Landlords will need to continue to be flexible with free rent and tenant improvement concessions to attract the stronger tenants.

LOOKING FORWARdAs we near the end of the first quarter, much of the economic uncertainty—especially

unsettled tax and fiscal policy—that hindered employers in 2012 remains unresolved. The extension of deadlines for automatic spending cuts combined with the impending debt ceiling showdown promise to keep businesses cautious about hiring during the coming months and possibly beyond. On the bright side, unemployment is projected to ultimately improve somewhat in 2013, and there will likely be minimal change to interest rates.

Compared to 2012, we expect slight shifts in momentum across the commercial sectors over the coming year that will produce a more balanced picture. Specifically, industrial and retail leasing markets will throttle down a bit, while office leasing will pick up some speed. As the local economy continues to improve, we are excited to see Goleta businesses grow and new enterprises launched in 2013.

Francois DeJohn is a broker and founding partner of Hayes Commercial Group.

RaNk Name Web SITe INduSTRy emPloyeeS

1 UCSB www.ucsb.edu Education 6,000

2 County of Santa Barbara www.sbcountyjobs.com Government 4,290

3 Raytheon www.raytheon.com Aerospace and defense 1,400

4 Sansum Clinic www.sansumclinic.org Health care 1,100

5 Tecolote Research www.tecolote.com Research 609

6 Goleta Union School district www.goleta.k12.ca.us Education 565

7 Jordano’s www.jordanos.com Food service 550

8 Citrix Online www.citrixonline.com Software development 544

9 Yardi Systems www.yardi.com Software development 445

10 FLIR Commercial Vision Systems

www.FLIR.com Infrared technology 425

11 Allergan www.allergan.com Medical 352

12 Bacara Resort and Spa www.bacararesort.com Hospitality 350

13 Karl Storz www.karlstorz.com Medical 342

14 deckers Outdoor Corporation

www.deckers.com Retail 320

15 Marborg Industries www.marborg.com Waste Removal 285

16 Goleta Cottage Hospital www.cottagehealthsystem.org Health care 250

17 Medtronic www.medtronic.com Medical 250

18 Mentor Corp www.mentorwwllc.com Medical 218

19 Costco www.costco.com Retail 200

20 Network Hardware Resale www.networkhardware.com Network Products 200

21 Channel Technologies Group www.channeltechgroup.com Manufacturing 200

22 The Home depot www.homedepot.com Retail 178

23 devereux www.devereux.org Non-profit 157

24 Cox www.cox.com Media 141

25 ATK Space Systems www.atk.com Aerospace and defense 115

E M P l o y E r s i n t h E G o l E t a V a l l E y

* data compiled by the Goleta Valley Chamber of Commerce

2 0 1 3 E d I T I O N 15

Thanks for helping us grow in GoletaFrom its startup days more than 10 years ago to its global presence today, Citrix Online has happily called Goleta home. Did you know?

We have nearly 600 employees in Goleta and more than 1,000 worldwide.

Employees can bring their dogs to work.

The community is welcome to have lunch at the GoToCafé at 7414 Hollister.

In 2010, more than 500 of our employees volunteered in their communities.

You can find us at local events, including the UCSB Running Series, I Madonnari, the Solstice Parade, the Arthritis Walk and Earth Day.

Yes, we’re hiring.www.citrixonline.com


tThere are several reasons why they call Goleta, “The good land.” Chances are that you are experiencing one of those reasons right now. There are over 300 days of the year that we experiences sunshine here in Goleta. When other areas of the country are buried knee deep in snow, the locals are out playing a round of golf with their friends. During the winter we get lots of inquires about relocation from those who are looking for a milder year round climate. If that is one of the things you are looking for, then this should be your next home.

Even though the California Association of Realtors consistently reports Santa Barbara area as one of the most expensive in the state that should not scare you; there are plenty of homes that are affordable if you know where to look. Our Santa Barbara Multiple Listing Service (MLS) covers Carpinteria, Montecito, Santa Barbara, Hope Ranch, and Goleta areas. When sales from Montecito and Hope Ranch are reported to the MLS, they raise our reported median home sales prices causing the average American to conclude that our area is too expensive for them to afford. However when one looks at the average home prices for Goleta in 2013, these homes are more affordable than other Southern California towns. Goleta has a median sold price for Fourth Quarter 2012, of $539,000.

The market velocity for our local real estate market has attracted, on average, five buyers every day for the past year causing our inventory to drastically decrease. At the end of 2006, the top of our market this cycle, there were thirteen months supply of homes for sale in the overall area. Today however, we have only 2.8 months or 84 days supply. Sellers have more advantage today with less than three months supply of inventory. Over 2012 our residential sales volume has increased

as well as our average sale price. Property values rose 7% last year over the prior year. With prices rising, inventory dwindling and rates historically low this is a prime scenario for both buyers and sellers.

Our local owners realize that we are in an insulated area since our prices have begun to rise and other areas around the county have not. In fact, during the last 40 years and four real estate cycles later, our area has come back stronger than before showing a stair-step affect in value.

For example, in 1983 a Goleta tract home cost $150,000; today’s value is $750.000 for the same house. Not a bad return on investment that was purchased to provide shelter.

The last new construction of any size were homes found in developments like Storke Ranch built in 2000, Winchester Commons, The Crown Collection, Mountain View Ranch and more recently the Bluffs. The past 12 months most homes sold at between 97-100% of list price The lack of supply and the rising demand continue to drive prices in our local area.

Here’s the good news. This year we will see 181 new units come on the market in Goleta. These units are a mix of: studios, condo/townhomes, duplexes, tri-plexes, four-plexes and single family residences. Buyers will now have a window of opportunity in which to purchase new construction if owning a new home is one’s dream. This inventory will help ease the extremely tight market that exists today in the area. The young City of Goleta is determined to address the housing issues of its citizens and employers. This is just one way Goleta is demonstrating its support for work force housing.

If your plans are to stay in the area for at least three to five years this is a great time to purchase real estate. Why? The current market cycle changed at the end of 2006 and most real estate cycles are seven to

residential Growth in the Goodland

real estate

HOME SWEET HOMEbY eL aine aberCrombie

continued on page 18

2 0 1 3 E d I T I O N 17

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real estate

description Goleta Santa barbara County

Population 2018 Projection 32,248 443,950 2013 Estimate 30,845 430,618 2010 Census 30,048 423,895 2000 Census 29,934 399,344 Growth 2013-2018 4.55% 3.10% Growth 2010-2013 2.65% 1.59% Growth 2000-2010 0.38% 6.15%2013 Est. Pop by Single Race Class 30,845 430,618 White Alone 20,937 295,192 Black or African American Alone 463 8,253 Amer. Indian and Alaska Native Alone 297 5,650 Asian Alone 2,874 21,670 Native Hawaiian and Other Pac. Isl. Alone 28 839 Some Other Race Alone 4,765 78,673 Two or More Races 1,481 20,3412013 Est. Population by Sex 30,845 430,618 Male 15,553 216,146 Female 15,292 214,4722013 Est. Median Age 36.5 34.12013 Est. Pop. Age 25+ by Edu. Attainment 20,861 271,193 Less than 9th grade 1,770 34,345 Some High School, no diploma 1,042 20,742 High School Graduate (or GEd) 2,924 49,461 Some College, no degree 4,424 62,095 Associate degree 1,702 21,713 Bachelor’s degree 4,549 48,564 Master’s degree 2,884 21,793 Professional School degree 464 6,259 doctorate degree 1,102 6,2212013 Est. HHs by HH Income 11,152 143,922 Income less than $15,000 878 15,366 Income $15,000 - $24,999 702 14,941 Income $25,000 - $34,999 856 11,733 Income $35,000 - $49,999 1,316 19,766 Income $50,000 - $74,999 2,227 26,459 Income $75,000 - $99,999 1,494 17,088 Income $100,000 - $124,999 1,139 12,297 Income $125,000 - $149,999 821 8,395 Income $150,000 - $199,999 966 9,163 Income $200,000 - $249,999 307 3,107 Income $250,000 - $499,999 382 4,293 Income $500,000+ 64 1,3142013 Est. Median Household Income $70,476 $59,5952013 Est. Families by Poverty Status 7,081 92,773 2013 Families at or Above Poverty 6,706 83,824 2013 Families at or Above Poverty with Children 3,450 39,973 2013 Families Below Poverty 375 8,949 2013 Families Below Poverty with Children 255 7,0582013 Est. Pop Age 16+ by Employment Status 25,190 343,765 In Armed Forces 48 2,330 Civilian - Employed 15,965 194,893 Civilian - Unemployed 1,129 21,341 Not in Labor Force 8,048 125,2012013 Est. Avg Travel Time to Work in Minutes 18.85 22.052013 Est. Tenure of Occupied Housing Units 11,152 143,922 Owner Occupied 6,051 75,713 Renter Occupied 5,101 68,2092013 Est. Median All Owner-Occupied Housing Value $548,486 $381,572

Source: UCSB Economic Forecast Project / SiteReports

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DEMoGraPhiCsten years long from one high point to the next. We have already seen an increase in home values over 2012, so the indication is that we are past the low point in the market. The good news for buyers is that we will have a bit more inventory to choose from soon.

A huge advantage for buyers today is the low interest rates. Did you know that when interest rates go from 4% to 6% the payments for a buyer go up 25.6%? That can make all the difference in which home a buyer can afford. Having the school district you want for your child could be determined by your monthly payment. Rates have begun rising from the low 3.25% and we are not likely to see those rates again for decades, if at all.

Real estate should not be invested in for mere speculation. That being said real estate values have never dropped down to zero like some stocks I used to own. We all need a place to live and if you are like most people, our most valuable asset is our home so why not take advantage of these historic low interest rates and get a tax deduction for years to come while providing a great lifestyle for yourself and your family? Why not buy where you get more home for your money and buy now? I am positive you will agree that one cannot beat the lifestyle in “The Good Land” of Goleta.

Elaine Abercrombie, Broker for Abercrombie Fine Homes, Inc., Past President to the Santa Barbara Association of Realtors and Multiple Listing Service 2010, [email protected], www.AbercrombieFineHomes.net, 805-450-0086

2 0 1 3 E d I T I O N 19


CenCal Health administers several publicly-funded health care programs for low income residents of Santa Barbara and San Luis Obispo counties; the primary one being the Medi-Cal program

Since beginning operations in 1983, CenCal Health has, among other things, created access to high quality health care for its members through contracts with local providers (physicians, clinics, hospitals, pharmacies, etc.); and coordinates care for its members through a primary care provider case management system, aided by numerous plan programs and activities.

Goleta Valley Cottage Hospital was founded in 1966 to serve the Goleta Valley. Today, the hospital admits more than 1,500 patients

technology and collaboration lead to advanced health care options

CenCal health110 Castilian drive805.685.9525www.cencalhealth.org

Complete nutrition5782 Calle Real 805.845.7225www.completenutrition.com

stacey Cooper Fitness324 State Street, Suite C805.284.3688www.staceycooperfitness.com

Crossfit innate360 S. Hope Avenue, C105 805.880.5104www.innatebodybootcamp.com

Crystal Chiropractic310 Pine Avenue 805.687.8900www.dr-cc.com

devereux santa barbaraP.O. Box 6784 805.968.2525www.devereux.org

dr. Carastro122 S. Patterson AvenueSuite 214 805.964.4786www.risewithasmile.com

Goleta Valley Cottage hospital351 S. Patterson Avenue805.967.3411www.cottagehealthsystem.org

Johnson dental3906 State StreetSuite 102805.687.6767www.johnsonfamilydental.com

massage envy5748 Calle Real 805.683.5700www.massageenvy.com

sama auraveda5276 Hollister Avenue Studio 456805.570.2692www.samaayurveda.com

sansum Clinic122 S. Patterson AvenueSuite 131805.898.3311www.sansumclinic.org

santa barbara Family Chiropractic360 S. Hope Avenue, C100 805.682.4620www.sbfamilychiropractic.com

santa barbara Women’s self defense339 N. Kellogg Avenue805.252.9099www.sbslfdfnz.com

Upward Living Chiropractic Wellness5370 Hollister Ave805.636.9729www.upwardlivingchiro-practicwellness.com

Western dental5680 Calle Real805.979.3040www.westerndental.com

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a year and sees more than 18,000 emergency visits. They have been recognized for the award-winning Center for Wound Management and Comprehensive Breast Care Center.

To comply with state-mandated seismic requirements, the hospital is currently undergoing a complete renovation. When finished in 2014, the two-story, 152,000-square-foot facility will boast a much larger Emergency Department, a surgery suite with six operating rooms, a wound care center and all-private rooms for patients.

A Corporate Partner Program, co-chaired by local business leaders Jim Knight and Craig Zimmerman, enlisted the support of businesses throughout the South Coast. More than $528,000 was contributed by

2 0 1 3 E d I T I O N 21

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Santa Barbara Community Builders14 Santa Barbara Community Builders 15

Tucked into a beautiful ravine and hillside overlooking the city and

Pacific Ocean, the Santa Barbara Bowl helps define Santa Barbara and is a beloved, vital, and historic piece of the city’s cultural fabric. This is a year of celebration for the proud musical landmark as it marks the successful achievement of the capital phase of a Herculean fund-raising effort – the American Classic Capital and Endow-ment Campaign - that began in 1994 and culminated last year with more than $38 million being raised for res-toration and new projects.

The Bowl, which was showing its age with a cracked cement stage and de-teriorating seating, received a com-plete overhaul beginning in 1995. What emerged from all these efforts is a 4,562-seat, world-class outdoor venue. More improvements are under way, including a new, park-like entrance that will allow vehicles and patrons to enter separately, but the Santa Barbara Bowl Foundation, which oversees the Bowl, is also shifting its focus to endowment for education outreach programs and a sustainable maintenance fund.

Despite its popularity, the Bowl still harbors an aura of intriguing mystery. Part of this is its hidden location off upper Milpas Street, and part comes from its relatively unknown and surprisingly long and varied his-tory. Moreover, few people know that today, it is run by a small staff and 21 dedicated volunteer Board mem-bers. The Bowl has transformed into a state-of-the-art facility —some of

the world’s most popular musicians, including Norah Jones, Jack Johnson, and Gwen Stefani, play there fre-quently - but it was actually built 76 years ago as part of a federal govern-ment WPA project during the Great Depression. “The original work was done primarily by Italian and Mexican stonemasons, some 25 years before Carlos Santana, David Crosby, and Kenny Loggins [who have all played

at the Bowl] may have picked up their first guitars,” said Rick Boller, the youthful executive director of the Foundation.

In the hallway under the stage and in backstage dressing rooms are pho-tos which show the venue as it was in 1937—a bowl-shaped structure with a wooden stage at the bottom and seats rising up on all sides. The wooden stage revolved 360 degrees during

S A N T A B A R B A R A B O W L

$38 Million Raised for Restoration Of City’s Historic, Beloved Venue


Citrix is a quintessential modern success story, complete with a garage-to-global tale of technological innova-tion and inspired management. The company’s Online Services division was formed in 2004, when Citrix purchased Expertcity, a local startup begun in 1997 as the brainchild of a professor and two graduate students from UCSB. Today, the company pro-vides remote connectivity and online collaboration solutions to custom-ers worldwide. The Online Services division employs more than 1,500 of the 8,000+ Citrix employees globally, including more than 600 people at its Goleta campus, making it one of the largest private employers in Santa Barbara County.

“People in Santa Barbara know we have grown quickly, but I’m not sure they know just how fast we are ex-panding,” said Brett Caine, senior vice president and general manager of the Citrix Online Services division. “It’s been satisfying and a lot of fun to be a part of this type of growth.”

The company provides cloud-based solutions that enable mobile work-styles – letting people work from anywhere, with anyone, and on any device. Its offerings include GoTo-MyPC, GoToMeeting, GoToWebinar, GoToTraining, GoToAssist, Podio and ShareFile. Citrix is currently the second-largest web-conferencing pro-vider in the world, according to Caine.

Technological savvy isn’t the only

reason for the company’s amaz-ing success. It also attracts talented personnel because of its employee-centric mission and values. “We’ve tried hard to make this a great place to work, and I think it says a lot that two of the cofounders are still here,” said Caine. “Bernd Christiansen is our chief technology officer, and Malte Muenke is our VP of engineering and customer operations. We also have many other employees who have been with us for more than 10 years. It is this focus on employees which enables us to deliver on our growth and profit goals — growing our busi-ness from $40M at acquisition to more than 10 times that in 2011.”

Caine has helmed the Online Ser-vices division for the past nine years. During that time, Citrix has become increasingly involved with giving back to the Santa Barbara region embody-ing their “work better, live better”

motto. “We support our employee’s interests in the community by match-ing employee contributions to quali-fying non profits and offering 16 paid hours of volunteer time every year” The company also partners with over 75 local non profits and donated more than $2.5 million in products to chari-ties worldwide in 2012. “It’s a big part of who we are,” said Caine.

Citrix Goleta’s Global Tech Leader Floats on a ‘Cloud’ of Success


W hen Renee Grubb and Ed Edick grew frustrated with working for the corporate-

owned real estate firms that domi-nated the Santa Barbara landscape in 1996, they came up with an idea that was both risky and appealing.

Renee and Ed were friends and had a similar outlook on things. After sev-eral months of coaxing by Renee, Ed agreed to be a part of starting a local

real estate company. The market was struggling at the time, and they didn’t really know if any of the agents they knew would join us. At most, they thought they might be able to create a small boutique company. They called it Village Properties to reflect their local focus.

Grubb and Edick did not have to worry for long. Before the paint was dry in their new office on Coast Vil-

lage Road, their phones began ring-ing off the hook. More than 20 of the top agents in town wanted to join the new company, which rocketed past the “boutique” stage in record time. “We opened our doors in May 1996, and we were in the black by the fourth quarter,” said Grubb.

Today, Village Properties is a major player in the local real estate market, with more than 160 agents and offices

in Montecito, Santa Barbara, and Santa Ynez. The company services thousands of customers and has been able to give back more than a million dollars in charitable donations to local schools in the last 11 years.

“We were surprised by the level of our success, but looking back, it made

sense because we’ve created exactly the type of company we, as agents, always wanted to work for,” said Ed-ick. “We based it on a culture of trust, caring, relationships, and community. I love walking through the front door of our offices every day because I truly like the people who are inside. We are very much like a family.”

Being locally owned gives Village Properties some distinct advantages over its nationally based, corporate competitors. For example, community integration, a vital part of any real estate company’s success, was easier for the firm because southern Santa Barbara County is the company’s only focus. “It is where we commit all of our time and money,” said Edick. “The nationwide companies can’t do that because if they gave to our commu-nity, they would have to do the same for every community they serve. Their corporate headquarters is somewhere

Community Involvement Pays Off

Village ProPerties at the Bowl] may have picked up their

first guitars,” said Rick Boller, the youthful executive director of the Foundation.

In the hallway under the stage and

S A N T A B A R B A R A B O W L

Santa Barbara Community Builders

Volume 1

Connecting Our Coastal Community

Santa Barbara Community Builders highlights and

promotes the unique stories of local individuals,

businesses and organizations. Full of beautiful images and inspiring stories, SB Community Builders

illuminates the intriguing and heart-wrenching narratives of local community builders. Further, it

provides Santa Barbara the opportunity to know its

neighbors in a deeper and more meaningful way.

Santa Barbara Comm

unity Builders

Volume 1

CoverSBCB.indd 1

4/13/12 11:26 AM

Premiere issue

This spring

Charter Corporate Partners that included Bacara Resort & Spa, Community West Bank, Cox Communications, ExxonMobil, MarBorg Industries, Montecito Bank & Trust, Pacific Western Bank, Rabobank and Venoco.

Sansum Clinic is a nonprofit healthcare provider focused on providing compassionate and quality healthcare to the community.

Last year, Sansum partnered with Cancer Center of Santa Barbara to enhance cancer care in the community. The partnership has provided better information sharing and coordination of care, allowing them to offer the highest quality, most compassionate care. The collaboration also means patients will have less need to travel outside our community for highly specialized treatments.

In addition to this partnership, Sansum is often recognized for their proactive diabetes program provides activities on diabetes prevention health education and encourages personal physical fitness, healthy eating, healthy weight and self-confidence.


Secondary schools in the Goleta Valley are seeing rapid success with the introduction of a number of Academies. With a focus on specific fields and hands-on research, students are becoming more engaged in the classroom. Take

a look at some of the great programs happening at our local schools:

Dos Pueblos HigH scHool, THe AcADemyThe Academy at Dos Pueblos focuses on individualized attention to student’s lives, both in and out of the classroom, to help them be successful and productive citizens. The students are assigned tutors, counseling, mentors and guided studies classes to help them navigate the world of high school and the real world after graduation. According to the school’s website, over the first three quarters in the program, the average GPA of academy freshman has risen from 1.41 to 2.39.

The Academy, on the Dos Pueblos campus at 7266 Alameda Avenue, has strong community and business partnerships to keep funding and mentor programs active.

Dos Pueblos HigH scHool engineering AcADemyNationally recognized, the Dos Pueblos Engineering Academy is the shining star of the Santa Barbara Unified School District’s academies. Started in 2002, students take three years of engineering courses in addition to their usual workload, which encourages advanced science and math classes; the Engineering Academy’s robotics team competes in the annual international FIRST Robotics Competition.

The Elings Center for Engineering Education, the academy’s new home on the Dos Pueblos campus, was completed last fall with the help of the Dos Pueblos Engineering Academy Foundation, a who’s who of local high-tech industry heavyweights and community sponsors. The building has a computer room, a machine shop, a prototype room, and engineering classrooms and laboratories.

sAn mArcos HigH scHool AAPle AcADemyThe Accelerated Academic Program for Leadership and Enrichment (AAPLE) Academy pushes students to take challenging classes and further engage through guest speakers, summer programs, studying abroad and college prep. Designed to be a four-year program with 120 total students, it already has 30 freshmen and 30 sophomores, in this, only its second year.

sAnTA bArbArA HigH scHool green AcADemyStudents with green thumbs can get involved in environmental classes, projects and clubs with Santa Barbara High’s Green Academy. They have access to SBCC environmental horticulture classes and a strong STEM (science, technology, engineering and mathematics) curriculum at the high school at 700 E. Anapamu Street.

mulTimeDiA, ArT & Design AcADemy AT sAnTA bArbArA HigH scHoolIn a three-year, career-focused program, students of Santa Barbara High’s Multimedia, Art & Design (MAD) Academy take art and technology classes for both high school and SBCC credits. They participate in internships, listen to guest speakers, and get involved in the community through presentations and field trips.

VisuAl ArTs AnD Design AcADemy AT sAnTA bArbArA HigH scHoolStudents in the Academy have guest speakers in class, job shadowing and internships, artists-in-residence and partnerships with local colleges and art-related businesses. Students can take SBCC illustration and design classes for dual credit. According to its website, VADA’s goal is to integrate “college prep coursework with career-focused art and design instruction in a supportive ‘family-like environment,’ to help promote confidence and character development, as well as artistic and academic capabilities in its students.”

education

bY Giana maGnoLi , nooZhaWK .Com

Pictured above: Students in the Dos Pueblos Engineering Academy gather to collaborate on a project.

academies engage Students

2 0 1 3 E d I T I O N 23

Proud to be a member of the Goleta community

ATK wins Game Changing Technology Contract from NASA for future extreme high‐power Explora�on and Science Missions

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Employees of FLIR Systems generously support local causes and the Goleta community.

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FLIR Systems: The World Leader in Thermal Imaging Innovation

Employees of FLIR Systems generously support local causes and the Goleta community.

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oleta schools kicked off the school year with a new leader. Bill Banning, the Goleta Union School District’s new superintendent, has been getting oriented with

the district’s schools and the community.

Banning said he has big shoes to fill following the departure of Kathy Boomer, who retired after seven years with the district.

It’s always been his goal to be a superintendent, Banning said, and Goleta shares a lot in common with his previous district in Solana Beach.

He and his wife, Becky, often visited the South Coast, Banning said, and heard positive things about the school community.

“When I told my mentor that I was applying here, he said, ‘Wow, whoever gets that job is one lucky person,’” Banning said.

His five elected bosses—the Board of Trustees —selected Banning after a nationwide search, and signed him to a three-year contract, although he has no plans to leave after that.

After meeting with teachers, classified employees, nonprofit groups and other district leaders all summer, he said it’s nice to see the schools in action this week as students head back to class.

Banning served as assistant superintendent and human services director in the Solana Beach School District, and has always had the career goal of becoming a superintendent.

His wife still lives down south but is looking for a job to relocate to the South Coast, Banning said. They have a 24-year-old daughter who lives in Los Angeles.

He calls Goleta Union’s nine-school district a “perfect size” with a family feel.

Large districts can do economies of scale and small ones are great at multitasking: Goleta Union combines those, so administrators all help each other instead of being pigeon-holed into doing just one thing, he said.

“It’s easy to get lost in too big a system and overwhelmed in too small a system,” he noted.

While every district in California struggles with budget cuts, Goleta Union is better off than many, both financially and academically, because of hard work by teachers, staff and Boomer’s leadership, Banning said.

There are still cuts though, and even basic-aid districts don’t have the money to keep doing what they have been doing in the past, he added.

“It’s always difficult when money’s tight to keep morale up …” he said. “It’s part of my goal to establish really strong listening relationships with teachers and classified employees.”

Settles in as Chief of Goleta Union School District

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education

new superintendent has big goals

bY Giana maGnoLi , nooZhaWK .Com

Bill Banning

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Public elemenTAry scHoolsbrandon school195 Brandon drive805.571.3770www.brandon.goleta.k12.ca.us

el Camino elementary school5020 San Simeon drive805.692.5574www.elcamino.goleta.k12.ca.us

ellwood elementary school7686 Hollister Avenue805.571.3774www.ellwood.goleta.k12.ca.us

Foothill elementary school711 Ribera drive805.681.1268www.foothill.goleta.k12.ca.us

Goleta Family school711 Ribera drive805.681.1268www.goletafamilyschool.com

hollister school4950 Anita Lane805.681.1271www.hollister.goleta.k12.ca.us

isla Vista school6875 El Colegio Road805.685.4418www.islavista.goleta.k12.ca.us

Kellogg school475 Cambridge drive805.681.1277www.kellogg.goleta.k12.ca.us

La Patera school555 N. La Patera Lane805.681.1280www.lapatera.goleta.k12.ca.us

mountain View school5465 Queen Ann Lane805.681.1284www.mtnview.goleta.k12.ca.us

santa barbara Charter school6100 Stow Canyon Road 805.967.6522www.sbcharter.org

Public seconDAry scHoolsdos Pueblos high school7266 Alameda Avenue805.968.2541www.dphs.org

La Colina Junior high school4025 Foothill Road805.967.4506www.lcjhs.org

Goleta Valley Junior high6100 Stow Canyon Road805.967.3486www.gvjh.org

san marcos high school4750 Hollister Avenue805.967.4581www.smroyals.org

Education Guide

Univers ity of Cal ifornia , santa BarBara

For the latest information on news and events at UC Santa Barbara, visit www.ucsb.edu

Immense intellectual vitality combined with breathtaking natural beauty — that’s UC Santa Barbara. Home to 5 Nobel Laureates and 11 national research centers. Rated number 10 among all public universities

by U.S. News & World Report.

PriVATe scHoolsbishop Garcia diego high school4000 La Colina Road805.967.1266www.bishopdiego.org

Coastline Christian academy 5950 Cathedral Oaks Road805.967.5834www.coastlinechristianacademy.com

st. raphael elementary school160 Saint Josephs Street805.967.2115straphaelschoolsb.org

Laguna blanca school 4125 Paloma drive805.687.2461www.lagunablanca.org

montessori Center school401 N. Fairview Avenue, # 1805.683.9383www.mcssb.org

The Waldorf school of santa barbara 401 North Fairview Avenue805.967.6656www.waldorfsantabarbara.org

colleges AnD uniVersiTiesantioch University santa barbara 602 Anacapa Street 805.962.8179 www.antiochsb.edu

California state University Channel islands 1 University drive 805.437.8400www.csuci.edu

Pepperdine mba at UCsb Mosher Alumni House 805.496.8798bschool.pepperdine.edu/programs/mba/santa-barbara/

santa barbara City College 721 Cliff drive805.965.0581 www.sbcc.edu

UC santa barbara552 University Road 805.893.8000 www.ucsb.edu

Westmont College955 La Paz Road805.565.6000www.westmont.edu

Aiden Sim, 4th grade, attends Science Camp at Rainbow School in Goleta.


UCSB: Educating Entrepreneurs

jJoined onstage by a live falcon to help prove their product, the team of UC Santa Barbara alumni behind bird-identification app Birdeez took a top award at last fall’s DEMO conference, a prestigious Silicon Valley pitch competition.

So landed another proverbial feather in the cap of UCSB’s Technology Management Program (TMP). The Birdeez group — at the time still students — won TMP’s New Venture Competition mere months earlier, earning acclaim and cash to go with their potentially viable business. Future TMP-bred winners of the popular campus start-up contest may walk away with another prize still: a master’s degree.

After a years-long push, the 1998-launched TMP has been granted academic-unit status, and will begin offering graduate degrees as soon as 2014. The one-year master’s track is described as being “akin to an MBA for engineers.”

“It’s going to be very similar to a degree you’d get at a business school, but we’re not creating a copycat program. We’re trying to do something very innovative,” said Bob York, TMP’s director and a professor of electrical and computer engineering. “This is a management program for scientists and engineers. We’re living in a real technical world with a real need for tech leaders — people who are not just creating the technologies but actually delivering them to market — and we feel this is a space that’s not being served right now. This is a real opportunity for us to create a very unique program that will be training the technical leaders of the future.

“We’re empowering the scientists and engineers to become the leaders and innovators,” York added. “I think that’s a big step, and an important one.”

It’s a key development for UCSB and the entrepreneurial community at large, which in Goleta and across the Central Coast often plays host to innovative companies —and people—that got their start on campus.

From the well-established, such as Digital Instruments and ExpertCity (now Citrix Online), to newer companies like Transphorm, Soraa, and Eucalyptus, the campus has a tradition of entrepreneurship, and a long history of impacting industry with its research-based innovations. Sirigen Group, winner in 2003 of UCSB’s then-nascent New Venture Competition, was acquired by medical tech giant Becton Dickinson in 2012 — just two years after introducing its first commercial product. Launched in 2010, Next Energy Technologies now boasts ten full-time employees at its Goleta headquarters, and was named Entrepreneur of the Year for 2012 at the annual “Goleta’s Finest” awards in late November.

“UCSB is a conduit for innovation and intellectual capital, and Goleta, as the community that surrounds the university, is the benefactor of the university’s success,” said Dan Singer, city manager for Goleta. “Our partnership, in association with UCSB and the Chamber of Commerce, pulls from those strengths and attributes in order to create new opportunity for entrepreneurs and their new ventures.”

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uc santa barbara

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in 2012, the Chamber of Commerce, City of Goleta and UCsB launched the Goleta Entrepreneurial Magnet (GEM), a collaboration to strengthen the

local economy by supporting new and growing technology entrepreneurs.

The new master’s degree endeavor formalizes what TMP has been doing all along: breeding such leaders—and start-ups—by instilling in students of all levels, and from all disciplines, the savvy and skills required to run a business. Offering courses, lectures, networking events, and mentoring, TMP provides tech-specific education in entrepreneurship and management. The New Venture Competition (NVC) is perhaps its most high-profile component, and catalyst to UCSB success stories past and present.

“The approval of this graduate program is a huge thing, and I think it’s going to be a turning point,” said Craig Cummings, a 1972 engineering grad and regular TMP entrepreneur-in-residence, who now chairs the Central Coast chapter of the MIT Enterprise Forum. “I think it will be huge from a community standpoint as well. UCSB has always been the center of activity for tech-driven startups on the central coast. Their list of success stories is already long and impressive, and with this degree, it will just become more so.”

Mature companies including Phone Halo, which develops Bluetooth-based tracking devices for personal items such as keychains and wallets, and portable-oxygen innovator Inogen made their first splash as NVC winners. Phone Halo was a 2009 awardee; Inogen came even earlier, in 2001.

Besides Birdeez, 2012 NVC champs (the contest has multiple categories) brightblu and aPEEL Technology recently earned some wider-world accolades of their own. Home automation company brightblu finished in the top three at the fall Plug and Play Expo, an esteemed, investor-attended start-up contest. And aPEEL creator James Rogers scored a $100,000 grant from the Bill & Melinda Gates Foundation to advance his invention—a molecular, water-based camouflage for crops that can extend their shelf life.

“It just goes to show that the entrepreneurs we graduate aren’t just prepared—they can go toe to toe with anyone,” said Mike Panesis, TMP’s manager. “The word technology means what you do with what you know. It’s not about electronics or chemistry or being able to build things, but taking what you’ve learned, the knowledge you’ve gained, and doing something with it. And that’s what we specialize in.”

Enterprise has long thrived at UC Santa Barbara, where scholars past and present have created or contributed to scores of businesses over the years. The campus has a tradition of entrepreneurship, and a rich history of impacting industry with its research-based innovations. In this era of technology-driven entrepreneurship and industry’s incessant search for the next big thing, UCSB is fostering exactly the kind of innovation that fits the bill.

The greatest success stories are taking their inventions to market, creating new revenue streams and new jobs. For many of them, TMP has been an irreplaceable—if under-the-radar—launch pad.

And that’s the over arching hope for the program and the aspiring entrepreneurs it serves—that they leave UCSB with a degree as well as the necessary skills to succeed in business, if not a budding business of their own.

“Students at UCSB are forward-thinking and excited to commercialize their technology ideas,” said Rod Alferness, the Richard A. Auhll Professor and Dean of Engineering. “TMP has been enabling this innovation for years, and now the official academic TMP unit and the master’s program provide a critical element that integrates engineering and business fundamentals so our students can make an impact in the world.”

Photos, left to right: Students participate in The Technology Management Program’s Venture Competition. The lobby of the Student Resource Building. Walkway in the Arbor, in front of UCSB’s Davidson Library A student works in one

of the many laboratories in Bren Hall, home of the Bren School of Environmental Science & Management.


GOOd EATS IN GOLETAPlaces to tempt your appetite and please your palate

AnnA’s mArkeTPlAce bAkery7018 Marketplace drive Goleta 805.968.5590Full-service bakery featuring decorated cakes, pastries, cookies and doughnuts. Espresso, Peets coffee, soft drinks and sandwiches also available. Mon – Sat: 6 am – 7 pm Sun: 6 am – 6 pm

bAcArA resorT’s bisTro8301 Hollister Avenue Goleta805.571.4217 The Bistro offers sweeping ocean views with both indoor and al fresco dining on a seaside terrace. Only the purest and freshest ingredients are selected for The Bistro’s richly flavored Mediterranean cuisine, with an emphasis on regionally and locally grown produce and herbs. The Bistro uses wood-burning ovens to cure and smoke its own fish, meats and vegetables which results in an unforgettable meal. For hours visit www.bacararesort.com

beAcHsiDe bAr / cAfé5905 Sandspit Road Goleta 805.964.7881A casual fine-dining restaurant specializing in fresh seafood located on the beach at Goleta Beach Park, the Beachside provides a sweeping view of the Pacific Ocean and pier. Located right next to the UCSB campus and SB airport, it serves lunch and dinner and offers a full service bar. Mon – Thurs: 11:30 am – 10 pm Fri – Sat: 11 am – 10:30 pm Sun: 11 am – 10 pm

elePHAnT bAr resTAurAnT521 Firestone Road Goleta 805.964.0779A full service, remarkable restaurant serving a wide variety of moderately priced, “elephant-sized” entrees and drinks in a unique, safari-style atmosphere.Sun – Thurs: 11 am – 10 pm Fri – Sat: 11 am – 11 pm

THe fAculTy club AT ucsbUCSB, Santa Barbara 805.893.3096The Faculty Club is open to the UCSB campus, Goleta and Santa Barbara communities. A full service, fine dining restaurant with a sweeping view of the lagoon and Pacific Ocean is a feast for the eyes. Also available are meeting room, indoor and outdoor banquet

facilities and guest rooms. Mon – Fri: 11:30 am – 2:30 pm for lunch. Evenings and weekends for special events.

THe gooDlAnD kiTcHen231 South Magnolia Avenue Goleta 805.845.4300A grab-and-go eatery in Old Town Goleta, specializing in delicious, locally-sourced, and affordable meals. Food is prepared in small batches, and utilizes produce from local farmers to provide an exceptional culinary experience.Mon – Fri: 8 am – 2:30 pm

HollisTer brewing comPAny 6980 Marketplace drive Goleta 805.968.2810An exciting brewpub in Goleta featuring hand-crafted beers made on the premises, an

innovative, fresh menu with appetizers, salads, pizzas, burgers, fish tacos, paninis, daily specials, and more. Full bar, wine list and seven TV’s to catch up on sports. Daily: 11 am – 11 pm

Jersey mike’s 7034 Marketplace driveGoleta805.685.1122Fresh sliced, authentic Northeast Style Sub Sandwiches on fresh baked bread. The authentic taste is served Mike’s Way™—with lettuce, onions, tomatoes, oil, vinegar and spices.Daily: 10 am – 9 pm

mArmAlADe cAfé3825 State Street Santa Barbara 805.682.5246When you enter a Marmalade Café you walk into a true

dining guide

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GOOd EATS IN GOLETAneighborhood gem dedicated to great food and friendly, attentive service. Each restaurant is unique and features an eclectic menu of American fare. Menu includes: soups, salads, pastas, steaks, seafood, sandwiches, breakfast items, and more. There is something for everyone.Mon – Thurs: 7:30 am – 9 pmFri: 7:30 am – 10 pmSat: 8 am – 10 pmSun: 8 am – 9 pm

ouTbAck sTeAkHouse5690 Calle RealGoleta805.964.0599Features award winning steaks and prime rib in an Aussie atmosphere. In addition, this quality restaurant offers a variety of “tucker” (food) including chicken, shrimp, pork chops and fresh catch of the day. Sun – Thurs: 4 – 10 pmFri – Sat: 4 – 10:30 pm

mirÓ AT bAcArA resorT8301 Hollister AvenueGoleta805.968.0100Miró offers stunning views of the Pacific Ocean, an artistic interior and extraordinary New American cuisine.

Breakfast: 7 am – 11:30 am dailyLunch: 11:30 am – 3 pm dailyDinner: 5:30 pm – 9:30 pm Sun – Thurs 5 pm – 9:30 pm Fri & SatChampagne Brunch: 10:30 am – 1:30 pm Sundays

PePe’s meXicAn resTAurAnT 254 Orange Ave Goleta805.967.0313Stop in to this local Mexican restaurant and try the amazing Chili Relleno or a classic taco and burrito. Located in the heart of Old Town, Pepe’s ambiance is Mon - Thurs: 11 am – 12 amFri - Sun: 11 am – 11 pm

sAge & onion cAfé 5599 Hollister AveGoleta805.845.4134It’s fine dining in a sandwich! Each menu item has been thoughtfully created using a classic, fine dining approach to food pairing. Our meats are slow-roasted in house, our produce is hand selected from Santa Barbara’s local farms and most everything (down to the sauces & spreads) is homemadeMon - Sat: 8 am - 6 pm

wooDsTock’s928 Embarcadero del NorteIsla Vista805.968.6969Winning numerous awards for its pizzas, Woodstock’s has made its mark by offering freshly made, hand-tossed pizzas that are loaded with high-quality toppings, and even offers gluten-free pizza. Winter Hours: Sun: 9:30 am – midnightMon – Thurs: 11 am – 1 amFri – Sat: 11 am – 2 am

Summer Hours: Sun: 11 am – midnightMon – Thurs: 11 am – midnightFri – Sat: 11 am – 1 am

Xo coffee AnD TeA 5599 Hollister AveGoleta805.451.9971Enjoy gourmet coffee and espresso drinks, fabulous breakfast burritos and pastries in this warm and comfortable atmosphere. Order in and take out available. Mon - Sun: 6 am - 4 pm

z’s TAP House5925 Calle RealGoleta805.967.0128Come visit us for one of our two happy hours each day, 4–7 pm or 10 pm until midnight where we offer great discounts on domestic and select draught beers and appetizers.Daily: 11 am – 2 am

zizzo’s370 Storke RoadGoleta805.571.8888Local, family-owned store with top quality espresso drinks and food. Offering “Grab and Go” sandwiches and salads, to delicious breakfast foods and pastries, to healthy alternatives. A cheerful, dedicated staff.Mon – Thurs: 5:30 am – 8:30 pmFri: 5:30 am – 9 pmSat: 6 am – 9 pmSun: 6 am – 7 pm

www.sageandonion.com

www.xoco�eeandteabar.com

Located at 5599 Hollister Ave. in the Kellogg

Square

XO open daily 6-4pmSage & Onion open

8-5pmCafe closed on Sundays

Co�ee & TeaBreakfast & Lunch

Dinners to go!

hollister Brew CompanyHollister Brewing Company is a locally owned and operated brewpub with a goal to provide and maintain a comfortable and fun environment that appeals to our local clientele as well as beer and food aficionado’s from around the country. Hollister takes pride in having up to 15 different, unique beers on tap at any given time. In the fall, Hollister brews the Lemon Beer made only once a year for the Goleta Lemon Festival!


Janet Garufis

President & CEOMontecito Bank & Trust

We care about the changesin our community.Just like you.

montecito.comCall for more information (805) 963-7511

Montecito • Santa Barbara • Goleta • Carpinteria • Solvang • Westlake Village • Ventura

After nearly four decades of serving local businesses, we’ve seen our share of changes, both in our community and our industry. And if there’s one thing we’ve learned, it’s how you adapt to change that matters most. That means growing and evolving with the times. But it also means knowing what not to change. Like our unwavering commitment to the people we serve. Like banking practices that foster stability and intelligent growth. Like a deep connection to our business community built on long-term relationships and lasting bonds.

It’s exactly these qualities that make Montecito Bank & Trust the bank of choice for so many local businesses. A partner that has the capacity to meet your needs. The resources and flexibility to develop solutions that fit your business. And a history of being responsive so you can make the most of every opportunity. If you would like to work with a bank you can count on for many years to come, we invite you to join us at Montecito Bank & Trust. We continue to grow and thrive – and to take life’s inevitable changes in stride. Just like you.

Member FDIC

AD_GoletaChamber_121912.indd 1 2/7/13 2:28 PM

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s

non-profits

Two Local Non-Profits Make a Global Impact

LIVINGTHE Good LIFE IN

GoLETa MappING SoLUTIoNS For TraVEL, EdUcaTIoN, MEdIa aNd BUSINESS

/ mapsdotcom/ mapsdotcom

Santa Barbara county is home to more than 800 non-profits, a number higher than most communities. The Goleta Valley residents benefit from so many local non-profits. But two in Goleta are making a difference around the world.

Surgical Eye Expedition (SEE) International provides sustainable medical, surgical, and educational services through volunteer ophthalmic surgeons with the objectives of restoring sight and preventing blindness to disadvantaged individuals worldwide.

At the invitation of eye surgeons in developing countries, and with the approval of local health and civic authorities, SEE International recruits, organizes, and deploys numerous small surgical teams worldwide. Since being founded in 1974, SEE International’s eye surgeons have examined more than 3 million patients and performed over 400,000 sight-restoring operations.

SEE International is the link that connects volunteer ophthalmologists to host clinic sites that are in desperate need of help alleviating the overwhelming numbers of people living in darkness. During each clinic, sight is typically restored to 50 to 200 people.

Direct Relief International provides medical assistance to improve the quality of life for people affected by poverty, disaster, and civil unrest at home and around the world. Direct Relief works to support the work of healthcare providers in the USA and in more than 70 countries, equipping them with the medicines, supplies, and equipment so they can care for their patients.

Most recently, Direct Relief International provided $25 million in medical supplies to victims of Hurricane Sandy. Since 2000, each dollar spent has provided up to $30 (wholesale) of medical material aid specifically requested by in-country health professionals to care for patients.

Direct Relief is the only nonprofit licensed to distribute prescription medications in all 50 U.S. states. In the past year alone, Direct Relief has delivered 5,000 shipments to its network of more than 1,000 nonprofit clinics and health centers nationwide. The organization runs the largest nonprofit program in the United States providing free medications and supplies to health centers treating low-income patients without insurance.

Visit www.GoletaValleyChamber.com for a full list of non-profits in Goleta.


wine country

Goleta is the gateway to Wine Country in santa Barbara County

ExploreWINE COUNTRY

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cArr VineyArDs AnD winery414 N Salsipuedes Street Santa Barbara, CA 93103carrwinery.comEstablished in 1999, Carr Vineyards & Winery specializes in ultra-premium, limited production wines from Santa Barbara County. Visit one of our two locations; in the heart of downtown Santa Barbara or in Old Town Santa Ynez. Open daily 11 am – 6 pm for wine tasting, wines by the glass, flights of wine and wine on tap!

cAsA DumeTz wines448 Bell Street, Suite BLos Alamos, California 93440805.344.1900casadumetzwines.comCasa dumetz started with a patch of raw earth, a bucket of grapevines and plenty of sweat from family and friends who joined together to make the improbable probable. From these efforts emerged a love story and a sincere commitment to producing authentic wine.We farm a small vineyard in Malibu ourselves on which we grow Pinot Noir. We source our other varietals from the Santa Ynez Valley. Our production is composed of small handcrafted lots that sell out quickly. Come visit us at our tasting room in historic Los Alamos. And don’t forget to join our wine club!

clos PePe VineyArDswww.clospepe.comClos Pepe is a family-owned vineyard and winery set in the heart of the Santa Rita Hills of Santa Barbara County, California. Of the 29 acres planted in vines, 25 acres are planted in Pinot Noir, and 4 acres in Chardonnay. Pinot Noir is our passion. They make about 800 cases of Estate Pinot

Noir each year, 100 cases of Chablis-style Chardonnay that is aged without the use of any new oak, and a few hundred cases of ‘Barrel Fermented’ Chardonnay using only older, ‘neutra;’ French oak barrels.

DemeTriA esTATes6701 Foxen Canyon RoadLos Olivos, CA 93441805.686.2345www.demetriaestate.comEstablished in 2005, demetria Estate is a family owned winery. We believe that low yields, sustainable and biodynamic farming practices, and gentle winemaking produce wines of exceptional quality Open daily by appointment

grAssini fAmily VineyArD813 Anacapa Street Santa Barbara, CA 93101805.897.3366www.grassinifamilyvineyards.comAt Grassini Family Vineyards and Winery, our extended family’s passion for beauty, the commitment to hard work and a special place all come together to make the wine in bottles bearing our family’s label something special…and it is our hope that you will enjoy the poetry of the wine and its sense of place and tradition with your friends and family.

melVille VineyArDs5185 East Hwy 246Lompoc, CA 93436805.735.7030www.melvillevineyards.comJoin us in our Mediterranean-style estate winery where we exclusively produce wines with wine grapes harvested from our own vineyards. Melville Winery and Vineyards is located within the Sta. Rita Hills appellation in Lompoc, California, in Western Santa Ynez Valley.

mosby winery9496 Santa Rosa RoadBuellton, CA 93427800.70.MOSBY805.688.2415Tasting room hours:Weekdays 10 am – 4 pmWeekends 10 am - 4:30 pmTasting fee $10.00www.mosbywines.comWhile Mosby’s specialty is fine Italian varietal wines, they also makes award-winning grappa, wild plum and raspberry distillatos. The ongoing search for interesting new varietals have resulted in award-winning Sangiovese, Nebbiolo, Pinot Grigio and more.

oreAnA winery205 Anacapa Street Santa Barbara, CA 93101805.962.5857www.oreanawinery.comOreana Winery is located in the heart of the downtown Funk Zone and Urban Wine Trail and features a fully-functioning winery and tasting room. Stop by and listen to live music, see the winemaking in the cellar and enjoy terrific Santa Barbara wines.

sAArloos AnD sons2971 Grand Ave Los Olivos, CA 93441805.688.1200www.saarloosandsons.comSaarloos and sons is a Family Farming Operation that happens to make wine.No pretense, just a good time with great wine.

sAnforD winery5010 Santa Rosa Road Lompoc, CA 93436800.426-9463In 1971 Sanford Winery and Vineyards discovered an overlooked, grape-growing treasure in the Santa Rita

Hills. Recognizing a magical combination of climate and soil conditions much like those in France’s famed Burgundy province, Sanford planted the area’s first Pinot Noir in its Sanford & Benedict vineyard.

sAnTA bArbArA winery202 Anacapa StreetSanta Barbara, 93101805.963.3633In 1962, Pierre Lafond founded the first post-prohibition commercial winery in Santa Barbara County. Two years later, he located a winery facility on Anacapa, just blocks from the Ocean. Santa Barbara Winery has become an extremely visible and successful wine concern.

sTAgecoAcH wine Tours1639 Copenhagen driveSolvang, CA805.686.8347www.winetourssantaynez.comWe offer fun and educational daily tours. Sit back, relax and enjoy yourself, we will pick you up & whisk you away for a memorable getaway to the beautiful Wine Country.

Tercero wines2445 Alamo Pintado Ave., Ste 104 (entrance on San Marcos)Los Olivos, CA 93441805.245.9584tercerowines.comExperience the best kept secret in Los Olivos by visiting the upbeat tercero wines tasting room today! Syrah, Grenache, Mourvedre, Viognier, Grenache Blanc, and more—oh my!


Ellwoodbutterflies

bY JessiC a haro

e

MONARCH’S MIGRATION TO

Each fall, the western monarch butterfly population migrates southeast from the west side of the Rocky Mountains to various sites along the California coast.

Goleta is fortunate to be home to multiple monarch overwintering sites, the largest of which is Ellwood Main Monarch Aggregation Site, located along Devereux Creek on the city-owned Ellwood Mesa Sperling Preserve. During the first week of January 2012, the typical population peak, more than 50,000 monarchs were spotted at the Ellwood Main site.

In the morning and on cool days, the monarchs hang in large clusters on the eucalyptus trees, and can be seen basking in the sun and flying throughout the grove on warm afternoons. The monarchs are most active during their mating season in late January before they begin their migration northeast to the western Rockies.

In decades past, the Ellwood population peaked at 100,000. As recent as 2005, the monarch population at Ellwood Main was more than 54,000. The exact

reason for this change in population is unknown—theories include habitat destruction, exotic parasite predation and the loss of milkweed (the only food source for monarch caterpillars) because of drought.

The Ellwood monarch overwintering habitat is designated an Environmentally Sensitive Habitat Area (ESHA), and is protected by both the California Coastal Commission and the City of Goleta, which owns and maintains the grove.

In 2007, Goleta developed a docent program to provide Ellwood visitors with on-site educational opportunities. The docents enhance the visitors’ experience by sparking curiosity, helping visitors build observational skills, and providing information about butterfly biology, behaviors and migration. These community volunteers are present at the grove each Saturday and Sunday (weather permitting) from 10 a.m. to 3 p.m., and lead field trips for school and community groups during the week.

Jessica Haro is the Monarch Docent Coordinator.

The ellwood grove is accessible through the

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Monarch butterflies migrate to Goleta from mid-November through mid-February.

Sperling Preserve at Ellwood Mesa

Parking Lot

UCSB

Calle Real

LosCarnerosRd

Glen AnnieRd. Exit

Glen

AnnieRd

CoronadoDr

Calle Real

Monarch Butterfly Viewing Area

getting thereSperling Preserve at Ellwood Mesa Parking Lot. Follow the trail to the left which is marked by butterfl y signs.

if you’re traveling northbound on the 101, take the storke road/Glen Annie Road exit and turn left toward the ocean. Turn right on Hollister Avenue. After approximately 1.25 miles, you’ll see the Ellwood Mesa Parking Lot on the left.

if you’re traveling southbound on the 101, exit at hollister avenue and continue straight on Hollister for approximately ½ mile. Turn right into the Ellwood Mesa Parking Lot. Additional parking is available on the weekends at ellwood school.

look for these signs:


A Day in goletathings to do

eExperiencing everything the Goleta Valley has to offer in one day is no easy task. The valley—a coastal plain, to be geographically correct—lies comfortably between the soaring Santa Ynez Mountains to the north and the sparkling blue waters of the Santa Barbara Channel to the south.

Start your morning right with a homemade pastry and freshly brewed coffee at anna’s BaKEry in the CaMino rEal MarKEtPlaCE . The aromas emanating from Anna’s are hard to resist, so treat yourself to the extra calories. You’ll be burning them off in no time. Enjoy the morning sun from the patio and check out some of the surrounding shops and big-name stores as you may decide to return later in the day for some retail therapy. If you’re here on a Thursday or Sunday, wander through the stalls of the santa BarBara FarMErs MarKEt, which showcases some of the Central Coast’s finest organic produce and flowers.

After breakfast, head west down Hollister Avenue, Goleta’s primary thoroughfare, to the GolEta BUttErFly GroVE in the sPErlinG PrEsErVE on the EllWooD MEsa . Look for the parking lot across from Ellwood School. Choose a path through the native coastal brush land and head for the bluff top. As the broad vista unfolds before you, take in endless views west to the picturesque Gaviota coast, east to the Devereux Slough and Coal Oil Point, south across the Channel to the Channel Islands, and to the north of mountains and foothills. The scenic trails across the mesa are easy to navigate and suitable for hikers of most abilities. Head down the bluff trail to EllWooD BEaCh, a favorite of local sunbathers, swimmers and surfers, or circle back through the groves of eucalyptus and watch for the thousands

of orange and black Monarch butterflies that have colonized these trees as a stop along their famed annual migration route.

Drive back east down Hollister Avenue toward Old Town Goleta, the historic commercial heart of the area where one can still find an eccentric collection of antique dealers, ethnic food stores and novelty shops, as well as the prominent GolEta VallEy CoMMUnity CEntEr . For a quick bite to eat, stop at saGE & onion CaFE or PEPE’s MEXiCan FooD. For a full-service meal with a view of the airport, visit the ElEPhant Bar & Grill .

Step back in time and polish up on local history at the GolEta VallEy historiCal soCiEty’s stoW hoUsE and the neighboring soUth Coast railroaD MUsEUM, both situated on the grounds of what was once the 1,000-plus-acre Rancho La Patera. Learn about the ranch’s significant contributions to the lemon industry at the turn of the 20th century and the Stow family’s involvement in California politics. Truly a treasure in the valley, charming Stow House is notable for its unique Gothic Revival architecture (see p. 47 to learn more). The Railroad Museum is housed in Southern Pacific’s 1901 Goleta depot and features the “Goleta Short Line” miniature train.

From Stow House, take the trail down to laKE los CarnEros. Stop at the 25-acre

lake where children can feed the ducks and look for frogs.

Nestled in the foothills above Goleta is GlEn anniE GolF CoUrsE . This golf facility has beautiful views of the mountains, valley and ocean. If you want to golf right on the ocean, head down to sanDPiPEr GolF ClUB. Loosen up and practice your swing at the driving range or simply relax and soak in the sun and the views with a cold drink on the clubhouse patio.

If you want to enjoy the indoors, visit ZoDo’s BoWlinG anD

liVe like A goleTAn: enJoy THe AuTHenTiciT y of our ouTDoorsy AcTiViTies, nATur Al beAuT y AnD uniQue souTHern cAliforniA AmeniTies.

2 0 1 3 E d I T I O N 37

Endless Member Benefits. One Exclusive Lifestyle.

Enjoy premier access to Santa Barbara’s most spectacular oceanfront resort with a Club at Bacara membership. Goleta Chamber members receive a 25% discount off the initiation fee.

For more information, please call (855) 547 55448301 Hollister Avenue, Santa Barbara, California 93117 BacaraResort.com

BEyonD. Enjoy fun for the entire family at their 24-lane bowling alley and arcade, complete with a full service restaurant and bar, Z’s taP hoUsE & Grill, which features 40 beers on tap!

Nothing beats a sunset stroll along a California beach to top off a long day. Just outside and east of the UCSB campus is GolEta BEaCh CoUnty ParK, an expansive arc of glistening white sand, rolling surf and towering palm trees. The 29-acre park is managed and maintained by the Santa Barbara County Parks Department and is one of the county’s most popular outdoor destinations Sit and relax with your feet virtually in the sand at the BEaChsiDE Bar/CaFÉ, known for delicious clam chowder and the favorite “Back bar Margarita,” and marvel at the brilliant colors as the sun sets on another perfect day in the Goleta Valley.

THE LOCAL FAMILY SCENE AND CITY GUIDE

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Find thousands of resources & events! Find thousands of resources & events!

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Pictured opposite, top: Surfers taking in the sunset at Goleta Beach. Bottom: Glow night at Zodo’s Bowling and Beyond. Above: Sandpiper Golf Club at sunset.


WE RE PROUD TO BE PART OF THE LOCAL LANDSCAPE’At Cox, we don’t just serve the local community – we support the local community. That’s why we partner with

charitable organizations that promote social responsibility, education, science and arts in our neighborhoods. From helping homebound seniors to providing college scholarships for deserving students, we believe in working together

to build a better place to live. And we couldn’t do it without you.

Find out more at www.cox.com

VISIT US ONLINE ATWWW.TOYOTAOFSANTABARBARA.COM

805.967.56115611 HOLLISTER AVENUE • GOLETA

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2 0 1 3 E d I T I O N 39

on-GoinGFarmer’s marketT h U r s d aY s , 3 – 6 P ms U n d aY s , 10 –2 P mCamino Real Marketplace at Storke and Hollister Avewww.sbfarmersmarket.org

JUneFiesta RancheraJ U n e 2 1, 2 0 13Food! Fun! Fiesta! Fiesta Ranchera is back this June! Attendees will enjoy the gardens of historic Rancho La Patera, while sampling appetizers and sweets from local restaurants, with wineries and breweriesonsite. Enjoy performances by the 2013 Spirit of Fiesta and Junior Spirit of Fiesta and musical entertainment by a number of local groups.www.goletahistory.org

JULY & aUGUsTmusic at The RanchJ U LY T h r o U G h m i d - a U G U s T A six-week series held Tuesday evenings at Stow House. Bring a picnic and dine alfresco while enjoying live music by local musicians and dancing under the stars. Beverages including wine and beer are available for purchase. Hosted by the Goleta Valley Historical Society.www.goletahistory.org

39th annual old Fashioned 4th of JulyJ U LY 4 T h Annual festival celebrated in a classic way, at Stow House, where there is something for everyone. Enjoy live music, classic cars, hayrides, pony rides, games, an art show, BBQ by Country Catering, ice cream, popcorn and more.www.goletahistory.org

Goleta Fireworks FestivalJ U LY 4 T h An evening of fun-filled entertainment for all ages, capped by a spectacular fireworks display. Family friendly and alcohol-free, the event takes place 4 - 9:30 pm at Girsh Park, located on the south side of the Camino Real Marketplace.www.goletafireworks.org

elks lodge 4th of July Family Fun FairJ U LY 4 T h Celebrating the American family with an all-day family fun fair. Enjoy BBQ food, music, bingo, pull-tabs, raffles, pony rides, and a children’s crafts area. Local arts & crafts will be on sale. Call for more information: 805.964.6858

community events

Goleta boasts a number of exciting events year-round for the entire family!

Goleta beach TriathlonJ U LY 2 1, 2 0 13 Swim, Bike & Run! The Goleta Beach Triathlon will be held this July. If you are interested in participating or volunteering, please visit their website.www.goletabeachtriathlon.com

sePTemberGoleta lemon Festivals e P T e m b e r 2 8 & 2 9 , 2 0 13The Goleta Lemon Festival has moved to September! For more information see page 41, or visit the website. www.LemonFestival.com

noVemberSanta barbara International marathonn o V e m b e r 9 , 2 0 13This annual event starts in Goleta and ends in Santa Barbara. The Select Staffing Santa Barbara International Marathon is a USATF-sanctioned event and Boston Qualifier.www.sbmarathon.com

WWW.TOYOTAOFSANTABARBARA.COM


2 0 1 3 E d I T I O N 41

lemon festival

Goleta Lemon Festival Grows New Traditions

the 22nd annual lemon Festival is moving to september!

For more information, visit the Goleta lemon Festival Web site at www.lemonfestival.com, or call the Goleta Valley Chamber of Commerce at 805.967.2500.

Goleta has been known for celebrating its culture and community since 1949, from the street festival known as

Magnolia Days, to the week-long celebration known as Goleta Valley Days. The Goleta Lemon Festival is preparing to celebrate its 22nd year of fabulous lemon food, local entertainment and family fun.

Each fall, nearly thirty-five thousands people descend upon the Goleta Valley to attend what has become an established local tradition. Organized by the Goleta Valley Chamber of Commerce and sponsored by local businesses, the Goleta Lemon Festival is the community event of the year. The festival provides sumptuous lemon food, fantastic family atmosphere and an abundance of live entertainment. Among the wildly popular pie-eating contests, local arts and crafts, kids activities, lemon-flavored foods and local freshly brewed lemon ale, the festival provides the setting in which family, friends and visitors can enjoy our community.

The festival traditionally offers a host of food booths, sponsored by community organizations and local restaurants. Lemon-flavored chicken, sherbet and cotton candy are among a few of the treats with freshly made lemon meringue pies and lemon bars as crowd

favorites. Other ethnic and cultural foods are available for those on lemon overload.

Activities and entertainment for every age are also available. Adults can enjoy the freshly brewed lemon-flavored beer and tour the local craft booths. Families can make their own craft projects, take a swing at miniature golf, and play in the bounce house.

Continuous live entertainment by local musical groups and dancers fill the air as a complement to the fresh aroma of crisp, freshly cut lemons. The sounds and smells extend to the adjacent parking lot where you can find the Fall Classic Car Show. With scores of cars on display, this show is guaranteed to spark the curiosity of young and old alike.

Mark the last weekend in September—September 28 & 29—on your calendar and make sure you do not miss the exciting atmosphere, lively activities, educational experiences, local arts and crafts, and delicious food.

Be sure to grab your family and friends and celebrate the historic Goleta lemon at the 2013 Goleta Lemon Festival at Girsh Park. After all, there’s only one time a year you can get lemon meringue pie from Anna’s Bakery and lemon ice cream from McConnell’s, so don’t miss it!


G etting to Goleta is easy by air, road or rail. Highway

101 runs directly through the valley and serves as the primary transportation artery. The Santa Barbara Airport is located in the Goleta Valley and is minutes away from all local hotels.

TransPorTaTionSanta barbara municipal airport (Sba)500 Fowler RoadSanta Barbara, 93117805.967.7111www.flysba.com

by Airalaska air1.800.252.7522www.alaskaair.com

american airlines / american eagle1.800.433.7300www.aa.com

Frontier1.800.432.1359www.frontierairlines.com

united1.800.United1www.united.com

uS airways1.800.428.4322www.usairways.com

by railamtrak1.800.USA.RAIL (800.872.7245)www.amtrak.com

Goleta Station25 S. La Patera LaneGoleta, 93117

Santa barbara Station209 State StreetSanta Barbara, 93101

Santa barbara airbus750 Technology drive Goleta, 93117805.964.7759www.sbairbus.com

Santa barbara metropolitan Transit district1020 Chapala Street Santa Barbara, 93101805.963.3366www.sbmtd.gov

LodGinGbacara Resort & Spa 8301 Hollister Avenue Santa Barbara, 93117 805.968.0100 www.bacararesort.com

best Western PluS Pepper Tree Inn3850 State Street Santa Barbara, 93105 805.687.5511 / 1.800.338.0030 www.bestwesternpeppertreeinn.com

best Western South Coast Inn5620 Calle Real Goleta, CA 93117805.967.3200www.bestwesterncalifornia.com

Canary Hotel 31 W. Carrillo Street Santa Barbara, 93110 877.468.3515www.canarysantabarbara.com

Circle bar b Ranch 1800 Refugio Road Goleta, 93117 805.968.1113 www.circlebarb.com

Courtyard marriott Goleta Santa barbara 401 Storke Road Goleta, 93117 805.968.1113 www.marriott.com

Fess Parker’s double Tree Resort 633 E. Cabrillo BoulevardSanta Barbara, 93103 805.564.4333 / 1.866.352.2729www.fpdtr.com

Hampton Inn 5665 Hollister AvenueGoleta, 93117 805.681.9800 www.goleta.hamptoninn.com

Holiday Inn5650 Calle RealGoleta, 93117805.964.6241www.hisantabarbarahotel.com

Hyatt Santa barbara1111 E. Cabrillo Boulevard Santa Barbara, 93103 805.882.1234 www.santabarbara.hyatt.com

Inn of the Spanish Garden 915 Garden StreetSanta Barbara, 93101 805.564.4700 www.spanishgardeninn.com

motel 6 5897 Calle Real Goleta, 93117805.964.3596www.motel6.com

Pacifica Suites 5490 Hollister Avenue Santa Barbara, 93111 805.683.6722 / 1.800.338.6722www.pacificasuites.com

Ramada limited 4770 Calle Real Santa Barbara, 93110 805.967.5591 www.sbramada.com

Santa barbara Hotspots / Hotel Reservations 36 State StreetSanta Barbara, 93101805.564.1637800.793.7666 www.hotspotsUSA.com

Super 8 motel 6021 Hollister AvenueGoleta, 93117 805.967.5591 www.super8.com

ParKs and beaChesGaviota State Park10 Refugio Beach RoadGoleta, 93117805.968.1033www.parks.ca.gov

Girsh Park7050 Phelps RoadGoleta, 93117805.968.2773www.girshpark.org

Goleta beach Park5986 Sandspit RoadGoleta, 93117805.967.1300www.sbparks.org

Sperling Preserve / ellwood mesaEnd of Hollister Avenue Goleta, 93117805.961.7500www.cityofgoleta.org

Stow Grove Park580 N. La Patera Lane Goleta, 93117805.961.7500www.cityofgoleta.org

Tucker’s Grove805 San Antonio Creek Road Santa Barbara, 93111 805.568.2465www.sbparks.org

getting here + staying here

For a complete listing of local parks visit the City of Goleta www.cityofgoleta.org, the Santa Barbara County Parks Dept. www.sbparks.org or the Isla Vista Recreation & Park District at www.ivparks.org.

2 0 1 3 E d I T I O N 43

Get Away. Relax. Play.

goleta valleygolfgolfing in goleta


Established in 1972, Sandpiper Golf Club offers an array of excellent golf holes in a setting of rarely matched beauty. Designed by William F. Bell,

Sandpiper is nestled beneath the majestic Santa Ynez Mountains. Named by Golf Digestas one of the top 25 public courses in the country, Sandpiper features beautiful rolling fairways and challenging greens in a seaside links–style layout, with views of the Pacifi c Ocean from almost every hole.

805/968-1541 • sandpipergolf.com

sandpiper golf club

The Goleta Valley is one of the nation’s top golf destinations. Golf Digest and Golf Magazine both rank the courses in the area as some of the best in the country, and the avid golfers who play here agree. There is an array of challenging and beautiful courses designed by leading industry architects who have skillfully integrated the natural beauty of Goleta into amazing golf experiences. Tee It Up!

2 0 1 3 E d I T I O N 45

R ancho San Marcos is considered by many to be the premier golf experience in Southern California. Nestled in the mountains, 15 miles from Goleta, Rancho San

Marcos was built on the site of the historic Rancho San Marcos, circa 1804. Designed by Robert Trent Jones Jr., this gem provides views of the Santa Ynez River Valley and gracefully meanders through the ancient oaks and pre-served traces of 19th-century adobe structures, as well as the rugged San Marcos Stagecoach trail.

805/683-6334 • rsm1804.com

Championship golf situated in the picturesque foothills of Goleta. This challenging layout is enhanced by breathtaking panoramic

ocean and mountain views and is always maintained with the highest standards. After your round, retire to the Frog Bar & Grill for a drink on one of the county’s most scenic patios. Tee shots from the 16th seem to carry forever with the Pacific as a backdrop, eventually landing softly 150 feet below on a manicured landscape adjacent to a cascading lake (18-hole green fees with cart $50-$85).

805/968-6400 • glenanniegolf.com

glen annie golf club

rancho san marcos


OUR

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It’s Our BusIness and Our CIty ~ and Our Bank Is COmmItted tO helpIng us get ahead. Our Bank is locally owned and decisions are made right here by people who know our business and us. With the

latest banking technologies at our fingertips and the personal service we deserve, we feel confident knowing they are

here for us anytime of day. When we walk in the door of The Bank, everyone knows us and it feels like family. So when

we need advice on local business trends, we ask The Bank. They know first-hand what it takes to build a successful

business in our city and together we are investing in our community’s future.

12 East Figueroa Street, Santa Barbara, CA 93101-2709 I 805 730-7860 I bankofsantabarbara.com

Brophy Bros.

2 0 1 3 E d I T I O N 47

Many Goleta residents and visitors do not know that on the land where Pacifica Suites, a local hotel, lies today is the

Joseph and Lucy Sexton House. The house, with historical plantings surrounding it, recall the Victorian Era of agriculture in the Goleta Valley. Richard Sexton and his family moved to Goleta in 1867. Within months, his son, Joseph, purchased 150 acres of La Goleta Rancho. Joseph built one of California’s widely acclaimed pioneer nurseries. He introduced countless number of species to the area, and supplies most of the plants that made the area famous for its gardens in the 19th century.

The family is most well known for their contributions to horticulture, including pampas grass, which they shipped all over the world, and the Santa Barbara Soft Shelled walnuts.

What remains today is the home Joseph Sexton had built in 1880. Built by the area’s premier architect at the time, Peter Barber, the Italianata Victorian was home to Joseph, his wife, Lucy and their 12 children. Joseph passed away in 1917, the family remained on the property until 1951.

The Historical Sexton Househistory

Capturing the GoodlandWhat do you love about the Goleta Valley? The Goleta Valley Historical Society invited community members to submit their favorite photo for a chance to have their work featured in the next exhibit. The goal of the community-created exhibit at Rancho La Patera & Stow House is to inspire museum visitors to explore Goleta’s hidden treasures. The exhibit, entitled Capturing The Goodland: Picturing the Beauty & History of the Goleta Valley, will be on display until November 17, 2013.

Participants were encouraged to submit images of their favorite places, spaces and views: historical, natural, unusual and more Amanda de Lucia, director invites you to “join us as we celebrate the best of ‘The Goodland’ with an exploration of your favorite places. Rancho La Patera is just one of Goleta Valley’s many historical treasures.” In addition to the exhibit, the Society will host a series of corresponding events and lectures.

In an effort to collect photos and perspectives, the Society will exhibit and archive Instagram photos as well. Tag yours with #stowhouse.

Visit Rancho La Patera on Saturdays and Sundays, 1:00 pm to 4:00 pm. Entrance to the museum is $8 for adults, free for children under 12.

After nearly 50 years of abandonment, Invest West Financial Group restored the home while constructing their hotel. Today you can tour the historical Sexton house and even hold a meeting or conference on the grounds located at 5490 Hollister Avenue. The Goleta Valley Historical Society also has a Sexton Room where visitors can learn about the family and see their furniture.

Rancho La Patera is located at 304 North Los Carneros in the heart of Goleta. For more information contact the Goleta Valley Historical Society at (805) 681-7216 or www.goletahistory.org.


A Head for Business

www.greenbizsbc.org805.705.1686

Support local certified green businesses.These businesses have achieved certification from the Green Business Program of Santa Barbara County – going above and beyond required measures to save resources, prevent pollution, and make our community a better place to live.

HELP GROW YOUR LOCAL ECONOMY

Look for the Green Business decal in the business’ window. For a complete list of all certified businesses, visit our website at:

www.greenbizsbc.org805.705.1686

required measures to save resources, prevent pollution, and make our community a better place to live.

Look for the Green Business decal in the business’ window. For a complete list of all certified businesses, visit our website at:

Find us on Facebook

Bibi Moezzi, Business First Banker;Mario Borgatello, President

and David Borgatello, Vice President, Marborg Industries;Jillian Davis, Business First Banker

We are improving Santa Barbara’s economy…

one business at a time.

1035 State Street, Santa Barbara · 805.899.4300 · www.businessfirst.comLoan Production Office 5738 Calle Real, Goleta

2 0 1 3 E d I T I O N 49

A Head for Business

The 2012 Legislative Summit featured a panel with our regional elected officials on legislative matters that most affect the business climate. Pictured left to right: Kristen Miller, Keith Woods, Mayor Ed Easton, Mayor of Santa Barbara, Helene Schneider, Assemblymember Das Williams, Congresswoman Lois Capps and Supervisor Janet Wolf

goleta chamber

the Goleta Valley Chamber of Commerce working for you

andrew araza

nicholas araza

Janie arnold

emily atkins

hallie avolio

ellen berk

Cassidy brewer

monique bunstone

Kim Clark

amy Clemens

heidi Cougoule

elyse Crevier

sergio Gonzalez

del hegland

sabrina Kranz

austin Lampson

Christine Lebon

matt Logsdon

melanie maxfield

Teri mcduffie

Julie mcGloin

anthony mcGloin

Will nelson

anne Pazier

erin Pearson

Judy rattray

Kate schwab

dan skidmore

Taylor Talkington

michele Talkington

Tony Vallejo

Clara Van meeuwen

emily White

In 2012, the Chamber of Commerce, City of Goleta and UCSB launched the Goleta Entrepreneurial Magnet (GEM), a collaboration of business, government, and education to strengthen the local economy by supporting new and growing technology entrepreneurs.

Pictured left to right: Gene Lucas, Mayor Ed Easton, Kristen Miller, Sherylle Mills Englander Mike Panesis,Dina Lozofsky, Dan Singer, Michael Rattray

iam proud to represent the Goleta Valley Chamber Commerce. I am honored to work with and for

business in our immediate area and region. I encourage you to attend an event this year. We have a morning breakfast and after hours evening mixer every month. Email me at [email protected] to get involved today.

- Shelby Sim, Director of Business Development Ambassadors


CONTACT CITY HALL805.961.7500130 Cremona drive, Suite BGoleta, CA 93117www.cityofgoleta.org

Building inspection Requests805.961.7550

code enfoRcement/ABAndoned Vehicles805.961.7556

puBlic infoRmAtion805.961.7507

puBlic WoRks Requests805.961.7570

pARk ReseRVAtions805.961.7531

Goleta is a family-friendly community which incorporated in February 2002 and has a population of

just 30,000 people. Our residents value the environment, recreation, open space, and agriculture These values, along with the desire for housing and business opportunities, drive the City’s plan of work.

A key focus of the Goleta City Council has been its commitment to creating a sustainable community through the establishment of a Green Building Program. Goleta was honored with the 2012 Public Policy Leadership Award from the Central California Coast Chapter (C4) of the U.S. Green Building Council for its efforts in the areas of green building and sustainable living on the Central Coast.

This new program, which took effect on January 1, 2013, will include access to free resources such as information about green building best practices, utility rebates, and financing options.

The Green Building Program was developed over the last two years through a community

City of Goletastakeholder process that included the City’s advisory group, the Green Ribbon Committee. The Green Ribbon Committee included representatives from the design, construction and development communities.

Leading by example, the Council committed to a higher standard for its own government facilities when it adopted a policy requiring LEED Silver certification for most new City buildings.

Information on Goleta’s Green Building Program can be found at www.CityofGoleta.org or by contacting Cindy Moore, Sustainability Coordinator, at [email protected] or 805-961-7547.

city information

Goleta’s Commitment to Green

The City updated Evergreen Park in 2012 and continues to improve and enhance Goleta for those who live, work and play in our community.

2 0 1 3 E d I T I O N 51

Are You in the Neighborhood?Are You in the Neighborhood?

City of GoletaVISIT THE CITY OF GOLETA AT www.ciTyofgoleTA.org TO:• Register for electronic notices of

items of interest (such as meeting notices, city jobs, and city news).

• Sign up for City Alert, the City’s system for notifying residents and businesses of important information. Alerts can be received via land line, cell phone, text message and email.

• Apply for a job, business license, or community grant.

• Learn about the City’s capital improvements, green initiatives, energy efficiency, and much more.

• Make a park reservation.

• Use City Assist to report a problem, register a complaint, and find answers to commonly-asked questions.

VISIT THESE OTHER CITY WEBSITES:

www.GoletabutterflyGrove.comEllwood main monarch grove website

www.GoletaPrepareNow.orgEmergency Preparedness website

www.ProjectGoleta.comCity’s capital improvement projects website

www.SanJoseCreekProject.comSan Jose Creek Project website

CONNECT WITH US

Facebook www.facebook.com/cityofgoleta

twitter @goletapio

youtube cityofgoleta1

twitter @goletapio

ALL RESIDENTS of Goleta now have access to a free, online, social network specifically for their neighborhood. This private network fosters communication between neighbors which leads to stronger neighborhoods and a safer community. Nextdoor sites are an easy way for residents to get to know their neighbors, exchange information and advice, and ask questions. Topics of discussion range from local events and school activities to contractor recommendations, disaster preparedness, recent crime activity and lost pets.

1. hoW DoEs nEXtDoor WorK?

Each neighborhood in the City of Goleta has a private Nextdoor website that is accessible only to the residents of that neighborhood. Once neighbors verify their addresses and join their neighborhood website, they can find other neighbors in the resident directory, view a neighborhood map, ask for advice, exchange local recommendations, and share neighborhood information with each other. Neighbors can choose to see and respond to updates via email, or only on the website.

2. What tyPEs oF thinGs Do PEoPlE Do on nEXtDoor?

People in Goleta are already using their Nextdoor networks to find a great babysitter, alert fellow neighbors to recent break-ins, learn more about upcoming City construction projects and share an abundance of fruit from their own trees.

3. hoW is nEXtDoor DiFFErEnt FroM My nEiGhBorhooD MailinG list?

Unlike mailing lists and groups, Nextdoor makes it easy to stay informed without overwhelming people with too many emails. Members can choose to receive emails about each new post, see everything in a single daily digest, or turn off emails and check the website for new posts from neighbors. In addition, Nextdoor archives and organizes all recommendations for easy use across the neighborhood.

4. hoW Do i GEt startED?

Go to www.Nextdoor.com. If you have any questions or need assistance, contact Valerie Kushnerov, Public Information Officer, City of Goleta, at 961-7507 or [email protected].

nextdoor


2 0 1 3 E d I T I O N 53


PLACEHOLDER FOR

WILSON PRINTING AD

2 0 1 3 E d I T I O N 55

C

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CM

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CRM_GolMag_Feb13_fin.pdf 3/1/13 3:16:43 PM


Venoco, Inc is a local oil and natural gas producer.In the Goleta area, these natural resources from the Santa Barbara Channel result in millions of dollars in annual royalties paid to the State of California. This money pays for education, transportation and other local programs supported with state funds.

Venoco is a company of hardworking and experienced people who value a strong and safe community.At Venoco, safety is our top priority.

We’ll see you around town!VENOCO, INC.

t

www.venocoinc.com Corporate Office Regional Office 370 17th St., Suite 3900 6267 Carpinteria Ave., Suite 100 Denver, CO 80202 Carpinteria, CA 93013 (805) 745-2100

Documents

Goleta Magazine 2013