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GOVERNMENT ARTS COLLEGE (AUTONOMOUS) SALEM 636 007 DEPARTMENT OF BUSINESS ADMINISTRATION B.B.A., - CBCS - SYLLABUS (FROM THE ACADEMIC YEAR 2017-2018 ONWARDS)

GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

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Page 1: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

GOVERNMENT ARTS COLLEGE(AUTONOMOUS)

SALEM 636 007

DEPARTMENT OF BUSINESS ADMINISTRATIONB.B.A., - CBCS - SYLLABUS

(FROM THE ACADEMIC YEAR 2017-2018 ONWARDS)

Page 2: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

REGULATIONS AND SYLLABUS

1. CONDITIONS FOR ADMISSION – (ELIGIBILITY FOR ADMISSION)

Candidates seeking admission to the first year of the degree of Bachelor of Business

Administration shall be required to have passed the Higher Secondary Examination with

Commerce and Accountancy (Academic or Vocational) conducted by Government of Tamil Nadu

or any examination accepted as equivalent there to by the syndicate of Periyar University.

Along with the aforesaid conditions, the latest guidelines issued by the Government of Tamil

Nadu through the Director of Collegiate Education, Chennai - 6, will be followed for the

admission.

2. DURATION OF THE COURSE

B.B.A. Bachelor of Business Administration degree consists of three academic years

Comprising six semesters. The maximum duration for the completion of the UG program

shall not exceed twelve semesters (six years).

3. OBJECTIVES AND OUTCOMES OF THE PROGRAM

Objectives of the Program

i. To provide the basic and essential knowledge regarding various activities undertaken and

necessary to run socially responsible business organization.

ii. To inculcate certain basic managerial skills and aptitude, which will be useful in taking

up particular activity in a business.

iii. To impart global view of the several industries and other organizations and their functions

which support the business system.

iv. To develop the personality so as to become responsible citizen and mould them according

to the corporate requirements.

Page 3: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Outcome of the Program

The B.B.A. graduates of our department will gain a thorough grounding in the

fundamentals of Business Management. The predominant outcome of the program with a number

of skill, value based and personality development courses which ensures that students are

groomed in to up to date assertive and effective business executives with strong leadership skills,

social and ethical consciousness.

The students will acquire leadership qualities and develop their personality to be the

successful business executives and responsible citizens.

The programme of study shall consist of Foundation courses, Core courses, and Allied

courses Skill Based Elective Courses (SBEC) and Non Major Elective Courses (NMEC)

As a part of BBA curriculum each student should undergo an industrial training for a

period of TWO WEEKS in the beginning of the fifth semester. They should submit the industrial

training report and the viva – voce exam for the same will be conducted at the end of fifth

semester

The detailed course of study and scheme of examination is provided in Table 1.

4. EXAMINATION:

The Theory Examination shall be of three hours duration conducted at the end of each

semester. The Practical Examinations for UG Courses shall be of three hours duration and will

be conducted at the end of the semester. The maximum mark for each paper and practical is

100. The candidate failing to get the minimum marks required for passing in any theory

papers/subject(s) shall be permitted to appear for each failed subject(s) in the subsequent

semester/examination. The candidate failing to get the minimum marks required for passing in

any practical, may be permitted to appear in the respective semester in subsequent year only.

There is no statutory provision to conduct instant or supplementary examination for the

practical in the even semesters.

Page 4: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

5. PASSING MINIMUM:

For Theory Examination:

The breakup of marks shall be: 75 marks for written examinations [Semester External or

S.E.] and 25 marks for Internal Assessment [I.A.]. The passing minimum for all theory papers

(semester external) shall be 30 out of 75. The break up for internal assessment marks for theory

papers will be as follows: Attendance: 5 + Assignment: 10 + Test: 10 = 25 Marks. There is no

passing minimum for internal assessment. The passing minimum mark for all theory papers shall

be 40 marks with both internal and external marks added together under the mandatory

requirement that the candidate has to obtain not less than 30 marks out of 75 in the written

examination( S.E). There is no passing minimum for internal assessment for theory

examinations. Candidates who score less than 30 marks out of 75 in the theory papers (S.E) and

secure more than 40 marks (Total) with internal assessment (out of 100), have NOT secured the

passing minimum and are required to reappear for those papers in the subsequent semesters.

Revaluation of theory papers, re-totalling of marks, supplementary and instant examination, and

transparency of theory papers is allowed as per TANSCHE CBCS guideline, Government Arts

College Autonomous and Periyar University norms. Candidates need to apply to the COE,

through the Principal with proper endorsement and recommendation by the concerned tutor and

Head of Department.

Revaluation, re-totalling of marks, supplementary or instant examination for all

VIVA –VOCE EXAM is NOT permitted as per TANSCHE CBCS guidelines and Government

Arts College Autonomous and Periyar University norms/guidelines for UG course. The candidate

has to apply and re-appear for the external viva – voce examination in the respective semester at

the subsequent year only.

6. CLASSIFICATION OF SUCCESSFUL CANDIDATE:

A candidate shall be declared to have passed in each courses if he/she secures not less

than 40% prescribed for the examination. He / she shall be declared to have passed the whole

examination if he/she passed in all the course (subjects) as per the scheme of examination.

The performance of the student is indicated by the Grades and the corresponding Grade

Point (GP), Grade Point Average (GPA) and Cumulative Grade Point Average (CGPA).

Page 5: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Grade

Cumulative

Grade Points

Average (CGPA)

Grade

Description

Range of

Marks

O 9.0-10 Outstanding 90-100E 8.0-8.9 Excellent 80-89D 7.5-7.9 Distinction 75-79A+ 7.0-7.4 Very Good 70-74A 6.0-6.9 Good 60-69B 5.0-5.9 Satisfactory 50-59C 4.0-4.9 Average 40-49RA 0.0-3.9 Re-Appear 0-39ABSENT 0.0 ABSENT ABSENT

A student is deemed to have completed a course successfully only if the candidate has

earned a grade of C and above ( appropriate credit). RA denotes the candidate should Re-

Appear for the examination.

GP = (Marks obtained in a course x Credit) / 10

GPA = Total Grade points earned in a semester / Total Credits registered in a semester

CGPA = Sum of Grade Points earned / Sum of Credits registered

Classification of Cumulative Grade Point Average (CGPA)

9 and Above I CLASS-OUTSTANDING

8 and 8.9 I CLASS-EXCELLENT

7. 5 and 7.9 I CLASS-DISTINCTION

6. 0 and 7.4 I CLASS

4. 0 and 5.9 II CLASS

The above classification is based on the marks secured by a candidate in Part – III Major

and Allied and Part – IV including Non-major electives (NME) and Skill based elective courses

(SBE).

RANKING

Candidates who pass all the examinations prescribed for the course in the first

appearance only are eligible for ranking.

Page 6: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

7. QUESTION PAPER PATTERN:

The question paper pattern for theory papers shall be as follows:

Duration of examination: 3 Hours Maximum Marks: 75

Part A: 10 x 2 =20 Marks

Number of questions = 10 (without internal choice)

All questions will carry equal marks. All questions are compulsory

(Two questions will be set from each unit)

Each answer should be about 50 words.

Part B: 5 x 5 = 25 Marks

Number of questions = 5 [with internal choice: as (a) or (b)]

All questions will carry equal marks. All questions are compulsory

(One question will be set from each unit with internal choice)

Each answer should be about 300 to 500 words.

Part C: 3 x 10 =30 Marks

No. of questions = 5 (without internal choice)

All questions will carry equal marks. Any three questions out of five are to be answered

(One question will be set from each unit)

Each answer should be about 1000 to 1200 words.

8. RANKING:

Candidates who have passed all the examinations prescribed for the course in the first

appearance only are eligible for ranking. A candidate who is absent for one or more papers in

a semester examination and who later appears for the same paper or papers in the subsequent

semester examination is NOT eligible for ranking even though he/she has completed the course

within three academic years / six semesters from his/her year of admission. The maximum

duration for the completion of UG programme shall not exceed twelve semesters. The scheme

for completion shall be consecutive twelve semesters.

Page 7: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

9. Attendance Requirement & Condonation of Attendance

For Theory Examinations

The attendance shall be calculated on the basis of 90 days / 450 instructional hours per

semester. Candidates are mandatorily required to have 75% or above in attendance to apply and

appear for their semester theory examinations without condonation of attendance. Those

candidates whose attendance ranges from 65% to 75% may appear for the theory examination

after payment of the appropriate condonation fee (Rs 500) through proper channel. A candidate

who is absent for the theory examinations after paying the condonation fees has to repay the

condonation fees for appearing in the next or subsequent semester.

Candidates whose attendance percentage for theory papers ranges from 50% to

65% in a semester have to pay the condonation fee (Rs. 500) in the same semester but NOT

allowed to appear for the theory examinations in that semester and shall have to appear in

the next semester only. Candidates whose attendance percentage for theory papers is below

50% in a semester mandatorily have to redo or repeat the particular semester(s) in which

they lack the necessary attendance. They will be permitted to redo or repeat the lapsed

semester(s) in the immediate next year as per Government Arts College Autonomous,

Salem - 7 and Periyar University norms/guidelines. Redo or repeat candidates have to apply

through proper channel to the Principal and COE for permission to redo their lapsed semesters.

10. COMMENCEMENT OF THIS REGULATION:

This regulation shall take effect from the academic year 2017 -2018. The students

admitted to the first year of the UG Business Administration Course from 2017-2018 and

thereafter shall follow these regulations.

11. TRANSITORY PROVISION:

Candidates who are admitted to the B.B.A. Course of study are permitted to appear for

the examination under this regulation for a period of 6 years from their year of admission to

the course (up to 2022-2023). Arrear candidates will be permitted to appear for the

examination under this regulation up to three consecutive years or six consecutive

semesters from their final or third year of their course. The maximum duration for the

completion of UG programme shall not exceed twelve consecutive semesters. The scheme for

completion of the course shall be consecutive twelve semesters. Thereafter they will be permitted

Page 8: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

to appear for examination only under the syllabus and regulations then in force. It is mandatory

for the candidate to inform the Controller of Examinations and Principal and get written

permission from them to appear for their arrear papers after the transitory provision has lapsed in

their case.

12. BREAK UP OF INTERNAL ASSESSMENT

For Theory Examinations

There is no passing minimum for internal assessment for theory examinations. The break

up is as follows:

Attendance: 5 + Assignment: 10 + Test: 10 = 25 Marks.

The marks for attendance are given as follows:

For Practical Examinations

There is no passing minimum for internal assessment for practical examinations.

The break up for internal mark 40 is as follows:

The internal mark for this practical paper can be awarded to the student based on

1. Their involvement and participation in activities such as presentation, GD etc. in class

room. (25 Marks)

2. Model practical test (15 Marks)

Submission of practical record note book with proper bonafide certificate duly signed by

the Staff in charge prior to the Main practical examination is mandatory to appear for main

practical exam.

13. FACULTY ADVISOR:

For all UG Classes there will be a Faculty Advisor (Tutor – in – charge). Students shall

consult them for their clarifications and guidance.

Attendance percentage Marks96-100% 5

91-95 4

86-90 3

81-85 2

75-80 1

Page 9: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

14. ACADEMIC COUNCIL RATIFICATION AND APPROVAL.

These guidelines and regulations will be effective from the academic year 2017 – 2018.

Any changes to these guidelines and regulation will be subject to the ratification and written

approval of the Academic Council. Any subsequent changes may be done by the BOS after

written permission / communication from the Academic Council. The changes are to be put up

with justification for ratification and written approval of the Academic Council.

Page 10: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

GOVERNMENT ARTS COLLEGE (AUTONOMOUS), SALEM-636 007

UG UNDER CBCS B.B.A., BUSINESS ADMINISTRATION

For the candidates admitted from the Academic Year 2017-2018

Table-1

PartCourse

code

Title of the course Hr

s

Exa

m

Durat

ion

CreditsExam

fee

Marks

I.A. S.E. TOTAL

SEMESTER-I1 17FTL01 Tamil language course-I 6 3 3 65.00 25 75 1002 17FEL01 English language course-I 6 3 3 65.00 25 75 100

3 17UBN01Core course-I: Principles of

Management5 3 4 65.00 25 75 100

3 17UBN02Core course-II: Business

Communication5 3 4 65.00 25 75 100

3 17AEC01Allied Economics Course-I :

Business Economics6 3 5 65.00 25 75 100

4 17UVABECommon course: Value

Education2 3 2 65.00 25 75 100

Total Credits and Marks 21 600

SEMESTER-II1 17FTL02 Tamil language course-II 6 3 3 65.00 25 75 1002 17FEL02 English language course-II 6 3 3 65.00 25 75 100

3 17UBN03Core course-III:

Organisational Behaviour4 3 4 65.00 25 75 100

3 17UBN04Core course-IV: Financial

Accounting6 3 4 65.00 25 75 100

3 17AEC02Allied Economics Course-II:

Indian Economy6 3 5 65.00 25 75 100

4 17UENSTCommon course:

Environmental studies2 3 2 65.00 25 75 100

Total Credits and Marks 21 600

SEMESTER-III

3 17UBN05Core course-V: Financial

Management5 3 4 65.00 25 75 100

3 17UBN06Core course-VI: Marketing

Management5 3 4 65.00 25 75 100

3 17UBN07 Core course-VII: Human 5 3 4 65.00 25 75 100

Page 11: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Resource Management

3 17UBN08Core course-VIII: Production

and Materials Management5 3 4 65.00 25 75 100

3 17ASTC1Allied statistics Course-I :

Business Statistics-I6 3 5 65.00 25 75 100

4 17UBNS1Skill Based Elective-I:

Company Law2 3 2 65.00 25 75 100

4 17UBNN1

Non Major Elective Course – I

: Fundamentals of

Management

2 3 2 65.00 25 75 100

Total Credits and Marks 25 700

SEMESTER-IV

3 17UBN09Core Course-IX: Cost Accounting

5 3 4 65.00 25 75 100

3 17UBN10Core Course-X:Retail Management

5 3 4 65.00 25 75 100

3 17UBN11Core Course-XI: Business Law

5 3 4 65.00 25 75 100

3 17UBN12Core Course-XII: Management Information system

5 3 3 65.00 25 75 100

3 17ASTC2Allied statistics Course-II: Business Statistics-II

6 3 5 65.00 25 75 100

4 17UBNS2Skill Based Elective-II: Business Taxation

2 3 2 65.00 25 75 100

4 17UEXATCommon course: Extension Activities

1 65.00 100 100

4 17UBNN2Non Major Elective Course:II Basics of Human Resource Management

2 3 2 65.00 25 75 100

Total Credits and Marks 25 700

SEMESTER-V

3 17UBN13Core Course-XIII: FinancialInstitutions and services

6 3 4 65.00 25 75 100

3 17UBN14Core Course-XIV: Management Accounting

6 3 4 65.00 25 75 100

3 17UBN15Core Course-XV: Services Marketing

5 3 4 65.00 25 75 100

3 17UBN16Core Course-XVI: Labour Law and Industrial Relations

5 3 4 65.00 25 75 100

4 17UBNS3 Skill Based Elective-III: 4 3 4 65.00 25 75 100

Page 12: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Research Methodology

4 17UBNS4Skill Based Elective-IV: Industrial Training Report -Practical

4 3 4 65.00 40 60 100

Total Credits and Marks 24 600

SEMESTER-VI

3 17UBN17Core Course-XVII: Investment Management

6 3 4 65.00 25 75 100

3 17UBN18Core Course-XVIII: Entrepreneurial Development

6 3 4 65.00 25 75 100

3 17UBN19Core Course-XIX: StrategicManagement

5 3 4 65.00 25 75 100

4 17UBNS5Skill Based Elective-V: Export Management

4 3 2 65.00 25 75 100

4 17UBNS6Skill Based Elective-VI: Corporate employability skills (Practical)

3 3 2 65.00 40 60 100

3 17UBNPRProject-Dissertation and Viva-Voce

8 3 8 100.00 80 120 200

Total Credits and Marks 24 800

Credits and Marks Grand Total 140 4000

Page 13: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

I – SEMESTER

Core course – 1 Course code: 17UBN01

PRINCIPLES OF MANAGEMENT

Course Objective: To inculcate the basic fundamental principles to the students pertaining to operative functions and managerial functions in Management.

Learning Outcomes:- Making the students to understand the important management concepts through corporate examples.

Unit- I

Management: - meaning- importance – scope of Management – nature – functions –Management science or art – F.W. Taylor’s scientific Management- Henry Fayol’s contribution toManagement.

Unit-II

Planning: - meaning-importance-nature and characteristics-objectives-types-process ofplanning. Decision making: - meaning –types-process-factors involved in decision making.

Unit-III

Organizing:-Meaning-nature-importance-process. Departmentation - meaning-importance-types of departmentation-span of management. Delegation:- meaning-types-process-principles – types of organization structure.

Unit-IV

Staffing: - meaning-importance-functions. Motivation:- meaning-importance-Maslow’stheory. Leadership: - meaning- nature-functions-types-qualities.

Unit-V

Directing: - meaning-nature-principles. Controlling:- meaning- nature-process. Co-ordination:- meaning-nature-types – principles.

Text Books:

1. Principles of Management- C.B.Gupta- Sultan Chand & Sons.

Reference Books:

1. Principles and Practice of Management – L.M.Prasad- Sultan Chand & Sons.

2. Business Management – Dinger Pagare – Sultan Chand & Sons.

3.Essentials of Management- Koontz & Weirich – Tata McGraw Hill.

Page 14: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

1. www.businessbookmail.com 2.www.businessinsider.com

3. www.pdfdrive.net/principles –of-management-books

Assignments

1. F.W Taylor’s scientific management and Henry Fayol’s Modern Management.

2. Process of Decision Making

3. Maslow’s Theory of Motivation

Tests

1. I – Questions from Unit – I & II2. II – Questions from Unit – III & IV3. III – From all the five units (Model Exam)

Classroom Activities:

1. We will institute a boot camp for training the students on management concepts on functionalareas.

2. Discussing recent corporate trends which are relevant to the academic topics.

Page 15: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

I – SEMESTER

Core course – II Course code: 17UBN02

BUSINESS COMMUNICATION

Course Objective: To make students understand the importance of communication in a business organization and provide them basics on effective letter writing and job applications.

Learning outcome: The students will be familiar with process & various symbols of communication and basics of various letters.

UNIT I Communication – meaning-importance, process, barriers, principles of effective

communication.

UNIT II

Forms of communication – verbal, non verbal.Non verbal symbols of communication,types of communication – upward-downward-informal communication.Media.

UNIT III

Need and functions of business letters, layout, enquires and replies-orders and execution,complaints and adjustments- circular letter- letter to open a bank account- letter for insuranceclaim.

UNIT IV

Memo – Agenda - Minutes. Introduction to E-mail-Mechanics of E-Mail - Characteristicsof an E-mail message – Layout of E–mail message.

UNIT V Application for a job – Resume, Report writing - meaning-types-characteristics of good

report.

Text book: 1. Business communication – Rajendra Paul and Koralahalli – S.Chand& Sons.

Reference books:

1. Business communication – K.Sundar and A. Kumara Raj- Vijay Nicole Imprints PrivateLimited

2. Modern commercial communication – R.S.N.Pillai and Bagavathi3. Business communication – Mathukutty and Monipalli4. Business communication – UrmilaRai&S.M.Rai.5. Effective Business English and Correspondence – M.S.Ramesh&Pattenshetty. R.

- S.Chand& Co.

Page 16: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

https://www.university.youth4work.com › Study-Material

http://www.materialdownload.in/article/Business-Communication_330/

https://sites.google.com/site/harjitgu/my-forms

https://learn.saylor.org/course/prdv102

Tasks

Assignments

1. Meaning and process of communication2. Barriers of communication and strategies to overcome them3. Writing a job application letter

Tests :

4. I – Questions from Unit – I & II5. II – Questions from Unit – III & IV6. III – From all the five units (Model Exam)

Class room Activities.

1. A Chinese whisper game will be used to make them understand the limitations of the oral communication

2. Mono acting will be used for non verbal communication3. A role play on meeting may be used to teach notice, agenda and minutes

Page 17: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

I – SEMESTER

Allied Course. Course code: 17AEC01

BUSINESS ECONOMICS

AIM: To learn basic concepts of economic analysis and application of knowledge

in business decision making process.

UNIT-I

Business Economics :- Meaning -Nature and scope -Objectives of modern firm –

Roleand Responsibilities of Business Economists

UNIT - II

Demand Analysis :- Law of Demand -Veblen Effect -Griffin’s Paradox- Elasticity

ofdemand -Types and measurement -Law of Supply -demand Forecasting and its methods

UNIT - IIICost Analysis :- Cost concepts -revenue concepts -short run cost curve and long

runcost curve -relationship between output and cost curve -Break -Even -Analysis (BEA)

–andits uses

UNIT-IV

Market Structure :- Pricing under perfect competition -Monopoly

MonopolisticCompetition -oligopoly

UNIT-V

Profit :- Gross Profit -Net profit -Risk and Uncertainty -Innovation theory –

TradeCycle and its Phases.

Reference Books:

Page 18: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

1. Joel Dean -Managerial Economics

2. P.L Metha-Managerial Economics

3. Varshini&Maheshwari-Managerial Economics

4. K.P.M Sundaram& E.N Sundaram-Business Economics

5. Dr.S.Sankaran-Business Economics

Page 19: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

VALUE BASED EDUCATION (CBCS)

First year – I Semester

Common Course :1

Course Code: 17UVABE Credits : 2 (per week – 2 Hrs)

(Common for all U.G. Courses)

Unit – I Value Education and personal Development

Concept of Human Values - Concept of Education – Value Education – Definition- Evolution of Value Education – Types of Values and its nature – Personal Development

Unit –II Valued Education – Global and National Development

Importance of Value – Social Values, Professional Values – Religious and moral values – Ethical Values – National Integration

Unit – III Theraupatic Measures

Need of exercise – benefits- Meditation types – benefits

Unit- IV Activities to Control Mind

Neutralistion of anger – Effects of Controlling anger – Eradication of worries – improving the owner of thinking – blessings – Methods – effects.

Unit V Emotions and behavior

Character – Challenges of adolescent emotion – Positive and Negative thoughts – Sexual instability – selfishness – Essential desires

Reference

1. Value education for health, and harmony, The World Community Service Centre Vedhathri Publication Rs.35/- (For ALL units)

2. Philosophy of Universal Magnetism (Bio-magnetism, Universal Magnetisem) The World Community Community Service Centre Vaethari Publication (for Unit IV)

3. Thirukural with English Translation of Rev. Dr. G.U.Pope, Uma publication, 156, Sarfoji Nagar, Medical College Road, Thanjavur- 613 004 (for ALL units)

Page 20: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

II – SEMESTER

Core course – III Course code: 17UBN03

ORGANISATIONAL BEHAVIOR

Course Objective: To make students familiar with the basic factors influencing behavior of individuals in an organization.

Learning outcome: The students will be familiar with concepts of organizational, Individual, Group behavior and leadership styles.

Unit-I

Organisational behavior-meaning-scope-need for studying OB- evolution of OB-Contributingdisciplines to OB-Organisational behaviour process-models of Organisational Behaviour.

Unit-II

Individual behavior – Personality – Meaning-Determinants of personality. Theories ofpersonality-Type theory, Trait theory, Psychoanalytical theory, social learning theory, self theory.Attitude-meaning – formation-types-measurement.

Unit III

Motivation – meaning –need - motivational factors – financial and non financial factors.Hawthorne experiments. Morale-meaning – determinants - difference between motivation andmorale.

Unit IV

Group- meaning – types – stages in group formation-group norms - group cohesiveness-factorsinfluencing cohesiveness- group decision making – advantages – disadvantages

Unit V

Leadership-meaning- functions of a leader- differences between leadership and management-Leadership styles-Autocratic, Democratic, laissez faire,Transactional & transformationalleadership. Organsiational change- meaning-reasons-types-resistance to change-managingresistance to change.

Text Book

Organisational behavior – S.S.Khanka, S.Chand& company Ltd

Reference books

Organisational behavior, Texts and cases – K. Aswathappa, Himalaya Publishing companyOrgansiational behavior – L.M.Prasad S.Chand& company LtdOrganisational Behaviour – Fred Luthans, Mc Graw hill publications.

Page 21: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

http://www.universityofcalicut.info/SDE/BBA_III_Sem_stdy_material_on28sept2015.pdf

https://www.examrace.com/Study-Material/Management/Organizational-Behavior/

http://go.pub2srv.com/afu.php?zoneid=1410276

Tasks

Assignments

1. Organization behavior process & Theories of personality2. Hawthorne experiments and factors of motivation3. Stages in group formation and leadership styles

Tests :

I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Class room Activities.

1. Personality traits of corporate leaders may be discussed2. Team work may be explained by using suitable activity.3. Role play may be used to explain the leadership qualities

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II – SEMESTER

Core course – 1V Course code: 17UBN04

FINANCIAL ACCOUNTING

Course Objective: To improve the financial literacy level among the students for which the basic financial accounting concepts are included.

Learning out comes: The students will gain more on fundamental financial accounting concepts.

UNIT - I

Basic accounting concepts - Kinds of accounts - Double entry book keeping – Journals,Ledger, Subsidiary books - Cash book - Purchase book - Sales book – Sales return and Purchasereturns book.

UNIT - II

Trial balance. Final accounts –Trading and Profit & Loss account - Balance sheet withsimple adjustments.

UNIT - III

Accounting for non-trading institutions - Income and expenditure account – Receipts andPayments account and Balance sheet.

UNIT - IV

Bank Reconciliation Statement - Accounting for depreciation – types - Straight LineMethod - Written down value method.

UNIT - V

Hire purchase system - Methods of calculation of interest, entries in the books of hirepurchaser and hire vendor- Installment system – Average due date.

Note:Questions - 80 % of the questions shall be problems and 20% of the questions shallbe theory based.

Text Books:

Financial Accounting – T.S.Reddy & A.Murthy, Margham Publishers

Reference Books:

1.Financial Accounting – Dr.Radha – Prasanna Publishers.

2. Double Entry Book keeping – T.S.Grewal, Sultan chand.

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Web Sources

1.www.investopedia.com 2.www.accountingcoach.com

3.www.nifm.ac.in 4.www.efinancemanagement.com 5.www.cimaglobal.com

Tasks

Assignment : I –Basic accounting concepts - Kinds of accounts - Double entry book keeping

II – Accounting for non-trading institutions.III -Hire purchase system- Methods of calculation of interest,

Tests :

I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Informed to the Students to record all the domestic financial transactions as day book form.

2. Students have to bring a real Profit and Loss account and a Balance Sheet, published in the newspapers or websites and make a comparison of those statements in the text and reference books.

3. Conducing class room “Quiz” on basic accounting concepts

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II – SEMESTER

Allied Course-II Course code: 17AEC01

INDIAN ECONOMY

Aim: To learn over view of Indian national economy and its recent trends in allaspectsof Economic Growth and Development.

UNIT -1

Growth and Development:- Meaning of Growth and Development -

Characteristics ofIndian Economy - Determinants of economic development - obstacles

to economicdevelopment.

UNIT - II

Human Resources :- Trends in Population Growth - Population Policy - National

Income- Concepts and Measurements - Limitations - Recent trends in National Income.

UNIT - III

Agricultural Development:- Features - Role of Agriculture - Agricultural

Productivity -Green Revolution and its Impact - Mechanization of Agriculture and its

impact

UNIT-IV

Industrialization :- Role of Industries in economic development - cottage and small

scaleIndustries - Role of Public and Private Sector in Economic Development.

UNIT - V

Economic Policies :- Meaning of Globalization - Privatization - Liberalization

(LPG) -Impact c/f Indian Economy - Trends in Foreign Direct Investment (FDI).

Page 25: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Reference Books :

1.Dutt and Sundaram- Indian Economy

2.Misra and Puri- Indian Economy

3.I.C Dhingra- Indian Economy

4.M.L. Jhingan- Economic Development and Planning

5.Govt of India Five year Plan Documents

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II – SEMESTER

Common Course-II Course code: 17UENST

ENVIRONMENTAL STUDIES

Unit - I: Natural Resources:

Definition - Scope - Importance and public awareness

Forest resources: Deforestation, Mining, Dams and their effect on forests.

Water Resources: Utilization of surface and ground water, floods, benefit and

problems.

Mineral resources: Environmental effects of extracting and using mineral

resources.

Unit-II: Ecosystems

Concept - Structure - Functions of an ecosystem

Producers- Consumers and Decomposers.

Energy flow in the ecosystem.

Ecological Succession.

Outline of Important ecosystem.

Unit - III: Biodiversity and Pollution

Introduction -definition - Genetic - species and ecosystem diversity

Threats to biodiversity: Habitat loss poaching of wildlife - man wild life conflicts.

Endangered and endemic species of India.

Environmental Pollution: Causes - effects and control measures - role of an

individual in theprevention of pollution of Air - water and soil pollution.

Solid Waste Management: cause - effects and control measures of urban and

industrialwastes.

Disaster Management: Floods - earthquake - cyclone-landslides.

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Unit - IV: Social Issues and the Environment

From unsustainable to sustainable development.

Environmental ethics - issues and problem - solutions.

Climate change-global warming-acid rain-ozone layer depletion.

Unit - V: Population issues and Legislation

Population explosion and problems.

Environment and human health.

Reference:

1. T.G.Miller - Jr.Environmental Science, Wadsworth Publishing Co. (TB)

2. P.D.Sharma-Environmental Science.

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III – SEMESTERCore course – V Course code: 17UBN05

FINANCIAL MANAGEMENTCourse Objective: Facilitate the students to understand the importance and functions to beperformed for the effective management of financial resources to maximize profit and wealth.Learning Outcomes:

(i) Knowledge on the techniques of managing finance in an organization.(ii) Understanding the concept of time value of money.(iii) Knowledge on the different sources of raising of funds.

UNIT – I

Introduction to Financial Management - Meaning – Definition – Scope – Objectives –Importance – Functions – Role of Finance Manager – Time Value of Money – Compound Valueand Present Value. (Simple Problems only).

UNIT – IIInvestment Decisions: Capital budgeting decisions – importance – Factors affecting

Capital investment decisions – Methods of evaluating investment Proposals: Payback – NPV –PI – IRR – ARR (Simple Problems only).

UNIT – IIIFinancial Decisions - Long term and Short term sources of finance – Capital Structure –

Meaning – Features of a good Capital Structure – Factors determining Capital Structure –Leverages: Meaning - Types – Importance. ( Simple Problems Only).

UNIT – IV

Cost of capital – Concepts – Determinants of Cost of Capital – Simple and Weightedaverage cost of Capital (Simple Problems only).Dividend Policy – Forms of dividend –Determinants of dividend.

UNIT – VWorking Capital Management: Meaning – Concepts – Types – Factors Determining

working Capital – Estimation of working capital (Theory Only) - Cash Management – AccountsReceivable Management – Inventory Management (Theory Only).

Note:Question Paper Setting - 40 % of the questions shall be problems and 60% of thequestions shall be theory based.

Text Book : Financial Management – R.K.Sharma, Shashi K.Gupta – Kalyani Publishers.Reference Books:1. Financial Management - I.M.Pandey, Vikas Publishing House Pvt. Ltd.,2. Fundamentals of Financial Management – Prasanna Chandra – Tata McGraw Hill.3. “Financial Management, Text, Problems and Cases”, M.Y. Khan and P.K. Jain – TMH

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Web Sources

1.www.managementstudyguide.com2.www.accountingcoach.com

3.www.nifm.ac.in4.www.managementparadise.com

Tasks

Assignment : I –Importance , Functions and Objectives of Financial Management.

II – Methods of evaluating Investment Proposals.III – Cost of Capital and Working Capital Management.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. On every working day, one student has to write on the board about the previous day’s share market Indices movement the same knowledge shared among the students.

2. On Every day, each student has to note down their family’s income and expenditure and after the completion of a month, the income and expenditure has to be consolidated and to be submitted in the class room with discussion on the sources and use of money.

Page 30: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

III – SEMESTERCore course – VI Course code: 17UBN06

Marketing ManagementObjectives: To understand the changing marketing environment, new marketing realities and thebasics of marketing of goods.

Learning Outcome: Knowledge of analytical skills in solving marketing related problemsawareness of marketing management process.

Unit I

Marketing- meaning-Nature-Importance-Functions-Evolution of marketing Concepts.Meaning of customer, consumer, demand, need and want.

Unit II

STP in marketing. Segmentation – meaning-benefits-bases of segmentation. Targeting-meaning -importance. Positioning -meaning-importance. Marketing mix – meaning -components.

Unit III

Product – meaning-types- factors affecting product mix – stages in new productdevelopment – product life cycle stages. Branding- meaning-functions – kinds of brand names –characteristics of a good brand name. Price-meaning-kinds of price.

Unit IV

Channels of distribution – meaning – importance – kinds of channel members – functionsof channel members. Promotion- meaning. Promotional mix – element. Advertising- meaning –objectives – kinds – significance.

Unit VCharacteristics of good advertisement – different media of advertising. Sales promotion –

meaning – methods – personal selling – qualities of a good salesman. Introduction to recenttrends in marketing – e-marketing-social media marketing-mobile marketing-tele marketing-green marketing.

Text bookMarketing management – C.B.Guptha and Rajan nair, Sulthanchand and sons Ltd.Reference Books:

1. Marketing Management – PhlipKotler, Kevin Keller, Abraham Koshy, andMithileshwarJha. - Pearson Publication.

2. Marketing Management – Ramasamy V.S. and Namakumari. S - Macmillan.3. Marketing Management – R.S.N. Pillai – S.chand4. Marketing Management – Sherlakar S.A.- H.P.H.

Page 31: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

http://www.pondiuni.edu.in/content/study-material-question-bank

https://www.slideshare.net/sriprasadnavulla/marketing-management-45508394

https://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2010/download-course-materials/

Tasks

Assignments

1. Bases and process of STP in marketing2. Marketing mix and kinds of brands3. Princing and sales promotion tools

Tests :

7. I – Questions from Unit – I & II8. II – Questions from Unit – III & IV9. III – From all the five units (Model Exam)

Class room Activities.

1. A fun filled activity to match product mix with the given market segments.2. An activity on product launch 3. A quiz on names and tag lines of famous brands4. A practical session on effectively using social media like face book in marketing.

Page 32: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

III – SEMESTER

Core course – VII Course code: 17UBN07

HUMAN RESOURCE MANAGEMENT

Course Objective: To provide knowledge about Human resource management and itsmanagerial, operative functions.

Learning Outcome: Students will obtain knowledge pertaining to Recruitment, selection,development, promotion and separation of human resources in the organization.

UNIT – IHuman Resource Management – Meaning and Definition – Objectives of HRM – Scope

of HRM – Managerial and operative functions of HRM - Meaning of job analysis, jobdescription and job specification.

UNIT – IIHuman Resource Planning – meaning - Objectives of HRP – Process of HRP–

Recruitment – meaning - External and internal Sources – Selection – meaning - Process –Placement – meaning - Induction (orientation) – meaning -objectives.

UNIT – III Career Planning – meaning – process. Training – meaning – need for training – Training

Methods – Executive Development – meaning – objectives – Executive development methods -Difference between Training and Development. UNIT – IV

Performance appraisal – definition – modern methods of performance appraisal. JobEvaluation – definition – methods of job evaluation - Difference between Performance appraisaland Job Evaluation.UNIT – V

Promotion – meaning – objectives - Types; Transfer – meaning - need – Types –Demotion –meaning - causes; separation - various forms of employee separation.

Text Book

1. Human Resource Management - S.S. Khanka - S. Chand and Company Pvt. Ltd.

Reference Books: 1. Human Resource Management - Text and cases – K. Aswathappa

2. Personnel Management and Industrial Relations– PC Tripathi, Sultan Chand and Sons.

3. Personnel Management – Dr.C. BMamoria SV Gankar, - Himalaya Publishing House.

4. Human Resource Management – J. Jayasankar - Margam Publications.

5. Human Resource Management – Subba roa

Page 33: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

1. www.free-ebooks.net /ebook/Human-Resources.net

2. www.hrmars.com

Tasks

Assignment -. I. Basics of HRM

II- Selection Procedure and Career Planning.

III- Performance Appraisal and Promotion.

Test- I- Unit I & II

II- Unit II & II

III- All units – Model Examination

Class room Activities

1. Career goal setting and career planning by individual students.

2. Model selection interview.

Page 34: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

III – SEMESTER Core course – VIII Course code: 17UBN08

PRODUCTION AND MATERIALS MANAGEMENTCourse Objective: To understand the manufacturing processes, functions and techniques in transforming inputs into outputs.Leaning Outcomes:

This course will create knowledge and understanding of the different functions involved in production of goods.

Understanding the importance and methods of ensuring Quality output.

UNIT – IProduction Function – Production System –The 5 M’s– Production Management – Scope

–Functions –Plant Location – Factors influencing Plant Location – Plant Layout – Objectives – Principles – Advantages – Factors – Types of Layout.

UNIT – IIProduct Design - Production Planning and Control – Objectives – Functions – Production

Control – Loading, Sequencing, scheduling and Dispatching - Advanced Manufacturing Technologies and Systems – CAD, CAM, CAPP and Computer Integrated Manufacturing.

UNIT – III

Work Study – Importance – advantages – Procedures – Method Study – Objectives – Scope –Steps – Work Measurement (Time Study) – Objectives – Techniques – Steps.

Quality Control - Importance – Techniques –Control Charts –ISO – BIS – Inspection – Types – Maintenance – Types.

UNIT – IVMaterials Management – Objectives – Scope – Elements of Integrated Material

Management – Methods of Buying – Source Selection –JIT Purchasing – Supply Chain Management – Objectives – Strategies.

UNIT – VInventory – Meaning – Types of Inventory – Reasons for Keeping Inventories –Inventory

Control – Objectives – Costs Associated with Inventory – Selective Control of Inventory – ABC analysis, HML , VED ,FSN , SDE and SOS analysis.

Text Book:

1. Industrial Engineering and Production Management – Martand Telsang – S.Chand& Co. Ltd.

Reference Books:

1. Production and Materials Management –P.Saravanavel -Margham Publications.

2.Production and Operations Management – Pannerselvam. R- Prentice Hallof India.

Page 35: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

1. www.aiming.in/materials management

2.

www.brittanica.com/topic/production management

3. www.businessdictionary.com

Tasks

Assignment -. I. Functions of Production Management

II- Production Planning and Control

III- Types of Maintenace

Test- I- Unit I & II

II- Unit II & II

III- All units – Model Examination

Class room Activities

1. Latest information about Technology up-gradation in production management discussed in

the class room with corporate examples.

2. Production and Materials management related articles and News paper information discussedin the class room through which imparting knowledge about technology application.

Page 36: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

SEMESTER III

Allied Statistics Course Course Code: 17ASTC1

BUSINESS STATISTICS - I

Objectives:

1. To understand methods of data collection and presentation of data.

2. To understand the methods of studying the statistical properties of data.

3. To understand the meaning of Operations Research and methods of solving LPP.

4. To understand the types of series and methods of forming a straight line

equation.

Learning outcomes:

The student will be able to:

1. explain scope, limitations and data collections.

2. present the data in table and represent the data in diagrams and graphs.

3. calculate the measures of central tendency and dispersion.

4. solve the LPP using graphical method.

5. solve problems based on arithmetic, geometric and harmonic progression.

6. find the equation of straight line.

Content:

UNIT-I

Statistics: Meaning and definition of statistics - Scope and Limitations - Primary and

Secondary data - Collection of data - Sources of data collection - classification and

Tabulation. Variables in commerce and management.

UNIT-II

Diagrams - Bar diagram - Pie diagram - Graphs - Histogram, Frequency polygon and

Frequency curve. Frequency Distribution - Univariate and Bivariate Distribution.

UNIT-III

Measures of central tendency - Mean, Median, Mode, Geometric Mean and Harmonic

Mean - Measures of dispersion - Absolute and relative measures – Co-efficient of Variations

- Measures of skewness - Methods: Karl-Pearson’s and Bowley’s coefficient of skewness -

concept of kurtosis. Applications in commerce and management.

UNIT-IV

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Introduction of Operations Research (O.R.) - Scope of O.R. - Definition - Concept of

Linear Programming Problem (LPP) - Mathematical formulation of LPP. Solution of LPP:

Graphical method for maximization and minimization (simple problems only).

UNIT-V

Series: Sequence - Series - Arithmetic Progression - Geometric Progression -

Harmonic Progression (simple problems only) - Co-ordinate system - Slope and intercept

form of the straight line equation.

Books for reference:

1. Gupta, S.P, P.K. Gupta and Manmohan (1980), Business Statistics and Operations

Research, Sultan Chand & Sons, New Delhi.

2. Navnitham, PA. (2004), Business Statistics, Jai Publishers, Trichy -21.

3. Pillai, R.S.N. and V. Bagavathi (2001), Statistics, Sultan Chand and Company

Ltd, New Delhi.

Note: Problems: 70 Percentage; Theory: 30 Percentage.

Additional web resources:

www.wikipedia.org/data collection.html

www.wikipedia.org/measures of central tendency.html

Assignments:

1. Methods of data collection.

2. Explain the presentation of data in diagrams and graphs.

Group tasks:

1. Collection of data, represent the data through diagrams and graphs.

2. Discuss the averages, deviation, LPP and series

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III – SEMESTER

SBEC – 1 Course code: 17UBNS1

Company Law

Course Objective: To acquaint with the provisions relating to the company.

Learning Outcome: The students will get Legal insight into the provisions relating to formation,management and winding up of company.

UNIT – ICompany Law – Definition of company - Nature of company – Kinds of company –

Difference between Private and public limited company.

UNIT – IIFormation of the company - Memorandum of association – meaning - contents of

memorandum – Alteration - Articles of association – meaning – contents of articles.

UNIT – IIIProspectus - meaning – information in prospectus - statement in lieu of prospectus -

Company Management – Directors – appointment – duties of director – Secretary – duties ofsecretary.

UNIT – IVMeeting and Proceedings: – meaning of meeting – Types of meetings – meaning of

minutes, proxy, quorum - Resolutions – meaning – types of resolution.

UNIT – VWinding up of Company – Modes of winding up – voluntary winding up – compulsory

winding up – winding up subject to supervision of court - Consequences of winding up.

Text Book:1. Elements of Mercantile Law - N.D. Kapoor – Sultan Chand sons.

Reference Book:1. Business Law - R.S.N. Pillai & Bagavathi – S.chand & co. pvt. ltd.2. Mercantile Law – M.C.Shukla – S.Chand & co. pvt. ltd .

Page 39: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web sources;

1. www.bookboon/en/law-ebooks

2. www.global.org.com/uk/orc/law/company

Tasks

Assignment -. I. Nature and kinds and formation of company

II- Prospectus and company management

III- Meeting and winding up of the company

Test- I- Unit I & II

II- Unit II & II

III- All units – Model Examination

Class room Activities

1. Collecting prospectus of the company and discussing on its contents.

2. Conducting model meeting – company meeting.

Page 40: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

III – SEMESTER

NMEC : 1 Course code: 17UBNN1

FUNDAMENTALS OF MANAGEMENT

Course Objective: To inculcate the basic fundamental principles to the students pertaining tooperative functions and managerial functions in Management.

Learning Outcomes:- Making the students to understand the important management conceptsthrough corporate examples

Unit- I

Management: - meaning- importance – functions – Management science or art – F.W.Taylor’s scientific Management-Henry Fayol’s contribution to Management.

Unit-II

Planning: - meaning - importance -objectives- types - process of planning. Decisionmaking: - meaning –types-process.

Unit-III

Organizing:-Meaning-nature-importance-process. Departmentation: - meaning-importance-types of departmentation-span of management.

Unit-IV

Staffing: - meaning-importance-functions. Motivation:- meaning-importance-Maslow’stheory. Leadership: - meaning – functions - types.

Unit-V

Directing: - meaning -principles. Controlling:- meaning-process. Co-ordination:-meaning--types – principles.

Text Books:

1. Principles of Management- C.B.Gupta- Sultan Chand & Sons.

Reference Books:

1. Principles and Practice of Management – L.M.Prasad- Sultan Chand & Sons.

2. Business Management – Dinger Pagare – Sultan Chand & Sons.

3.Essentials of Management- Koontz & Weirich – Tata McGraw Hill.

Page 41: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

1. www.businessbookmail.com 2.www.businessinsider.com

3. www.pdfdrive.net/principles –of-management-books

Assignments

1. F.W Taylor’s scientific management and Henry Fayol’s Modern Management.

2. Process of Decision Making

3. Maslow’s Theory of Motivation

Tests

1. I – Questions from Unit – I & II2. II – Questions from Unit – III & IV3. III – From all the five units (Model Exam)

Classroom Activities:

1. We will institute a boot camp for training the students on management concepts on functionalareas.

2. Discussing recent corporate trends which are relevant to the academic topics.

Page 42: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

IV – SEMESTERCore course – IX Course code: 17UBN09

COST ACCOUNTING

Course Objective: To enable the students to learn the foundations of Cost accounting and the techniques of determining the costs of products and services.

Learning Outcomes :From the Cost Accounting subject the students can enrich their knowledgeby: 1. Understanding the different types of costs involved and methods of cost ascertainment in manufacturing goods and providing services.

2. Making decisions relating to costs so that it can be controlled to increase profits.

UNIT – I

Cost - Meaning – Definition – Classification of Costs - Cost Accounting - Definition – Advantages – limitations – Preparation of Cost Sheet – Tenders and Quotations.

UNIT – II

Material control – Meaning – Objectives – Advantages – Techniques of Material Control – Stock levels – EOQ – Stores ledger - FIFO, LIFO, Simple average and Weighted average.

UNIT – III

Systems of wage payments – Remuneration and Incentive Schemes - Overheads – Classification – Allocation – Apportionment – Primary and Secondary Distribution of overheads.

UNIT – IV

Process costing -Meaning – Process accounts – Normal Loss, Abnormal Loss and gain (Simple problems only).Contract Costing - Meaning – Definition – Contract account And Balance sheet.

UNIT – V

Marginal Costing - Nature of marginal Costing – Advantages – Limitations – Break Even Analysis – Decision making Problems.

NOTE: Question Paper Setting - 80 % of the questions shall be problems and 20% of thequestions shall be theory based.

Text Book: 1.Cost Accounting - Principles and Practices – S.P. Jain & K.L. Narang – Kalyani .

Reference Books:

1. Principles of cost Accounting – Dr. Maheswari S.N.-Sultan Chand & Sons.2. Cost Accounting – Iyengar S.P, - Sultan Chand.3. Cost Accounting – Rayudu, Tata McGraw Hill.4. Cost Accounting – Reddy T.S. and Hair Prasad Reddy. Y, Margham Publications.

Page 43: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources

1. www.icai.org.in 2. www.accountingcoach.com

3. www.futureaccountant.com 4. www.casbicwai.org

Journals/Magazines:

1. Indian Journal of Accounting – Indian Accounting Association.

2. Journal of Commerce and Accounting Research (www.publishingindia.com/jcar).

Videos:

1. www.youtube.com/playlists/costaccounting

2. www.learnerstv.com/video/free-video-lecture-management

3. www.icaitv.com

Tasks

Assignment : I –Importance , Objectives and Uses of Cost Accounting

II – Material Control Techniques – Sums.III – Marginal Costing and Break Even Analysis – Decision Making Cases.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Discussion on the different types of costs involved in manufacturing and distributing productswhich we use in our day to day life.

2. Discussion on the importance of cost cutting strategies for applying “Make or Buy” strategies.

Page 44: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

IV – SEMESTERCore course – X Course code: 17UBN10

RETAIL MANAGEMENT

Course Objective: The objective of the course is to provide conceptual understanding on the Retail Marketing Management with special reference to Indian context and to understand the concepts and functions of effective retail store management.

Learning Outcomes: Knowledge on managing the retail store and understanding the retail customer’s behavior.

UNIT – I Retailing – Characteristics of Retailing – Functions of a Retailer – Organized and

Unorganized Retailing - Emerging Trends in Retailing.

UNIT – II

Retail formats – Classification – Store based and Non – Store based - Retail Location – Importance – Factors influencing selection of retail location.

UNIT –III

Planning merchandise assortments – Category Management - Merchandise Presentation Techniques – Store Layout and Visual Merchandising – Planogram – Signage.

UNIT – IV

Merchandise Pricing – Pricing Objectives – Pricing Strategies –Retail Store Operations – components- Retail Loss Prevention -

UNIT – V

Retail Store manager – Duties and Responsibilities of a store manager - HRM in retail sales - Managing store employees- Customer Service Strategies.

Text Book : Retail Management –Dr.Harjit Singh – S.Chand – 3rd Revised Edition, 2014.

Reference Books:

1. Retailing Management – Michael Levy, Barton A Weitz and Ajay Pandit– Tata McGraw Hill.

2. Retailing Management – Text & Cases – Swapna Pradhan – McGraw Hill.3. Retail Marketing Management – David Gilbert – Pearson Education.

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Web Resources:

1. www.ehow.com/types-retail-formats-india.

2. http://retail.about.com

3. http://managementstudyguide.com/retailmanagement

4. www.indianretailer.com

Assignments:

1. Recent developments in Indian Retailing.

2. Importanceof Visual Merchandising in the Present Scenario of Retailing.

3. Online marketing – Pros and Cons.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Tasks:

1.Group of Five members have to visit a Retail Store and make observation and enquiry andhave to submit a report along with oral presentation in the classroom on the functioning of theRetail Store.

2.Group of Five members have to select a product and make a study on its pricing, variants andcompare it with the entire range of competitors product in the same category on different aspectsand present a report.

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IV– SEMESTERCore course – XI Course code: 17UBN11

BUSINESS LAW

Course Objective: To impart the knowledge on Legal perspectives related to contract andbusiness which regulate and control the business activities.

Learning Outcome: The students will get Legal insight into the Law of Contract and provisionsof special contracts pertain to business activities.

UNIT – I

Law of contract: Definition of contract – Types of contract – Essential Elements ofcontract – Performance – Essentials of valid tender- discharge – modes of discharge - Remediesfor Breach of contract.

UNIT – II

Quasi contract – kinds of quasi contract. Contract of Indemnity - Rights of indemnityholder and indemnifier. Contract of Guarantee - Difference between indemnity and guarantee –Kinds of guarantee - Liabilities of surety – Rights of surety – Discharge of surety.

UNIT – III

Bailment – Requisites - Classification of Bailment – Duties and rights of Bailer - Dutiesand rights of Bailee – Law relating to Lien – Rights and obligations of Finder of goods –Termination of bailment. Pledge – Difference between bailment and pledge - Duties and Rightsof Pawner – Duties and Rights of Pawnee – Pledge by non-owners.

UNIT – IV

Contract of agency – Definition of agent and principal – Rules of agency - Creation ofagency – Classification of agents – Duties and rights of Agent – Duties and rights of Principal -Delegation of authority – Position of Principal and Agent in relation to third parties – Personalliability of the agent - Termination of agency.

UNIT – V

Contract of sale of goods – Essentials of contract of sale - Differences between Sale andAgreement to sell – Classification of goods – Document of title to goods - Conditions andwarranties – Differences – Express and implied conditions and warranties - Caveat emptor -Transfer of property – Sale by non-owners – Performance of contract of sale - Rules as todelivery of goods - Rights and duties of the buyer - Rights of an unpaid seller.

Text Book: 1. Elements of Mercantile Law - N.D. Kapoor – Sultan Chand & sons.Reference Book: 1. Business Law - R.S.N. Pillai & Bagavathi – S.Chand & co. pvt. ltd .

2. Mercantile Law – M.C.Shukla – S.Chand & co. pvt. ltd .

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Web Sources:

1. www.study.com/academy/lesson/what-business-law-definition-overview.

2, www . lawbooks.blogspot.in/209/01/download-indian-law-ebooks-law-acts-law

3. www.archive.org/details/principlesofbusi033150mbp

Tasks

Assignment : I – Law of contract, introduction, Types & Essential Elements of contract

II – Quasi contract, Contract of Indemnity & Contract of Guarantee.

.III – Contract of bailment & pledge

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Discussion on the essential elements of a valid contract.

2. Discussion on bailment in daily life activities.

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IV – SEMESTERCore course – XII Course code: 17UBN12

MANAGEMENT INFORMATION SYSTEMCourse Objective: To understand the importance of information in business To know the technologies and methods used for effective decision making in an organization.Learning Outcomes:Gains knowledge on effective applications of information systems in business UNIT – I

Introduction of MIS – Need and objectives – Functions – Role – Three dimensions ofinformation systems – Information generators and system levels – Five types of informationsystem – Managing information Resources – Objectives – Functions.

UNIT – II

Office Automation – Concept – functions. Virtual office – Applications -Data processingconcepts – types –Data warehouse.

UNIT –III

Data collection and preparation – System analysis – System design - developmentProcess – tools for system analysis and design – documentation methods.

UNIT – IV

Transactions Processing System (TPS) – TPT cycle – methods – DSS-Executiveinformation system, expert system-Functional Information system – Accounting - Production –Marketing – HRM – Finance.

UNIT – V

Emerging technologies – ERP – Benefits and challenges – Electronic payment system –debit card, credit card, e-cash, electronic wallet-electronic cheques

Text Book:

Management information systems – C.S.V. Murthy – Himalaya publishing house.

REFERENCE BOOKS:

1. Management information systems – L.M. Prasad and Usha Prasad – Sultan Chand &Sons

2. Computer applications in Business – R. Parameswaran – S. Chand & sons.3. Management Information Systems – Managing Information Technology in the E-business

enterprise - James O Brien – McGraw Hill.

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Web Sources

1. www.pdfdrive.net/management-information-systems-e19716384

http://mbaexamnotes.com/management-information-system-notes.html

http://www.jimssouthdelhi.com/studymaterial/BBA2/MIS%20final%20%20study%20material%20for%20BBA%20II%20sem..pdf

https://www.slideshare.net/HarishChand5/management-information-system-full-notes

https://www.tutorialspoint.com/management_information_system/mis_tutorial.pdf

Tasks

Assignments

1. System development life cycle.2. TPS, DSS and EIS3. Assignment on functional information system

Tests :

1. I – Questions from Unit – I & II2. II – Questions from Unit – III & IV3. III – From all the five units (Model Exam)

Class room Activities.

1. An activity on making decisions with incomplete and insufficient information will be performed,to make students understand the importance of information for right decision making

2. Discussion on our college admission system3. Experience sharing on digital money usage. (Use of debit/credit card)

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SEMESTER IV

Allied Statistics Course – II Course Code: 17ASTC2

BUSINESS STATISTICS - II

Objectives:

1. To understand the methods of studying the relationship between variables.

2. To understand the methods of constructing index numbers.

3. To understand the method of analyzing the time series.

4. To understand the methods of solving transportation and assignment problems.

5. To understand the concept of matrices.

Learning outcomes:

The student will be able to:

1. studying trends and tendencies in data.

2. measure the trend and identify its type and construct seasonal indices.

3. construct weighted and unweighted index numbers.

4. find the optimum schedule and assignment schedule.

5. use matrices to solve a system of equations.

Content:

UNIT-I

Simple correlation : Types of correlation - Scatter diagram - Karl Pearson’s coefficient

of correlation - Rank correlation coefficient - Linear regression lines - Applications in

commerce and management.

UNIT-II

Time series analysis: Components of time series - Methods of Measures of trend: Free

hand curve method - Semi average method and moving average method - Method of Least

squares - Measures of seasonal variation - Simple average method - Applications in

commerce and management.

UNIT-III

Index numbers : Definition - Construction of Index numbers - Weighted and

unweighted methods: Paasche’s, Laspeyre’s, Bowley’s, Marshall Edgeworth and Fisher’s -

Fixed and chain base index numbers - Test for index numbers - cost of living index number-

Business problems.

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UNIT-IV

Transportation Problem: Initial basic feasible solutions - Methods – North-West

Corner Rule - Least Cost Method - Row minima and Column minima method - Vogel’s

Approximation Method - Optimum solutions. Assignment Problem: Balanced and

Unbalanced.

UNIT-V

Matrices: Fundamental ideas - Matrices and their operations. Addition, Subtraction,

Multiplication and scalar division - Inverse of square matrix (not more than order 3*3) -

Solving simultaneous linear equations: Cramer’s rule - Matrix inversion method (simple

problems only).

Books for reference:

1. Gupta, S.P, P.K. Gupta and Manmohan (1980), Business Statistics and Operations

Research, Sultan Chand & Sons, New Delhi.

2. Navnitham , PA. (2004), Business Statistics, Jai Publishers, Trichy -21.

3. Pillai, R.S.N. and V. Bagavathi (2001), Statistics, Sultan Chand and Company

Ltd, New Delhi.

Note: Problems: 70 Percentage; Theory: 30 Percentage.

Additional web resources:

www. gfumbanotes.files.worldpress.com

www.wikipedia.org/operations research.html

www.statpage.org

Assignments:

1. Components and methods of time series.

2. Various types of index numbers and tests.

Group tasks:

1. Collect the data and analyse the data with time series components.

2. Discuss the cost of living index number.

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IV – SEMESTER

SBEC : II Course code : 17UBNS2

BUSINESS TAXATION

Course Objectives: To foster and promote a thorough understanding of Business TaxationSystem, Tax policy and laws and their implications for business practices in India.

Learning outcomes: From the Business Taxation Subject the following concepts are goodexposure to the students.

1. Students can understand the basic taxation system in India.2. Inculcates some of the important concepts of Income Tax.3. Input on Excise duty concepts and basics of valuation of excisable goods.4. General information about Customs duty and determination of customs value.5. Sales Tax concepts pertaining Central Government and State Government.

UNIT – I

Taxation: - Definition - Objectives of taxations – Characteristics taxation - Canons of Taxations.

UNIT – II

Tax system in India:- Features and Problems of the Indian Tax system- Classification of Taxes –Merits and Demerits of Direct and Indirect taxes.

UNIT – III

Income Tax Act 1961:- – Basic concepts and Definitions – Income, Assesse, Person, PreviousYear, Assessment Year, Gross Total Income, Total Income. Meaning of PAN – Heads of Income –Deduction of tax at source from salary.

UNIT – IV

Customs Duty: - objectives – definition of concepts – different types of customs duties.

UNIT – V

Goods and Service Tax (GST):- Concepts and Developments – Basic concepts of Goods ServiceTax.

Note: Theory questions only.

Text Books:

Business Taxation – T.S.Reddy & Hari Prasad Redd – Magham Pubications.

Reference Books:

1. 2.Practical Approach to Income Tax – Aghuja Girish and Gupta Ravi

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3. Students guide to Income Tax – Dr. Vinod K. Singhania and Monica Singhania.

4. Indirect Tax – Vinod K. Singhania.

Web Sources:

1. www.worldtaxation.com

2, www .informationvine.com/define+Taxation

3. www.Taxdose.com/service tax

Tasks

Assignment : I – Tax system in India

II – Income Tax Act 1961

III – – Basic concepts of Goods Service Tax.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Recent Tax amendments are discussed with students based Daily News papers..

2. Focus on GST – Goods Service Tax implementation and discussed about Pros and cons.

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IV – SEMESTER

Non Major Elective Course: II Course code: 17UBNN2

BASICS OF HUMAN RESOURCE MANAGEMENT

Course Objective: To provide knowledge about Human resource management and itsmanagerial, operative functions.

Learning Outcome: Students will obtain knowledge pertaining to Recruitment, selection,development, promotion and separation of human resources.

UNIT – I

HRM - Meaning – concepts – definition – objectives – function.

UNIT – II

Recruitment: - Sources – selection – procedure - placement and induction.

UNIT – III

Training and development : - objectives - methods of training. Career Planning –stages of career planning.

UNIT – IV

Performance Appraisal: - objectives – process – methods. Job evaluation – methods.

UNIT – V

Promotion – meaning – objectives. Transfer –Types – Demotion – meaning - causes;separation - various forms of employee separation.

Text Book: 1. Human Resource Management - S.S. Khanka - S. Chand and Company Ltd.

Reference Books:

1. Human Resource Management - Text and cases – K. Aswathappa, Tata McGraw Hill.2. Personnel Management and Industrial Relations– PC Tripathi, Sultan Chand and Sons.3. Personnel Management – Dr.C. BMamoria SV Gankar, - Himalaya Publishing House.4. Human Resource Management – J. Jayasankar - Margam Publications.5. Human Resource Management – Subba roa, Himalaya Publishing House.

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Web Sources

1. www.free-ebooks.net /ebook/Human-Resources.net

2. www.hrmars.com

Tasks

Assignment -. I. Basics of HRM

II- Selection Procedure and Career Planning.

III- Performance Appraisal and Promotion.

Test- I- Unit I & II

II- Unit II & II

III- All units – Model Examination

Class room Activities

1. Career goal setting and career planning by individual students.

2. Model selection interview.

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V – SEMESTERCore course – XIII Course code: 17UBN13

FINANCIAL INSTITUTIONS AND SERVICES

Course Objective: To make the students understand the mechanism of Indian Financial System. To impart knowledge on various financial services offered by Banks and Financial

Institutions. To make the students aware of the importance of financial services.

UNIT – I

Indian Financial System – Introduction – Growth - Functions of Financial System –Financial Concepts – financial assets – financial intermediaries – financial markets – financialrates of return – financial instruments.

UNIT – II

Types of Financial Institutions – Banking Institutions – Non-Banking FinancialCompanies - Reserve Bank of India – Functions of RBI .

UNIT – III

Merchant Banking – meaning – Services of merchant banking. Financial Services –Meaning – Importance of financial services - New Financial services.

UNIT – IV

Leasing – meaning –Types of leasing - Factoring – concept - Functions of factoring –Types – Concept of Venture Capital, Hire Purchase, Securitization.

UNIT – V

New issue market: Participants - functions - secondary market – mechanics ofstock trading in Indian stock market. Securities and Exchange Board of India – Regulatory anddevelopment functions.

Text book: 1.Financial Markets and Services – Gordon and Natarajan – Himalaya Publishing House,2013

Reference Books :

1.Financial Markets and Services - Dr. L.Natarajan – Margham Publications , 2015.2.Financial Services – B.Santhanam – Margham Publications , 2013.3.Financial Services – Dr.S.Gurusamy – Tata McGraw Hill –Second Edition.4.Merchant Banking and Financial Services – Dr.S.Gurusamy – Tata McGraw Hill, 2nd Edition.

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Web Sources:

1. www.investopedia.com

2. www.sebi.org.in

3. www.rbi.org.in

Tasks

Assignment : I – Indian Financial System, Growth, Functions of Financial System &

Financial Concepts

II – Merchant & New Financial services.

III – Leasing, factoring and New issue market operations.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Discussion on the operations of Indian financial system.

2. Discussion on the functioning of the stock exchange and trading of shares.

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V – SEMESTERCore course – XIV Course code: 17UBN14

MANAGEMENT ACCOUNTING

Course Objective: To impart knowledge on the various tools for the analysis and interpretation of financial statements of business organizations.Learning outcome: Understand the methods of evaluation of financial performance of a business organization by using the various tools for analysis. UNIT – I

Management Accounting – Meaning – Definition – Nature, Objectives and Functions ofManagement Accounting – Meaning and Types of Financial Statements - Meaning and Conceptof Financial Statement Analysis – Types and Methods of Financial Analysis (Theory Only).

UNIT – II

Ratio Analysis – Meaning – Significance of Ratio Analysis – Limitations – Classificationof Ratios – Test of Liquidity, Activity or Turnover Ratios, Analysis of Long term FinancialPosition, Profitability Ratios. Preparation of Balance Sheet by using Ratios and otherinformation.(Problems only).

UNIT – III

Meaning and Definition of Fund Flow Statement - Preparation of Statement of Changes inWorking Capital and Statement of Sources and Applications of Funds. Preparation of AdjustedProfit and Loss Account – Funds from Operation. (Problems Only).

UNIT – IV

Cash Flow Statement – Meaning – Classification of Cash Flows – Preparation of Cash FlowStatement as per AS 3 (Revised).

Standard Costing – Steps involved in Standard Costing – Variance Analysis – Classification ofVariances – Direct Material Variances, Direct Labour Variances, Overheads Variance and Salesor profit Variances.(Problems Only).

UNIT – V

Budgeting and Budgetary Control – Meaning – Nature – Classification and Types of Budgets – Preparation of Materials Purchase Budget, Sales Budget, Cash Budget and Flexible Budget.(Problems Only).

Note : ( For Question Paper Setting) – Theory Questions - 20% and Problems – 80%

Text Book :1.Management Accounting – Principles and Practice – Shashi.K.Gupta, R.K.Sharma – Kalyani Publishers.12th Revised Edition,2013.

Reference Books:

1.Management Accounting – T.S.Reddy & Hari Prasad Reddy – Margham Publications.

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Web Sources

1.www.investopedia.com 2.www.accountingcoach.com

3.www.nifm.ac.in 4.www.efinancemanagement.com 5.www.cimaglobal.com

Tasks

c) Assignment : I –Importance , Functions , Objectives of Management Accounting.II – Techniques for Analysis and Interpretation of Financial Statements.

III - Budgeting and Budgetary Control.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Students have to bring any financial statement which is published in the newspapers , magazines or from websites of companies and make an analysis of it in the classroom with the tools available in the syllabus.

2. Students have to prepare a cash budget for their family for a period of ensuingthree months.

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V – SEMESTERCore course – XV Course code: 17UBN15

Services Marketing

Course Objective: To make the students aware the differences between marketing of services& marketing of goods and help them understand various tools for marketing of different services.

Learning outcome: Better understanding on the service sector and basics in marketing of services and basics in marketing of services.

Unit - I

Importance of service sector – Nature and types of services – Difference between services andgoods marketing-service marketing triangle.

Unit – II

Environment for services marketing – macro and micro environments – understanding servicecustomers – Service consumer behavior – customer expectations and perception – service qualityand GAP model.

Unit - III

Market segmentation and selection – Service market Segmentation – Targeting and Positioning

Unit - IV

Services marketing mix – need for expanded marketing mix – planning for services offer –pricing –promotion and distribution of services – management of people, process and physicalevidence – matching demand for and supply of services.

Unit - V

Service marketing applications – Marketing of financial, hospitality, hospital, tourism and educational services.

Text Books:

Service Marketing : S.M.Jha, Himalaya Publication

Reference Books:

1. Services Marketing- Christopher H.Lovelock, Pearson education India.2. Services Marketing – Adrian Payne, PHI3. Services Marketing – Zeithaml, V.A., M.J. Bitner,4. Services Marketing- Rao, Pearson Education India5. Services Marketing – Ravishankar, Lalvani

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Web Sources

https://www.slideshare.net/RizwanjunjuaRizwan/services-marketingstudymaterial1100720062651phpapp01

http://gurukpo.com/service-marketing/

https://www.btechguru.com/courses--nptel--management--services-marketing-video-lecture--MGT--MG100010W.html

Tasks

Assignments

1. Types and special characteristics of services2. GAPs model of service quality3. Application of Marketing mix for the given service sector

Tests :

1. I – Questions from Unit – I & II2. II – Questions from Unit – III & IV3. III – From all the five units (Model Exam)

Class room Activities.

1. A team of students will enact as customers and other team will enact as sellers. They will demonstrate how Gaps are formed in GAPs model of service quality.

2. Demonstrating the selling process of a service product3. Demonstrating the launch of a service product

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V – SEMESTERCore course – XVI Course code: 17UBN16

Labour Law and Industrial Relations

Course Objective:: This subject highlights Labour laws and Industrial Environment to the students which includes the Factories Act, Payment of wages Act, Industrial Dispute Act and Trade Unions Act.

Learning outcome: Acquaintances with the provision of labour law and basic understanding on establishing Industrial Relations.

UNIT – I

Factories Act, 1948 : Meaning and Definitions of factory – Inspecting staff – labour ,health , safety, welfare measures – working hours of adults – Annual leave with wages –Employment of young persons – penalties and procedure.

UNIT – II

Payment of Wages Act 1936 : Definitions- Rules for payment of wages – Deductionsfrom wages. Minimum Wages Act,1948 : Definitions – Advisory and central advisory board –safeguards in payment of minimum wages – offences and penalties .

UNIT – III

Industrial Relations : Meaning - Significance– objectives – causes and effects of poorindustrial relations – conditions for good industrial relations-collective bargaining : meaning –characteristics – process – functions.

UNIT – IV

Industrial Disputes Act1947 : Object of the Act – Definition -Industry – meaning of industrial dispute – definition – strikes and lock-outs – Lay-off – Retrenchment – Transfer and closing down of undertakings, Methods for prevention and settlement of industrial disputs – Unfair labour practices – Penalties.

UNIT – V

Trade Unions Act , 1926 : Definitions – registration of trade unions – cancellation of registration and appeal – Functions of Trade Union - Rights and privileges of registered trade union – amalgamation of trade unions – dissolution of a trade union.

Text Books:1.Elements of Mercantile Law, N.D.Kapoor - Sultan Chand and Sons. 2.Personnel and Human Resource Management, Subba Rao - Himalaya Publishing House.Reference Books:

1. Industrial Relations and Labour Laws, S.C.Srivastava, Vikas Publishing.2. Personnel Management and Industrial Relations, P.C.Tripathi – Sultan Chand.

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Web Sources

1. labour.govb.in/industrial relations

2. www.inomics.com/Institute-labour-law and industrial relations

3.www.mylabourlaw.net

Tasks

Assignment : I – Factories Act, 1948 pertaining to Workers Health, Safety and Welfare II – Industrial Disputes Act1947 III - Trade Unions Act , 1926

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Practical discussion about the Workers safety, Health and Welfaremeasures taken by the production centers according to Factories Act 1948.

2. Trade Unions Act, 1926 – discussed with the recent articles publishedin the news papers.

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V – SEMESTER

Skill Based Elective Course: III Course code : 17UBNS3

Research Methodology

Course Objective: To empower the students in research tools, techniques and methodologywhich will have its practical application in their project work.

Learning Outcome: The students will be familiar with the basic concepts of researchmethodology , sampling , data collections tools, and report writing.

Unit – I

Research Methodology – Meaning – Objectives - Types - Significance. Research Process

Unit – II

Sampling – Introduction - Sample design - Sampling types – Probability, Non probabilitysampling - Sampling Errors.

Unit III

Data collection – Introduction.-Types of Data- Primary - Secondary - Qualitative, -Quantitative. Data collection tools – Questionnaire –Schedule - Types of questions - Collectionof secondary data. Scaling – meaning , scale classification bases.

Unit IV

Data preparation process – Questionnaire checking – Editing – Coding - Classification-Tabulation. Hypothesis – Meaning – Null Hypothesis – Alternate hypothesis.

Unit V

Report writing – Significance, - Different steps - Layout- Types-Mechanics of writing a researchreport – Precautions.

Text Book:

1.Research Methodology – Methods & Techniques – C.R.Kothari

Reference Books:

1.Research Methodology - D.D.Sharma

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Web Sources:

http://study.com/academy/lesson/research-methodology-approaches-techniques-quiz.html

https://explorable.com/research-methodology

https://arxiv.org/pdf/physics/0601009

Tasks

Assignments

1. Steps in Research Process2. Detailed assignment on Sampling3. Assignment on mechanics of writing a research report

Tests :

1. I – Questions from Unit – I & II2. II – Questions from Unit – III & IV3. III – From all the five units (Model Exam)

Class room Activities.

1. Preparing a questionnaire for a given research problem2. Developing a master chart from the given data set 3. Designing the layout of a report

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SEMESTER –V

Skill Based Elective Course -4 Course Code:17UBNS4

Industrial training

Course Objective : To provide industrial exposure to the students in the operative functions in the area of Production, Finance , Marketing, Human Resource Management and Information System.

Learning Outcome :The students will acquaint knowledge on the current industrial practices.

As a part of BBA curriculum each student should undergo an industrial training for a

period of TWO WEEKS in the beginning of the fifth semester. They should submit the

industrial training report and the viva – voce exam for the same will be conducted at the end

of fifth semester. This can be done in a group subject to the maximum of five members in a

group.

The industry for this training has to be selected by the students with the prior approval of

the department and it should fall under any one of the following list of organizations.

Banking, insurance, mutual funds, transport corporations, Private and Public limited

concerns, public sector companies, Hospitals, Financial institutions, Tourism and

manufacturing sectors.

A report on this training has to be prepared with not less than 25 pages typed along

with the certificate from the organization and submitted with in the stipulated time. The

report should have five chapters including history of the company, Industry profile, Product

profile, Functions of various departments and the experience of students. The evaluation will

be done on individual student based on their presentation during PRACTICAL examination.

The minimum requirement for passing is 40% of total marks.

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VI – SEMESTERCore course – XVII Course code: 17UBN17

INVESTMENT MANAGEMENT

Course Objective: To provide awareness on various investment avenues and understanding ofthe concept of Risk and Return in Investment.

Learning outcome: Acquire knowledge on various investment avenues with their risk returnprofile and awareness on sources of investment information.

UNIT – I Investment – meaning – Elements of investment - importance – Speculation- Distinction

between investment and speculation - features of an investment program.

UNIT – IIInvestment alternatives: Real assets – Financial assets – Fixed income securities and

variable income securities (marketable and non-marketable securities); Derivatives – meaning -types; Classification of investors.

UNIT – IIIConcept of Return: Return measurement - Basic valuation models – Valuation of equity

share – Valuation of Preference share – Valuation of bond. Concept of Risk: classification ofRisk – systematic and unsystematic risk (Diversifiable and non-diversifiable risk) – measurementof risk.UNIT – IV

Mutual Funds – Concept - Organization of Mutual Funds – advantages – Types ofMutual Funds. Role and functions of AMFI. Insurance – Types of life Insurance policies - Roleof IRDA.

UNIT – V Investment information: types of information – sources; Credit rating agencies – CARE –

CRISIL – ICRA – credit rating methodology – Rating Symbols; Stock market Indices:SENSEX, NIFTY.

TEXT BOOK:1. Investment Management – Preeti singh, Himalaya publishing house.2. Investment Management – V.K.Bhalla.- Sultan Chand.

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REFERENCE BOOKS: 1. Investment Management – V. Avadhani - Himalaya publishing house. 2. Security analysis and portfolio management – Punithavathy Pandian, - PHI. 3. Investment Management – Dr.Radha, Parameswaran and Dr. Nedunchezhian, Prasanna publishers and distributors. Web Sources

1.www.investopedia.com

2.www.sebi.gov.in

3.www.amfiindia.com

Tasks

Assignment : I –Elements of investment, importance, features of an investment program. Investment alternatives, Derivatives, Classification of investors. II – Risk return and mutual fund. III - Investment information & credit rating.

Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

1. Discussion on various avenues of investment – students’ personalinvestment objectives.

2. Discussion on credit rating methodology.

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VI – SEMESTERCore course – XVIII Course code: 17UBN18 ENTREPRENEURIAL DEVELOPMENT

Course Objective: To inculcate the students on current theory and practice on entrepreneurshipthat will help them to start their own Business.

Learning Outcomes :

Awareness on Entrepreneurship, Benefits of becoming an Entrepreneur and knowing theprocedure for starting an Industrial Unit.

UNIT-I

Entrepreneur – Meaning and Characteristics – The charms of becoming an Entrepreneur – Functions of Entrepreneurs – Types of Entrepreneurs – Intrapreneur Vs Entrepreneur.

UNIT – II

Concept of Entrepreneurship – Role of Entrepreneurship in economic development –Rural Entrepreneurship – Need for and Problems of Rural Entrepreneurship - NGOs and RuralEntrepreneurship – Social Entrepreneurship – Factors affecting entrepreneurial growth.

UNIT – III

Micro, Small and Medium sized Enterprises (MSME) – Meaning and Definition – Stepsin setting up of a Small business enterprise - Identification of business opportunities in varioussectors.

UNIT – IV

Formulation of business plans – Contents of business plan – Significance – Planningcommission guidelines for formulating project report – Project Appraisal – Methods of projectappraisal.

UNIT – V

Institutional Support to Entrepreneurs - District Industrial centers (DICs) – IndustrialEstates –Small Industries Development Organization (SIDO) – State Industries PromotionCorporation of Tamilnadu (SIPCOT) – TIIC (Tamilnadu Industrial Investment CorporationLimited) – Small Industries Service Institutes (SISI),National Small Industries Corporation Ltd.(NSIC) etc.,

Text Book: Entrepreneurial Development – Dr.S.S.Khanka – S.Chand Books.REFERENCE BOOKS:1. E.Gorden & K Natarajan - EntrepreneurialDevelopment- Himalaya Publishing House.2. Vasant Desai - EntrepreneurialDevelopment- - Himalaya Publishing House3.Dr. Radha - EntrepreneurialDevelopment – Prasanna Publishers.

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Web Sources:

1. www.tutorialspoint.com 2. www.msme.gov.in 3. www.editn.in

4. www.ncert.nic.in 5. www.indcom.tn.gov.in/dic 6. www.tiic.org

Tasks

a) Assignment : I –The charms of becoming an Entrepreneur and the Role of Entrepreneurship in economic development. II – Steps in setting up of a Small business enterprise.

III – Institutional support available for Entrepreneurs.

b) Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

Classroom activity:

(i) Students have to form a group, consist of 4 members, and develop a new business plan within the resource constraints.

(ii) Students have to visit the District Industries Centre, Lead banks of their respective district and other government agencies to know the documentation work required and the procedure involved in starting up a small business unit and have a discussion in the classroom with others.

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VI – SEMESTERCore course – XIX Course code: 17UBN19

STRATEGIC MANAGEMENT

Course Objective: Knowledge enrichment of the students on the subject and more emphasis on different business strategies in the modern business and recent management trends from leading in Indian corporate.

Learning outcome: Awareness on business policy and strategy which suits the business environment and gain knowledge on business ethics and social responsibility

UNIT – I

Business Policy – Meaning - Features – Classification – Process of policy- Making – Objectives of business policy.

UNIT-II

Business strategy – Meaning – Features – Importance – Strategic management process - SWOT analysis – ETOP analysis – TOWS matrix – BCG matrix.

UNIT-III

Major business policies – Personnel policy – Production policy – Marketing policy – Financial policy.

UNIT-IV

Major business strategies – Stability – Growth: Concentric Expansion, Vertical Integration, Diversification, Joint Venture – Retrenchment: Turnaround, Disinvestment, Liquidation – Combination strategies: Business restructuring.

UNIT-V

Society and business ethics – social responsibilities of business – social audit.

Text Books:

Strategic Management – L.M.Prasad – Sultan Chand.

Reference Books:

1. Business policy & strategic management – P. Subba Rao.

2. Concepts in strategic Management & Business Policy – Thomas L. Wheelen, J. David Hunger.

3. Business Policy & strategic Management (Text and Cases) – Francis Cherunilam, Himalaya.

4. Policy and strategic Management – Dr. S. S Sankaran, Himalaya.

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5. Business Policy and Strategic Managaement – Azar Kazmi Tata McGraw Hill.

Web Sources:

1. www.onlinecollege.org.

2.www.global-strategy.net

3.www.casestudyinc.com

Tasks

Assignment : I –Major Business policies in India.

II –Major business strategies. III – Business Ethics - Social Audit..

c) Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

d) Classroom activity:(iii) Discussed with students related to Grand business strategies and its application with

Corporate Examples..

(iv) Given separate topics to each students to present SWOT analysis. .

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VI – SEMESTERSBEC – V Course code: 17UBNS5 EXPORT MANAGEMENT

Course Objective: The main objectives of this course is to cater basic concepts in the field of Export and Import in India.

Learning Outcomes: - This course can give a wide scope to the students about Export documentation, Export Financing and Export registration procedure in Export Business.

Unit- I

Export: - meaning-definition-scope of Export Management-Functions. India’s Export Trade:-Traditional Exports – Non-Traditional Exports.

Unit-II

Export Policy and Promotion: - Export policy- EXIM policy – Export Promotion Capital Goods(EPCG) scheme – Promotional measures.

Unit-III

Export Finance: - Export finance needs-Terms of payment-Packing credit (Pre shipment credit)-Post-shipment Finance-Export Import Bank of India- ECGC (Export Credit and GuaranteeCorporation.

Unit-IV

Export Procedure:- Registration Procedure-Pre-shipment Procedure-Shipment Procedure-Post-shipment Procedure.

Unit-V

Export Documentation:- Document related to goods – Transport related documents – Documentsrelated to payment – Documents relating to Inspection – Documents related to Exchange Control– Documents relating to Excisable goods.

TEXT BOOK

1. Export management: - TAS Balagopal – Himalaya publication house

REFERENCE BOOKS:

1. International marketing management: - R.L. Varshney – sultan chand.

2. International trade & export management: - Francis Cherunilam-Sultan Chand.

Page 74: GOVERNMENT ARTS COLLEGE · government arts college (autonomous) salem 636 007 department of business administration b.b.a., - cbcs - syllabus (from the academic year 2017-2018 onwards)

Web Sources:

1. www.iieim.org

2.www.indiastudychannel.com

3.www.naukri.com/export-import-documentaion

Tasks

Assignment : I –Export Finance .

II – Export Procedures in India III – Export Documentation.

e) Tests : I – Questions from Unit – I & II

II – Questions from Unit – III & IV

III – From all the five units (Model Exam)

f) Classroom activity:1. Major documents physically shown to the students and explain the each documentsfeatures..

2. SGiven separate topics to each students to present SWOT analysis. .

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VI – SEMESTERSBEC : VI Course code: 17UBNS6

Corporate Employability skills

Course Objective: To make students employable in corporate by creating awareness andenhancing the skills set through practical experience.

Learning Outcome: Acquire the necessary skills set to get suitable employment.

Unit - I

Communication skills: Listening-meaning-types-methods of enhancing listening – goodlistener-barriers to effective listening. Reading – meaning – critical reading – reading methods.

Unit - II

Presentation skills: Presentation – meaning-importance. Components – verbal-vocal-visual.Planning – STAR strategy – Preparation for making the presentation effective- plan, prepare,practice, and perform.

Unit - III

Interview skills: Interview – meaning – types. Preparation for the interview – A review hoursbefore – during the interview-closing the interview – Mock interview.

Unit - IV

Group discussion: GD as selection process- different kinds of topics-outcome of GD-structureof GD-Preparation for GD. Successful GD techniques –Handling questions - work with groupmembers. Team: Meaning- importance in organization-requisites for an effective team player.

Unit - V

Self Development skills: Self – analysis through SWOT. Goal setting –meaning – SMARTgoals. Types of goals – short term – medium –long term goals. Time Management – Meaning –importance-major blocks to time management-time management techniques-relationshipbetween time management and stress management.

It is a practical paper in which every student should undergo a practical session on every unit.

Text book

1. Soft skills -S.Hariharan, N.Sundaram,S.P.Shanmugapriya

Reference books

1. Business communication – Mathukutty monipally.

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Web Sourceshttps://www.udemy.com/life-by-design/https://www.reed.co.uk/courses/personal-development-course-goal-setting/194472https://www.communicaid.com/communication-skills/effective-public-speaking/https://www.udemy.com/effective-public-speaking/http://www.studygs.net/timman.htmhttps://www.topuniversities.com/blog/7-time-management-tips-students

Tasks

Tests :

1. Model practical

Class room Activities.

1. Every student should read aloud a news item in the news paper2. Every student will be given a separate topic and they should speak on that topic3. Students will be asked to prepare their own SWOT4. Students should come with their Goal statement5. Group discussion on the current topic

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VI SEMESTER

PROJECT DISSERTATION AND VIVA- VOCE

COURSE CODE: 17UBNPR

GUIDELINES FOR THE STUDENTS

Each student has to select a project in consultation with the guide at the beginningof the 6th Semester. The report of the project work shall be submitted at the end of the 6th

Semester 30 days prior to the commencement of the examinations.

The Report shall be prepared by the students under the supervision of a facultymember of the department. Each report shall be neatly typed, in not less than 60 pages. Eachstudent submits 2 copies of the report, of which, one shall be forwarded to the college and theother has to be retained in the department.

Internal examiner and an External examiner shall conduct Project evaluation andviva-voice examinations. The examiners, from the panel of Examiners suggested by the board ofstudies from time to time, evaluate reports. The results of the project work shall be forwarded tothe college.

The absentees i.e., those who have not successfully completed the project workand those who have not secured minimum marks of pass, shall redo the project work and submita new project report, to the department, along with the regular students in the next year.

Project Report should contain the following in addition to the main report of theirwork done.

i. Cover Page - See Specimen – Iii. Declaration by the student - See Specimen – IIiii. Certificate - See Specimen - IIIiv. Chapterisation - See Specimen - IV

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PROJECT WORK GUIDELINES

Specimen - I

A STUDY ON EFFECTIVENEES OF TRAINING AMONG ‘E’ LEVELEMPLOYEES OF WATCH DIVISION AT TITAN INDUSTRIES

LIMITED, HOSUR.

A Project report submitted to Government Arts College (Autonomous), Salem-7In partial fulfillment of the requirements for the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

By

NAME

Reg. No…………………

Under the guidance of

Name of the guide

Designation,

College emblem

Department of Business Administration

Government Arts College (Autonomous)

Salem-636007

Month and Year of Submission

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PROJECT WORK GUIDELINES

Specimen – II

DECLARATION

I hereby declare that is project work titled “A STUDY ON EFFECTIVENESS OF

TRAINING AMONG ‘E’ LEVEL EMPLOYEES OF WATCH DIVISION IN

TITAN INDUSTRIES LIMITED, HOSUR(TN)” submitted to the

GOVERNMET ARTS COLLEGE (AUTONOMOUS), SALEM – 636007 in

partial fulfillment of requirements for the Award of the Degree of BBA is an

original one and has not been submitted earlier either to this Colleges or to any other

Institution for the award of any degree/diploma.

Date:

Place:

Candidate Signature

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PROJECT WORK GUIDELINES

Specimen - III

CERTIFICATE

This is to certify that the project entitled “A Study on Effectiveness of

Training among ‘E’ level Employees of Watch division in Titan

Industries Limited, Hosur (TN)” is bona fide work carried out

by………………………………..., Register No…………………………under my

Supervision and guidance during ……………..in partial fulfillment of the

requirements for the award of the Degree of Business Administration and the work is

an original one and has not framed basis for the award of any degree, diploma,

associateship, fellowship or any other similar title.

(Guide Signature) (HOD Signature)

Project work evaluation viva-voice examination conducted on…………….by

Internal Examiner External Examiner

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Specimen IV

Content Page.No

Acknowledgement

Table of Content

List of Tables

List of Charts

-

-

-

-

Chapter – I Introduction

Chapter – II Research Methodology

Chapter – III Analysis and Interpretation

Chapter – IV Findings, Suggestions and Conclusion

-

-

-

-

Bibliography & Refrences

Appendix – Questionnaire

-

-