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DesignGraphic
?:
:?Graphic Design?
HistoryTypefaces
Rules Principles
Graphic Design?History
TypefacesRules
Principles
Webster’s Definition
: the art or profession of using design elements (as typography and images)
to convey information or create an effect;also : a product of this art.
What is Graphic Design?
: visually communicating designas an idea, thought, message or meaning,to create, inspire, teach, persuade,inform entertain, enhance or change.
Graphic Design?History
TypefacesRules
Principles
Cave Paintings, Lascaux, France 15,000 – 10,000 BC
Petrographic Figures Rock Carving
1st Documented DrawingsGraphic Design?
HistoryTypefaces
Rules Principles
Pictographs Symbol for a word or phrase
Invention of WritingGraphic Design?
HistoryTypefaces
Rules Principles
Capitalis Monumentalis
Trajan InscriptionGraphic Design?
HistoryTypefaces
Rules Principles
Johannes Gutenberg 1398 – 1468
Started The "Printing Revolution”
Beginning of TypographyGraphic Design?
HistoryTypefaces
Rules Principles
Graphic Design?History
TypefacesRules
Principles
School of Design
Functionalism & Simplicity
Classic Typefaces
Garamond France 1615
Baskerville England 1757
Bodoni Italy 1788
FrutigerGill Sans 1928
Univers 1954
Helvetica Switzerland 1957
Graphic Design?History
TypefacesRules
Principles
Helvetica’s Neue LT is DWL’s official typeface.
Neue Haas GroteskHelveticaHelvetica Neue 67 medium condensed
Graphic Design?History
TypefacesRules
Principles
Graphic Design?History
TypefacesRules
Principles
alpha x-height
meanline
baseline
ascender
descender
Graphic Design?History
TypefacesRules
Principles1
leadingbetweenx x-height
Graphic Design?History
TypefacesRules
Principles2
Proper typesetting improves readability &is more esthetically pleasing.
kern ginGraphic Design?
HistoryTypefaces
Rules Principles3
Proper kerning is OPTICAL & optically measured.
I nCounterformIGraphic Design?
HistoryTypefaces
Rules Principles3
Hang punctuation out.
“yesGraphic Design?
HistoryTypefaces
Rules Principles4
Em eumquat emolupturemodis dolla cum la sequisdendunt labo. Ehendistibuscipit ea suntibus,voluptiis cusae ut qui cum,nimus aut et re nit, temossuntiam ime qui demwidow.
Graphic Design?History
TypefacesRules
Principles5
xxxxxx
Graphic Design?History
TypefacesRules
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Dynamic Planes
Graphic Design?History
TypefacesRules
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Space
Graphic Design?History
TypefacesRules
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Josef Muller-Brockman
Graphic Design?History
TypefacesRules
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Josef Muller-Brockman
Graphic Design?History
TypefacesRules
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László Moholy-Nagy
Graphic Design?History
TypefacesRules
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László Moholy-Nagy
Graphic Design?History
TypefacesRules
Principles
Armin Hofmann
Paul RandGraphic Design?
HistoryTypefaces
Rules Principles
Saul Bass
Graphic Design?History
TypefacesRules
Principles
Andy Warhol
Graphic Design?History
TypefacesRules
Principles
Graphic Design?History
TypefacesRules
Principles
Graphic Design?History
TypefacesRules
PrinciplesSources
Alston Purvis W., Meggs, Philip B.. Megg's History of Graphic Desgin. Hoboken: John Wiley & Sons, Inc., 2006.
Craig, James. Designing With Type, The Essential Guide to Typography. New York: Watson-Guptill Publications, 2006.
"http://www.merriam-webster.com/dictionary/graphic%20design". 8/11/2010 <http://www.merriam-webster.com/>.
"http://en.wikipedia.org/wiki/Johannes_Gutenberg". 8/11/2010 <www.Wikipedia.org>.
"http://en.wikipedia.org/wiki/Paul_rand". 8/11/2010 <www.Wikipedia.org>.
"http://en.wikipedia.org/wiki/Saul_Bass". 8/11/2010 <www.Wikipedia.org>.
