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A quick reminder from Ann Handley on what makes good writing. Based on Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and published by Wiley. For more info, visit: http://bit.ly/1xPCWYi #everybodywrites
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Ann Handley, Everybody Writes
GOOD WRITING IS...Often the foundation of good content that gets noticed, no matter what form that content ultimately takes.
A mirror of good, clear, thinking that’s an antidote to the complexity that can sometimes characterize our business world.
The key to a customer-centric, intuitive, empathetic point of view.
Words matter. Your words (what you say) and style (how you say it) are your most cherished (and, yet, undervalued) assets.
Wage a war on content mediocrity.
