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Gram is all about making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes. Our roots lie in the Scandinavian design aesthetic; design with clean lines and attention to details. Each model being unique in its own simplicity. The brand is centered around the concept of weight, with each shoe being named after its weight in grams. The brand started in 2005 and is based in Stockholm, Sweden.
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Sophisticated Sneakers
S/S 2012
About Gram
Gram is all about making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes.
Our roots lie in the Scandinavian design aesthetic; design with clean lines and attention to detail. Each model being unique in its own simplicity.
The brand is centered around the concept of weight, with each shoe being named after its weight in grams.
At Gram we love shoes, in particular shoes you can wear at the office as well as on a night out.
The brand started in 2005 and is based in Stockholm, Sweden.
Credits:
Image photographer: Fabian Öhrn / www.fabianohrn.seProduct photographer: Line Persson / www.linepersson.comGraphic Design: Dan Bunnskog / www.bunnskog.se
488g khaki canvas
Precision hand lasted
Precision hand lasted
383g washed beige linen
Inhe
rent
S/S
2012
380g
han
d-p
unch
ed n
atur
al le
athe
r
— ce
lebr
atin
g cr
afts
man
ship
and
the
beau
ty o
f nat
ure
The
colle
ctio
n In
here
nt s
eem
s al
mos
t spr
oute
d fro
m
the
very
gro
und
we
wal
k on
.
Und
yed
vege
tabl
e ta
nned
leat
hers
, fad
ed c
anva
ses
and
deta
ils li
ke m
etal
trim
s in
raw
bra
ss a
re c
aref
ully
se
lect
ed fo
r the
ir in
here
nt, n
atur
al b
eaut
y an
d th
eir
abilit
y to
allo
w a
slo
w a
gein
g an
d pa
tina.
Han
d pi
cked
to
hei
ghte
n yo
ur fe
el o
f a c
olle
ctio
n no
t onl
y m
ade
to
stan
d th
e te
st o
f tim
e bu
t to
regi
ster
tim
e its
elf.
Ensu
r-in
g th
at y
our G
ram
sho
es w
ill al
way
s be
uni
que.
We
neve
r hav
e an
d ne
ver w
ill m
ake
shoe
s lik
e ev
ery-
one
else
. We
cele
brat
e cr
afts
man
ship
and
stro
ng, p
er-
sona
l loo
ks. T
his
seas
on w
ith p
reci
sion
han
d la
stin
g an
d pu
nche
d ho
le p
atte
rns
all d
one
by h
and.
A so
ber c
olou
r sch
eme
of k
haki
, egg
shel
l, sa
nd a
nd
nude
aga
inst
acc
ents
of b
rick,
was
hed
navy
and
bl
each
ed re
d cr
eate
the
uniq
ue G
ram
look
for s
prin
g/su
mm
er 2
012.
Plea
se e
njoy
Gra
m’s
und
erst
ated
ele
ganc
e th
e w
ay
natu
re in
tend
ed it
.
383g
The
godf
athe
r of a
ll G
ram
sty
les,
and
als
o th
e fir
st s
hoe
ever
to b
e co
ncei
ved
by G
ram
’s H
ead
Desi
gner
Ale
xis
Hol
m. C
lass
ic s
neak
er s
tylin
g w
ith a
twis
t, as
ele
men
ts o
f dr
ess
shoe
mix
with
new
mat
eria
ls a
nd a
ltern
ativ
e cu
ts.
Si
de s
titch
ed n
atur
al ru
bber
cup
sol
e en
sure
s a
snug
fit
and
exce
llent
grip
on
all s
urfa
ces.
This
sea
son
the
383g
com
es in
eve
ryth
ing
from
bla
ck fu
ll gr
ain
leat
her a
nd s
umm
ery
cotto
n ca
nvas
es to
was
hed
linen
s, o
fferin
g a
wea
rabl
e sh
oe fo
r eve
ryon
e.
383g
han
d-pu
nche
d na
tura
l lea
ther
383g
bla
ck c
anva
s38
3g b
lack
ful
l gra
in le
athe
r
383g
was
hed
navy
line
n38
3g w
ashe
d be
ige
linen
383g
haw
aii p
rint
den
im
383g
whi
te c
anva
s
420g
The
slee
kest
hi-t
op in
the
colle
ctio
n co
mes
in th
e sh
ape
of th
e 42
0g fr
om th
e C
lass
ics-
line.
Unm
ista
kabl
e at
titud
e w
ith u
north
odox
cut
s an
d pe
rfect
bal
ance
.
One
of t
he m
ost p
opul
ar G
ram
mod
els
ever
de
velo
ped
is o
f cou
rse
a su
re e
lem
ent f
or S
S12,
with
the
tripl
e co
mbo
s at
the
very
top
of c
reat
ivity
and
pre
cisi
on.
This
is th
e fo
otw
ear f
or a
ny o
ccas
ion
that
allo
ws
you
to
stay
sty
lish
with
out b
acki
ng d
own
on c
omfo
rt.
420g
tri
ple
khak
i com
bo
420g
bla
ck f
ull g
rain
leat
her
420g
tri
ple
blac
k co
mbo
420g
han
d-pu
nche
d na
tura
l lea
ther
420g
whi
te c
anva
s
Hand made punched hole patterns
383g hand-punched natural leather
Hand made punched hole patterns
380g
Sinc
e th
e 38
0g w
as c
once
ived
it h
as ti
me
and
time
agai
n pr
oven
its
elf t
o be
the
ultim
ate
casu
al d
ress
sho
e fo
r met
ropo
litan
re
bels
. Em
body
ing
the
esse
nce
of c
lass
ic m
en’s
foot
wea
r with
its
sim
ple
derb
y cu
t and
pai
ring
it w
ith a
sne
aker
like
, lig
ht w
eigh
t, du
ra-li
te o
utso
le a
nd ru
bber
hee
l for
unr
ival
led
com
fort.
U
sing
onl
y ca
refu
lly s
elec
ted
prem
ium
mat
eria
ls a
nd g
enui
ne
hand
cra
ft du
ring
the
prod
uctio
n pr
oces
s, e
very
380
g is
han
d la
sted
by
skille
d ar
tisan
s an
d m
atch
ed p
air b
y pa
ir, fo
r the
ul
timat
e dr
esse
d up
com
fort
expe
rienc
e.
Fo
r S/S
12 th
is L
W c
lass
ic is
upd
ated
with
a b
eaut
ifully
han
d-pu
nche
d na
tura
l lea
ther
, was
hed
linen
and
a fa
bric
from
our
new
co
llabo
ratio
n w
ith S
wed
ish
wea
very
Insj
öns
Väve
ri.
380g
bla
ck c
ut-o
ut le
athe
r sa
ndal
380g
bla
ck c
anva
s38
0g h
and-
punc
hed
natu
ral l
eath
er
380g
nat
ural
can
vas
380g
insj
on n
avy
runn
er
380g
was
hed
navy
line
n
398g
A na
tura
l pro
gres
sion
of a
hi-t
op fr
om th
e fa
milia
r 380
g in
the
Ligh
t W
eigh
t-lin
e. T
he 3
98g
offer
s a
com
forta
ble
jodp
hur l
ace
up h
ybrid
w
ith g
reat
det
ail,
such
as
the
Nor
weg
ian
toe
stitc
h. R
estin
g on
the
sam
e ne
wly
dev
elop
ed d
ura-
lite
outs
ole
as th
e 38
0g w
ith th
e sa
me
dura
ble
natu
ral r
ubbe
r hee
l.
The
398g
in th
e S/
S12
colle
ctio
n is
a s
hoe
boot
that
mix
es c
lass
ic
with
mod
ern,
pig
nap
pa w
ith li
nen.
Ana
tom
ical
inso
le, t
empe
red
stee
l sh
ank
and
full
leat
her l
inin
g.
398g
bla
ck/b
row
n le
athe
r co
mbo
398g
kha
ki n
atur
al le
athe
r co
mbo
488g
The
low
top
of th
e H
eavy
Wei
ght-l
ine,
the
488g
, is
a ch
aris
mat
ic
mix
ture
of s
ever
al w
ell-k
now
n cl
assi
cs; t
he d
erby
, the
hik
er, t
he
deck
sho
e &
the
wor
k bo
ot. T
he c
hrom
e an
d da
rk m
etal
pla
ted
deta
ils g
ivin
g th
ese
bad
boys
a ra
re lo
ok fi
tted
for S
/S12
.
With
a lo
w s
lung
and
chu
nky
silh
ouet
te it
alm
ost s
eem
s gl
ued
to th
e gr
ound
. Ful
ly le
athe
r lin
ed w
ith a
nato
mic
al fo
am ru
bber
in
sole
for u
nriv
aled
com
fort
and
brea
thab
ility.
Hea
vy d
uty
laci
ng
hard
war
e w
ith ro
llers
at t
he b
otto
m a
nd m
ould
ed h
ooks
at t
he
top,
rest
ing
on a
n 18
mm
, bot
tom
stit
ched
, pur
e ru
bber
out
sole
w
ith in
verte
d lu
g pa
ttern
for s
erio
us g
rip.
Th
ese
are
rugg
ed s
hoes
with
load
s of
per
sona
lity
and
a cl
ear
favo
urite
of t
he H
ead
Desi
gner
him
self.
488g
488g
nat
ural
ful
l gra
in le
athe
r
488g
bla
ck m
icro
mes
h48
8g k
haki
can
vas
488g
was
hed
navy
line
n
497g
497g
By s
ome
clai
med
to b
e th
e qu
irkie
st s
hoe
ever
con
ceiv
ed b
y G
ram
s H
ead
Desi
gner
Ale
xis
Hol
m, t
he 4
97g
hi-to
p. A
s pa
rt of
the
Hea
vy W
eigh
t-lin
e it
is c
lear
ly th
e al
pha
and
the
omeg
a of
hea
vy w
eigh
ts. A
ble
nd o
f mat
eria
ls a
nd c
olou
rs, t
he 4
97g
has
both
func
tiona
lity
and
com
fort
in m
ind.
Cal
ling
upon
boo
ts
from
the
fact
orie
s of
the
early
day
s of
indu
stria
lizat
ion
and
for
SS12
pai
ring
it w
ith h
i-tec
h m
ater
ials
from
the
21st
cen
tury
.
Fully
leat
her l
ined
with
ana
tom
ical
foam
rubb
er in
sole
for
unriv
aled
com
fort
and
brea
thab
ility.
With
a lo
w s
lung
and
chu
nky
silh
ouet
te it
alm
ost s
eem
s gl
ued
to th
e gr
ound
, res
ting
on a
n 18
mm
, bot
tom
stit
ched
, pur
e ru
b-be
r out
sole
with
inve
rted
lug
patte
rn fo
r ser
ious
grip
.
497g
tri
ple
blac
k co
mbo
497g
tri
ple
natu
ral c
ombo
352g
Gra
m’s
Vulc
anize
d-lin
e, a
fres
h ta
ke o
n th
e ol
dest
of s
neak
er
cons
truct
ions
, is
base
d ar
ound
the
idea
of t
akin
g on
e of
foot
wea
r’s
mos
t gen
eric
pro
duct
s an
d w
ell k
now
n sh
apes
and
reen
gine
erin
g it
to fi
t the
mod
ern
Gra
m c
usto
mer
. The
352
g is
an
actio
n pa
cked
new
ta
ke o
n a
clas
sic,
with
hig
h qu
ality
mat
eria
ls, a
fully
dam
pene
d in
sole
an
d fu
ll at
tent
ion
to d
etai
l.
This
is a
sup
er c
omfo
rtabl
e, re
laxe
d w
ay to
ble
nd y
our w
ardr
obe
seam
less
ly w
ith y
our f
ootw
ear.
352g
nav
y ca
nvas
352g
nav
y ca
nvas
352g
red
can
vas
352g
whi
te c
anva
s35
2g b
lack
can
vas
380g insjön navy runner
Collaboration Spring /summer 2012 — Insjöns Väveri
The pride of our s/s 2012 collection and an homage to Swedish handcraft is the shoe 380g insjön navy runner.
A classic 380g shape, fully leather lined and dura-lite outsole with natural rubber heel but
with an upper in the fabric Anette woven by Insjöns Väveri.
Insjöns väveri is a small, family owned, Swedish weavery that’s been producing timeless fabrics and runners since 1947.Their products being of such high quality that they’ve been appointed Supplier of the Swedish Royal Court since 1978.
Relatively alone in the world, they still use old weaving machines from the 1930’s. These beautiful old machines are a condition for being able to copy the several hundreds of years old patterns that they produce.
Anette is a relatively new pattern but a classic krypert weave. Originally a runner fabric - the horizontal stripes of the shoes having to do with the runner fabric being so narrow - it consists of extremely heavy-duty linen with long fibers, grown on the windy slopes of Mediterranean France and Egyptian cotton, known for its durable, high quality.
The mix of linen and cotton makes Anette about 11 times more durable than a fabric made from 100% cotton.
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