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Introduction to Business(Slogans, Logos, and Business Cards)
7th Grade
StandardsBusiness and Computer Science Standards:BCS-BCSII-11- The student will examine career requirements, job responsibility, employment trends, and opportunities for careers in business.a) Discuss characteristics and opportunities that lead to the development of a successful career in entrepreneurship management, marketing, and banking and finance.b) Create a logo, slogan, letterhead, and business card for an imaginary business.
MSBCS-BCSII-4: The student will utilize word processing software.a) Identify uses of word processing software and careers related to word processing.b) Identify and explain word processing terminology.c) Create basic word processing documents related to business and computer science careers.d) Retrieve, edit, manipulate, and print documents.
MSBCS-BCSII-9: The student will utilize desktop publishing software.a) Identify uses of desktop publishing software and careers related to desktop publishing.b) Identify and explain desktop publishing terminology.c) Create, edit, save, and print desktop publishing documents.
Career StandardsMSCD7-2: Students will investigate Georgia’s Career Program Concentrations that align with their personal assessments and identify possible career pathways. (9) Marketing, Sales & Services
MKT-EN-1: Understands concepts and processes associated with successful entrepreneurial performance.a) Define entrepreneurship.b) Identify and analyze characteristics of a successful entrepreneur.c) Identify the reasons for planning in entrepreneurial businesses.d) Discuss the entrepreneurial discovery processes.e) Assess global trends and opportunities.f) Determine opportunities for business creation.g) Generate ideas for business.h) Determine feasibility of ideas.i) Determine the major reasons for business failure.
Essential Questions What is a logo? What is a slogan? How do I design and create a business card? A letterhead? How do I promote a business? What are characteristics of successful entrepreneurs?
Directions1. Insert the following vocabulary terms into a table in Microsoft Word.
Term DefinitionBusiness Card A small card with a
person’s name, business affiliation, and contact information
Entrepreneur A person who has an idea and turns it into a business; a business owner who assumes the risk for a business venture.
Letterhead A sheet of stationery printed with the business name and address at the top
Logo A name, symbol, or trademark designed for easy recognition; an iconic representation of business
Slogan A catch phrase used to represent a business or product; a motto
Marketing, Sales, & Service Cluster
Career program with 5 pathways that include careers in Fashion, Sports and Events, Travel and Lodging.
2. Go to the following website: http://www.entrepreneur.com/homebasedbiz/article200730.htmlOf the 25 characteristics of successful entrepreneurs, choose 5 that feel are the most important. Identify the characteristic and its meaning in a table like the one below.
Characteristics of Successful EntrepreneursCharacteristic MeaningExample: Ask for the Sale (Ask people to buy what
you are selling; don’t just depend on advertising alone)
3. Go to the following website: http://www.businessknowhow.com/startup/business-failure.htm It lists the top seven reasons that businesses fail. List the top seven reasons in the table below with and explanation.
Main Reasons Businesses FailReason Explanation
4. Insert the following table with the names of the following famous entrepreneurs. Once you fill in the table, highlight the name of the entrepreneur that you would like to research in the color of your choice.
Sam Walton Ray KrocWalt Disney Bill GatesJames Clark Coco ChanelHenry Ford Estee LauderMichael Dell John Rockefeller
5. Go to the following website: www.britannica.com. Type the name of your entrepreneur in the search box and click GO. Type a paragraph about your entrepreneur including their name, business, and how they got started. Include training and college experiences and any prior work or business experience. Copy and paste a picture of your entrepreneur with your paragraph using text wrap: tight or square.
6. Go to the following website: http://www.fastfood.com/chains/default.aspChoose 5 fast food restaurants located in Cedartown or Rome. Right-click and copy and paste the logo into the appropriate cell. If the logo is not on this page, go to Google and type in the restaurant and LOGO. Example: McDonald’s Logo. Type the slogan in the appropriate cell. (If you don’t know it, visit their website) One example is done for you.
Fast Food RestaurantsLogo SloganExample:
“Think Out Side of the Bun”
7. Identify parts needed for a business card. Enter the following information in a table.
Parts of a Business Card Tips for a Professional LookName Keep the design simple and clean.Title Limit the number of fonts. (No more than two.)Business/Organization Name Utilize bold and italicize sparingly.Contact Information Use appropriate clip art or images.Phone # & Fax # Use a simple borderMailing Address Use a readable fontEmail & Web Address Should present you and your business in a positive way.
Logo/Slogan Must include all of the information needed for the customer to be able to contact you.
Examples:
8. You will create the following example business card. Follow the steps below. Create a text box 3 inches long and 2 inches tall. Use the ruler on the top and side as a
guide. (If your ruler is not visible, click on the VIEW tab and check Ruler.) Create the following business card: (Make sure you select NO SPACING) Go to Google and type: McDonald’s Logo. Right click on the logo and select
copy. Before you paste, make sure your insertion point is NOT inside your text box. Paste the logo. Change the text wrapping to “In Front of Text” and resize. Move
the logo to the upper right corner of your text box.
Click the border of your business card and press Control, D (Which stands for duplicate). Drag the business card to the right so that you have two. Duplicate the logo and drag to the desired position.
Continue to duplicate the business cards until your page if full. If you were printing business cards, this would save paper.
Create another set of business cards for the fast food restaurant of your choice.
9. On Your Own: Create an imaginary business. Create a business card containing the needed information. You will need to create your own logo. You can use Paint or Microsoft Word shapes, word art, or clip art for your logo creation. Come up with a slogan for your business.
Name & Title
Mailing Address
Web Address
Email Address
Logo Business Name & Slogan
Name &
Title
Contact Information
Your First and Last [email protected]
McDonald’s328 N Main StCedartown, GA 30125-2655(770) 748-7773www.mcdonald’s.com
“I’m Lovin’ it!”
Once you draw the text box, look in the upper right corner of the ribbon and you can adjust the size exactly.
10. A letterhead contains the business name and address at the top. It can also contain designs or the company’s logo or slogans. Go to Microsoft Publisher and choose a template from the “Letterhead” category. Insert the information about your imaginary company.
11. Some businesses use flyers to advertise their business in the surrounding cities. You will create an advertisement flyer in Microsoft Publisher. Choose a template and design a flyer including clip art, your slogan, and logo. Be creative.
12. Using Microsoft Publisher, create another set of business cards for your business so that you can see the difference in creating a business card from “scratch” in Word and creating a business card using a template in Publisher.
13. Choose THREE other categories in Publisher to promote your business. You could have a business calendar, a brochure, a newsletter, etc.
Promote your business in Publisher (Include the following)
Your business letterhead Your business’ business card An advertisement flyer to promote your business THREE other categories “On Your Own”
Grading Scale:
______ Table 1(Terms and Definitions) 10 points
______ Table 2 (Characteristics of Successful Entrepreneurs and Reasons Businesses Fail) 10 points
______ Table 3 (Fast Food Restaurants; Logos and Slogans) 10 points
______ Table 4 (Parts of a Business Card) 10 points
______ Example Business Card (McDonalds) 15 points
______ Fast Food Restaurant Business Card of your choice- 15 points
______ On Your Own Business Card, Logo, Slogan- 15 points
______ Promoting your business in Publisher- 15 points
