Goodheart-Willcox - oupcanada.com€¦ · Adobe Dreamweaver CS6 978-1-61960-985-3 ... Proof of Concept Testing—Gravity ... and a detailed scope and activity sequence chart is included

Business, Marketing, and Career Education2015

Goodheart-Willcox

www.g-w.com

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Look for These Products in This Catalog

1 Visit www.g-w.com or call 800.323.0440 for additional product information.

CONTENTS BY SUBJECT

Career Education .....................................................16

Career Success .............................................................................16Connect to Your Career ...........................................................17Discovering Careers ..................................................................18School to Career .........................................................................19Hospitality Services ...................................................................20Teaching .........................................................................................20Now Hiring ....................................................................................20Charting Your Career ................................................................21G-W Online for SoftSkills Training ......................................21

Communications .....................................................27

Fundamentals of Business Communication ................27

Finance ........................................................................22

Becoming Money $mart ........................................................22Foundations of Personal Finance .......................................23Insurance Operations ..............................................................24Banking & Financial Systems ................................................25Math for Financial Literacy ....................................................26

Information Technology ......................................... 6

Using Google Apps ......................................................................6

Computer Service and Repair ..............................................10Networking Fundamentals ...................................................11

Marketing Education ..............................................12

Entrepreneurship .......................................................................12Marketing Dynamics ...............................................................13Fashion Marketing & Merchandising ...............................14Retailing and E-tailing..............................................................15

Media Arts Technology ..........................................28

Photography ................................................................................28Exploring Photography ..........................................................28Video ................................................................................................29Television Production & Broadcast Journalism ..........29

Software Certification .............................................. 4

Certification Prep Series for Adobe ......................................4Certification Prep Series for Microsoft Office ..................5

Video Game Design .................................................. 7

Introduction to Video Game Design ...................................7Video Game Design Foundations .........................................8Video Game Design Composition ........................................9

Introduce Your Students to the

World of MarketingPage 13


ONLINE PRODUCTSAn Online Student Center from G-W is the foundation of instruction and learning for digital and blended classrooms.

All student instructional materials are found on one convenient webpage, accessible at home, at school, or on the go. An interactive online textbook that holds students’ interest, a workbook or lab manual that includes digital form fields, and activities to engage students for learning success are included.

Online Instructor Resources are time-saving teaching materials organized on a convenient, easy-to-use webpage.

With Online Instructor Resources, papers and CDs are no longer misplaced or lost. Lesson plans, answer keys, PowerPoint® presentations, ExamView® Assessment Suite software with test questions, and other teaching aids are available on demand, 24x7. Accessible from home or school, Online Instructor Resources help support a busy day.

Tools for Digital Instruction


G-W Online is a digital platform of course management tools and instructional content that provides a personalized student experience.

For instructors, G-W Online offers the tools needed to conduct class efficiently. Customizing course content is simple. Drag-and-drop functionality can be used to add additional content to the course. A built-in dashboard within course management allows visibility to student progress at a glance. An advanced gradebook maintains student data in one location. For the autograded assessments, student scores automatically feed into the gradebook, saving time.

G-W Online may also include the following features.•Audio Definitions for technical terms teach the “language” of the industry.• E-Flash Cards assist with vocabulary building.•Animations, Simulations, and Video Clips explain difficult concepts and offer visual instruction.

G-W Online content is designed to enhance student learning while keeping multiple learning styles in mind. The online textbook incorporates all of the content from the print textbook plus adds interactive features that engage students. A workbook or lab manual includes digital form fields for easy answer entry.

See individual titles for availability.Look for this icon.


SOFTWARE CERTIFICATION

A Proven Preparation MethodAuthor D. Michael Ploor has successfully applied this method of software education with students in his high school classes. Collectively, his students pass more than 500 industry certification exams annually without the need for other preparation materials.

Certification Prep Series

Student Print Materials ISBNAdobe Photoshop CS6 978-1-61960-983-9Adobe Dreamweaver CS6 978-1-61960-985-3Adobe Flash CS6 978-1-61960-987-7Adobe Photoshop CS5 978-1-61960-984-6Adobe Dreamweaver CS5 978-1-61960-986-0Adobe Flash CS5 978-1-61960-988-4


SOFTWARE CERTIFICATION

G-W’s Certification Prep Series consists of individual guides that provide practice in the fundamental skills needed to successfully pass industry certification exams.

Prepares users to take the official software certification exam to demonstrate workplace readiness

Focuses on hands-on experience for skill development

Uses step-by-step instructions to demonstrate actual software commands and features, building from basic to advanced

Divides content into small units for better learning and usage

Provides an affordable way to prepare for industry certification

Integrates easily into existing classroom activities

Includes answer keys for self-grading

Certification Prep Series

Student Print Materials ISBNMicrosoft Word 2013 978-1-63126-152-7Microsoft Excel 2013 978-1-63126-153-4Microsoft PowerPoint 2013 978-1-63126-154-1Microsoft Access 2013 978-1-63126-155-8Microsoft Outlook 2013 978-1-63126-156-5Office 2013 Set 978-1-63126-157-2Microsoft Word 2010 978-1-61960-914-3Microsoft Excel 2010 978-1-61960-915-0Microsoft PowerPoint 2010 978-1-61960-916-7Microsoft Access 2010 978-1-61960-945-7Microsoft Outlook 2010 978-1-61960-917-4Office 2010 Set 978-1-61960-947-1Microsoft Word 2007 978-1-61960-929-7Microsoft Excel 2007 978-1-61960-930-3Microsoft PowerPoint 2007 978-1-61960-931-0Microsoft Access 2007 978-1-61960-944-0Microsoft Outlook 2007 978-1-61960-932-7Office 2007 Set 978-1-61960-946-4

www.g-w.com/software-certification

Office 2013 Coming Spring


INFORMATION TECHNOLOGY

Google Mail 1. Sending and Receiving Messages 2. Organizing the Inbox 3. Contacts 4. Tasks

Google Hangouts, Calendar, and Groups 5. Google Hangouts 6. Google Calendar 7. Google Groups

Google Drive Apps 8. Google Drive List 9. Google Docs 10. Google Sheets 11. Google Slides 12. Google Forms

Google Sites 13. Creating and Managing a Site 14. Embedding Google Drive App Files

and Gadgets 15. Site Composition

Other Google Tools 16. Google Photos 17. Google Maps 18. Google Chrome and Google Search 19. Google Alerts 20. Google News 21. Google Earth 22. SketchUp 23. Blogger

Contents

Check Out These Features:✔ QR Codes✔ Mobile Site

Using Google Apps ©2014by Meghen Ehrich and Monica Kinney

Using Google Apps is structured for easy instruction in the basic concepts and skills associated with web-based communication, collaboration, media, and locational tools. This provides students with skills in high-tech methods of communication. Chapters build on prior content in order to develop student comprehension and proficiency. Self-assessments allow students to identify areas needing reinforcement.

• In-chapter lessons are presented in easy-to-follow, step-by-step instructions.• Students apply learned skills by completing end-of-chapter exercises.• Each unit concludes with a summative assessment to measure overall knowledge.

Student Print Materials ISBN SchoolTextbook, 544 pp., softcover 978-1-61960-297-7Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-300-4Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-301-1Companion Website www.g-wlearning.com/informationtechnology FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Resource CD 978-1-61960-302-8

www.g-w.com/using-google-apps-2014

Students learn the skills needed to be productive and efficient.


VIDEO GAME DESIGN

Introduction to Video Game Design ©2012by D. Michael Ploor

Introduction to Video Game Design is a fun and easy text-software design guide combination that uses an activity-based integrated curriculum: game-theory reading with game-building application lessons. It supports cross-curricular and STEM learning as students use math and science principles, in addition to language arts, social sciences, and applied technology knowledge, to develop their own games. No knowledge of programming or game design is needed.

• It allows the addition of a game unit into existing classes, after-school clubs, or competitive-event preparation.

• Students start creating games immediately with the easy-to-use GameMaker freeware.

• The flexible curriculum can be implemented for 15, 20, 30, 45, or 90 days/hours of instruction.

Game Build Sequence 1. Game Maker Vocabulary 2. Game Maker Basics 3. Click Ball 4. Understanding and Mapping Game

Coordinates 5. Launching 6. Game Physics 7. Beta Build 8. Game Maker Evaluations and Ratings 9. A-Maze-ing Games 10. The Key to Adventure—Beta 11. Proof of Concept Testing—Gravity 12. Proof of Concept Testing—Jumping and

Climbing 13. STEM Mathematics Extension—Isometric

Geometry and Trigonometry 14. Platform Games Alpha—Storyboard 15. Platform Games—Scrolling and Camera

View 16. Exhibition of Mastery—Individual 17. Programming Game Maker Language 18. Tank Simulation—Top-Down Driving

Motion 19. Tank Simulation—Line of Fire 20. Tank Simulation—HUD and Health 21. Tank Simulation—Advanced Targeting 22. Top-Down Driving Mastery

Art Sequence 23. Elements and Principles of Art 24. Introduction to Blender 25. Modeling with Modifiers and Boolean

Operations 26. Rendering—Lighting and Cameras 27. Copyrights and Backgrounds 28. Bump Maps 29. Advanced Animation—Lip Sync 30. Design Team Roles

Management Sequence 31. Project Management 32. Concept Documents 33. Construction Documents 34. Completion Documents 35. Capstone—Exhibition of Mastery

Contentshttp://www.g-w.com/introduction-video-game-design-2012

“Fantastic for beginners and includes STEM activities for college and career readiness.”

– G. Clifford, FL

Student Print Materials ISBNTextbook, 464 pp., softcover 978-1-60525-468-5Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-846-1Bundle, Textbook + Online Textbook (min. 15) 978-1-60525-999-4Instructor MaterialsInstructor’s Manual, 136 pp. 978-1-60525-469-2


VIDEO GAME DESIGN

Video Game Design Foundations ©2014, 2nd Editionby D. Michael Ploor

Video Game Design Foundations provides all of the resources needed for the classroom. Access to easy-to-use game engine software is available with the Software Design Guide, and a detailed scope and activity sequence chart is included in the teaching package. Aligning with the International Game Developers Association (IGDA)–recommended educational framework, lessons provide a top-level overview of the video game design process, from the beginning of the game build to the sales and marketing of the final product. STEM, college and career readiness, and Career and Technical Student Organization event preparation activities are included in every chapter.

• Instructors can quickly and easily establish a video game program within their schools—no previous experience is needed.

• Author teaches video game classes at the high school level and consults with states on course standards.

• Content and game builds are age appropriate.

1. My Role on the Team 2. Computerized Entertainment and

Classification 3. Evolution of the Game 4. Perspective, Scene Design, and Basic

Animation 5. Collision Theory and Logic 6. Game Systems, Personal Computers, and

Hardware 7. Play and Game Culture 8. Reverse Engineering and Professional

Reviews 9. Large-Scale Design Process 10. Global Economy and Supply Chain

Contents

www.g-w.com/video-game-design-foundations-2014

FREEto Schools

Check Out These Features:✔ Event Prep✔ QR Codes✔ Mobile Site

Game Engine Software

1st Year

Curriculum

Online Products•Online Student Center•Online Instructor Resources

Student Print Materials ISBNTextbook, 400 pp., hardcover 978-1-61960-278-6Software Design Guide, 416 pp. 978-1-61960-282-3Bundle, Textbook + Software Design Guide 978-1-61960-284-7Online Student Center (OSC) online textbook, workbook, and interactive contentOnline Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-61960-546-6Bundle, Textbook + OSC (min. 15) 978-1-61960-727-9Online Instructor Resources, 6 yr. Individual Subscription 978-1-61960-547-3Instructor MaterialsThe Games Factory 2 Software, Instructor Access Key Code

Free to instructor with school purchase of the Software Design Guide

Instructor’s Resource CD 978-1-61960-286-1ExamView® Assessment Suite, 689 test questions 978-1-61960-287-8

Instructor’s Presentations for PowerPoint®, 658 slides Individual LicenseSite License

978-1-61960-288-5978-1-61960-289-2


VIDEO GAME DESIGN

Video Game Design Composition ©2014by D. Michael Ploor

Video Game Design Composition delivers in-depth instruction, including theory and application, on the details of video game design. This full-year curriculum is authored by an active instructor with over a decade of classroom experience teaching video game design. Included scope and sequence chart information outlines each day’s activities for the student and the instructor.

• A free, fully functional game engine download is included with the Software Design Guide.

• STEM, college and career readiness, portfolio, teamwork, and event preparation activities are included in every chapter.

• Text content is aligned with the International Game Developers Association (IGDA)–recommended educational framework.

1. Design Composition 2. Character Composition 3. Story Composition 4. Interface Composition 5. Immersion Composition 6. Strategy Composition 7. Puzzle Composition 8. Sound FX Composition 9. Art Composition 10. Three-Dimensional Art Composition 11. Animation Composition 12. Programming Composition 13. Simulation Composition

Contents

www.g-w.com/video-game-design-composition-2014


Game Engine Software

FREEto Schools

2nd Year

Curriculum

Game Creator


Student Print Materials ISBNTextbook, 448 pp., hardcover 978-1-60525-769-3Software Design Guide, 400 pp. 978-1-60525-771-6Bundle, Textbook + Software Design Guide 978-1-61960-294-6Online Student Center (OSC) online textbook, workbook, and interactive contentOnline Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-63126-147-3 Bundle, Textbook + OSC (min. 15) 978-1-63126-149-7Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-148-0Instructor MaterialsMultimedia Fusion 2 and Engine 001, Instructor Access Key Code

Free to instructor with school purchase of the Software Design Guide

Instructor’s Resource CD 978-1-60525-770-9ExamView® Assessment Suite, 650 test questions 978-1-60525-773-0

Instructor’s Presentations for PowerPoint®, 266 slidesIndividual LicenseSite License

978-1-61960-295-3978-1-61960-296-0



Computer Service and Repair ©2015, 4th Editionby Richard M. Roberts

Computer Service and Repair is written for those who have no PC experience, as well as those technicians who have limited formal training. Written in an easy-to-understand format with hundreds of illustrations, this text takes the reader from basic instruction to test preparation for the CompTIA A+ certification exams.

• End of chapter questions mimic the style used on the CompTIA A+ certification exams to help prepare students for these career supporting tests.

• Skill building, step-by-step lab activities provide students the hands-on experience needed to become proficient in PC repair.

• Correlations between the text products and CompTIA A+ 220-801 and 220-802 objectives are available online.

www.g-w.com/computer-service-repair-2015

1. Introduction to a Typical PC 2. Operating Systems 3. Motherboards 4. Central Processing Unit (CPU) 5. Power Supplies 6. Memory 7. Input Devices 8. Video and Audio Systems 9. Magnetic and Solid-State Storage Devices 10. Optical Storage Technology 11. Printers 12. Laptops and Mobile Devices 13. Modems and Transceivers 14. Physical and Digital Security 15. PC Troubleshooting 16. Introduction to Networking 17. Network Administration 18. Wide Area Network (WAN) 19. Small-Office/Home-Office (SOHO)

Networking 20. Customer Support, Communication, and

Professionalism 21. CompTIA A+ Certification Exams

Preparation 22. Employment and Advanced Education

Contents

NEW

Updated for Windows 8

Prepare for the A+

Certification Exam

Student Print Materials ISBNTextbook, 974 pp., hardcover 978-1-61960-795-8Study Guide, 376 pp. 978-1-61960-800-9Laboratory Manual, 680 pp. 978-1-61960-801-6Bundle, Textbook + Study Guide + Lab Manual 978-1-61960-802-3Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-798-9Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-799-6Instructor MaterialsInstructor’s Resource CD 978-1-61960-803-0ExamView® Assessment Suite, 775 test questions 978-1-61960-804-7


978-1-61960-805-4978-1-61960-806-1



Networking Fundamentals ©2012, 2nd Editionby Richard M. Roberts

Networking Fundamentals prepares students for the CompTIA Network+ certification exam while providing detailed descriptions of how network technologies work. Design, installation, security, maintenance, and troubleshooting are all covered. Protocols and the Open Systems Interconnection (OSI) model are referenced throughout the text. UNIX, Linux, and TCP/IP are also included topics.

• The text meets the requirements of the CompTIA Authorized Quality Curriculum (CAQC) program for Network+ certification exams.

• Chapter dedicated to certification exam preparation includes practice tests to familiarize students with the types of questions and format they will encounter.

• Employment content introduces students to job possibilities while discussing additional certifications, résumés, and interviewing skills.

www.g-w.com/networking-fundamentals-2012

1. Introduction to Networking 2. Network Media-Copper Core Cable 3. Fiber-Optic Cable 4. Wireless Technology 5. Digital Encoding and Data Transmission 6. Network Operating Systems and Network

Communications 7. Microsoft Network Operating Systems 8. UNIX/Linux Operating Systems 9. Introduction to the Server 10. TCP/IP Fundamentals 11. Subnetting 12. Multimedia Transmission 13. Web Servers and Services 14. Remote Access and Long-Distance

Communications 15. Network Security 16. A Closer Look at the OSI Model 17. Maintaining the Network 18. Fundamentals of Troubleshooting the

Network 19. Designing and Installing a New Network 20. Network+ Certification Exam Preparation 21. Employment in the Field of Networking

Technology

Contents

The Laboratory Manual provides students with a guided opportunity

to perform many of the jobs required in a typical

network setting.

Students develop a technical foundation to

understand the networking technologies underlying

everyday operations.

Student Print Materials ISBNTextbook, 923 pp., hardcover 978-1-60525-356-5Study Guide, 320 pp. 978-1-60525-357-2Laboratory Manual, 674 pp. 978-1-60525-358-9Bundle, Textbook + Study Guide + Lab Manual 978-1-60525-634-4Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-695-5Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-115-4Instructor MaterialsInstructor’s Resource CD 978-1-60525-359-6ExamView® Assessment Suite, 1188 test questions 978-1-60525-360-2


978-1-60525-361-9978-1-60525-362-6


MARKETING EDUCATION

Entrepreneurship ©2013by Brenda Clark and Judy Commers

Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.

• Hands-on learning is provided by the project-based Building Your Business Plan activity found at the end of every chapter.

• Over 50 case studies featuring actual entrepreneurs provide a link to the real world.• Event Prep features support readiness for student organization competitions.

www.g-w.com/entrepreneurship-2013

Student Print Materials ISBNTextbook, 560 pp., hardcover 978-1-60525-782-2Workbook, 133 pp. 978-1-60525-784-6Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-886-7Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-064-5Companion Website www.g-wlearning.com/marketing FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Annotated Workbook, 133 pp. 978-1-60525-905-5Instructor’s Resource CD 978-1-60525-783-9ExamView® Assessment Suite, 970 test questions 978-1-60525-785-3

Entrepreneurship 1. Entrepreneurial Careers 2. Business Plan 3. Ethics and Social Responsibility

Explore the Opportunities 4. Local and Global Opportunities 5. Market Research 6. Business Ownership

Building the Business 7. Site Selection 8. Legal Issues 9. Business Funding

Examining the Four Ps of Marketing 10. Product, Price, and Place 11. Promotion and Selling 12. Marketing Plan

Managing the Business 13. Management Functions 14. Human Resources Management 15. Purchases and Inventory Management 16. Risk Management 17. Financial Management

Expanding and Exiting 18. Business Growth 19. Exit Strategies

Contents

“It’s current, aligned with career readiness standards, pretest and posttest are great, entrepreneurial stories at the beginning of each chapter motivational, and their website just completes this well-developed course for Business Planning and Entrepreneurship.” – C. Ryan, MACheck Out These Features:

✔ Event Prep✔ QR Codes✔ Mobile Site


MARKETING EDUCATION

Marketing Dynamics ©2014, 3rd EditionBrenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker

Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.

• DECA activities are included in each of the 33 chapters to support leadership development.

• An ongoing marketing plan provides a project-based hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).

• ThetextsupportsstudentpreparationfortheA•S•KInstitute’sFundamentalMarketing Concepts certification exam.

www.g-w.com/marketing-dynamics-2014 Marketing Dynamics 1. Marketing and You 2. Marketing Basics 3. Business Basics 4. Marketing Plan 5. Ethics and Social Responsibility

Dynamics of the Economy 6. Economic Principles and Systems 7. Market Forces and Economic Indicators 8. Business Cycles and the Role of Government 9. Global Trade

Marketplace Dynamics 10. Marketing Research 11. Competition 12. Targeting a Market 13. Business-to-Consumer (B2C) Marketing 14. Business-to-Business (B2B) Marketing

Product Dynamics 15. Products and Services 16. New Product Development 17. Branding

Price Dynamics 18. Price 19. Price Strategies

Place Dynamics 20. Place 21. Purchasing and Inventory Control

Promotion Dynamics 22. Communication Process 23. Promotions 24. Advertising 25. Visual Merchandising 26. Personal Selling

Dynamics of Marketing Management 27. Management Skills 28. Marketing Management

Professional Development Dynamics 29. Planning for Success 30. Preparing for Your Career

Dynamics of Entrepreneurship 31. Entrepreneurship 32. Risk Management 33. Business Funding

Contents

Student Print Materials ISBNTextbook, 784 pp., hardcover 978-1-61960-343-1Student Workbook, 288 pp. 978-1-61960-348-6Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-346-2Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-350-9Companion Website www.g-wlearning.com/marketing FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Edition, 800 pp. 978-1-61960-347-9Instructor’s Annotated Workbook, 288 pp. 978-1-61960-349-3Instructor’s Resource CD 978-1-61960-352-3ExamView® Assessment Suite, 1650 test questions 978-1-61960-353-0


978-1-61960-354-7978-1-61960-355-4


MARKETING EDUCATION

Fashion Marketing & Merchandising ©2014, 4th Editionby Mary G. Wolfe

Fashion Marketing & Merchandising leads students through the business aspects of the fashion industry in addition to the career opportunities it offers. Included are the basics of market economics, textiles, design, and promotion. The latest concepts for manufacturing, mass customization, and niche specialization are reviewed, as are newer technologies such as automatic replenishment systems and radio frequency identification (RFID). Industry globalization and consolidation are presented. Fashion careers, including entrepreneurship, are extensively covered in the last five chapters of the text.

• Students gain an understanding of the entire textile/apparel/retail soft goods chain, from product design to manufacturing to final customer sale.

• New retail trends are described, including showrooming, omni-channel retailing, and the latest Internet, mobile, and social media strategies.

• A chapter on key retail performance indicators and financial calculations exposes students to the quantitative needs of the business.

www.g-w.com/fashion-marketing-merchandising-2014Basic Fashion and Business Concepts 1. The Meaning of Clothing

and Fashion 2. Fashion Movement 3. Basic Economic Concepts 4. Substance of the Fashion Industry 5. Satisfying the Fashion Market

Textile/Apparel Building Blocks 6. Textile Fibers and Yarns 7. Textile Fabrics and Finishes

Designing and Producing Apparel 8. Using Design in Fashion 9. The Fashion Design Segment 10. Ready-to-Wear Manufacturing 11. Wholesale Apparel Marketing and

Distribution

Retail Business Fundamentals 12. The Retail Segment 13. Retail Positioning 14. Retail Merchandise 15. Planning to Buy 16. Merchandise Buying

Strategies for Retail Success 17. Communicating Information 18. Concepts for Successful Selling 19. Calculating Financial Results 20. Service, Safety, and Security

Fashion Promotion 21. Fashion Promotion Through Advertising

and the Press 22. Visual Merchandising 23. Special Event Fashion Shows

Fashion Business in Today’s World 24. A Global Perspective 25. The Latest Fashion Business Trends

Your Future in the Fashion Industry 26. Is a Fashion Career in Your Future? 27. Textile and Apparel Careers 28. Retail Careers 29. Promotion Careers 30. Entrepreneurship and Other Fashion-

Related Careers

Contents

Student Print Materials ISBNTextbook, 672 pp., hardcover 978-1-61960-492-6Student Workbook, 288 pp., softcover 978-1-61960-497-1Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-495-7Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-496-4Instructor MaterialsTeacher’s Resource CD 978-1-61960-498-8ExamView® Assessment Suite, 1319 test questions 978-1-61960-499-5

Teacher’s Presentations for PowerPoint®, 1200 slidesIndividual LicenseSite License

978-1-61960-500-8978-1-61960-501-5


MARKETING EDUCATION

Retailing and E-tailing ©2015by Mickey Kosloski and Sharon Davis

Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.

• A Math Skills Handbook, included as an appendix, provides a quick reference for basic math functions.

• DECA Coach activities help prepare students for student organization competitions.• The text is correlated to NOCTI’s Retail Merchandising Job Ready Assessment (Test Code

4153), supporting student certification.

www.g-w.com/retailing-etailing-2015

Retailing 1. Retail Industry Profile 2. Brick-and-Mortar Retail 3. Nonstore Retail Operations

Marketplace Strategy 4. Marketing Research 5. Targeting the Market

Product, Place, and Price 6. Merchandise Planning 7. Purchasing and Inventory Control 8. Pricing Strategies

Promotions 9. Retail Communication 10. Selling 11. Customer Service Strategies

Visual Merchandising 12. In-Store Merchandising 13. Online Merchandising 14. Creating an E-tail Website

Managing the Business 15. Retail Management 16. Working as a Team 17. Ethics and the Law 18. Risk

Retail Careers 19. Preparing for a Career 20. Job Applications and Interviews

Math Skills Handbook

Contents

Student Print Materials ISBNTextbook, 512 pp., hardcover 978-1-61960-330-1Student Workbook, 168 pp. 978-1-61960-335-6Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-333-2Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-337-0Companion Website www.g-wlearning.com/marketing FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Annotated Workbook, 168 pp. 978-1-61960-336-3Instructor’s Resource CD 978-1-61960-339-4ExamView® Assessment Suite, 600 test questions 978-1-61960-340-0

Instructor’s Presentations for PowerPoint®, 490 slides,Individual License 978-1-61960-341-7

Check Out These Features:✔ DECA Coach✔ QR Codes✔ Mobile Site✔ NOCTI Correlation

NEW


CAREER EDUCATION

Career Success ©2011, 2nd Editionby Rosemary T. Fruehling and Roberta Moore

Career Success: The Attitude Advantage is a unique text-workbook that teaches students the human-relations skills, or soft skills, required for real-world success. It is designed to increase awareness and understanding of the challenges and responsibilities of being an employee. Focus is placed on attitudes, teamwork, and careers.

• Case studies provide students with realistic examples that they can discuss in order to develop critical-thinking, team-building, and problem-solving skills.

• Each chapter is organized into four student-friendly sections: Discover, Analyze, Apply, and Review.

• Students can reflect on their progress with the self-assessment tools provided in every chapter.

www.g-w.com/career-success-the-attitude-advantage-2011

Understanding Human Relations 1. The Need for Human Relations Skills 2. Your Attitude Counts 3. Teamwork 4. Coworker Relationships 5. Relationships with Supervisors

Attitudes at Work 6. Destructive Attitudes 7. Constructive Attitudes 8. Morale 9. Handling Stress on the Job 10. Rumors 11. Accepting Responsibility

Succeeding on the Job 12. Communication 13. Your Attitude and Job Success 14. Strategies for a Positive Attitude 15. Succeeding in a New Job 16. Being a Reliable Employee 17. Career Plateaus 18. Planning Your Career Goals

Dealing with Problems on the Job 19. Learning from Mistakes 20. Repairing Relationships 21. Dealing with Criticism 22. Leaving a Job

Contents

One of the most

important factors in job

success is the ability to get

along with others.

Student Print Materials ISBNTextbook, 256 pp., softcover 978-1-60525-345-9Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-845-4Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-062-1Instructor MaterialsTeacher’s Annotated Edition, 256 pp. 978-1-60525-791-4Instructor’s CD 978-1-60525-346-6


CAREER EDUCATION

Connect to Your Career ©2015by Suzann Connell and Julie Jaehne

Connect to Your Career presents a unique approach for anyone conducting a job search. Strategies for using the Internet, along with traditional job search methods, guide users in navigating career opportunities. The use of social media to create a professional online identity is discussed, along with how to protect it. Both traditional and infographic résumés are illustrated, as well as direction for creating a portfolio for career use. The interviewing process is also presented, from preparation to interview to followup.

• A Sunday Evening Plan is introduced to help stay on top of career opportunities.• The importance of developing a personal brand for professional use is discussed.• Networking is presented as an important component of the job search process.

www.g-w.com/connect-to-your-career-2015

NEW

Contents

Learn the most up-to-date job

search methods for today’s

market.

Online Products•G-W Online•Online Instructor Resources

1. Online Presence 2. Protecting Your Online Identity 3. Networking for Your Career 4. Workplace Skills 5. Your Career Strengths 6. Résumés 7. Cover Letters 8. Applying for Jobs 9. Preparing for the Interview 10. The Interview 11. Evaluating the Interview 12. Your Career

Student Print Materials ISBNTextbook, 240 pp., softcover 978-1-61960-906-8G-W Online (GWO) all online content + course management and assessment G-W Online, 1 yr. Individual Access Key Code 978-1-61960-910-5Bundle, Textbook + GWO 978-1-61960-890-0Online Instructor Resources, 1 yr. Access Key Code 978-1-61960-911-2Instructor MaterialsInstructor’s Resource CD 978-1-61960-907-5ExamView® Assessment Suite, 350 test questions 978-1-61960-909-9

Instructor’s Presentations for PowerPoint®, 250 slides, Individual License 978-1-61960-908-2


CAREER EDUCATION

Discovering Careers ©2014, 8th Editionby John A. Wanat, E. Weston Pfeiffer, and Richard Van Gulik

Discovering Careers introduces career exploration in conjunction with the 16 career clusters. College and career readiness activities covering writing, speaking, and listening are included, as well as Career Ready Practices.

• A project-based Personal Achievement Plan guides students in preparing a career plan.

• College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio.

• A Math Skills Handbook provides a quick reference for basic math functions.

www.g-w.com/discovering-careers-2014

Career Exploration 1. The World of Work 2. Learning about Yourself 3. Learning about Careers 4. Creating a Career Plan

Career Readiness 5. Education and Training 6. Succeeding at Work 7. Safety 8. Mathematics and Technology 9. Communication 10. Good Health and Appearance 11. Leadership 12. Time Management and Study Skills

Finding a Job 13. Job Search Skills 14. Interviewing for a Job 15. Workplace Expectations

Growing toward Independence 16. Paychecks and Taxes 17. Banking 18. Money Management

Contents

Content is presented in a user-friendly and relevant format.Check Out These Features:✔ QR Codes✔ Mobile Site

Student Print Materials ISBNTextbook, 448 pp., hardcover 978-1-61960-316-5Student Workbook, 175 pp. 978-1-61960-321-9Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min.15) 978-1-61960-319-6Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-328-8Companion Website www.g-wlearning.com/careereducation FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsTeacher’s Edition, 500 pp. 978-1-61960-320-2Teacher’s Annotated Workbook, 175 pp. 978-1-61960-322-6Teacher’s Resource Guide, 350 pp. 978-1-61960-323-3Teacher’s Resource CD 978-1-61960-324-0ExamView® Assessment Suite, 540 test questions 978-1-61960-325-7


978-1-61960-326-4978-1-61960-327-1

Ideal for Introductory

Courses

In-depth coverage of the career

clusters


CAREER EDUCATION

School to Career ©2014, 10th Editionby J. J. Littrell, James H. Lorenz, and Harry T. Smith

School to Career provides students with a foundation for creating career goals using the 16 career clusters as a guide. College and Career Readiness activities covering writing, speaking, and listening are included, as well as Career Ready Practices.

• A Lifespan Plan project-based activity opens each unit to guide students in the creation and evaluation of their own short- and long-term career and life goals.

• College and Career Readiness Portfolio activities provide students an opportunity to create personal portfolios for use when exploring volunteer, education and training, or career opportunities.

• Aligns with the National Standards in K–12 Personal Finance Education published by the Jump$tart Coalition for Personal Financial Literacy®.

www.g-w.com/school-to-career-2014

Career Exploration 1. Making the Transition from School to Career 2. Understanding Work-Based Learning 3. What Your Employer Expects

The Job Hunt 4. Finding and Applying for a Job 5. Taking Preemployment Tests 6. Interviewing for Jobs

Skills for Success 7. Teamwork and Problem-Solving Skills 8. Communicating on the Job 9. Math in the Workplace 10. Using Technology in Your Career 11. Looking Good on the Job 12. Safety on the Job 13. Leadership and Group Dynamics 14. Participating in Meetings

Career Planning 15. Learning about Yourself 16. Learning about Careers 17. Making Career Decisions

Job Satisfaction 18. Succeeding on the Job 19. Diversity and Workplace Rights 20. Succeeding in Our Economic System 21. Entrepreneurship: A Business of Your Own

Managing Your Income 22. Understanding Income Taxes 23. Managing Spending 24. Using Credit 25. Banking, Saving, and Investing 26. Insurance 27. Managing Family, Work, and Citizenship

Roles

Contents

Check Out These Features:✔ QR Codes✔ Mobile Site

Student Print Materials ISBNTextbook, 752 pp., hardcover 978-1-61960-304-2Student Workbook, 214 pp. 978-1-61960-309-7Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-307-3Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-329-5Companion Website www.g-wlearning.com/careereducation FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Edition, 784 pp. 978-1-61960-308-0Instructor’s Annotated Workbook, 214 pp. 978-1-61960-310-3Instructor’s Resource Guide 978-1-61960-311-0Instructor’s Resource CD 978-1-61960-312-7ExamView® Assessment Suite, 1350 test questions 978-1-61960-313-4


978-1-61960-314-1978-1-61960-315-8


CAREER EDUCATION

Hospitality Services ©2014, 3rd Editionby Johnny Sue Reynolds and Dorothy M. Chase

Hospitality Services presents students with the opportunity to learn about food and beverage, lodging, travel, tourism, and recreation. The business aspects of these areas are covered, including human resources, accounting, sales, and marketing. Additionally, the roles, responsibilities, and required skills of individuals choosing hospitality as a career path are included.

• Brand new content adds a unit dedicated to travel, tourism, and recreation.• Career planning chapters lead students through the steps needed for a successful job search

or starting their own business.• Hospitality Ethics and Going Green features address industry hot topics.

Teaching©2016, 2nd Editionby Sharleen L. Kato

Teaching helps students, the teachers of tomorrow, explore the world of education. Besides investigating teaching as a profession, students will develop an understanding of the different types of learners they will encounter in the

classroom. This includes how humans develop physically, intellectually, emotionally, and socially as all of these impact the instructional methods used. The educational system, both past and present, is reviewed along with the responsibilities that come with employment.

Now Hiring©2010, 3rd Editionby Noreen E. Messina

Now Hiring focuses on the journey of four fictional teens trying to find part-time jobs. From résumés to interviews, to on-the-job success, students learn along with the characters. It can be used to supplement a co-op or career education course as a stand-alone activity in any course that has a unit

on job-search skills. The easy-to-read story is broken into 12 short chapters, each focusing on a different aspect of the job search. This unique book will especially appeal to reluctant readers and special-needs students.

www.g-w.com/hospitality-services-2014

www.g-w.com/teaching-2016

www.g-w.com/now-hiring-2010

Student Print Materials ISBNTextbook, 126 pp., softcover 978-1-60525-177-6

Instructor MaterialsTeacher’s CD 978-1-60525-178-3

Student Print Materials ISBN List SchoolTextbook, approx. 400 pp.r 978-1-63126-009-4 $85.28 $63.96Workbook, approx. 161 pp. 978-1-63126-010-0 $21.28 $15.96Online Student Center (OSC) online text, workbook, and interactive content

Online Student Center, 6 yr. Classroom Subscription (min. 15)

978-1-63126-013-1 $106.56 $79.92

Bundle, Textbook + OSC (min. 15) 978-1-63126-014-8 $149.20 $111.90Visit www.g-w.com for Instructor Materials

Student Print Materials ISBNTextbook, 575 pp., hardcover 978-1-61960-267-0Workbook, 160 pp. 978-1-61960-271-7Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-270-0Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-273-1Instructor MaterialsInstructor’s Annotated Workbook, 160 pp. 978-1-61960-272-4Instructor’s Resource CD 978-1-61960-274-8ExamView® Assessment Suite, 1100 test questions 978-1-61960-275-5


978-1-61960-276-2978-1-61960-277-9

NEW

Welcome to Hospitality

The Foodservice Industry

The Lodging Industry

Travel, Tourism, and Recreation

The Business of Hospitality

Careers

Contents


CAREER EDUCATION

G-W Online for

SoftSkills Training ©2014

G-W Online for SoftSkills Training is an all-digital platform of instructional content and course management tools that provides a personalized student experience. It offers both new and experienced job seekers an opportunity to acquire the people skills needed for successful employment. With four subject areas of emphasis—Workplace Relationships, Workplace Attitudes, Job Success, and Job Challenges—the content can be integrated into an instructor-led class or used for individual study. This is a complete tool that helps prepare students for life and career.

www.g-w.com/proskills-learning-softskills-training-2014

Charting Your Career ©2015

Charting Your Career Interest Inventory is a hands-on career exploration tool for use in the classroom or independently. It asks students to rank their interest in 160 career-oriented activities. Scoring the responses allows students to identify their top three career areas, or clusters, for exploration. The recommended courses, skills, and occupations related to each career cluster are provided for student review. Resources for career research are also included to help students begin making educated decisions about their futures.

• Color-coded columns allow for easy scoring and support visual learning.• The Recommended Courses and Skills provided for each cluster allows students to plan for

the future by identifying the courses they need to take and skills they need to develop.• Statements used in the inventory are backed by extensive research using the

O*NET Database, the Bureau of Labor Statistics’ Occupational Outlook Handbook, and other government sources.

Student Print Materials ISBNSingle 978-1-61960-285-4Pack of 10 978-1-61960-303-5Instructor MaterialsTeacher’s Guide 978-1-61960-594-7

www.g-w.com/charting-your-career-2015

Online Products•G-W Online•Online Instructor Resources

Give students the skills they need to get ahead.G-W Online (GWO) all online content + course management and assessment ISBN

G-W Online, 1 yr. Individual Access Key Code 978-1-61960-682-1

Help students discover their

career interests

NEW


FINANCE

Becoming Money $mart ©2012by Judi Deatherage

Becoming Money $mart, a text-workbook, simulates real-life financial responsibilities such as writing checks, planning for an education, paying rent, and investing money. Math is emphasized as well as becoming an independent individual and planning for the future.

• Students are able to apply what they have learned at the point of presentation.• Self-assessment activities, such as Check Your Understanding, enable students to

evaluate their learning before progressing to the next topic.• Text aligns with the National Standards in K–12 Personal Finance Education

published by the Jump$tart Coalition for Personal Financial Literacy®.

www.g-w.com/becoming-money-smart-2012

Student Print Materials ISBNTextbook, 288 pp., softcover 978-1-60525-470-8Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-844-7Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-061-4Instructor MaterialsTeacher’s Annotated Edition, 288 pp., softcover 978-1-60525-792-1Instructor’s CD 978-1-60525-471-5

1. Planning Your Financial Future: It Begins Here

2. Paychecks: Using Your Money Wisely 3. Budgets: Keeping Track of Your Money 4. Banking: Managing Your Money 5. Credit: Buy Now, Pay Later 6. Insurance: Protecting Your Assets 7. Education: A Passport to Your Future 8. Loans: Cars and Housing 9. Investments: Making Your Money Work

for You 10. Retirement Planning: Looking Toward

the Future 11. Your Financial Future: You Make the Choice

Contents

Dollars and $ense highlights tips for being financially savvy and how to

relate these topics to everyday life.


FINANCE

Foundations of Personal Finance ©2014, 9th EditionSally R. Campbell and Robert L. Dansby

Foundations of Personal Finance provides a comprehensive framework for learning about personal financial literacy. By studying this text, students will learn how to make wise financial decisions that will help them lead a productive life and achieve financial security. College and career readiness activities for reading, writing, speaking, and listening are included, as well as Career Ready Practices of the Common Career Technical Core.

• You Do the Math activities focus on math skills that are important to understanding personal finance, and a Math Skills Handbook provides a quick reference for basic math functions.

• College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.

• Aligns with the National Standards in K–12 Personal Finance Education published by the Jump$tart Coalition for Personal Financial Literacy®.

Student Print Materials ISBNTextbook, 720 pp., hardcover 978-1-61960-357-8Workbook, 156 pp. 978-1-61960-362-2Online Student Center (OSC) online textbook, workbook, and interactive contentOnline Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-61960-759-0Bundle, Textbook + OSC (min. 15) 978-1-61960-775-0Online Instructor Resources, 6 yr. Individual Subscription 978-1-61960-299-1Instructor MaterialsInstructor’s Edition, 752 pp. 978-1-61960-361-5Instructor’s Annotated Workbook, 156 pp. 978-1-61960-363-9Instructor’s Resource CD 978-1-61960-366-0ExamView® Assessment Suite, 1050 test questions 978-1-61960-367-7


978-1-61960-368-4978-1-61960-369-1

Personal Financial Literacy 1. Personal Finance: An Overview 2. Making Smart Decisions

Managing Your Finances 3. Income and Taxes 4. Financial Institutions and Services 5. Savings 6. Credit 7. Investing and Estate Planning 8. Insurance

Managing Your Spending 9. Smart Shopping Basics 10. Consumer Power 11. Health and Wellness 12. Housing 13. Home Ownership 14. Transportation

Planning Your Future 15. Planning for Your Career 16. Entering the Work World 17. Your Role in the Environment

Economic System 18. Economic Principles 19. Government and the Economy 20. Consumers in the Economy 21. Global Economy

Contents

www.g-w.com/foundations-personal-finance-2014




FINANCE

Insurance Operations ©2013by Kathy Stokes

Insurance Operations provides students with an overview of the industry in addition to its products and career opportunities. While building the skills needed to be financially capable, students also learn about the way insurance companies operate and the laws and regulations governing their actions.

• Students participating in Career and Technical Student Organizations (CTSOs) benefit from the included Event Prep activities.

• The Careers in Finance feature highlights employment opportunities in the Insurance Services Pathway of the Finance Career Cluster.

• Activities support college and career standards for reading, writing, speaking, and listening.

www.g-w.com/insurance-operations-2013

Student Print Materials ISBNTextbook, 320 pp., hardcover 978-1-60525-774-7Workbook, 168 pp. 978-1-60525-776-1Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-888-1Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-067-6Companion Website www.g-wlearning.com/finance FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Annotated Workbook, 168 pp. 978-1-60525-904-8Instructor’s Resource CD, 978-1-60525-775-4ExamView® Assessment Suite, 505 pp. 978-1-60525-777-8

The World of Insurance 1. Basics of Insurance 2. Property and Casualty Insurance for Homes

and Businesses 3. Property and Casualty Insurance on Land,

Sea, and Air 4. Health Insurance 5. Disability, Long-Term Care, and Life

Insurance 6. Additional Types of Insurance

Social Insurance 7. Worker Protections 8. Public Health Insurance Programs 9. Social Security

Nature of the Industry 10. Nature of the Insurance Industry 11. How Insurance Companies Make Money 12. State Regulation of Insurance 13. Federal Insurance Industry Regulations 14. Legal Principles 15. Ethics and Social Responsibility

Careers 16. Roles and Responsibilities 17. Benefits of a Career in the Insurance

Industry

Contents

Studying this text is a step toward a career in finance within the insurance-services industry.



FINANCE

Banking & Financial Systems ©2013by Biz Kid$

Banking & Financial Systems provides an overview of banking basics, the Federal Reserve System, customer services, and bank operations. Banking careers and workplace skills are also explored. Included activities support college and career standards for reading, writing, speaking, and listening. Event Prep activities help students prepare for competitive contests.

• Authored by the award-winning educational television show Biz Kid$.• Biz Kid$ videos accompany each unit.• Content aligns with the National Standards in K–12 Personal Finance Education

published by the Jump$tart Coalition for Personal Financial Literacy®.

www.g-w.com/banking-financial-systems-2013

Student Print Materials ISBNTextbook, 444 pp., hardcover 978-1-60525-778-5Workbook, 136 pp. 978-1-60525-780-8Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-884-3Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-060-7Companion Website www.g-wlearning.com/finance FREEMobile Companion Website www.m.g-wlearning.com FREEInstructor MaterialsInstructor’s Annotated Workbook, 752 pp. 978-1-60525-903-1Instructor’s Resource CD 978-1-60525-779-2ExamView® Assessment Suite, 850 test questions 978-1-60525-781-5

Introduction to Banking 1. Banking Basics 2. Financial Institutions 3. Business of Banking

Money and Regulation 4. Money 5. Federal Reserve System 6. Bank Regulations

Customer Services 7. Savings 8. Lending 9. Payments

Bank Management 10. Day-to-Day Activities 11. Selling the Bank 12. Banking Careers and Workplace Skills 13. Bank Performance 14. Ethics, Security, Fraud, and Workplace Safety

History and Future of Banking 15. Evolution of Banking 16. Financial Crises of the Early 21st Century 17. Bank of the Future

Contents

The author, BizKid$, is a national financial education–based initiative.

Check Out These Features:✔ Event Prep✔ QR Codes✔ Mobile Site✔ Videos


FINANCE

Math for Financial Literacy ©2013by Todd Knowlton and Paul Gray

Math for Financial Literacy teaches students how to apply essential math concepts to the tasks they will use in the real world, including earning a paycheck, managing a bank account, using credit cards, and creating a budget. With a well-rounded focus on income and outflow, financial responsibility is emphasized.

• Students can refresh their essential math skills with the 15 Skills Workshops found at the beginning of the book.

• Stages of Life, a project-based activity, provides a hands-on application of topics covered in the text.

• Concepts are reinforced with See It and Check It features that provide a demonstration before students try it for themselves.

Student Print Materials ISBNTextbook, 512 pp., hardcover 978-1-60525-786-0Workbook, 128 pp. 978-1-60525-789-1Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-890-4Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-069-0Companion Website www.g-wlearning.com/finance FREEInstructor MaterialsInstructor’s Edition, 512 pp. 978-1-60525-787-7Instructor’s Annotated Workbook, 128 pp. 978-1-60525-902-4Instructor’s Resource CD 978-1-60525-788-4ExamView® Assessment Suite, 650 test questions 978-1-60525-790-7

www.g-w.com/math-financial-literacy-2013

Earning Money and Getting Paid 1. Ways to Earn Money 2. Understanding Your Paycheck 3. Income Taxes

Banking, Purchasing, and Budgeting 4. Banking Basics 5. Making Purchases 6. Budgeting

Credit, Debit, and Major Purchases 7. Credit Cards 8. Loans 9. Housing 10. Automobiles

Building and Protecting Wealth 11. Building Wealth 12. Insurance 13. Financial Planning

Financial Literacy Simulation: Stages of Life Project

Contents

Special features bring relevancy to math

and financial literacy topics, enabling

students to make real-life connections.


Fundamentals of Business Communication ©2012by Sherry J. Roberts

Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure sentences appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.

• Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding.

• The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area.

• Data files available on the student companion website provide additional exercises to practice and reinforce learning.

Student Print Materials ISBNTextbook, 476 pp., hardcover 978-1-60525-472-2Student Workbook, 144 pp. 978-1-60525-473-9Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-702-0Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-066-9Companion Website www.g-wlearning.com/communication FREEInstructor MaterialsTeacher’s Annotated Workbook, 144 pp. 978-1-60525-623-8Teacher’s Resource CD 978-1-60525-474-6ExamView® Assessment Suite, 902 test questions 978-1-60525-475-3


978-1-60525-517-0978-1-60525-518-7

www.g-w.com/fundamentals-business-communication-2012

Communicating for Success 1. Understanding the Communication Process 2. Communicating in a Global Society 3. Using Technology to Communicate 4. Communicating and Working in Teams

Grammar Basics for Successful Communication 5. Improving Grammar Skills 6. Improving Grammar Mechanics

Writing for Successful Communication 7. Writing as a Process 8. Writing Style 9. Formatting Letters, Memos, and E-mails 10. Writing Effective Business Communication

Speaking for Successful Communication 11. Speaking Informally 12. Giving Presentations 13. Using Digital Media

Listening and Reading for Successful Communication 14. Listening with a Purpose 15. Reading with a Purpose

Writing for Successful Business Purposes16. Writing and Interviewing for Employment17. Writing Reports18. Using Visual Aids

Contents

Check Out These Features:✔ Event Prep✔ Data Files✔ Case Studies

COMMUNICATIONS


MEDIA ARTS TECHNOLOGY

Exploring Photography ©2012, 6th Editionby Richard J. Walker and Robert E. Walker

Exploring Photography teaches fundamental skills to beginning students. Although a majority of the text addresses digital photography, there is coverage of film photography and development for those wanting to learn traditional skills. Topics include camera use, lenses, lighting, photomacrography, and filters.

• A careers chapter presents different options for professional photographers, including a look at entrepreneurship.

• Photographs and illustrations enhance the written text to visually explain the covered principles and techniques.

•Historical content provides students with an appreciation of the evolution of photography.

Photography Capture to Presentation ©2012, 2nd Editionby Jack Klasey

Photography: Capture to Presentation meets the needs of beginning students wishing to learn the principles and skills required to fully use film and digital equipment. Emphasis is placed on the tools and techniques of color digital photography, although film and developing techniques are also included. After the fundamentals, students learn how to master different photographic situations such as action and events, outdoor, travel, and studio work.

• Hands-on activities complement theory to provide a more in-depth understanding of the material.• Content on the “digital darkroom” teaches the skills needed to process and enhance images.• Copyright information is discussed in its own appendix so that students understand their rights

regarding their photographic work.

www.g-w.com/exploring-photography-2012

Student Print Materials ISBNTextbook, 234 pp., hardcover 978-1-60525-476-0Workbook, 104 pp. 978-1-60525-477-7Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-867-6Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-107-9Instructor MaterialsInstructor’s Resource CD 978-1-60525-478-4

Student Print Materials ISBNTextbook, 672 pp., hardcover 978-1-60525-576-7Workbook, 125 pp. 978-1-60525-577-4Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15)

978-1-60525-871-3

Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-082-9Instructor MaterialsInstructor’s Resource CD 978-1-60525-578-1

ExamView® Assessment Suite, 1033 test questions

978-1-60525-579-8


978-1-60525-580-4978-1-60525-581-1

1. History of Photography

2. Careers in Photography

3. Lenses 4. The Camera 5. Using a Camera 6. Lighting 7. Close-up

Photography and Photomacrography

8. Camera Filters 9. Digital Technology 10. Film 11. Film Cameras 12. Developing Black

and White Film 13. Developing Black

and White Prints 14. Displaying

Photographs

Contents

The Basics 1. From Pitch to Pixels 2. The Camera System 3. Lenses 4. Light and Exposure 5. Image Capture Media

Shooting 6. Camera Handling, Care,

and Support 7. Making a Picture 8. Making Exposure Decisions 9. Action and Event

Photography 10. Outdoor Photography 11. Travel Photography 12. Portrait and Studio

Photography

13. Large Format Photography

Digital Postprocessing 14. Image Input and

Scanning 15. Digital Darkroom Basics 16. Advanced Digital

Darkroom Techniques 17. Image Output and

Presentation

Traditional Processing 18. Developing Film 19. Setting up a Darkroom 20. Printing Basics 21. Advanced Printing

Contents

www.g-w.com/photography-2012


MEDIA ARTS TECHNOLOGY

Video Digital Communication & Production ©2013, 3rd Editionby Jim Stinson

Video: Digital Communication & Production addresses the needs of students who want to pursue a career in video production, as well as those that want to produce professional-quality videos for personal use. It provides a comprehensive introduction to creating videos with topics such as preproduction planning, camera system operation, lighting, audio, directing, and postproduction. Digital equipment and processes are featured.

www.g-w.com/video-digital-communication-production-2013

Student Print Materials ISBNTextbook, 578 pp., hardcover 978-1-60525-817-1Workbook, 263 pp. 978-1-60525-819-5Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15)

978-1-60525-880-5

Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-121-5Instructor MaterialsInstructor’s Annotated Workbook, 263 pp. 978-1-60525-964-2Instructor’s Resource CD 978-1-60525-820-1


978-1-60525-821-8


978-1-60525-822-5978-1-60525-823-2

1. About Video 2. Getting Started 3. Video Communication 4. Video Space 5. Video Time 6. Video Composition 7. Video Language 8. Video Sound 9. Project Development 10. Program Creation 11. Production Planning 12. Camera Systems

13. Camera Operation 14. Lighting Tools 15. Lighting Design 16. Lighting Applications 17. Recording Audio 18. Directing for Content 19. Directing for Form 20. Editing Operations 21. Editing Principles 22. Digital Editing 23. Mastering Digital

Software

Contents

Television Production & Broadcast Journalism ©2012, 2nd Editionby Phillip L. Harris

Television Production & Broadcast Journalism prepares students to work in the industry by providing an overview of the equipment, job responsibilities, and techniques involved with both studio and remote location work. The activities and processes involved with each phase of production are presented. Broadcast journalism coverage includes ethics and news judgment, newswriting, and conducting interviews.

www.g-w.com/television-production-broadcast-journalism-2012

1. The Television Production Industry

2. Working in the Television Production Industry

3. The Video Camera and Support Equipment

4. Video Camera Operations 5. Videotape, Video Media,

and Video Recorders 6. Audio Basics 7. Connectors 8. Scriptwriting 9. Broadcast Journalism 10. Newswriting for Broadcast 11. Interviews 12. Legalities: Releases,

Copyright, and Forums 13. Music

14. Image Display 15. Lighting 16. Studio and Remote

Shooting 17. Remote Shooting 18. Props, Set Dressing, and

Scenery 19. Production Staging and

Interacting with Talent 20. Directing 21. Makeup Application and

Costume Considerations 22. Video Switchers and

Special Effects Generators 23. Electronic Special Effects 24. Video Editing 25. Getting Technical

ContentsStudent Print Materials ISBNTextbook, 539 pp., hardcover 978-1-60525-350-3Workbook, 136 pp. 978-1-60525-351-0Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15)

978-1-60525-698-6

Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-120-8Instructor MaterialsInstructor’s Resource CD 978-1-60525-352-7


978-1-60525-353-4


978-1-60525-354-1978-1-60525-355-8


Teaching ToolsInstructional materials from Goodheart-Willcox come in a variety of formats that can be combined to meet classroom needs. To complement textbooks and workbooks, the following teaching tools are available:

Student MaterialsOnline Student Center• Hosts all student materials on one convenient webpage• Includes an interactive textbook, a workbook with digital form fields,

and activities• Provides access at home, at school, or on the go

G-W Online• Provides all instructional materials in one easy-to-access location• Includes study aids such as e-flash cards, audio definitions, and animations• Delivers a personalized learning experience based on

classroom objectives

Companion Website• Uses interactive activities to engage students• Supports student self-assessment• Reinforces understanding of key terms through vocabulary activities

Mobile Website• Allows students with smartphones to study on the go• Contains vocabulary building exercises such as e-flash cards

or games• Provides another source for pretests and posttests

Instructor MaterialsInstructor’s / Teacher’s Edition• Serves as a go-to resource in the classroom• Displays instructional support in the page margins• Provides correlations to national or industry standards,

where applicable

Instructor’s / Teacher’s Resource CD• Contains instructional resources to support each textbook chapter• Includes teaching strategies, correlation charts, answer keys,

and more• Results in more efficient teaching with content usage

ExamView® Assessment Suite• Includes a bank of questions for easy test generation• Allows customization of existing questions and the addition of

new ones• Generates answer keys for easy grading

Instructor’s Presentations for PowerPoint®• Help teach and visually reinforce chapter topics• Allow for customization to meet daily teaching needs• Facilitate in-class student discussion

Online Instructor Resources• Organize all instructional resources in one convenient location• Contain Resource CD information plus Instructor’s Presentations

for PowerPoint®• Include ExamView® Assessment Suite for test creation

G-W Online• Incorporates course management tools with instructional content• Offers built-in functionality to customize content per

classroom needs• Grades and tracks student progress automatically


INDEXBBanking & Financial Systems . . . . . . . . . . . . . . . . . . . . . . . . . .25Becoming Money $mart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

CCareer Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Certification Prep Series for Adobe . . . . . . . . . . . . . . . . . . . . . 4Certification Prep Series for Microsoft Office . . . . . . . . . . . 5Charting Your Career . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Computer Service and Repair . . . . . . . . . . . . . . . . . . . . . . . . .10Connect to Your Career . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

DDiscovering Careers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

EEntrepreneurship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Exploring Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

FFashion Marketing & Merchandising . . . . . . . . . . . . . . . . . .14Foundations of Personal Finance . . . . . . . . . . . . . . . . . . . . . .23Fundamentals of Business Communication . . . . . . . . . . .27

GG-W Online for SoftSkills Training . . . . . . . . . . . . . . . . . . . . .21

HHospitality Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

IInsurance Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24Introduction to Video Game Design . . . . . . . . . . . . . . . . . . . 7

MMarketing Dynamics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Math for Financial Literacy . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

NNetworking Fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Now Hiring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

PPhotography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

RRetailing and E-tailing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

SSchool to Career . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

TTeaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Television Production & Broadcast Journalism . . . . . . . .29

UUsing Google Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

VVideo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Video Game Design Composition . . . . . . . . . . . . . . . . . . . . . . 9Video Game Design Foundations . . . . . . . . . . . . . . . . . . . . . . 8

New for Career Education

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