PORTFOLIOG R A P H I C D E S I G N

K A S S A N D R A R U I Z

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My name is Kassandra Ruiz. As a seasoned professional, I apply my multi-faceted knowledge of graphic design and marketing to various digital and print mediums. I deliver quality, vibrancy and creativity in all of my work, and pride myself on my proactive attitude and tireless work ethic. Through my experience in a variety of fast-paced environments, I am able to work under pressure and deliver polished marketing materials, effectively meeting and surpassing client expectations. Design is not only my job, but my vocation. It is through my skills that I am able to turn visions into realities. My experience, enthusiasm and dedication make me a vital additional to any team and project, no matter how big or small.

I received my Bachelors in Business from Western Connecticut State University in Interactive Marketing with a Minor in General Art. I have over five years of professional experience as a graphic designer and received my Continuing Education Certificate through The City University of New York, Hunter College. I am extremely proficient in Adobe Creative Suite: Illustrator, InDesign, Photoshop, Premiere and Dreamweaver.

DESIGN IS NOT ONLY MY JOB, BUT VOCATION.

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P R I N T

B R A N D I N G

P A C K A G E D E S I G N

A D S

W E B & D I G I T A L

CONTENTS

PRINT

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Luxottica PublicationS A C K S C O M M U N I C AT I O N S

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Ecuador Travel BrochureH U N T E R C O L L E G E

Promotional piece to encourage a rise in vacations to Ecuador.

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Making a living and making a life can point in

opposite

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nsPR

INT

Opposite Directions PosterH U N T E R C O L L E G E

Qwuote turned into a visual poster.

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Fall Catalog DesignJ A N T R I S M A R K E T I N G S E R V I C E S

Printed catolog to showcase fall collection.

PR

INT

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Book Cover RedesignH U N T E R C O L L E G E

Book cover redesign using a symbol, landscape photo and large typography.

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MTA 7 Year MagazineS A C K S C O M M U N I C A I T O N S

Book designed to celebration a milestone for the NYC MTA Small Business Development Program.

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United Nations BrochureS A C K S C O M M U N I C A I T O N S

Book designed to kick off the UN WeforShe initiative to advocate equality for women in the construction industry.

BRANDING

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New York Sate Minority and Women-Owned Businesses ForumS A C K S C O M M U N I C AT I O N S

Branded Governor Andrew M. Cuomo’s MWBE Annual Forum

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Germantown Nail & Spa RebrandK A S S A N D R A R U I Z G R A P H I C D E S I G N

Rebrand of Gremantown Nail & Spa marketing material.

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Ascend & Surpass RebrandK A S S A N D R A R U I Z G R A P H I C D E S I G N

Rebrand of Ascend & Surpassmarketing material.

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Latino Marketing Group RebrandK A S S A N D R A R U I Z G R A P H I C D E S I G N

Rebrand of Latino Marketing Groupmarketing material.

PACKAGE DESIGN

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DES

IGN

Tender Touch Organic SoapH U N T E R C O L L E G E

Package design using my hand sketch.

ADS

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The Bell Anchor Small AdH U N T E R C O L L E G E

Two versions of one ad to run as a quarter page placement in magazine.

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Zetlin & De Chiara Law Firm AdS A C K S C O M M U N I C AT I O N S

Ads designed to highlight two partners in the firm.

WEB & DIGITAL

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Wish Catcher Web DesignS A C K S C O M M U N I C AT I O N S

Web blog comp designed to kick off WBC Wish Catcher.

WEB

& D

IGIT

AL

CATCHER

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Lovely Moment Web DesignH U N T E R C O L L E G E

Web pages designed through HTML and CSS.

WEB

& D

IGIT

AL

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Black Swan Email MarketingJ A N T R I S M A R K E T I N G S E R V I C E S

Email marketing campaigns designed to push sales.

WEB

& D

IGIT

AL

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Diversity PosterH U N T E R C O L L E G E

Poster designed to encourage diversity and equality in women and gender.

C O N T A C T M E

W W W , K A S S A N D R A R U I Z . C O M

C R E A T I V E @ K A S S A N D R A R U I Z . C O M

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