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    Social frontiers / Fund raisingGanesh Rengaswamy

    E4SI July 19th 2009

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    2

    The Unitus Family of Social Enterprises

    Unitus Founded 2001

    501(c)3 organization Offers advisory services to

    high potential, early-stageMFIs at little to no cost

    Provides pre-commercialcapital, capital advisory,strategic business counsel, &operational consulting

    Offices in Seattle, WA,

    Bangalore, India, and Nairobi,Kenya (May 2009)

    Employees: 38

    Unitus Founded 2001

    501(c)3 organization Offers advisory services to

    high potential, early-stageMFIs at little to no cost

    Provides pre-commercialcapital, capital advisory,strategic business counsel, &operational consulting

    Offices in Seattle, WA,

    Bangalore, India, and Nairobi,Kenya (May 2009)

    Employees: 38

    Unitus CapitalFo

    unded 2008 Financial advisory firm specializing in arranging

    capital forMFIs & othersocial enterprises

    Offers debt and equity arranging, as well as otherrelated services

    Based in Bangalore, India

    Employees: 12

    Unitus CapitalFo

    unded 2008 Financial advisory firm specializing in arranging

    capital forMFIs & othersocial enterprises

    Offers debt and equity arranging, as well as otherrelated services

    Based in Bangalore, India

    Employees: 12

    Unitus Equity Fund(s) Founded 2006

    Professionally managed private equity fundmanaged by ElevarEquity LCC

    Invests in early-mid stage MFIs & othersocial

    enterprises 2 funds raised ($24M UEF I and $75-125M UEF II)

    Offices in Seattle, WA and Bangalore, India

    Employees 11

    Unitus Equity Fund(s) Founded 2006

    Professionally managed private equity fundmanaged by ElevarEquity LCC

    Invests in early-mid stage MFIs & othersocial

    enterprises 2 funds raised ($24M UEF I and $75-125M UEF II)

    Offices in Seattle, WA and Bangalore, India

    Employees 11

    Non-profit For profit

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    Unitus Overview

    What We Do:Fight global poverty by increasing access tomicrofinance

    > Unitus, an international nonprofitorganization, fights global poverty byaccelerating the growth of microfinance

    where it is needed most.

    Our Strategy:Promote growth and innovation in the worldshighest potential MFIs

    > Select and partnerwith early-stage, high-

    potential microfinance institutions around theglobe.

    > Provide the technical and financial supportthat enables MFIs to grow faster, reachingmore of the worlds poor.

    3

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    Global Reach

    4

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    How Unitus Accelerates MFI Growth

    Capital

    Capital

    Provide or facilitate

    access todebt capital &equity investments

    Capacity-buildinggrants forstartups

    Help nonprofit MFIstransform toregulated

    financial institution

    Capacity

    Capacity

    Growth-focusedconsulting

    Strategic planning

    Technology/MIS systemsOperational efficiency tools andengagements

    Human resources

    Network opportunities

    Conferences, meetings, andpublications

    Resources to connect partnersand cross-pollinate bestpractices

    5

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    The Unitus Effect

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    .Social performance management (SPM)An institutionalised process which involves setting clearsocial objectives,monitoring and assessing progress towards achieving these, and using thisinformation to improve overall organisational performance.

    Goal of SPM at UnitusAssess MFI partners current social performanceIncrease adoption of industry standards and toolsTrain partners to use tools sustainably to monitorand enhance effectiveness

    7

    Social Performance Management (SPM)

    Important Next Step in Microfinance

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    Unitus: Leveraged Approach to SPM In IndiaMarket Need

    >

    Industry has coalesced around standards butadoption has been slow particularly in India -which has lagged behind othermarkets like Africaand Latin America

    > In the current economic crisis, MFIs should exploreSPM as a way to differentiate themselves toincreasingly sophisticated investors and clients

    > MFIs want clear instruction on how to implement

    SPM with minimal hardship

    Unituss Value Proposition

    > Geographic depth: 14 MFI partners serving >6 millionclients in India

    > Demonstrated ability to translate industry experienceinto tactics that can be adopted by ourpartners

    > Commitment to increasing adoption of industrystandard tools, Grameen PPI and Cerise SPI

    > Talented networkof MFIs to share best practices

    > Experience infield with partners to define, pilot, andimplement operational changes

    IIRMIIRM

    Unitus

    SwadhaarSwadhaar

    MYAMYA

    SKSSKS

    EquitasEquitas

    GVGV

    Grameen KootaGrameen Koota

    UjjivanUjjivan

    AdhikarAdhikar

    BandhanBandhan

    AjiwikaAjiwika

    MimoMimo

    SamhitaSamhita

    GVGV

    IIRMIIRM

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    Ultra Poor Initiative (UPI)

    Pre-microfinance population

    Two year initiative supported by US foundation

    focused on BOP bottom of pyramid in urban and

    rural populations in N. India

    Considered pre-microfinance

    Working with three partners on three phased

    approach:

    Stabilize food source and housing

    Introduce 2 to 3 sustainable livelihoods

    Observe and support with tertiary services (health

    and hygiene, education, etc)

    After two years, if program deemed successful,

    determine best way to proceed

    Share findings with industry

    9

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    Strategic counsel & advice

    Go-to-market strategyRefine vision and goal, businessmodel, use cases, direct/indirect

    Outcome optimisation

    RecruitingSeniormanagement, sales, advisoryboard

    Early Stage Funding:

    How Investors Should Add Value

    Business development

    partnerships

    Trusted service provider

    relationshipsSearch / recruiting, branding / PR,finance, etc.

    Profile and PR

    Knowledge / contacts

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    Reasons for Social Enterprises to Raise

    Institutional Funds

    Opportunity: Size,

    Scale

    Unique Concept or

    Social gap

    Passionate

    Founding Team

    Pre-conditions for consideration

    Intense

    competition

    likely

    Need to move

    rapidly

    Implications

    Hiring

    Strategy

    Funding should support

    Rapid Product

    Development

    Scalability

    Go to market

    Sustainability

    Source: Ben Holmes VC presentation

    Opportunity:

    Sustain,

    impediments

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    Typical Investment Criteria

    Target ownership

    Board representation and Voting rights

    Liquidation Preference

    Participation rightsDepending on round of funding and organization stage

    Certain control and veto rights (if needed)

    Option PoolFormanagement/employees

    Period of exclusivity to close legal/diligence

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    Criteria for MFIs to Consider Investors

    Has funds

    to invest

    Match of

    Size/Stage/

    Geography

    Relevant

    focus/ability

    to help

    No directly

    competitive

    investments

    Team track

    record

    Shortlist

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    When NOT to raise Institutional capital

    Tactical feature

    not

    Product opportunity

    Market need is

    relatively small

    Motivation is social

    But no ability to

    deliver returns

    Risk is not that you waste time unsuccessfully trying to raise

    finance

    real danger is that you do succeed in raising funds

    Lose the opportunity to build what you want to

    Lose control of yoursocial and organizational mandates / mission

    Get bound in to 5+ yrs of work you may not enjoy

    Source: Ben Holmes VC presentation