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Graduate Student Affairs Professional Development Workshop Series
LinkedIn 101
www.linkedin.com/in/marktort
WHAT IS…
WHY USE…
WHO USES…
WHEN TO USE…
BUILDING A COMPLETE PROFILE ON…
GROUPS TO JOIN ON…
HOW TO USE…
SOCIAL MEDIA ETIQUETTE ON…
A BRIEF OVERVIEW OF WHAT WE WILL COVER TODAY
WHAT IS… Linkedin
The premiere global NETWORKING site in the universe!
Your new professional BRANDING portal!
Your custom website used to promote your PROFESSIONAL SKILLSand BRAND
Your CONNECTION to 240M+ new colleagues
Your one stop shop for NEWS on the COMPANIES you need tolearn about
Your link to ALUMNI
WHAT IS… Linkedin
WHY USE… Linkedin
You have NO CHOICE!
As a student you have LIMITED TIME!
You want to BE FOUND!
It’s FREE and OVER 75% of COMPANIES RECRUIT ON
You want to GROW YOUR NETWORK and ENHANCE YOUR DIGITALFOOTPRINT and BRAND!
New York is new to you. Columbia is new to you. You NEED to KNOW INDUSTRY INSIDERS!
DATA and INFORMATION are POWER and you need to CREATEA TARGETED JOB SEARCH!
HOW DOES… WORK
Powered by YOU!
Use of KEYWORDS, KEYWORDS, KEYWORDS and MORE KEYWORDS!
Advanced QUERY PROCESSING, INTENT and PARSING
Use of RANKING ALGORITHM, BOOLEAN BIG DATA and SEARCHSPAM
http://booleanblackbelt.com/2013/06/how-linkedin-search-works/
http://data.linkedin.com/projects/search
WHO USES… Linkedin
Hopefully YOU!
Definitely ALUMNI
Industry and company RECRUITERS
Your future MANAGER
The next startup VC
Future project COLLABORATORS
STRANGERS who will become your allies in your career searchtoday and until the day you retire
WHEN TO USE… Linkedin
BUILDING A COMPLETE PROFILE ON… Linkedin
USERS WITH COMPLETE PROFILES ARE 40X MORE LIKELY TO BE FOUND AND RECEIVE
OPPORTUNITIES
BUILDING A COMPLETE PROFILE ON… Linkedin
BUILDING A COMPLETE PROFILE ON… .
PROFESSIONAL HEADSHOT / PHOTO
BUILDING A COMPLETE PROFILE ON… .
DETAILED CONTACT INFORMATION
BUILDING A COMPLETE PROFILE ON… Linkedin
YOUR HEADLINE, INDUSTRY AND LOCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
YOUR HEADLINE, INDUSTRY AND LOCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
YOUR HEADLINE, INDUSTRY AND LOCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
SUMMARY: CAREER and PROFESSIONAL HIGHLIGHTS
BUILDING A COMPLETE PROFILE ON… Linkedin
SUMMARY: CAREER and PROFESSIONAL HIGHLIGHTS
BUILDING A COMPLETE PROFILE ON… Linkedin
SUMMARY: CAREER and PROFESSIONAL HIGHLIGHTS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON…
SKILLS
BUILDING A COMPLETE PROFILE ON…
SKILLS
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
RECOMMENDATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
RECOMMENDATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
RECOMMENDATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups?gid=82766
http://www.linkedin.com/groups?gid=88142
http://www.linkedin.com/groups?gid=55739
http://www.linkedin.com/groups/Columbia-Career-Connections-3955305
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups/Columbia-Engineering-Graduate-Student-Affairs-4978592
http://www.linkedin.com/groups?gid=4790690
http://www.linkedin.com/groups?gid=4240979
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups/Columbia-Engineering-Graduate-Student-Affairs-4978592
http://www.linkedin.com/groups?gid=53542
http://www.linkedin.com/groups?gid=72297
http://www.linkedin.com/groups?gid=1606997
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups?gid=2130948
http://www.linkedin.com/groups?gid=834347
http://www.linkedin.com/groups?gid=2757064
http://www.linkedin.com/groups?gid=1802673
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – CUSTOM URL
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – UPLOAD PROJECTS
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – LINK TO PUBLICATIONS, YOUR RESUME ETC.
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – PROVIDE YOUR CONTACT INFORMATION
HOW TO CREATE A TARGET EMPLOYER LIST ON…
INTERESTS COMPANIES SEARCH COMPANIES
HOW TO CREATE A TARGET EMPLOYER LIST ON…
INTERESTS COMPANIES SEARCH COMPANIES
HOW TO CREATE A TARGET EMPLOYER LIST ON…
USE & DEVELOP A COMPANY PROFILE
LOCATION INDUSTRY SIZE
HOW TO FIND ALUMNI ON…
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY ALL EMPLOYEES GROUP MEMBERS INDIVIDUAL GROUP INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY ALL EMPLOYEES GROUP MEMBERS INDIVIDUAL GROUP INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY ALL EMPLOYEES GROUP MEMBERS INDIVIDUAL GROUP INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY ALL EMPLOYEES GROUP MEMBERS INDIVIDUAL GROUP INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY ALL EMPLOYEES GROUP MEMBERS INDIVIDUAL GROUP INDIVIDUAL
SOCIAL MEDIA ETIQUETTE ON…
You are representing YOURSELF, YOUR CLASSMATES and COLUMBIA.
Always INTRODUCE YOURSELF.
Let others know HOW/WHERE you LOCATED them.
Tell them WHY YOU ARE INTERESTED in speaking with them.
Always be CORDIAL, remember no one OWES YOU anything.
Be sure to GIVE YOUR CONTACT INFORMATION and AVAILABILITY.
Remember if you can find people YOU CAN BE FOUND.
DO NOT put up anything that does not represent you as a WORKING PROFESSIONAL.
QUESTIONS ABOUT…
