8/3/2019 Google CSR, Rakesh

1/5

by

Rakesh R Menon

8/3/2019 Google CSR, Rakesh

2/5

` Google Inc. is a $ 57.851 billion worth American

multinational public corporation

` Invested in Internet search, cloud computing, andadvertising technologies

` Largest Search engine in the world

` To organize the world's information and make it

universally accessible and useful

8/3/2019 Google CSR, Rakesh

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` Committed itself to going green

` Aims to create more viable option than coal

` Investments more than $400 million has been

committed in renewable energy` Social issues addressed have included education,

poverty alleviation, disability aid, healthcare, women

and children, arts and culture, and community

development

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` Google Grants providing AdWords advertising to select

charitable organizations

` Room to Read, educates children in Vietnam, Nepal,

India and Cambodia` Sichuan earthquake in China, Google Grants also

supported the China Red Cross, China Charity

Federation, China Youth Development Foundation,

China Children and Teenagers Fund and otherorganizations with free in-kind advertising of over 6

million RMB

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` In a number of recent surveys Google have been at or

near the top of well known companies that are most

trusted/have the strongest reputation.

` Public opinion creation is one of the main objective

` CSR is a more polished marketing strategy which in the

end is all done for the maximum sale of the product