Every year, more marketing dollars shift away from TV and print and move to the web About 30 percent more on average

The web contains 100 million active domains (.com, .net, .org, .info) and 1 trillion unique URLsThe number of web pages is growing by several billion every day

Where do you start?

Web 2.0

Search Engine Optimization

Affiliate Marketing

Web Analytics

eMarketing

Link Popularity

KEI Rating

Where do you start?

Nail the basics

How can web help you market your solutions to satisfy customer needs?

Fundamentals of web design

Tips

Web marketing

Define your business

Define your audience

Clearly communicate your services

Fundamentals of web design

What is the goal of your site?

Clear Information architecture

Less is more

Don’t make me think

EX of Less is More

EX of don’t make me think

Landing page

Two clicks away

EX of no contact button

Create a Visual Hierarchy1. Size

2. Color

3. Order

4. Words

Very importantLess important

Nowhere near as important

1. Size

2. Color

www.designarchives.aiga.org

www.designarchives.aiga.org

www.designarchives.aiga.org

4. Words

Key Words

TIP: Use key words in your website copy then people find your site when searching

www.fabikins.com

www.fabikins.com

Finding a balance between function and aesthetics are important.

Less is truly more