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A CSR Competition
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GRAM AGRAGRAMAN
Rural India accounts for 70% of the countrys population. It has
been the backbone for
development by lending hand to support food and manpower needs
of the country. In spite
of this Rural India has not developed significantly.
When we think of rural India, the image that comes to our mind
is children with tattered
clothes, people with no food, acute poverty and widespread
diseases. But the reality can
never be stereotyped. We have a lot of villages where the
scenario is entirely different and
so are the problems faced by the villagers.
We take you to such a village which is located on the outskirts
of Delhi in Karala Village.
There the problem is not so much about money as it is about
awareness and lack of skills.
People there have the resources but either they do not have
opportunities or are simply
unaware of them. Navjyoti, an NGO set up by Ms Kiran Bedi
(retired IPS officer), is working
in this village for the betterment of the people there.
This event provides you with the platform where you can work
with and for the rural people
in solving their problems in real time.
Navjyoti foundation
Navjyoti India Foundation, since the time of its inception in
the year 1988, has witnessed
huge progress, both in terms of visibility as well as activity.
From the journey that began
with community development initiatives, inclusive of Navjyoti
Pathshala, Gali School,
Balwaris, learning centres, remedial education, night schools
for children of different age
groups and vocational training program for women empowerment,
Navjyoti has taken a
step ahead by getting itself registered with Indira Gandhi
National Open University (IGNOU)
with the name of Navjyoti Community College (NCC).
Ecosystem of the Problem
The village Karala is situated at the outskirts of Delhi in
Rohini Sector 22. The entire setup
consists of village surrounded by colonies and unauthorized
resettlements. Some level of
prosperity has come to the inhabitants of the village by selling
off their lands which have
fetched them a handsome amount as a result of the recent real
estate boom. But the
http://navjyoti.org.in/http://navjyoti.org.in/
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prosperity is limited to a small segment of people. There are
others who still have a hard
time making the ends meet.
The following gives the socio-economic status of the people of
karala who fall under the
latter category.
Type of
community
Location Educa
tion
Statu
s
Current
Economic
Status
Curre
nt
Social
Statu
s
Occupation Type of courses identified
Long time
original
residents
belonging to
low group(other than
category 1
people who
were the land
holders and so
made money
by selling it
off) as well as
migrants from
other areas
settled for a
long time
Colonies Low Medium
to low
Wom
en
doing
house
holdchore
s,
illiter
ate
Blue collar
jobs, run
shops, tailors,
telephone
booths, safaikaramcharis in
MCD,
mechanics
Self employed
as labour
contractors,
masons,
saloon, small
proprietors
Skill Development and
Enhancement program for
teachers
Book keeping and accounting
Motor mechanics, Fashion
designing, Beauty and
hairstyling, Retail
management, BPos,
electricians, plumbers, mobile
repairing carpentry
The potential and scope of development there is however huge.
Being Situated near Delhi
gives it an economic advantage. With all the malls coming up in
Rohini and with Metro
reaching there the employment opportunities are immense for the
people, be it as
attendants at metro or accountants at malls. Besides there are
many small scale industries
in the locality like block printing, utensil making etc which
are very diverse in their character.
Add to all this, the enthusiasm of these people and their
aspirations.
Problem
Realizing the importance of skill development requirements of
the locals to make them
employable Navjyoti has opened a Community College in Karala.
NCC, the People's College,
envisions to widening and strengthening opportunities for
creating human capital by
enhancing employability skills of the deserving and
underprivileged. This is achieved through
transformative education thereby making them productive members
of the society. It is a
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community- based institution of higher education comprising of
various courses, to focus on
skill development of the students, which will lead them towards
productive employment.
In Karala they have started skill development programs on
English and computer. Based on
the feedbacks of the students that have been enrolled in these
courses, particularly the girl
students, they are also planning to start courses on beauty
training. But still Navjyoti sees
that much is remained to be done. The opportunities are
humongous but the ideas
generated have been limited so that is where the students from
the management schools
need to fill the gap.
THE EVENT
ROUND 1
Come up with innovative solutions to the advancement of skills
in the people of the village.
Prepare a write up of not more than 1000 words about the kind of
skills that can be
developed among the people so that not only they become employed
but also help in
betterment of the whole society. The solution should focus on
the skill that can be
developed, the model that needs to be adopted for the skill
development and should
identify the various stakeholders. The solution should be
designed keeping in mind the
ecosystem of the given village.
GUIDELINES FOR EVALUTION
It would be evaluated on the following criteria:
1. Practicality and Clarity of Idea
2. The implementation details of the Idea
3. Novelty of the Idea
4. Extensiveness of the research carried out
ROUND 2
The selected teams would be taken to the actual village where
they would be required to do
a primary research on the rural population and find out their
problems. Based on the
findings, they would develop a solution to tackle that problem.
Both the primary research
and the solution would be evaluated by the judges to declare the
winner.
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The solutions should be presented in a ppt of not more than 10
slides and lasting not more
than 20 minutes.
LOGISTICS
Teams would be called on the 28th of January, (a day before
Parivartan11 starts). To be taken to the village and will start in
the morning. Accompanied by a supervisor from DMS. To be
accompanied back to DMS in the evening. Will be given time till
next evening to prepare their PPTs.
RULES AND REGULATIONS
ROUND 1
The write up should not be more than 1000 words and should be
named.
It should be mailed to [email protected] before 2359
hours on Jan19th,2011
The body of the mail should contain the team members name, name
of theinstitute, addresses, e-mail, and telephone numbers.
The teams would comprise of 2 members and could consist of
students from morethan one institute.
One member can belong to at maximum one team. The decision of
judges will be binding for all the teams.
ROUND2
The selected teams have to present their solution in front of
the judges in the DMScampus.
The presentation should not exceed 10 slides excluding Cover
page, appendix andreferences.
Each team will be given a maximum of 20 minutes to give the
presentation. The decision of the judges will be final and
binding.
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The reimbursement will be for the shortest route between the
travelling members'institute and Delhi. Team members are required
to present a copy of their tickets for
reimbursements.
To clarify, the reimbursement will be for Sleeper Class train
fare (as mentionedabove) irrespective of the actual mode of travel.
In case the actual fare is less than
the above arrived train fare, only the actual fare as mentioned
in the tickets will be
reimbursed.
PRIZES
1) 1st prize: 15,000 INR + a holiday voucher from Club
Mahindra2) 2nd prize: 10,000 INR
