hi, my name is Krys ha.Graphic design has provided me with the opportunity to incorporate art into my

daily life. The fact that graphic design allows me to mix creativity with logic

was what truly pulled me into the industry. From a young age, I was more in

tune with my creative side, but as I grew, I was able to cultivate my critical

thinking skills, which allows me to collaborate with clients. Graphic design is

one of those fields that requires the person to be organized and disciplined

and yet still demanding imagination and uniqueness to truly thrive. It’s where I

believe I belong and where I can be passionate about the work that I produce.

tazo Full–Leaf teasThe redesign of TAZO Full–Leaf Teas packaging was done with a younger

consumer in mind. With the bright colors and vector based tea–leaves pattern

on the label, the tin cans stand out among the other tea packages. The colors

were chosen, not only for their ability to stand out, but also to represent the

amount of caffeine the different teas have: the cooler colors have less while

the warmer colors have more. Rather than using pictures of teacups, the

tea–leaves pattern was created for a more clean and cohesive look throughout

the family of products.

packaGInG

toms Giving ReportTOMS Giving Report was designed with the thought of easily displaying the

information for the consumers of TOMS through the use of infographics.

keeping with TOMS’ clean design style, the small pamphlet, which will be

found in the shoebox, opens up in the shape of a “T” and uses the TOMS blue

throughout. Stickers were also designed to allow the consumers to take part

in spreading TOMS’ influence. To better highlight TOMS’ One for One Move–

ment, a website focused on the mission was designed using the look and feel

of the TOMS Giving Report.

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InFOGRaphIcS

WebSITe

aKademi school suppliesAkademi, a concept school supply company, was named after a process of

researching the history of education back to its roots with the platonic

academy. The diamond shape of the identity represents the importance of

education and its value, and the custom–made ‘a’ emphasized the originality

of Akademi. The idea behind the design was to showcase the school and

office supplies rather than the packaging through an understated, yet refined

design to highlight the elegance.

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bRandInG

voLcom stone annual Reportdesigned to reflect the modern, edgy style of Volcom Stone, the format of

this annual report is appealing, corporate and authentic. black and white

photography allows the colorful stone pattern to stand out amongst the

spreads, giving the annual report a bold personality. by using the basic shape

of the Volcom Stone logo for accents throughout the spreads and a frame

for the images, an interesting and dynamic layout design was created while

reinforcing Volcom Stone’s well–known mark.

publIcaTIOn

papabubbLe chocolatesPapabubble Chocolates introduces new textures, new tastes and a unique

experience for chocolate lovers. The label is characterized by a complex

triangle pattern that represents the three main ingredients of each of the

chocolate products. The triangle was also chosen because of its meaning:

creativity and harmony—which is what papabubble is all about. Three

different hues of the colors are used to strengthen the usage of groups of

three within the design of the labels and chocolates.

packaGInG

the booK oF otheR peopLeThe Book of Other People, created with designer Jessica Garcia, aimed to

display words of the short fictional stories in an unconventional way, while

still allowing for a moderately easy read. The Book of Other People captures

the characters and their deterioration in the bleak stories through a de–

constructed grid that goes against the expectations of a book. With call outs

and accent colors throughout, the spreads capture the reader’s eyes to lure

them into the words.

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simpLe KReatuRes Fashion brandSimple Kreatures, a collaboration with fashion marketer, Sarah do, reflects

a passion for design, art, and music through fashion. With hand–done and

screen–printed products, each piece becomes a little “kreature” with personality.

a simple logo mark was created to compliment the designs, rather than

dictate them, and by using a die–cut of the logo on the tags, a layering

affect is created to represent the influences that go into the designs. a

website was also designed to showcase the products and allow consumers

to learn more about the brand.

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packaGInG

WebSITe

maRK the day calendar booksMark the Day consists of twelve books, one for each month, that are

entirely blank with the exception of one word on each day’s page. The

concept of the calendar requires the consumers to interact with different

people to ask their personal reflection of the given word of the day. by the

end of each year, the owner of the calendar books will have twelve books

of unique artwork, that they can always go back to admire and reminisce

about the person they interacted with that day.

cOncepTual

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publIcaTIOn

oneRepubLic albumsOneRepublic Albums consists of three album and shirt designs that started

out as acrylic and ink paintings on wooden canvases through a process of

a more traditional art form rather than a digital approach. as the albums

progress in complexity, the illustrations and packaging of the cds become

more detailed to capture the growth of the band. With a free–hand approach

that never truly focused on a specific art style, the illustrations reflect the band’s

ability to be versatile in their music.

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IlluSTRaTIOn

avec pLaisiR Winesdesigned as a celebratory gift, Avec Plaisir Wines aim to mark milestones

of the consumer’s life and embrace Francis coppola’s motto: “celebrate

the love of life.” The label, an elegant and modern rendition of a French

traditional crest, captures the beauty of a celebration. The packaging was

designed to be a welcome addition to the home décor of the receiver, so

that the wine may always be displayed—or even reused for other means.

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