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8/12/2019 google-changed-its-logo-this-weekend-and-you-didnt-even-1582005359_utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow

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Google Changed Its Logo This Weekend and You Didn't Even Notice[1]

1[2]

I !ou "e#e $#o"sing the inte#net at all this %ast "eekend& the#e's a good chance !ou cae ac#oss Google's u$i(uitous logo at soe %oint

du#ing !ou# t#avels) What !ou didn't notice& ho"eve#& is the act that Google ad*usted the lette#s in its logo eve# so slightl!+and it

actuall! akes a %#ett! huge die#ence)

,s an! good design ne#d kno"s& la-! ke#ning[.]can $e the sou#ce o a a*o# headache) ,nd nothing eels $ette# than seeing those lette#s

%ushed& %i/el $! %i/el& into thei# %#o%e# %lace) In Google's case the $otto o the0l0 and 0e0 didn't quite lineu%& and as #eddito# nal12

noted[]& 0[That] ust have d#iven soe design e%lo!ee c#a-!)0 To i/ it& Google oved the 0g0 one %i/el to the #ight and the 0l0 one



%i/el do"n andto the #ight)

, Google logo3ad*ustent isn't un%#ecedented& though) The 4eddit th#ead[5]that i#st noticed the ke#ning ad*ustent also %oints out

that !ou can check out the logo's evolution $! changing the nu$e# at the end o its u#l) 6ta#ting "ith its ost cu##ent [7]8

,nd going all the "a! $ack to the $eginning[9]8

,nd i !ou'#e still dou$ting the i%o#tance o %#o%e# ke#ning& *ust do a Google sea#ch o# the "o#d 0ke#ning0 itsel and t#! telling us that

"hat !ou see doesn't d#ive !ou ad) Each a%%ea#ance o the sea#ch te# is *ust thatuch o& ke#ning3"ise)



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htt%8::gi-odo)co:this3changes3eve#!thing315;2195512)

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google-changed-its-logo-this-weekend-and-you-didnt-even-1582005359_utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow