GOOD PRACTICE PRESENTER’S NAME: JULIETH C. LAMOSAI

CATEGORY: MEDIA COE

COUNTRY: SADC GENDER PROTOCOL SUMMIT

DATE: 27TH MARCH, 2013

VENUE: BLUE PEARLY

GOOD PRACTICE

YOUR LOGO

GENDER EQUALITY BY 2015, YES WE MUST!

PLEASE FEEL FH

HUMAN RESOURCE OFFICER

BRIEF DESCRIPTION OF MEDIA HOUSE

• Location: Dar es salaam, Gerezani Area, Lugoda street

• Type: Print and Radio

• Circulation : Females 38 and males 43

• Proportion of women sources: It is emphasized during recruitment process

• Number of employees: 81

• BTL media house has been part of the COE process for 6 years

GENDER EQUALITY BY 2015, YES WE MUST!

BASIC INFORMATION ABOUT BTL

• Business Times Limited is the first private media company which was established in 1987. BTL owns a radio station 100.5 Times Fm, a weekly Financial & Economic newspaper, Business Times, a daily Kiswahili Majira and bi-weekly sports and entertainment newspaper SPOTIstarehe

• BTL operates in 17 regions all over the country in which 7 regions are lead by women.

GENDER EQUALITY BY 2015, YES WE MUST!

MISSION AND VISION

• MISSION OF BUSINESS TIMES LTDBTL has been guided with the belief that information is not just mere communication but a resource which has to be properly managed in order to contribute adequately to the process of human growth and equitable development society as a whole; and that our own development and wellbeing are best assured in promoting those of the society as a whole.

GENDER EQUALITY BY 2015, YES WE MUST!

KEY GENDER CHALLENGES IN THE MEDIA HOUSE

BTL employee demonstrating machine operations to Hon. Ummi Mwalim, Deputy Minister for Female, Gender, and Children Development

GENDER EQUALITY BY 2015, YES WE MUST!

GENDER CHAMPIONS

• Julieth Lamosai is BTL’s gender champion

• Position: HRO

GENDER EQUALITY BY 2015, YES WE MUST!

GENDER CHAMPIONS

• How do they push the COE process?

- Corporate with gender links.

- Participating in seminars and other gender workshops/events.

GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES?

• Buy in is at the levels of:

- Managerial meetings

- Departmental meetings

- Post-mortems

• Policy interventions

- Equal opportunity for both gender which resulted into increased number of female staff taking up managerial and supervisory positions

BTL female employees

GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES?

• Example of gender specific coverage: -Focus on International Women Day published on Majira Newspaper on 8th march, 2013;

-”Discrimination against women” on Majira 20th

Nov. 2012 –pg. 10

- “Women entrepreneurship” on Majira 8th

March 2013, pg. 14

-”Sexual harassment” on Majira 21st Nov. 2012

• Employment practices: Recruitment is strictly not gender biased and offers equal opportunity to both female and male candidates

• Work place practices: female employees are frequently encouraged to take managerial positions. As a result, there are several female managers including HRO, Circulation Manager, Subscription Manager, as well as 7 regional offices are managed by female employees

GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES?

• Gender specific programmes: Sunday Majira publishes gender features, women life and entertainment on Maishapublication on Wednesdays, Netball Team, focus on Women’s Day and Times Fm is working on having a gender program in the near future

GENDER EQUALITY BY 2015, YES WE MUST!

HOW IS THE MEDIA HOUSE CONTRIBUTING TOWARDS ACHIEVING THE 28 TARGETS OF THE SADC

PROTOCOL?

GENDER EQUALITY BY 2015, YES WE MUST!

PROTOCOL TARGET COUNCIL ACTIONS

2014 Review gender policy for improvements

2014 Weekly special focus on gender issues on Gender programs on Radio Times Fm and Majira Newspaper

2015 Targeting equal gender ration on management positionsPromote females to attain academic qualifications and specific skills

IMPACT • Three examples of how

the COE process is having an impact.

- Women’s day 8th march

- Paternity & Maternity leave

- Media Houses Netball team champions for 2013

• Feed back from audiences and other institutions:

-Police and Traffic Dept appreciation

of Majira’s focus on Road and Safety every Thursday

-Media Council of TZ acknowledges Majira’s non-biased coverage of social and political issues

BTL employees celebrating 2013 netball championship for media houses

GENDER EQUALITY BY 2015, YES WE MUST!

CHANGING LIVES

• A short story of someone from the media house whose life has changed

because of the COE process:

- Sophie Mshangama has moved up the ladder and managers Circulation Dept, leader at church, and is now doing a degree program at

Open University of Tanzania

GENDER EQUALITY BY 2015, YES WE MUST!

CHALLENGES TO GENDER MAINSTREAMING

• The main challenges

- Fewer skilled and educated females

- Lack of self confidence of females to take leadership roles

- Insufficient exposure and Education of Gender issues

GENDER EQUALITY BY 2015, YES WE MUST!

WAY FORWARD

• The next steps- Incorporate more females to

managerial levels up to the Board Directors

- Increase coverage of Gender issues in Radio and Newspaper

- Establishment of relationship with other Government institute

- In house training on gender policy

Photograph/s to show areas that will be taken forwar

dU

GENDER EQUALITY BY 2015, YES WE MUST!