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GOV.UK
Inside GOV
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Hello
Charlotte Fowles
Channel Strategy Manager
Rob Rockstroh
Senior Channel Strategy Manager
Digital, Channel Strategy and
Publishing (DCP)
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“Digital is not another
channel; it is the delivery
choice for this generation”
Francis Maude MP
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Digital by default
“The UK is increasingly a digital nation. People
expect high quality, effective digital services and
where public services can be delivered online,
this should happen as soon as possible.”
The Civil Service Reform plan
but…
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It’s ‘digital first’ for health
and care
‘Digital first’ makes a firm commitment to
adopting digital methods to deliver healthcare,
but makes clear that face-to-face contact with our
health and care professionals will remain an
essential, core part of our care.
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Two key projects that will
change the way health and
care information is provided
in the future.
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The single domain for
government: GOV.UK
An integrated platform for
health and care
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GOV.UK is launching
on 17 October
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The new home for all
government services
and information
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It will be
simpler, clearer and
faster for users
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Focused on user
needs, not
government needs
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It will save central
government £50m-
£70m per year from
the services it
replaces
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GOV.UK
Phase 1
17 Oct
2012
DirectgovBusiness
Link
Phase 2
Nov 2012
Mar 2013
Phase 3
Apr 2013
Mar 2014
Everything else (-
exemptions)
Depts (c24)
Agencies (c10)
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Inside government formats
Policy
Publications
News
Speeches/statements
Consultations
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Organisations
+ their corporate stuff
Topics
Ministers
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Specialist
A format, not a proposition
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Needs anyone might have
for detailed guidance which
government has a duty to
provide
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Prior knowledge or a
willingness to grapple with
unfamiliar language and
concepts can be assumed
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Policy
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we are going to
create ...
... a clear, comprehensive
and coherent set of
policies on gov.uk
by 31 March 2013
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users will be able to
find out ...
... what the government is
doing, why, when and how
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a policy is:
a statement of the government's intent, position or action (to achieve a desired outcome)
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policies on gov.uk have
4 parts
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policy title
summary sheet
activity
detail pages
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a policy title is:
a statement of what specific outcome the government is trying to achieve
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policy titles should be:
clear
specific
succinct
jargon-free
active
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Improving dignity, respect and compassion in health and
care services
Reducing the number of teenage pregnancies
Increasing healthy life expectancy
Improving the quality of care for people with dementia
Increasing the number of early diagnoses for long term
conditions
Improving efficiency and reducing bureaucracy in the
NHS
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Language - No
empowering, delivering, reforming, streamlining and promoting etc
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Language - Yes
increasing, decreasing, bigger, smaller, reducing, safer, cleaner, better, establishing, expanding, (improving)
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Style Guide
There is also a style guide
If interested: www.gov.uk/designprinciples/
styleguide
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basicsdon't use overarching, robust words to
leverage understanding and deliver
comprehension
keep it all active, concise and concrete
use all basic content usability
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cover sheetsIssue
why is this policy necessary?
Actionswhat is being done?
Backgroundhow did we get here?
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optional headings
engagement
impact (assessments)
bills & legislation
partner organisations
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detail pagesadditional relevant
information how and when the actions are being takenevidence and research
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Process
• DCP produces draft• GDS reviews draft sheets• Policy fact-check• GDS second eyes
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the result
a clear, comprehensive and coherent set of policies on gov.uk
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users will be able to
find out ...
... what the government is
doing, why, when and how
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Next steps
We’ll ask for your input
Identify stakeholders
Writing content
Fact checking
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Further info for those
interested:
http://digital.cabinetoffice.gov.uk/
http://inside-inside-gov.tumblr.com/
http://digitalhealth.dh.gov.uk
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Thanks
Charlotte Fowles
Channel Strategy Manager
Rob Rockstroh
Senior Channel Strategy Manager
DCP
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